• Korean Institute of Interior Design Journal
• /
• no.4
• /
• pp.64-69
• /
• 1995

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2006.05a
• /
• pp.135-139
• /
• 2006

Today, brands are transforming into a strategic structure which emphasize brand image more so that the product itself, and the brand identify that factors in personal preference and taste assume important positions. In particular, space where brand identify is factored in is increasingly in importance these days, which means that it is no longer about selling products themselves, but selling brand image. Accordingly, it is necessary to approach in a strategic manner when it comes to the space that factor in brand value in terms of selling brand image. Accordingly, this research examines the relationship between brand identity and space components through the space in coffee shops where brand identity is applied, to identify how indoor expression trend is utilized.

• Korean Institute of Interior Design Journal
• /
• no.37
• /
• pp.71-79
• /
• 2003

Architecture is changing rapidly with contact of various cultures and development of modern technology and it is also becoming Polycentric. We can look at the tendency of deconstruction that denies logical rationality of modernism and minimalism that is known as a vertex of modernism. This kind of flow appears to be one of tendencies of interior design. Therefore, to satisfy the residents with the interior design, our study proposes a better space improving monotonousness of the existing apartment through case study. Through the case study, if we analyze the tendency applied to the characteristics of minimalism, we can divide into shape and space. Minimalism space says that the resident can build his/her own space according to the characteristics of the object. Also, it has an advantage of the resident being able to bring in furniture or decoration to change the characteristics of the space. With more accurate understanding and borrowing, we should do multilateral study to research the mixed loading and uncertain minimalism through the case study of apartment space.

• Archives of design research
• /
• v.16 no.1
• /
• pp.159-168
• /
• 2003

Modern fashion shop is changed by the changing of fashion style. And as purchasing pattern is changed to consuming pattern which has strong individuality, functions as space which reflet characteristics of products and consumers in order to present sensitive and individual image are also required, besides conventional concept as space which simply focused on sale. Meanwhile, in the 1980's, the fashion presented retro mood modernly by popularization of post-modernism and introduced minimalism that is one of the anti-cultures in the 1960's. Recently minimalistic trends which are expressed by various attempts and a new point of view are introduced to the fashion shop by interior designer. Therefore, in this study, minimalistic characteristics which appear in the composition of interior space of the modern fashion shop are researched by theoretical consideration and analysis of examples and consistent direction of fashion shop is presented.

• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.700-710
• /
• 2011

This study is to explore the characteristics and trends of the interior design of the residence area of the cruise ships. The interior of the cruise ships running three Asian countries - Korea, Japan and China was analyzed to understand the design of the public area and the cabin area. The interior of the ships showed the modern, high-tech style with their unique concept. Also, the feeling of the openness was emphasized in two ways- the visual and psychological expression and the spatial application. The contrast of color and the effect of artificial lighting used to express the extended feeling of the closed space inside the cruise ship. The results are expected to contribute to understand the interior design of the worldwide cruise ship and be used as a valuable data for the development of the interior design of the cruise ship.

• Korean Institute of Interior Design Journal
• /
• v.25 no.3
• /
• pp.121-128
• /
• 2016

Focusing on the cases applied to korean brand-name apartments In 1960s, economical growth and introduction of western-type cultures led to a boom of apartment construction. After internationalization'in 1980s through Olympic games in 1988, korean culture has attracted attention and individual life quality has been improved. Since 1990s, changes in personal life style has affected the housing culture and the construction companies started moving from quantitative supply to developing their own differential characteristics. Differentiation scheme triggered by construction companies since mid-1990s mainly focused on various ideas for space deployment. Space plans include such things as a private ground, a kitchen in the south, etc. while interior plans include to provide selection of the korean traditional style, natural or casual one. 'korean traditional style' apartment is one of such theme of the brand-named apartment. Interests on 'Tradition' can be broken down into a social trend and media trend. Firstly, the former includes the designation of Bukchon as a reserving area, one of the governmental 'Hanok Survival Program', and traditional building promotion scheme on the basis of construction policy plans. Secondly, the latter covers the interests which attract through the media showing oriental cosmetics, korean culture export via Hallyu, popularity of korean dramas, etc. Thus, it seems worth studying on the apartments with traditional factors. And also, this study aims to setup the concept and trends of korean traditional style apartments through the interior expression on the korean-factor space developed by brand-name apartments so that it could correct such false knowledge out of misunderstood concept of traditional space which results from simple decoration or structure type not accompanying Korean emotion or spirit rendered by some misleading media.

