• Journal of the Korean Society for information Management
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• v.21 no.1
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• pp.209-230
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• 2004

This study examines the concept of knowledge and knowledge management. Then. it analyzes some factors for successful knowledge management in terms of trust. communication channels, decision making participation, innovativeness, shared value. and CKO support. The suggestions of the study ran be used to establish knowledge management in organizations.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.3
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• pp.1-11
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• 2020

Despite the importance of Creating Shared Value(CSV), few research has been conducted to understand it. Filling in this existing void, this study was an attempt to provide a clear understanding about what triggers airline customers' decisions according to the airline company's CSV activities. Through this study, we investigated the relationship among CSV, trust, image, and loyalty. An online survey was used as a method to collect data. Through the CFA, we confirmed the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to the collected data. The findings from the structural analysis revealed that CSV exerted and immense on trust and image. Also, trust was significantly associated with image and loyalty while the image was highly associated with loyalty. Based on the findings presented above, implications for practitioners and researchers are stated.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.213-214
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• 2012

항공규제완화법과 더불어 항공 협정에 의한 자유경쟁 체제의 돌입과 함께 급성장한 항공운송시장에서 항공사간의 경쟁이 불가피해졌고 이에 각 항공사들은 경쟁력을 갖추기 위해 고객의 유치뿐만 아니라 경쟁사와의 차별화를 둔 새로운 경영 전략을 수립 및 추구해 나가고 있는 실정이다. 본 연구에서는 충성 고객 증진 및 그 보유 방안을 모색하기 위하여 국내 저비용항공사 이용 고객을 대상으로 항공사 선택 속성에 영향을 미칠 수 있는 요인들 중 가격, 서비스, 금전 가치, 감정가치, 만족, 신뢰 및 충성도라는 변수들에 대하여 실증 연구를 통한 분석으로 그 유의성을 알아보고자 한다. 가설 및 연구 모형 검증을 위해 SPSS와 AMOS 프로그램의 활용 및 빈도 분석, 요인 분석, 신뢰도 검정 그리고 공분산 구조 방정식 분석 등의 통계기법을 이용하고자 한다.

• Environmental and Resource Economics Review
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• v.10 no.1
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• pp.25-44
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• 2001

본 논문의 목적은 양분선택질문형 비시장가치평가법을 통한 편익추정에 사용되는 제 함수의 적합성 여부를 검증하기 위해 사용될 수 있는 방법론들을 비교 검토하는 것이다. 여가수렵의 환경적 요인의 변화에 따른 편익추정에 사용된 함수의 적합성을 판단하기 위해 변이계수접근법, 함수설정 오류 테스트, 그리고 비모수접근법 등이 각 함수에 적용되었다. 결과에 따르면, 편익추정에 이용된 세 가지 로짓함수(선형, 로그, 쉐어모형) 모두 적합한 것으로 판정되었다. 주어진 함수형태에 적용된 세 방법론간에 밀접한 일치성을 보였으며 경우에 따라서는 상호보완적이라는 함축성을 보이기도 하였다 이와 같은 결론은 로짓함수로부터 추정된 값들에 Krinsky-Robb 시뮬레이션을 이용하여 구축한 신뢰구간의 함수간 비교를 통해서도 확인되었다. 주어진 환경 시나리오에 대해 각 함수로부터 도출된 평균 추정치의 신뢰구간이 모두 충분히 중복되었기 때문에 편익추정과 관련하여 함수형태간에 유의적 차이가 없음이 입증된 것이다.

• Journal of Industrial Convergence
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• v.4 no.1
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• pp.39-65
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• 2006

Many researches on online shopping malls have been studied actively in domestic and foreign countries. As the life style of domestic consumers have changed, the role of traditional markets have been replaced by that of discount retail stores. However, there have been a little research on domestic discount retail stores. This paper provides empirical evidence on the relationship between perceived value, trust, satisfaction, and repurchase intention based on a discount retail store in Gyeongnam province. The result show that trust and satisfaction act as a mediating variable on the relationship between perceived value and repurchase intention.

