• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.76-87
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• 2012

This study examined Korean and the U.S.A..'s television anti-smoking advertisements that were coined to discourage adults and teens smoking. A content analysis of 71 television advertisements listed in the "Smoking Guidance Program" operated by Korea Health Promotion Foundation. This study evaluated to detect whether the advertising content reflected core health communication theories such as health belief model, theory of reasoned action, and social cognitive theory used in the designing of anti-smoking ad message to change behavior and attitudes toward smoking unfavorably. The results showed that Korean anti-smoking ads mostly relied on social norm messages, followed by smoking attitude. The message of modeling and self-efficacy was least used; while, the U.S.A. ads focused more on modeling and self efficacy. This difference comes from the cultural difference. Namely, Korea focused more on collectivism rather than individualism. The anti-smoking ads of Korea and the U.S.A. most frequently adopted horror and humor rather than sadness, no appeal, and angry. The ads targeted more on adults rather than teens. The research identifies the types of advertisements that are most likely to utilized and underutilize in the Korea and U.S.A. anti-smoking ads and contribute to further understandings of anti-smoking ads theoretically.

• Journal of the Korean School Mathematics Society
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• v.9 no.2
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• pp.141-161
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• 2006

In this study, we classified word problems related to real life presented in elementary mathematics textbooks into five types of context problems(location, story, project, scrap, theme) suggested by Freudenthal(1991), and applied context problems to mathematics class to analyze the influence on students' mathematical belief and attitude. Also, we examined the types of context problems preferred according to academic performance and the reasons of preference within a group experiencing context problems. The results of the study are as follows. First, almost lessons in the mathematics textbook presents word problems related to real life, but the presenting method is inclined to a story type. Also, the problems with a story type are presented fragmentarily. Therefore, although these word problems are familiar to the students, they don't include contextual meanings and cannot induce enough mathematical motives and interests. Second, a lesson using context problems give a positive influence on their mathematics belief and attitude. It is also expected to give a positive influence on students' mathematics learning in the long run. Third, the preferred types of context problems and the reasons of preference are different according to the level of academic performance within the experimental group.

• International Commerce and Information Review
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• v.14 no.4
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• pp.109-130
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• 2012

In recent years, the volume of global fair trade has been increased rapidly. As the quality of life improves, consumers are increasingly concerned about fairness and environment and show positive attitudes toward ethical products. Fair trade is a social movement that aims to set fair prices for products, alleviate poverty, and assist producers marginalized by the traditional economic model. The study attempt to investigate empirically fair trade products purchase intention, so consumers attitude toward fair trade product purchase, normative belief, fairness restoration expectation, ethical responsibility are defined and their impacts on the purchase intention were analyzed. The statistical method used to test the hypotheses was multi-regression using SPSS 18 for window. The results of this study are follows. Purchase attitudes toward fair trade products and ethical responsibility had a significant effect on the purchase intention. The Effectiveness of the ethical responsibility had greater than that of the purchase attitudes. The result of the empirical study provides important implications for the fair trade related organizations and businesses.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.202-210
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• 2019

The purpose of this study was to analyze the relationships between sexuality recognition and life satisfaction of the elderly. 256 structured questionnaires were collected from the elderly who were 65 years old plus and live Suwon city and in the vicinity of this city. Findings of the study were as follows. First, the sexuality recognition of the elderly is composed of four(4) sub-variables such as Belief on sexuality, Value of Sexuality, Conversation on sexuality, and Attitude to sexuality. Second, some differences in sexuality recognition and satisfaction of the elderly according to the demographic factors of the sample were found. Third, in case of having spouse, being good health and economic status, and being high level of sexuality recognition variables such as conversation on sexuality and attitude to sexuality, the level of life satisfaction of the elderly were high. In other words, it is necessary to develop education program of sexual education to revitalize the education of the elderly's awareness about sex.

