• The Journal of Small Business Innovation
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• v.20 no.1
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• pp.35-46
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• 2017

The purpose of this study is to obtain the implications for establishing a marketing strategy for retailers by analyzing whether the consumer's preference for products (food) is influenced by on-line, off-line, and omni-channel preferences. The research model consisted of the effects of consumers' food selection characteristics on business preference and omni channel preference. The results of analysis based on 477 questionnaires are summarized as follows. First, food purchasing characteristics that utilize the seven characteristics of (1) freshness of food, (2) taste, (3) quality and safety, (4) tasting, (5) food function and information, (6) country of origin, and (7) brand loyalty, has various effects on types of business preference, omni-channel preference. The adopted hypotheses were selected in order of brand loyalty (5 times), freshness (3 times), tasting (3 times), and origin (1 time). The selective attributes on foods are: (1) what kind of brand, (2) how good the freshness is, (3) tasting. (4) The country of origin is to be compressed. Actually consumers seem to utilize only the core selective factors that are appropriate to the characteristics of the distribution channel rather than all of them in the shopping of the food, and there is three characteristics on Convenience Store and only one or two factors in the other types of business. Second, in the analysis of the omni-channel preference analysis, food selection characteristics has been shown to have a limited effect, which is attributed to the fact that the consumer has not yet understood the concept of omni channel. Third, the results of this study suggest that there is a need to reflect the selection characteristics of foods that have diverse influences by business type in the marketing strategies. Because consumers make reasonable consumption to use both on-line and off-line simultaneously, consumers who use Omni Channel focus on quality and safety of food, identify products through tasting, pursue brands that can trust anywhere. Customers who pursue rationality will have a high preference for using Omni Channel. Product choice characteristic has significant effect on omni-channel preference. For a few years, omni-channel strategy of retailers meets with a difficulty. This study make a first attempt to study omni-channel preference changing retailing paradigm.

• Proceedings of the Korean Nutrition Society Conference
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• 2004.05a
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• pp.231-231
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• 2004

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.153-165
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• 2021

With the disappearance of boundaries between online and offline, the O2O(online to offline) platform service is rapidly growing. Unlike general products, freshness is an important decision-making factor for agri-food, and there are many limiting factors for growth as an open market among O2O platforms due to the characteristics of difficult refunds and exchanges compared to other items and new transaction methods. In order to overcome these obstacles, consumer innovation must be considered. The purpose of this study was to investigate the influence of O2O(online to offline) platform characteristics perception on agri-food repurchase intentions. And an empirical survey of the hypothesis is made that innovation will show a moderating effect between agri-food O2O platform characteristics and repurchase intention. And an empirical survey of the hypothesis is made that innovation will show a moderating effect between agri-food O2O platform characteristics and repurchase intention. For this purpose, Using a convenience sampling technique, an online survey was conducted through Google survey from April 1 to April 15, 2021. A total of final analysis data were collected from a total of 270 purchase experienced of agri-food O2O(online to offline) platform. The SPSS program was used for analysis, and multiple regression analysis was used for hypothesis verification. The results showed that Economic, Interaction, and Playfulness had a significant positive effect on agri-food repurchase intend. Also, Interactivity × innovation, playfulness × innovation were found to have a significant positive (+) effect on repurchase intention. The results of this study show that innovation reduces the burden on consumers for new systems and mobile transactions. The results of this study suggest that convenient interface design is important for activating O2O transactions of agri-food. In addition, education and support are needed to strengthen the IT competency of farmers. The results of this study will be able to contribute to the establishment of infrastructure for agri-food open market shopping malls. In future studies, the influence of the O2O platform type on the purchase intention should be studied continuously.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.103-114
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• 2017

With the development of IT technology and the establishment of logistics infrastructure, online shopping market and online fresh food market are growing. The purpose of this study is to find a plan to activate Fresh Logistics through online shopping mall using BCG matrix and Importance Performance Analysis for online shopping companies. Firstly, the BCG matrix results Companies in 'cash cow', 'question mark', and 'dog' areas are in need of improvement. In order to improve this situation, it is necessary to activate the Fresh logistics market which is currently growing. Fresh logistics can be activated by investing in the maintenance and strengthening areas and key investment areas by minimizing the expenditure on the non-priority and excess areas according to the results of IPA. Therefore, it is expected that online shopping companies will be improved by activating online shopping market and online fresh logistics market.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.57-69
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• 2023

