• Convergence Security Journal
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• v.23 no.5
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• pp.9-19
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• 2023

Smart cars, which incorporate information and communication technologies (ICT) to improve driving safety and convenience for drivers, have recently emerged. However, the increasing risk of automotive cybersecurity due to the vulnerability of electronic control units (ECUs) and automotive networks, which are essential for realizing the autonomous driving functions of smart cars, is a major obstacle to the widespread adoption of smart cars. Although there have been only a few real-world cases of smart car hacking, drivers' concerns about the security of smart cars can have a negative impact on their proliferation. Therefore, it is important to understand the risk factors perceived by drivers and the trust in smart cars formed through them in order to promote the future diffusion of smart cars. This study examines the risk factors that affect the formation of trust in smart cars, focusing on security and privacy, and analyzes how these factors affect safety perceptions and trust in smart cars.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.412-422
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• 2009

With the development of the Internet, online community has been made possible to buy a product in hotel industry. It is expanded gradually the customers buy various banquet services as well as guest rooms or restaurant use. From the 1950s, research has been conducted on trust and various study is achieved in connection with in social psychology or industry marketing. But there is much to be desired on research on trust in on/off-line company and customer's repurchase intention. Verifying the study model and hypothesis established through proceeding research, we would like to know that whether trust in on-line basis can be connected with the trust that already formed about the hotel in off-line basis. Furthermore, how on-line and off-line trust made in hotel industry can affects to customer's repurchase intention. The trust between on-line basis and off-line basis in hotel industry is mutually related. The trust based on off-line hotel company also affects to customer's repurchase intention. But, on-line trust in hotel industry is not related to the customer's repurchase intention.

• Korean Journal of Culture and Social Issue
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• v.9 no.2
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• pp.1-17
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• 2003

The fundamental goal of this paper is to make a sketch of what trust looks like in Korean culture. To pursue this goal, we have resorted to materials linked to trust whose characteristics are theoretical, conceptual, observational and illustrational. Although a shortage of empirical and systematic data on trust is a big obstacle to profound understanding of trust operating in Korea, we would like to assign some significance to our attempt to conceptualize the concept of trust as it really is in the Maum(mind) of common Koreans. We believe that research paradigm for behavioral science should be cast off in research of mind-related phenomena like trust. A general practice cherished to date in doing psychological research is to pinpoint exclusively its focus on external manifestation of a given concept with no precedent analyses about it in anthropological and cultural-psychological perspectives. We would like to argue that complete understanding of naïve psychology of those phenomena should precede construction of psychological theories about them. That is, knowledge of interpretations, experiences and theories laypersons have in relation to mind-related phenomena has to be underpinnings of further theoretical elaborations about those phenomena.

• Information Systems Review
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• v.8 no.1
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• pp.101-123
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• 2006

The main purpose of this study is to conceptualize and investigate the relationship between customer satisfaction and the linking variables of customer loyalty in internet shopping mall including general merchandise and specialized online mall. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving customer satisfaction, customer trust, customer attitude, relationship involvement, and customer loyalty. The same research model was used in analysing general merchandise and specialized internet shopping mall to reveal and compare the casual path constructs. Empirical findings are as follows: First, all the hypothesis concerned with internet merchandise shopping mall were accepted but the direct effects between satisfaction $\Rightarrow$ loyalty and satisfaction $\Rightarrow$ attitude rejected in case of specialized internet shopping mall. Second, I found out that there were direct or indirect relationships between the mediating variables(satisfaction, attitude, involvement) and site trust and customer loyalty irrespective of internet shopping site patterns. In Particular, the direct effects of on customer loyalty showed the difference each other, but the indirect effects through satisfaction, attitude, or relationship involvement were all accepted. This means that the proper management concerned with indirect path is probably more important for the success of all kinds of internet shopping mall. The implications of this research may be summarized as follows. First, click and mortar companies should clearly understand and articulate the key requirements of shopping mall trust and satisfaction. Second, online companies are encouraged to establish linkage including trust, positive attitude, relationship involvement in order to foster customer loyalty. Third, companies are not only required to differentiate the internet marketing strategy adapting to the patterns of internet shopping mall but also to customize the interaction strategy in the formation process of customer loyalty.

• Journal of Digital Policy
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• v.3 no.2
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• pp.1-14
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• 2024

The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.

• CRM연구
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• v.3 no.2
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• pp.21-41
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• 2010

The current research was conducted to examine the factors that affect outsourcing performances, and further investigate whether a discrepancy in performance exists between the medical institutions and hotel service institutions. The study surveyed both medical and hotel administrators for approximately two months, who managed outsourcing tasks. Total of 325 responses out of 350 distributed were collected. However, due to inadequate responses, six responses were excluded, amounting to total of 319 (155 medical institutions, 164 hotels) valid responses included in the final analysis. First, the informal outsourcing relationships between representatives of outsourcing service seekers and providers did not appear to have significant effects in terms of the levels of trust in neither medical institutions nor hotel industries. However, the relationships affected outsourcing degrees exclusively in medical institutions, showing the disparity between the two service institutions. This was explained due to the continuing long term efforts required to establish an informal relationship in medical institutions. Second, communication was shown to have positive effects on levels of trust in both medical institutions and hotel industries. This indicates a prominent outsourcing trait that emphasizes the significance of mutual cordial communication that contributes to establishing positive relationships. Third, opportunistic behavior of the outsourcing service providers appeared to negatively affect the levels of trust as well as outsourcing degrees for both medical and hotel industries. Therefore, opportunistic behaviors were found to have more tendencies to causing tension and discomfort rather than creating a relationship based on mutual credibility or conviviality. Fourth, the effect of service infrastructures on the level of trust did not appear to be significant on medical institutions, while showing positive influence on hotel industries. Additionally, service infrastructures were found to positively influence the outsourcing performance levels for both sectors. Fifth, trust between outsourcing service seekers and providers did not appear to have noticeable impact on the outsourcing degrees for either institution. On the contrary, trust appeared to have positive impacts on performance for both institutions. This further indicates that, when engaging in outsourcing, strengthening relationships through mutual partnership with outsourcing entities rather than establishing contractual relationships leads to improving the reciprocal trust, which in turn improves work results. Lastly the outsourcing degree of service seekers appeared to have positive impact on the outsourcing performance for both medical institutions and hotel industries, indicating the causal relationship between the affectability of outsourcing degrees and the following performance results.