• Journal of Korea Technology Innovation Society
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• v.16 no.3
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• pp.754-783
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• 2013

This study aims to suggest an empirical approach for improving the reliability of the valuation method for the technology developed at universities by using the recent data of university technology transfer. The influencing factors, the internal capabilities of an university and the characteristics of technology area, on the outcome of university technology transfer were investigated for this study. The analysis shows that the technology area distribution of the outcome of technology transfer of each university can be classified into two type: IT and NT area oriented type, and BT and other area oriented type. The analysis also shows that the type of technology area distribution can act as a moderator in the positive relationship between each independent variables, the number of patent applications and the number of technology commercialization staff, and the outcome of technology transfer. Considering that the capability of technology development and that of technology spread are related directly or indirectly to all the technology valuation process, the analysis results imply that the reliability of the valuation method for university technology might be improved by using factors of the internal capabilities of an university and that of the characteristics of technology area.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.165-173
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• 2017

The purpose of this study was to identify the causal relationship between the brand, the brand equity and brand equity of a tourist destination. The effect of love mark on self identification is that the relationship between love mark performance and self-identification time is significant, and that of love mark is in the order of self identification. Trust mark of love mark has a significant relationship with self identification. The relationship between brand intimacy and brand quality and the relationship between trust and brand quality were significant in relation to the brand mark, but brand mark was not significant. In addition, in the relationship between brand value and love-mark, there is a significant relationship between performance and brand value, relationship between intimacy and brand value, and performance is not significant in brand value. There was a significant relationship between gender and behavioral intention. The relationship between gender identity and behavioral intention was positively related to brand equity.

• Environmental and Resource Economics Review
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• v.22 no.3
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• pp.521-545
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• 2013

This study applied choice experiment(CE) method(which is included in the stated preference method) to estimate values of some important attributes(i.e. type of estuary, water quality of river in estuary, water quality of sea in estuary, biodiversity level of estuary) of 4 major river(Hangang, Guemgang, Yeongsangang, Nakdonggang) estuaries in Korea. Although the multinomial logit model(MNL) is generally applied to analyse the CE data, testing for IIA assumption with the Hausman and McFadden test in MNL model shows that the IIA assumption in our data is rejected. Therefore, the heteroscedastic extreme value model(HEV) and the multinomial probit model(MNP) which are not based on the IIA assumption are used to analyse our CE data. As results, the coefficients and the elicited economic values of MNL model are seriously distorted if the IIA assumption is not satisfied in MNL model. The estimation results of MNP model show that the economic values are elicited as 352.3 billion won(95% C.I. 261.1 - 477.8 billion won) for natural estuary, 411.5 billion won(95% C.I. 338.5 - 525.5 billion won) for one grade improvement of river water quality in estuary, 358.9 billion won(95% C.I. 292.5 - 457.0 billion won) for one grade improvement of sea water quality in estuary, and 151.9 billion won(95% C.I. 99.0 - 218.6 billion won) for one grade improvement of biodiversity level of estuary. Therefore, the value of estuary is reached to 2,197.0 billion won(95% C.I. 1,721.0 - 2,879.9 billion won) if any natural estuary in 4 major rivers has good water quality of river in estuary(i.e. 2nd grade), good water quality of sea in estuary(i.e. 1st grade), and good biodiversity level of estuary.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.377-379
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• 2011

기존의 오프라인보다 인터넷 쇼핑몰의 고객유지가(retention)가 중요해지는 상황에서, 기존의 백화점에서 쇼핑하는 쇼핑객들이 중요하게 생각하는 개념과 인터넷 쇼핑을 이용하는 인터넷 이용자들이 중요하게 생각하는 개념을 비교하면서 지각된 가치(perceived value)가 고객만족(customer satisfaction), 신뢰(trust)에 미치는 영향에 관한 구조적 관계를 설정하고 온라인과 오프라인쇼핑몰에 대해 비교 분석한 결과는 다음과 같다. 인터넷쇼핑몰의 경우에는 고객이 만족하면 신뢰감이 생긴다. 오프라인쇼핑몰에서는 고객만족하면 신뢰의 중요성이 낮게 나타난다. 인터넷 기업과 오프라인쇼핑몰 기업 측면에서 고객만족과 신뢰를 확보할 수 있는 전략적 가이드를 제공한다.

• Environmental and Resource Economics Review
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• v.16 no.1
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• pp.65-98
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• 2007

Wetland provides various environmental services as well as marketable goods to human society. This paper presents a meta-analysis of the wetland valuation studies conducted in Korea during the past decade. Meta-analysis is a technique of summarizing research results from the separate but related studies using statistical methods. The objectives of the paper is to identify the main factors affecting the wetland values and to examine the applicability of meta-regression analysis for summarizing the information from valuation studies of natural ecosystem. The total of 64 observations from 24 studies are assembled, and we observe significant differences in wetland values depending on the characteristics of the studies. With the statistical significance, our results indicate that the method employed affects the wetland values while the wetland function evaluated affects little. In addition, we found that the size of wetland is negatively associated with the values, implying that wetland values exhibit the decreasing returns to scale. The evidences from our empirical analysis suggest that the meta-analysis has a potential as a tool to synthesize the research results from valuation studies and to provide useful information to policy makers. However, this study acknowledges that more effort should be dedicated toward the construction of DB on valuation studies as well as the research on the model improvement to enhance the validity and reliability of meta-analysis.