• 한국HCI학회:학술대회논문집
• /
• 2007.02b
• /
• pp.136-144
• /
• 2007

1990년대 후반까지 줄곧 광고 시장 점유율 1위를 차지하던 신문광고가 2001년을 기점으로 광고 시장 점유율의 지속적인 하락세를 보이고 있다. 이는 인터넷과 같은 경쟁적인 뉴미디어가 급격히 성장하는 데 그 원인이 있을 뿐만 아니라, 신문의 광고효과를 산출하는 과학적 방법론이 부족하다는 데에도 그 원인이 있다. 이러한 문제의식에서 출발하여, 본 연구에서는 안구운동 추적(eyetracking)을 활용하여 신문광고의 노출효과를 측정했다. 이를 위하여, 기존 신문 구독자의 인구통계학적 분포에 따라 추출된 50명의 표본을 대상으로, 신문의 면내 광고별 체류시간을 헤드 마운트형 안구운동 추적기(head-mounted eyetracker)를 활용하여 측정했다. 실험 결과, 데이터의 95%가 기존의 주의-기억 단계를 따르는 순차적인 정보처리모델과 스타치 구독률 조사(starch readership reports) 결과와 안구운동 추적 결과와 일치했다. 하지만, 5%의 데이터가 주의와 기억 단계의 차이에 기인한 이월 효과(carry-out)로 순차적인 정보처리모델과 일치하지 않는 것으로 나타났다. 즉 5%가량이 광고를 보지 않았음에도 봤다고 표시했다. 또한, 기존에 스타치 구독률 조사와 같은 재인 측정 방법을 통하여 간접적으로 측정하였던 기존의 신문 광고 노출율(보통 30%)에 비하여, 직접 측정한 결과 60%에 달하는 광고 노출율을 보였다. 이는 기존의 인식과 달리, 스타치 구독률 조사가 단순 노출 정도가 아니라, 응답자의 선택적인 기억 결과를 측정한 것임을 보여준다. 이로써, 안구운동 추적을 활용한 노출효과측정은 기존에 스타치 구독률 조사에서 놓치고 있는 부분을 보완할 수 있는 기법임을 보여준다. 또한 이 기법에 의하여 도출된 노출율은 60%에 달하여 기존의 약30%로 제시된 연구결과들이 실제로 측정기법의 한계로 인하여, 기억이 가지고 있는 왜곡을 그대로 반영한 노출율에 관한 자료를 쓰는 것으로 나타났다. 본 연구에서 제안된 노출효과 측정방법론은 기존의 왜곡된 데이터를 보완하고, 신문 광고 시장의 과학적인 측정기법을 발전시키는 데 의미 있는 기여를 할 것으로 기대한다.

• The Korean Journal of Applied Statistics
• /
• v.32 no.5
• /
• pp.653-669
• /
• 2019

The development of new media has gradually decreased the use of newspapers, which had previously occupied the largest share of media. Subscriptions have declined gradually and fell to 14 percent in 2016. This study explores the effects of Newspaper reader's characteristics on regular newspaper subscriptions. The data used for analysis was provided by the Korean Press Foundation and Media Audience Awareness Survey Data in 2016 and 2017. We considered gender, age, education, income, number of days of reading, reading time and amount of reading as the characteristics of the reader. Multiple logistic regression was fitted and interpreted to see what characteristics affect regular subscription.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.11 no.5
• /
• pp.153-164
• /
• 2016

It is critical for adolescents to foster self-efficacy, creativity, and adventurous spirit as well as plans for appropriate career path in order to become good members of society. During this adolescent period, newspapers will be a good learning material as they deliver various and timely information in refined language. In this paper, we analyzed the impact of NIE on development of self-efficacy, awareness of career path, and entrepreneurship through comparing adolescents who regularly read newspapers with those who do not. We came up with the following result after analysis of surveys (with a sample size of 283) that targeted middle school and higher grade elementary school students across Korea. We confirmed that reading newspapers has a positive impact on development of self-efficacy, awareness of career path, and entrepreneurship. More specifically, reading newspapers regularly has a positive impact on development of self-efficacy that subsequently has a positive impact on development of awareness of career path and entrepreneurship. Therefore, we found that simply reading newspapers regularly has a positive impact on development of self-efficacy, awareness of career path, and entrepreneurship with no special programs utilizing the newspapers. This is because various information and opinions in newspapers help adolescents to develop their own views, improve understanding and awareness of career, and development of sociality including creativity and adventurous spirit. There is the meaning as the first research that this research checks what the NIE of the adolescents affects the positive impact to not only the self-efficacy and career awareness but also entrepreneurship.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2017.11a
• /
• pp.694-697
• /
• 2017

최근 인터넷 기사 중에는 부정확한 제목이나 자극적인 단어를 사용하는 경우가 많아 구독자에게 불편함을 준다. 본 논문에서는 이러한 기사들의 헤드라인을 삭제하고, 기사의 내용을 3문장으로 요약해 주어, 구독자가 원하는 기사를 효율적으로 파악할 수 있게 하는 시스템을 제안한다. 제안하는 본 시스템은 파이썬 언어의 KoNLPy 패키지를 사용하여 기사의 단어들을 형태소 단위로 분석하며, 추출된 키워드를 토대로 워드 클라우드를 생성한다. 사용자가 클라우드의 특정 단어를 선택하면, 해당 신문기사들의 본문을 분석하여 각 신문 기사만의 핵심적인 문장을 3문장으로 출력해 준다.