• Korean Institute of Interior Design Journal
• /
• v.14 no.6 s.53
• /
• pp.3-11
• /
• 2005

With development of digital technology and build-up of global network in the 21st century, Korea has recklessly accepted Western information and culture in recent years, thus causing damages to out identity. In the situation, restoration and development of traditions in a modern way will contribute to the creation of contemporary interiors. This study has analyzed and assessed the process through which traditional decorative elements have applied to contemporary interior decorations over the past ten years with a view to identify the trend of expressing traditional elements in comtemporary interiors. Designs that have applied traditional elements in a transfigure expression method amounted to 77 pieces, accounting for $43\%$ of the total investigated 178 designs, which was followed by 48 designs ($27\%$) of metaphor expression method and 39 designs ($22\%$) of symbol expression method, which express the tradition as interpreted by the designer. Designs that have adopted direct expression method amounted to no more than 14 pieces, accounting only for $8\%$ of the total designs. This result suggests that transformative, metaphoric and symbolic expressions that simplify or transform the original forms we more frequently used In the applications of traditional elements to modern interiors rather than directive expression that reproduces the original form as it was.

• Korean Institute of Interior Design Journal
• /
• v.16 no.2 s.61
• /
• pp.201-208
• /
• 2007

The $21^{st}$ century is the age of sentiment and image. As industrial development pushes the demands of consumers for various goods, the marketing patterns of these goods have individualized. They are expressions embedded with various meanings. Retail shops, now going beyond the practical purpose of display and sales of goods, enhancing brand images and establishing a consumer-oriented strategy, play a key role in reacting to and creating overall cultural issues. This study will analyze and investigate the Prada retail shop, which has distinguished its brand image and effectively promoted its identity through a sustained management strategy. The Prada retail shop has established an image of a cultural icon through cultural marketing. It suggests individuality and creativity along with diversity It reflects the basic concepts of cultural marketing, freedom of expression combined with information and high technology. The Prada building symbolizes the brand itself. To foster these kinds of retail shops, data and information based on continuous studies must be provided and shared, and also the systematic reinterpretation and the effective presentation of expressive trends in interior design needs to be studied on an ongoing basis.

• Korean Institute of Interior Design Journal
• /
• no.40
• /
• pp.10-17
• /
• 2003

The purpose of this study is to the design tendency expression of contemporary architectural matter, I can find out how the architecture is represented using the surface of building in its autonomy. I study backgrounds of contemporary architectural matter, method and their natures. In this case, i can notice that 'framework-dressing' method formed a objectified tectonic system, while it supplied arts with room that they hold priority to architecture. So it makes me find that contemporary architectural matter resided in relationship complicated between things and events. Also, this study on analyzing spatial effect by the figurative language derived by researching the dadaisme, pop art, kinetic art, video art hit In conclusion, analyzing the recent experiments in the expressive qualities of exterior skin, in their use of materials, methods of construction and visual effects, it can be argued that the new skin is inclusive of times, and has autonomic, constant and tactile features. Base on their immaterial vocabularies - limits, material, mouvement, media - these could be characterized as vibrant plates.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2003.05a
• /
• pp.196-199
• /
• 2003

In a modern society, as the architectural materials have become main subject of the interior design expression, their influence on architecture is becoming substantial. There are multiple ways of using architectural materials. The aesthetic value is greatly enhanced by the fact that the architectural materials can be used to create unrestricted and new expression. The modern time is uncertain and rapidly changing. In this era of chaos and diversity, the materialism is being superseded by idealism. Speedy exchange of information among the countries with development of new technology and materials increases the possibility of new expressions. Each new material that adds new value influences on the other art as well as the architecture. These characteristics of new expressions could be viewed as having close relationship with current idealism. Therefore, the study on the expressive trend of architectural materials will provide better understanding and translation on expression of interior design. At this point, this study has a purpose in not only understanding architectural materials but also researching for the characteristics of expression on interior design with consideration of paradigmatic variation in modern times.