• Korean journal of communication and information
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• v.22
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• pp.211-247
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• 2003

This study explored how Korean immigrants education, length of stay and English fluency affect their political socialization, mediated through traditional news media and the news Web use. Political socialization included political knowledge, interest, and participation. The media usage patterns included U.S. news media, U.S. news Web, Korean news Web, and Korean news Media use by Korean immigrants in the United State. This study found as follows. First, education, length of stay, and English fluency indirectly increased political socialization(political knowledge, interest, and participation) through their relationship with U.S. news media use. Second, U.S. news Web played a potentially important role in Korean immigrants' political socialization by increasing their political interest. Third, Korean news media partly contributed to Korean immigrants' political socialization by increasing their political interest. Fourth, Korean news Web use did not contribute to Korean immigrants' political socialization in terms of political knowledge, interest, and participation at all. In conclusion, this study found that traditional news media's role was more important than news Web's one in the process of immigrants' political socialization to the host society.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.219-230
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• 2009

This study focuses on advertising appeal of newspaper advertisement in Korea and Japan differs from each other in detail. Comparative analysis in this study on newspaper advertisements between Korea and Japan has been conducted based on an assumption that advertisement is a reflection of culture. For verification, this study employs a contents analysis method to compare and analyse Korean and Japanese Newspaper advertisements. This study analysed a total of 411 advertisements (209 and 202 from Korean and Japanese respectively) placed in nation-widely circulated newspapers. The study results demonstrate that there are meaningful statistical differences in advertising appeal of Korean and Japanese newspaper advertisements. These differences could be interpreted as products of cultural differences between Korea and Japan. It is required to continue follow-up researches on various areas including creative strategy and medium of advertisement in Korea and Japan.

• Journal of Information Technology Application
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• v.3 no.1
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• pp.1-21
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• 2001

The explosive growth of the Internet and the increasing popularity of the World Wide Web have generated significant interest in the development of electronic commerce in a global online marketplace. The rapid adoption of the Internet as a commercial medium is rapidly expanding the necessity of Web advertisement as a new communication channel. if proper Web advertisement could be suggested to the right user, then effectiveness of Web advertisement will be raised and it will help company to earn more profit. So, this article describes a personalized advertisement technique as a part of intelligent customer services for an electronic newspaper provide. Based on customers history of navigation on the electronic newspapers pages, which are divided into several sections such as politics, economics, sports, culture, and so on, appropriate advertisements (especially, banner ads) are chosen and displayed with the aid of machine learning techniques, when customers visit to the site. To verify feasibility of the technique, an application will be made to one of the most popular e-newspaper publishing company in Korea.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.309-320
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• 2019

This study was to explore the meaning and implications of nurses' representations in newspapers from the perspective of convergence. Four different Korean newspaper articles from Aug. 2003 to Sep. 2013 were analyzed by using a descriptive exploratory qualitative study, thematic analysis. Five themes were derived from the data analysis. In the newspaper, in general, professional nurses were described as patient-centered nursing provider with sense of calling for nursing. Also their positive portrayals as health professionals have noticeably emerged. Yet in contrast, nurses' negative portrayals as neglectful, lazy, and discriminating against the poor have been reported. The study findings indicate significantly enhanced nursing professionalism and nursing as a future-promising occupation. The results can be used to develop strategies to improve nursing public image in the media. For further exploratory study on the subscriber's image of nurses after reading the articles is needed.

• Korean journal of communication and information
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• v.21
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• pp.7-34
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• 2003

The present study was designed to study the media consonance of campaign news coverage by comparing the issue salience provided by each medium. To explore the issue of consonance, this study examined the relationship of campaign agenda at intermedia and intramedia level. The data analysis revealed that there was general consensus in setting the campaign agenda at the intramedia and the intermedia level. On the other hand, the research focus indicated there was media difference in reporting the campaign agenda over time. In the perspective of agenda-setting function, the exposure to news media with greater uniformity might result in greater agenda-setting effects, since the media makes the issues salient by giving more media attention. After all, the uniformity of issue salience among news media might influence "what issues to think about," resulting in limiting the range of democratic discussion.

• Annual Conference on Human and Language Technology
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• 2001.10d
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• pp.17-24
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• 2001

말뭉치 기반 언어 연구에서 균형성은 매우 중요하게 대두되는 문제이다. 말뭉치의 균형성을 맞추려면 여러 유형의 말뭉치가 갖는 언어적 특성을 고려하여야 한다. 그러나 계량언어학적방법으로 접근한 한국어 말뭉치의 유형별 언어 연구는 아직 미미하다. 본 연구는 언론 매체의 주요 부분인 신문의 사설을 말뭉치로 구성하여 그 언어적 특성을 살펴보고자 한다. 계량언어학의 전형적 방법에 따라 계량화 작업을 먼저 다루고, 이어 신중한 계량화 작업으로 얻어진 자료를 조사 분석하였다.