• Korean journal of communication and information
• /
• v.41
• /
• pp.181-199
• /
• 2008

Many studies analyzing local newspapers' crisis overlooked what a dominant determinant was. Local Newspaper promotion policy might not be effective due to lack of such studies. This study divided main determinants into four; centralization of administrative power, potential advertising market, potential subscribers market, and competition within local newspapers. The results regressing above four determinants on local news portion showed that only two determinants - potential advertising market and competition within local newspapers are statistically significant but the direction is opposite; potential ads market is negative but competition is positive. It can be understood that the market with enough ads market for survival of local newspapers drives them to compete national newspapers by lowering local news.

• 프린팅코리아
• /
• v.12 no.8
• /
• pp.98-99
• /
• 2013

오늘날 인쇄 미디어는 디지털과 온라인 미디어 플랫폼의 확장으로 지속적인 압박을 받고 있다. 인쇄사들은 인쇄부수와 인쇄 광고 수익의 지속적인 감소로 어려움을 겪고 있다. 이에 시문 구독자와 광고주 모두에게 매력적인 동시에, 신문사의 건전한 이익을 위한 새로운 신문 비즈니스 모델이 절실히 요구되고 있다. 코닥은 그에 대한 해답이 '코닥 프로스퍼 S시리즈 초고속 디지털 잉크젯 헤드'에 있다고 말한다.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.19 no.1
• /
• pp.55-63
• /
• 2001

Visual and color in Korean newspaper advertisements appeared in transformational advertising (21cm$\times$30.4cm) were analyzed. Data were gathered from 191 advertisements shown on major four daily newspaper; Dong-a, Joong-ang, Chosun, and Hanguk from October to December in 2000. From the results of this research, researcher concluded the followings; Both Korean and English are frequently used. With expectation of high readability, Roman/serifs and San serifs are mostly used typefaces. Selecting color for copy and backgraund in advertisements became more varied to satisfy varied consumers' personality.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
• /
• v.6 no.2
• /
• pp.105-112
• /
• 2013

This study is to understand difference in news preferences targeting internet newspaper readers across the country. 146 random readers were chosen for the survey from Oct. 17 to 18 in 2012. The analyses were based on job categories, genders, and ages. As the result of the analysis, students read the internet newspapers the most. According to gender and age, job category was also significant. Males were mostly studiers, then office workers, and professionals, and females were mostly students, then office workers, unemployed, and housewife. The research confirmed that internet newspaper readers read real-time news conveniently whenever, wherever. This suggests a theological basis for media policy by implying paid paper-based newspaper readers are shifting to free, internet-based newspapers using cellular phones.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.6
• /
• pp.1111-1117
• /
• 2023

Recently, South Korean newspapers began trying to charge for online news. This study attempts to shed light on the factors that influence payment for online news by analyzing Korea Press Foundation's 2022 Media Audience Survey (N = 58,936). The results of this study showed a steady increase in past payment and paying intent for online news since 2020. Predictors of past payment for online news included gender, age, and education, and interest in political and social issues. News use through specific media (i.e., newspapers, magazines, portals, messengers, social media, video sites, and podcasts), as well as mobile applications and e-mail newsletters, were found to contribute to paid subscriptions. Based on the findings of the study, news organizations should prepare to offer differentiated news content through their own news platforms and establish concrete plans to build trust in news.

• Journal of the Korea Convergence Society
• /
• v.10 no.10
• /
• pp.309-320
• /
• 2019

This study was to explore the meaning and implications of nurses' representations in newspapers from the perspective of convergence. Four different Korean newspaper articles from Aug. 2003 to Sep. 2013 were analyzed by using a descriptive exploratory qualitative study, thematic analysis. Five themes were derived from the data analysis. In the newspaper, in general, professional nurses were described as patient-centered nursing provider with sense of calling for nursing. Also their positive portrayals as health professionals have noticeably emerged. Yet in contrast, nurses' negative portrayals as neglectful, lazy, and discriminating against the poor have been reported. The study findings indicate significantly enhanced nursing professionalism and nursing as a future-promising occupation. The results can be used to develop strategies to improve nursing public image in the media. For further exploratory study on the subscriber's image of nurses after reading the articles is needed.