Early morning delivery possesses distinct characteristics that differentiate it from standard delivery services. This service typically involves delivering products to customers during the early morning hours, primarily before 7 AM. While online early morning delivery offers various advantages from a customer perspective, it also presents challenges that sellers and online shopping companies need to overcome. The early morning delivery market is experiencing significant growth in the online food retail sector, incorporating both PC-based online shopping and mobile shopping. The objective of this research is to identify the factors influencing customer satisfaction and the intention to reuse in the context of early morning delivery for online shopping. To model the online shopping environment with early morning delivery, independent factors were categorized into three types: System Properties, Product Characteristics, and Delivery Characteristics. This study examined the relationships among these three independent factors, the mediating factor of customer satisfaction, and the dependent variable of the intention to reuse. To conduct this research, empirical validation of the research hypotheses was carried out using the final dataset for analysis. Within this study, the previously explored System Properties, Product Characteristics, and Delivery Characteristics were established. Summarizing the findings of the analysis, it was discovered that System Properties and Product Characteristics played a significant role in determining the quality of early morning delivery services for online shopping. While product diversity and convenience had a positive impact, it is noteworthy that Delivery Characteristics did not influence customer satisfaction. Consequently, it can be concluded that there is no effect on the intention to reuse.

• Agribusiness and Information Management
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• v.2 no.1
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• pp.31-73
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• 2010

On-line shopping mall has become a powerful marketing tool recently. On-line shopping malls provide information for consumers about goods and influence the decision-making process of purchasers. Therefore many local government made on-line shopping malls for advertising agricultural production in the region. However, in the face of problems related with effectiveness on shopping mall management, most of on-line shopping malls has been managing by private sector actually. This study aims to propose the plans for development of the on-line shopping malls. For this purpose, this study investigated current management status of the shopping malls and conducted case study on-line shopping malls.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.195-209
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• 2021

According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that social media is becoming a more important marketing element. While the number of users of social media has increased and corporate marketing activities have increased accordingly, research has been conducted in various aspects of marketing such as user motivation for social media, satisfaction, and purchase intention. There was no subdivided study on the differences in the social media usage frequency of consumers in actual purchasing behavior. This study attempted to identify differences in consumer characteristics by cluster in the agrifood purchase situation by grouping them by type according to the frequency of use of social media for consumers who purchase agri-food online. Product involvement, product need, and online purchase channel Consumer characteristics such as demographic distribution, perceived risk, and eating and lifestyle in each cluster were checked for the three agrifood purchase situations including choice, and types for each cluster were presented. To this end, questionnaire data on the frequency of social media use and online agrifood purchase behavior were collected from 245 consumers, and the validity of the measurement variables was secured through factor analysis and reliability analysis. As a result of cluster analysis according to the frequency of social media use, it was divided into three clusters. The first cluster was a group that mainly used open social media, and the second cluster was a group that used both open and closed social media and online shopping malls; The third cluster was a group with low online media usage overall, and the characteristics of each cluster appeared. Through regression analysis, the effect on product involvement, product need, and purchase channel selection when purchasing agri-food online through each of the three clusters was confirmed through regression analysis. As a result of the regression analysis, the characteristic of cluster 1 in the situation of purchasing agri-food online is a male in his 30s living in a rural area who has no reluctance to purchase agri-food on social media or online shopping malls. The characteristics of cluster 2 are mainly consumers who are interested in purchasing health food, and the consumer characteristics are represented. In the case of cluster 3, when purchasing products online, they purchase after considering quality and price a lot, and the consumer characteristics are represented as people who are more confident in purchasing offline than online. Through this study, it is judged that by identifying the differences in consumer characteristics that appear in the agri-food purchase situation according to the frequency of social media use, it can be helpful in strategic judgments in marketing practice on social media customer targeting and customer segmentation.

