• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.10a
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• pp.652-655
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• 2003

This paper represents the electronic money market forecast. The cash, check and traditional settlement means transfer the electronic money with information technique. This paper forecasts not only the use of electronic money markets but also the scale of electronic money. So, the purpose of this study is to forecast and analyze the present situation of electronic money market.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.10a
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• pp.626-629
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• 2003

In this paper, a system that implementation of Biometric System Using RF-ID. We organize a certification system which the security is strengthened, the information is flowed out and the presentation will do the possibility not to be abused. The loss of the credit card and problems which there is many of forgery back are happening. To solve such problems, We organized the system to use after we stored a fingerprint data at RF Card and going through certification necessary formalities. Various research to be related uses this system and is predicted. The development to common use goods will be possible through a certification procedure.

• Information Systems Review
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• v.10 no.3
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• pp.89-109
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• 2008

Korean card firms suffered harsh setbacks due to high credit defaults in 2002 and 2003, after issuing cards recklessly. Their key principle is changed to grow without damaging profitability and financial soundness. However, competition in the credit card market is heating up rapidly. Bank-affiliated card firms, having stronger sales networks and more capital than independent issuers, have increased their investments in card affiliates in a bid to develop new cash cows. Moreover, newly emerging independent card firms have waged fiercer campaigns to raise their credit card market share. In order to overcome these business conditions, S-card has settled on a strategy that focuses on stepping up marketing aimed at increasing charge card spending rather than credit card loans or cash lending services. Accordingly, S-card reformed the current business classification system of merchants, which was out-of-dated and originally built for the purpose of deciding merchant service fees only. They also drove customer segmentation planning to deliver the right customers to the right merchants. In this paper, we emphasize the problems of business classification systems of merchants with which most credit card firms have faced, and the need for reforming them not only to provide customer-tailored services but also to raise their business promotion excellence by reviewing S-card's process of customer segmentation.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.87-109
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• 1999

국내의 인터넷 쇼핑몰 운영업체는 일부 업체를 제외하고 영세하다. 따라서 수많은 문제점을 안고 있다. 특히, 소비자가 상품을 구매한 후 발생되는 전자결제의 문제점으로 인터넷 쇼핑몰업체뿐만 아니라 전체 전자상거래시장의 활성화에 반하는 일도 발생한다. 따라서 전자결제의 문제점을 도출하고, 이의 분석을 통한 전체 전자상거래시장의 활성화에 일조하고자 한다. 먼저, 운영업체 자체의 문제점을 도출한다면, 국내 인터넷 쇼핑몰의 영세성으로 인한 투자자금의 부족, 신용카드회사에서 영세 인터넷 쇼핑몰에 고율의 카드수수료를 부과, 중소 인터넷 쇼핑몰의 신뢰성의 문제 등이 있다. 두번째로, 외부 환경적인 측면에서 보면, 표준화와 보안문제, 전자결제시 소비자가 편리하게 결제를 할 수 있도록 배려함이 부족, 소비자의 전자상거래에 대한 인식부족 등이 있다. 운영업체 자체의 대응방안과 외부 환경적인 측면의 대응방안으로 구분하면 다음과 같다. 즉, 운영업체 자체의 대음방안은 공동화와 협업화, 소비자에 대한 신뢰성 회복 등이 있고, 두번째로, 외부 환경적인 측면에서의 대응방안은 전자상거래 요소기술개발 촉진, 불합리한 거래관행의 지도가 필요, 표준화와 인증제도의 정착화가 조속화, 소비자인식의 전환을 위한 노력의 필요성 등이 있다.

• The Journal of Korean Institute of Electromagnetic Engineering and Science
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• v.27 no.11
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• pp.972-977
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• 2016

This paper introduces development process and results of HF & UHF band(13.56 MHz, 920 MHz) tag antennas using a single-side printing method on a PE film. The size of tag antenna is designed in the area of $80mm{\times}50mm$, little bit smaller than a credit card. The UHF tag antenna, $76mm{\times}44mm$, is located at the outside of the card size tag antenna, and the HF tag antenna, $40 mm{\times}42 mm$, is located at the center of the UHF tag antenna. The UHF and HF tag antennas are designed with consideration of coupling effects. The single-side printing method with a jumper structure without using a via is used to make a loop antenna of HF tag antenna. The reading range of UHF tag antenna is about 6m, and the reading of HF tag antenna is about 5 cm. The designed tag antennas have long enough reading ranges for both bands. The tag is applicable to logistics and authentification.

