• Title/Summary/Keyword: 실버 의류산업

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실버의류산업 동향

  • 정삼호
    • Fiber Technology and Industry
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    • v.8 no.2
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    • pp.128-140
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    • 2004
  • 젊은이들이 시장을 지배하는 시대는 끝났다. 빠른 속도로 성장하며 영향력을 확대하는 새로운 인구집단이 등장하고 있다. 미래학자 피터 드러커의 말이다. 실버 세대는 태풍의 눈처럼 겉으로 드러나지는 않지만 조용히, 그 위력을 키워나가고 있다. 현대 의학의 발달로 평균수명이 연장되면서 노인인구가 증가하고, 일생의 주기 중에서도 노년기가 길어지고 있다. 실버세대가 경제적 자립을 하면서 노년층이 거대한 소비 세력으로 자리 잡고, 소비 트렌드를 좌우하는 소비주체로 분류되고 있다. 노인의 의ㆍ식ㆍ주 생활과 관련된 노인복지에 대해 관심이 고조됨에 따라 선진 기업들은 전략적 시장개척을 위한 다양한 기술 개발과 실버산업에 적극 투자하고 있다. (중략)

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실버의류에 적합한 방향가공 및 Skin Care가공

  • 박윤철;심재윤;이범수;남창우;박영환
    • Fiber Technology and Industry
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    • v.8 no.2
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    • pp.141-151
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    • 2004
  • 국내에서 실버산업의 정의를 살펴보면 고령층의 정신적ㆍ육체적 기능을 향상시키거나 유지시키고 고령자의 완전한 사회활동을 위하여 민간이 시장경제에 입각하여 상품이나 서비스를 공급하는 산업 또는 중산층이상의 경제력있는 노인을 대상으로 수익자부담에 의하여 노후생활에 적합한 상품과 서비스를 공급하는 산업으로 규정하고 있다. (중략)

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A study on the Marketing Strategies of the Silver Clothing Industry (실버의류산업의 마케팅 전략에 관한 연구)

  • Kim, Jung-Sil
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.3
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    • pp.87-91
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    • 2007
  • The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

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A Study on Lifestyle and Store Choice Factors for Elderly Women Consumer - Focus on Clothing Products - (여성 노년층 소비자의 라이프스타일과 점포선택요인에 관한 연구 - 의류제품을 중심으로 -)

  • Kim, Sook-Eung;Kim, Gyo-Bun
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.15-31
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    • 2011
  • Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is analyze the basic data useful to get the public attention concerning the development of the market for elderly by looking into the types of lifestyle and the store choice factors which may influence the elderly women consumer. This survey was performed on individuals of age 50 and older women. the types of lifestyle for elderly women consumer were classified into 3 types; self-oriented. traditional, family oriented, family oriented. Each group showed different store choice factors that affect purchase of clothing; ease of returning product, discount for best customer, delivery service, convenience in-store and parking, all fashion item, store ambience and interior decoration were significant difference. The result of the study will be very useful in establishing the relevant elderly marketing strategies and in providing the business opportunities of the market for elderly consumers.

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Actual Conditions of Functional Clothing development for the Elderly - Based on Patent Analysis of Functional Products - (실버세대를 위한 기능성의류 개발실태 - 기능성제품 특허분석을 중심으로 -)

  • Jung, Hee-Kyeong;Lee, Jeong-Ran
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.971-978
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    • 2014
  • This study investigates the developmental conditions of functional clothes for the elderly. First, preceding studies and relevant web sites were analyzed along with a survey of commercial functional elderly clothes in Korea. A KIPRIS patent information database was used to study registered and disclosed patents and utility models in order to analyze patent application trends in relevant fields. Patents were searched by year of application from 1990 to 2013. Keywords used for searching included 'senior, aged, and elderly'. Among collected data, overlapping and irrelevant data were excluded to select 162 cases for analysis. Details of analysis are annual patent application trends of functional elderly clothes, topic analysis, shape and characteristics. An examination of commercially available functional clothing products for the elderly indicated that most of products were developed in the form of inner wear or protective clothing for seniors who have bodily discomfort. An annual patent application of functional elderly clothes showed slight fluctuations; however, there was an overall increase. For patent topics, technologies related to secretion and excretion were the most at 47 cases total (29%), followed by 23 cases (14%) on biometric information technology. However, the development of relevant technologies seems necessary in the future as therapeutic function and fiber technologies gradually stagnate.

Study on a clothes-sizing system for elderly obese women for the activation of the silver clothing industry (실버 의류산업 활성화를 위한 노년 비만여성의 의복 사이즈체계 연구)

  • Seong, Ok jin
    • The Research Journal of the Costume Culture
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    • v.24 no.2
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    • pp.233-247
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    • 2016
  • The purpose of this study is to propose a specialized clothes-sizing system for elderly (aged 60~79) obese women satisfying the following conditions based on the data from the fifth Korean Agency for Technology and Standards (2004): a Rohrer's index of over 1.6, a BMI of over 25, and a WHR of over 0.85. The lower bodies of elderly obese women tends to be shorter and wider than average. Particularly, their torsos from the chest to the waist tend to be more obese than other areas. According to the KS standards, the clothes-sizing system sets up its size intervals as follows: 5cm in stature, 5cm and 3cm in bust, 3cm in waist, and 3cm in hip. Based on the dualistic distribution of each section, the names of the sections indicating high distribution are suggested. For suit tops, 11 sizes are selected as distributed in the 145-155cm stature section and 91-103cm bust section. For casual tops, nine sizes are selected as distributed in the 145-155cm stature section and 90-105cm bust section. For bottoms, 11 sizes are selected as distributed in the 82-97cm waist section and 91-97cm hip section. According to the KS standards, detailed sizes are suggested in the division of basic and reference areas.