• Food Industry
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• s.220
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• pp.66-79
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• 2011

중국 중산층의 확대로 중국 식품시장이 큰 폭의 성장세를 지속하고 있다. 특히 새로운 맛과 안전한 먹거리에 대한 국민적 관심이 높아지면서 최근 5년간 중국의 농수산 식품 수입 증가율은 22.8%로 동 기간 전제 수입증가율 15.8%를 상회했다. 세부 식품별로는 어류, 육류, 과일류 등 미가공식품들의 수입 비중이 여전히 높지만, 근년들어 제과제빵류, 낙농품, 알콜 및 음료 등 가공식품 중심으로 수입이 큰 폭으로 증가하고 있다. 중국내 도시화와 서구화된 식습관이 확산되면서 중국인들이 과거 미가공식품 중심에서 가공식품중심으로 식품소비가 바뀌고 있음을 알 수 있다. 중국인들은 한국 식품에 대해 전반적으로 만족하고 있으며 특히 경쟁국 식품과 비교할 때 품질과 맛, 디자인 강점이라고 인식하고 있는 것으로 설문조사 결과 나타났다. 가격 조건에 대해서는 바이어가 개인구매자 보다 덜 민감한 한펀 한국식품의 맛에 대해서는 젊은층이 장년층 보다 만족도가 더 높게 나타났다. 그리고 특히 한국의 육류/해산물(가공품 포함), 건강식품, 제과제빵류, 소스류(장류)는 향후 중국에서 인가를 얻을 것이라는 응답이 높게 나타났다. 실제로 작년 중국의 대한국 수입 통계를 보면 어류 당류 등 미가공식품의 비중이 여전히 높지만, 최근 5년간 제과제빵류 채소/과일조제품, 알콜/음료 등 가공식품의 수입이 빠르게 늘고 있는 추세이다. 향후대중국 식품수출 확대를 위해서 중국인들의 식습관 변화를 면밀히 모니터링함으로써 새로운 가공식품과 고급식품에 대한 수요를 파악, 상품화하는데 보다 주력해야 한다. 한류 영향으로 된장, 고추장 등 한국 전통 장류에 대한 중국인들의 관심과 기대가 높은 만큼 현지 마트 등을 중심으로 장류를 이용한 한식 요리교실 개최 등 한식을 알리기 위해 보다 적극적인 마케팅 방안을 강구해야 할 것이다. 또한 방한 중국인 관광객들이 귀국 후에 온라인 쇼핑몰을 통해 한식 식자재를 구매할 수 있는 시스템을 구축하는 것도 효과적일 것이다. 마지막으로 평소 철저한 품질관리를 통해 구제역 등의 질병을 사전에 예방하는 노력이 무엇보다도 중요하다.

• 발명특허
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• v.37 no.1
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• pp.36-39
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• 2012

'소녀시대' 상표를 의류 식품 미용 통신판매업 등의 9개 분야에 대해 A씨가 2007년 출원하여 현재 상표권을 보유한 상태로 알려졌다. A씨는 자신의 상표권을 기초로 하여 무단으로 온라인 쇼핑몰에 '소녀시대' 상표권 침해 금지 경고장을 보냈으며, 이 사실이 SM측에 알려지면서 '소녀시대' 상표권을 둘러싼 문제가 야기되었다. 소녀시대가 데뷔할 즈음에 '소녀시대'를 출원한 A씨의 상표권은 그대로 유효할까? 아니면 무효화시킬 수 있을까? 끊임없이 문제가 되고 있는 타인의 상표 선점 문제를 어떻게 해결할 것인지에 대해 다시 한번 살펴보고자 한다.

• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.5
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• pp.800-807
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• 2013

This study investigated the quality characteristics and microbial hazards of commercial garlic available in supermarkets, traditional markets, and online shopping malls. Total bacterial counts were 2.55 log CFU/g in whole garlic and 5.20~7.40 log CFU/g in processed garlic, possibly due to contamination during processing. The total bacterial count from garlic purchased in supermarkets was below 5 log CFU/g, while garlic purchased in traditional markets and online shopping malls had counts of 3.87~6.34 and 3.73~6.11 log CFU/g, respectively. Thus garlic purchased at supermarkets appears to be more hygienic than garlic from traditional markets or online shopping malls. Some garlic purchased from supermarkets also had a lower pH (4.96~5.17) compared to fresh chopped garlic (7.4~7.5), likely due to the addition of citric acid and ascorbic acid, to reduce microbes and prevent browning. The moisture content of chopped garlic was 61.92~89.32%, with moisture content in imported garlic from China above 75%. The L, a, and b color values were 52.63~64.47, -3.74~8.75, and 10.67~17.88, respectively. The a and b values of supermarket garlic (-3.74~-3.20 and 10.67~13.90) were lower due to the addition of citric acid.