• Journal of the Korea Society of Computer and Information
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• v.19 no.10
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• pp.207-219
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• 2014

The purpose of this study was to investigate the effect of social media use motive and credibility on social capital. In particular, it explored the motivations for the use of most influential SNS in Korea, Facebook. The result of analysis showed that the use motive, information exchange and making relationship, influenced significantly on social capital. Second, the credibility of social media influenced significantly on social capital(bonding social capital and bridging capital).

• Journal of the Korean Society for information Management
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• v.34 no.2
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• pp.115-135
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• 2017

Many for-profit and not-for-profit organizations' service provider can affect customers' perceptions of the organization based on the relationship between the customers and the organizations. This study aims to identify the relational benefits in libraries, and analyze the relationship between relational benefits and library trust and perception using a questionnaire. As a result, public library customers realize relational benefits with librarians. And these relational benefits affect library trust and perception. This study is meaningful in that it focuses on the relationships in libraries for the first time, which can contribute to the positive perceptions of customer-librarian relations.

• Journal of KIISE:Information Networking
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• v.27 no.3
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• pp.360-369
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• 2000

통신의 규모가 사용자 수와 지리적 범위 두 가지 측면에서 커짐에 따라 신뢰적인 멀티캐스트 프로토콜의 implosion 및 exposure 문제는 더욱 심각해진다. 본 논문은 트리 기반 신뢰적 멀티캐스트를 위한 효율적이고 확장성 있는 손실 복구 기법을 제안한다. 먼저 에러 비트맵 정보를 통하여 멀티캐스트 라우팅 트리와 유시한 논리적 트리를 구성함으로써 멀티캐스트 라우팅 트리에서 상위에 위치하는 수신자들이 재전송을 요청한 수신자의 신뢰성을 책임지도록 하고 또한 효율적인 복구를 위해 구성된 트리 상에 독립된 멀티캐스트 주소를 가지는 지역 그룹을 형성한다. 논리적 트리는 세션 멤버쉽이나 멀티캐스트 경로의 변화에 따라 적응적으로 재구성되는데 이는 멀티캐스트 세션의 진행 동안 논리적 트리와 멀티캐스트 라우팅 트리 사이에 불일치를 최소화함으로써 멤버쉽과 경로가 변하는 상황에서도 implosion과 exposure를 감소시키는 강점을 지닌다. 제안한 기법과 정적 트리기반의 신뢰적 멀티캐스트 프로토콜과의 시뮬레이션을 통한 비교는 세션의 크기가 증가할수록 제안한 적응형 트리 기반의 복구방식이 더욱 효율적임을 보여준다.

• Management & Information Systems Review
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• v.32 no.5
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• pp.193-231
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• 2013

As developed IT, Word-of-Mouth(WOM) used varied terms as buzz marketing and viral marketing, and impressed that importance. Despite introduced new marketing tool on managers and professionals, online word-of-mouth including SNS lack of study on social network what based viral in marketing. In social network, patterns of relationship between individuals influence each other individual behaviors. Therefore this research grouped friendship-network and advice-network by characteristics, studied on trust of information source that antecedents of word-of-mouth in network. This study examined that affect- and cognition based trust affect WOM acceptance as WOM behaviors and examined effect of type of product as moderating variable. Additional this literature studied that WOM acceptance affect WOM recommend. To find the Influence of Trust on Word-of-Mouth Behaviors, a survey has done 206 samples(undergraduate students). The results of this study are as following : First, type of trust different friendship network and advice network. Affect-based trust is outstanding in friendship network than in advice network, while cognition-based trust stands out in advice network than another. Second, affect- and cognition based trust positive affect WOM acceptance. Contrary to expectations, what is preconceived trust in network have a similar effect for WOM acceptance regardless of type of trust. Third, WOM acceptance positive affect WOM recommend. Fourth, affect based trust affect WOM acceptance of hedonic product rather than utilitarian product. Upon especially in friendship network terms, affect-based trust has a more effect on WOM acceptance than cognition-based trust. This study has many implications. First, it is important that trust what have an influence WOM acceptance grouped affect- and cognition based trust. Second, it confirmed that trust is antecedents of positive WOM. Third, it is important that network grouped friendship network and advice-network by trust. Fourth, it gave managerial implications that they have to supply WOM through which network by type of product. We This study classified network and trust based on previous study. Then it examined relations between WOM behaviors. Further research could do enrich various things for example various age group, valence of message, quality of information.