• The Korean Journal of Franchise Management
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• v.1 no.1
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• pp.19-42
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• 2010

Since circulation market whole surface opening, traditional market is real condition that is looked away more gradually to consumer as reasons of international retail firms and domestic enterprise firms to enter distribution industry, internet mail order rapid increase by information-oriented society, the pursuit of upgradation and normalization by elevation of income level and consumption pattern change that consideration convenience with young consumers as the central figure. Therefore, the purpose of this study is to analyze stagnation cause of traditional market and problem within a change of new distribution environment, and to develop new approaches for dealing with domestic traditional market relationship prompting competition through activation example analysis of foreign traditional market and domestic traditional market. The result of the study indicated that there are a lot of cases that are begun by a few's merchant with leadership that has been will which is strong in activation in beginning in market's occasion that succeed in activation. In particular, software side such as operational efficiency or marketing expertise strengthening of management is that effect is high relatively than hardware side market activation. Also essential to the settlement of credit transactions using credit cards is important for expanding the effort, for the expansion of credit card merchant credit card advantage and raise awareness among traders about the expected effects is needed. Though these study finding submits plan that create market ecosystem so that many consumers may become place that could visit naturally and create pleasure and convenience, and time, monetary, psychological value of shopping to traditional market, there is sense.

• Asia Marketing Journal
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• v.13 no.3
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• pp.249-264
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• 2011

Brand is the major enduring asset of a company and more valuable than the totality of specific products and facilities. Thus brands are powerful assets that must be carefully developed and managed. The company should design and implement marketing activities and marketing communication programs to build and grow the brand value. Strarbucks, Samsung Galaxy, and Nike brands get a price premium and generate strong customer loyalty. A power brand has high brand equity, which is the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand equity is created when brands have strong, favorable and unique brand associations with customers and high level of brand awareness. Therefore marketers in building a strong brand should ensure to develop the right type of customer experiences with products and effective integrated marketing communication(IMC) programs to create the brand equity. Since 2007 Sinhan card acquiring the LG card has developed the new brand identity and carefully managed the advertising campaign and other marketing communication mix tools to create the high brand awareness and differential brand image. In this case study we examine how Sinhan card with the goal of being No.1 brand in the credit card market has developed and implemented the IMC Strategy to build a high level of consumer brand awareness, unique brand image and strong customer relationship.

• Korean Journal of Human Ecology
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• v.5 no.2
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• pp.99-107
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• 1996

This study has been peformed on the consumption tendency, and knowledge and cognition of credit cards among college students. A total of 327 subjects from the college students was surveyed in Pusan area. The major findings of this study were summerized as follows; First, the rate of credit card possession of the students was 19.6%. The card possession showed significantly different in age, personal expense, income. Second, the level of knowledge of the credit card was low(23.1 points). Also, the level of knowledge was significantly different in sex, age, major, personal expense, income and credit card ownership. Third, the cognition of credit cards was medium(51.3 points). The cognition of the credit cards was significantly different only in the card possession. Fourth, the behavior of credit card was not significantly different in the group. Fifth, there were significant relationships between the knowlege and cognition. This result implied that the group with higer levels of knowlege tended to show more favor of credit cards. For the rational consumption of the college students, the students need to be educated about advantage and disadvantages of the credit cards.

• Journal of Family Resource Management and Policy Review
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• v.1 no.1
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• pp.57-70
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• 1997

The purpose of this study is to analyze housewives’ cognition, usage, and management behavior of credit cards according to home management behavior pattern. The sample of this study was selected from the housewives’ living in Seoul who has credit cards. After class-analyzation of the sample, 523 out of 612 repondents were finally selected data. The data were analyzed by the statical methods such as frequency, mean, percentile, Factor Analysis, t-test, ANOVA, Duncan’s multiple range test, Person’s Correlation, and Multiple Regression Analysis through the SAS program package. The major findings of this study are as followers : First, housewives’ usage and management behavior of credit cards was a positive relationship between home management behavior pattern. Second, housewives’ cognition of credit cards showed a significant positive relationship with usage and management behavior of credit card. Third, the most influencial variables on housewives’usage and management behavior of credit cards were their value and home management behavior pattern.

• Journal of the Semiconductor & Display Technology
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• v.13 no.1
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• pp.57-62
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• 2014

This paper proposes a new optical recognition method of credit card numbers. Firstly, the proposed method segments numbers from the input image of a credit card. It uses the significant differences of standard deviations between the foreground numbers and the background. Secondly, the method extracts gradient features from the segmented numbers. The gradient features are defined as four directions of grayscale pixels for 16 regions of an input number. Finally, it utilizes an artificial neural network classifier that uses an error back-propagation algorithm. The proposed method is implemented using C language in an embedded Linux system for a high-speed real-time image processing. Experiments were conducted by using real credit card images. The results show that the proposed algorithm is quite successful for most credit cards. However, the method fails in some credit cards with strong background patterns.