• Korean Journal of Legislative Studies
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• v.27 no.3
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• pp.155-188
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• 2021

This study examines dynamics in election news making. It is important to understand when and how news media produce election news in order to grasp news making and voting behavior. The news media sometimes make election news by focusing on issues and policies. Often they frame elections as a game and focus on election strategies while covering elections. This article argues that as time goes by during the election period, the number of policy news tends to decrease while the frequency of strategic news is likely to increase. Also, TV's and newspapers show distinctive patterns of election news making. In order to examine the arguments, this study categorizes election news stories into policy and strategic news stories produced during the 2020 Korean congressional elections and constructs daily time-series data of them. The results of structural break and regression analyses partially support the arguments.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.64-67
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• 2012

본 논문은 대학교 신입생들의 진로선택에 대한 특성을 파악하고자 실시하였다. 연구 대상자는 1개 학부, 16개 학과의 2011년 신입생 750명이었다. 구조화된 설문지를 이용하여, 대학 및 학과 선택과 사항을 파악하였으며 자기기입식으로 작성하였다. 지원한 대학의 수는 3~4개가 가장 많았으며, 고 3 시기에 대학과 전공을 주로 결정하는 것으로 나타났고, 학교보다 학과에 비중을 두고 선택하는 경우가 많았다. 진로선택 유형에서는 가족형이 가장 많았고 학교형, 독립형, 학원형 순으로 나타났다. 학과 선택시의 기준은 적성고려, 취업전망 순이었고, 입학하는 학과에 대해 대부분의 신입생들이 사전 정보와 지식을 갖고 있었다. 대학 선택시 기준은 합격 가능성이 높은 곳을 주로 선택하고 있었다. 고교교사/학교와 인터넷을 통하여 대학을 알게 된 경우가 가장 많았고, TV/라디오, 신문과 같은 매체를 통해 알게 된 경우는 아주 적었다. 따라서, 진로선택에 가장 많은 영향을 주는 부모와 가족들을 대상으로 한 대학과 전공에 대한 정확한 정보 제공이 필요하며 고교와 인터넷, 스마트폰과 같은 매체를 이용한 홍보 전략의 개발이 필요한 것으로 나타났다.

• Proceedings of the Korean Society Of Semiconductor Equipment Technology
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• 2007.06a
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• pp.287-292
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• 2007

네이버, 야후 등의 각종 포털 사이트 및 신문, 잡지 등의 매체 사이트의 거의 모든 웹 페이지에 광고가 삽입되어 있다. 물론 구글과 같이 광고를 게재하지 않는 검색 사이트도 있기는 하지만 국내외에서 사용되는 거의 모든 포털 및 매체 사이트는 광고를 게재하여 웹 사이트의 각 페이지마다 표시하고 있다. 그러나, 유저가 어떤 정보를 검색한 후 해당 웹 페이지의 내용을 프린터로 출력할 경우 상기 웹 페이지에 삽입되어 표시되는 광고들도 같이 인쇄되는 문제가 있다. 다시 말해 실제로 유저는 검색 결과인 텍스트 정보와 그것에 관련된 이미지 정보만 인쇄되기를 원하는 경우가 대부분일 것이다. 본 논문에서는 실용트리즈의 6단계창의성을 적용하여 인터넷 웹 페이지 프린터 인쇄에 따른 광고 Filtering 방법을 설명하고 문제해결에 대한 기술적인 평가를 실시하고자 한다.

• 프린팅코리아
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• v.11 no.3
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• pp.110-111
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• 2012

박종도(주)윤일문화 대표가 인쇄제작을 맡은 '한국철학사전'이 최근 발간됐다. 한국철학에 남다른 열정과 애정을 가지고 있는 박종도 대표는 인쇄사 사정이 어려운 와중에도 '한국철학사전' 발간을 중도에 포기하지 않고 진행했다. 한국철학사전은 2년 7개월에 걸쳐 민간신앙, 불교, 유교, 실학, 도교, 기독교를 망라하여 고대부터 현재까지의 주요 철학인물들과 핵심용어, 저술들을 총정리한 책이다. 이 책은 2011년 문화체육관광부 우수교양도서, 간행물윤리위원회 권장도서로 선정됐으며, 한겨레신문, 조선일보, 동아일보, SBS TV 등 주요 매체에서도 앞다퉈 소개하는 등 화제가 되고 있다. 본지에서는 이 책 발문에 쓰인 박종도 사장의 글을 소개한다.