• Research in Community and Public Health Nursing
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• v.31 no.2
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• pp.156-165
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• 2020

Purpose: This study was performed to identify the factors influencing the fear of dementia in middle-aged and older adults. Methods: Data on the characteristics, dementia knowledge, dementia attitude, dementia health beliefs, and fear of dementia of 156 participants were collected from January 20 to March 22, 2018, using a structured questionnaire. The data were analyzed with the SPSS/WIN 21.0 program for descriptive statistics, using an independent t-test, one-way analysis of variance, Pearson's correlation coefficient, and stepwise multiple regression. Results: Significant factors associated with fear of dementia among middle-aged and older adults were subjective life satisfaction (F=3.72, p=.006) and regular exercise (t=6.05, p=.015). Fear of dementia has positive correlations with dementia attitude, perceived susceptibility, perceived severity, and perceived barrier. The determining factors affecting fear of dementia in middle-aged and older adults were perceived severity (β=.46, p<.001), followed by a perceived barrier (β=.20, p=.004) and perceived susceptibility (β=.17, p=.023), and the explanation power was about 47.8%. Conclusion: The results suggest that perceived severity, perceived barrier, and perceived susceptibility be considered in developing the nursing interventions to increase perceived severity, perceived susceptibility, and to decrease perceived barrier to dementia by evaluating dementia health beliefs to manage the fear of dementia among middle-aged and older adults.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.1 s.139
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• pp.189-197
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• 2005

The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

• Journal of Korean society of Dental Hygiene
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• v.13 no.6
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• pp.961-967
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• 2013

Objectives : The purpose of this study is to establish the regular scaling checkup service and to improve oral health care on the basis of knowledge, attitude, and belief by Dental Prophylaxis Practice Lab in A university. Methods : Subjects were 324 patients who visited Dental Prophylaxis Practice Lab in A university for the preventive removal of tartar from April to June 8, 2012. Data were analyzed using SPSS version 18.0 through the frequency analysis, chi-test, and logistics regression analysis. Results : In relation to scaling experience by age, 65.3% had experienced scaling checkup and those between 20 to 29 (34.7%) did not receive the scaling therapy. Smokers tended to have received more scaling experience than nonsmokers. Second, the number of untreated dental caries and missing teeth due to dental caries were important because the variables of oral health condition affected the scaling experience. Conclusions : It is necessary to increase the scaling experience and regular dental checkup by providing the education to improve dental clinics visit based on the knowledge and belief towards the scaling.

• Informatization Policy
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• v.23 no.3
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• pp.64-83
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• 2016

Although the government mandated classroom use of smart technology, there exist obstacles to adapting smart technology as a means of educational tools in class. This study aims to explore the preconditions for integrating smart technology and early childhood education. To meet this end, this study investigates preschool teachers' perceptions about the possible benefits or negative impacts of using smart media on child education. Results show that teachers have negative rather than positive perceptions and attitudes toward preschoolers' use of smart media, which implies that rendering teachers have positive impression on smart education is most important for fostering smart education.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.170-180
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• 2008

The purpose of this study was to measure the causal relationships between past consumption, health belief, subjective, attitude, intention and purchase of organic foods. Total 326 copies of questionnaire were completed. The structural equation model was used to measure the causal effect among constructs. The results demonstrated that the confirmatory factor analysis model provided a good model fit. The proposed model yielded a significantly better fit to the data than the baseline model and the extended model. The effects of past consumption, health belief and subjective norm on attitude and intention were statistically significant. The effects of attitude on intention and behavior to purchase organic food were statistically significant. As expected, health belief and subjective had significant effects on behavior to purchase organic foods. Moreover, past consumption, health belief and subjective norm had indirect influences on intention through mediated variables. Based on the empirical results and findings, some suggestions are provided to the institutions concerned so as to facilitate this organic sector's on-going expansion in the food industry.

• Culinary science and hospitality research
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• v.13 no.4
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• pp.45-56
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• 2007

The purpose of this study was to measure the causal relationships among affective belief, ambivalence, subjective norm, attitude, intention to consume and meat consumption. A total of 318 questionnaires were completed. The structural equation model was used to measure the causal effects among constructs. The results demonstrated that the confirmatory factor analysis model provided excellent model fit. The proposed model yielded a significantly better fit to the data than the baseline model. The effects of affective belief, ambivalence and subjective norm on attitude were statistically significant. The effect of subjective norm on intention was statistically significant. As expected, subjective norm and attitude had significant effects on meat consumption. Moreover, affective belief, ambivalence and subjective norm had indirect influences on meat consumption. Subjective norm also had an indirect influence on intention. The overall findings offered strong empirical support for the intuitive notion that improving the level of attitude toward eating meat can increase favorable intentions and decrease unfavorable intentions to reduce future meat consumption.