Study on the body shapes of old aged obese women for the activation of the silver clothing industry (실버 의류산업 활성화를 위한 노년 비만여성의 체형연구)

  • Seong, Ok jin;Kim, Sook jin
    • The Research Journal of the Costume Culture
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    • v.23 no.5
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    • pp.755-767
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    • 2015
  • This study analyzed the body-type characteristics of 340 old-aged obese women that had been on the rise as a part of efforts to activate the silver clothing industry. The subjects were in the age range of 60-79 and met some obesity requirements, including a Rohrer Index of 1.6 or higher, a BMI of 25 or higher, and a WHR of 0.85 or higher. Old-aged obese women showed increased thickness of the torso with age, which suggests that they revealed the characteristics of regardless of gender. In other words, they became bigger in the waist and abdomen, shorter in height, slimmer in the lower body, and thicker in the torso. There are three types of obesity: Type 1 is lower-body obesity with a higher degree of obesity in the abdomen than the upper body. Type 2 is abdominal obesity with a higher degree of obesity in the upper body than in the lower body. Type 3 is whole-body obesity with balanced obesity of the whole body. As for changes to the types of obesity according to age, those who are in their sixties usually fall into the categories of upper-body and whole-body obesity, and those who are in their seventies are much more concentrated in the categories of abdominal obesity and upper-body obesity with a decreased percentage of whole-body obesity. It is apparent that the percentage of abdominal and upper-body obesity rises with age due to fat accumulation in the abdomen.

Building up the foundation for the elderly apparel industry through the study on the body shapes of elderly obese males (노년 비만남성의 체형연구를 통한 실버 의류산업 활성화 기반 구축)

  • Seong, Ok jin;Kim, Sook jin
    • The Research Journal of the Costume Culture
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    • v.26 no.5
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    • pp.665-678
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    • 2018
  • The purpose of this study is to promote the elderly apparel industry for the increasing numbers of elderly obese male population. In the study, a total number of 249 males between the ages of 60 to 85 were studied to analyze their body types and differences. The group had a Rohrer Index of 1.6 or higher and BMI of 25 or higher. The noticeable physical differences in the group were shorter waist front length, bigger waist and hip circumferences with increasing age and slimmer limbs that are associated with the natural aging process with or without obesity. The obese body types have been classified in the following 3 different categories. Type 1 is the group that has lower body obesity with broad shoulders and relatively slimmer abdomen than a heavy bottom. A total number of 84 people belonged to the type 1 obesity category which makes up 33.8% of the total. Type 2 is the group that has upper body obesity with especially large abdominal obesity. A total number of 76 people, 30.5% of the total, were classified as type 2. Type 3 is the group that has whole body obesity with balanced obesity in the whole body. A total number of 89 people, 35.7% of the total, made up type 3.

Study on torso patterns for elderly obese women for vitalization of the silver clothing industry - Applying the CLO 3D program - (실버 의류산업 활성화를 위한 노년 비만여성의 토르소 원형 연구 - CLO 3D 가상착의 시스템 활용 -)

  • Seong, Ok jin;Ha, Hee Jung
    • The Research Journal of the Costume Culture
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    • v.25 no.4
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    • pp.476-487
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    • 2017
  • The purpose of this study was to suggest torso patterns that fit the three main body shapes of elderly obese women. To reduce time, costs, and also the trial and error needed to make patterns, the CLO program for 3D test wear was employed. Three virtual models for aged obese women were use, with the YUKA system used to produce torso patterns. 3D simulation of test wear and corrections was done to design optimal torso patterns. The results were as follows: First, for the three models of obese women's body shapes as realized by CLO 3D, Type 1 is lower-body obesity shapes, Type 2 is abdominal obesity shapes, and Type 3 is whole-body obesity shapes. Second, to design the study patterns, actual measurement values, back waist length and waist to hip length, were used. The armhole depth (B/4-1.5), front interscye (B/6+2.3), front neck width (B/12-0.5), front neck depth (B/12+0.5), front waist measurement (W/4+ 1.5+D), front hip measurement (H/4+2+0.5), and back hip measurement (H/4+3-0.5) were calculated using formulas. Third, according to the results of test-wearing the study patterns, reduced front neck width and depth improved the neck fit and reduced armhole depth bettered loose or plunging armhole girth and also reduced the sagging of bust c.. Also, tight sidesfrom aprotruded waist and abdomen improved with the increase of surpluses in the back waist and also back and front hip c. The exterior was enhanced by displacement of back and front darts, which distributed surpluses better.