• Journal of the Korean Society of Food Culture
• /
• v.21 no.5
• /
• pp.500-506
• /
• 2006

The purpose of this study was to examine the mediating role of attitude, subjective norm, and perceived behavioral control on the relationships between past behavior and customers' intention to engage in voice of dissatisfaction responses. Results of the study demonstrated that the inclusion of past behavior improved the predictability of the voice of dissatisfaction response intentions. Furthermore, the mediating analyses indicated that the influence of past behavior was mediated by mediator. In the contests of voice behavior, the effect of past behavior on intention was not mediated by attitude and perceived behavioral control. Meanwhile, subjective norm mediated the relationship between past behavior and the intention to engage in voice behavior.

• Culinary science and hospitality research
• /
• v.17 no.3
• /
• pp.151-161
• /
• 2011

The aim of this study is to investigate the relationships among obesity, eating-out behaviors, and eating habits in the housewives living in Busan and Gyeongnam Province. In order to analyze the data obtained from 249 housewives, SPSS statistical program 17.0 was used. Also, frequency, factors, $x^2$-test, and cluster analyses were conducted as well as one-way ANOVA analysis. The results of the analyses have shown that their average height was 160.75 cm, and their average weight was 57.51 kg. Their BMI was investigated resulting in normal weight being 56.6%, overweight and obesity 37.0%. Concerning the number of eating out opportunities a month, 65.5% said under four times. Their per capita cost of eating out was between 7001 Won and 11,000 Won, being 34.9%. The purpose of eating out was family occasions being 44.2%. Those who were accompanied by them were their family members. and relatives being 63.8%. Their favorite restaurants were public restaurants being 47.8%. It was investigated that they got the information about eating-out through their acquaintances being 79.1%. According to the results of the cluster analysis by the factor of their eating habits, Cluster 1 was named as Intermediate Eating Habits group, Cluster 2 as Not Good Eating Habits group, and Ouster 3 as Good Eating Habits group. There were significant difference (P<0.01) in the difference analysis between the three clusters and the eating habits factor. This study showed that 37% of housewives in the Busan and Gyeongnam area were classified as overweight and obese and needed to change their eating behavior. The reason why obesity in the age group of those over 51 was higher than those under 30 was their going through menopause.

• Proceedings of the KSCN Conference
• /
• 1999.05a
• /
• pp.102-102
• /
• 1999

• 한국HCI학회:학술대회논문집
• /
• 2007.02b
• /
• pp.145-152
• /
• 2007

설득 테크놀로지(persuasive technology)란 컴퓨터화된 다양한 시스템을 이용하여 사용자의 행동 양식과 태도를 변화시키는 상호작용 기술을 의미한다. 설득 테크놀로지는 사람들의 태도나 행동을 변화시키기 위해 미리 어떠한 의도를 가지고 설계된다. 즉 어떠한 목적을 가진 설득 테크놀로지냐에 따라서 설득의 전략이 달라지는 것이다. 설득에 영향을 주는 수많은 요인들 중에서 어떤 것을 적절히 활용하느냐가 설득 전략의 기초가 된다. 설득 테크놀로지는 광고, 교육, 안전 등 여러 분야에서 사용이 되고 있다, 그 중에서도 최근 주목 받고 있는 식생활 및 다이어트에 관한 셀프 모니터링(self-monitoring) 설득 테크놀로지를 설계할 때 어떠한 설득 전략을 세워야 하는지 연구해 보았다. 다이어트를 위한 식생활 변화를 위해서는 사람들의 자발적인 행동과 태도 변화를 이끌어 내는 것을 목적으로 해야 하기 때문에 구체적인 사용자 동기 유발 전략을 필요로 한다. 인간의 동기 유발을 위한 설득 전략으로 동료 압력(peer-pressure), 정보원의 공신력(information source public trust), 피드백(feedback) 방법을 다이어트 설득 테크놀로지에 적용 시켜 어느 정도 효과가 있는지 살펴보았다. 이 연구는 이러한 요인들을 적용한 다이어트에 대한 동기유발 실험을 통해 각 요인들간의 설득의 정도를 비교 분석하는데 목적이 있다. 이 연구의 결과는 다이어트, 금연 등의 생활패턴의 개선 이외에도 의료, 교육, 환경 등 다양한 분야에서 사용자가 스스로를 좋은 방향으로 나아가게 동기화 시키는 컴퓨터화 된 기술을 개발하는 토대가 될 수 있을 것이다.

• Korean Journal of Human Ecology
• /
• v.16 no.5
• /
• pp.957-967
• /
• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.

• Journal of the Korean Society of Food Culture
• /
• v.10 no.4
• /
• pp.269-279
• /
• 1995

The purpose of this study was to examine the relationships of nutritional and social factors among 100 children aged $5{\sim}6$ years. Forty five children (45%) were selected from families with low socioeconomic status, while 55 children (55%) were from those with high socioeconomic status. Cognitive performance of the children was measured by the Draw a man test and the degrees of hyperactivity were assessed by both children's mothers and their teachers using two different Check List (Behavior check list and Conner's rating scale). There were few associations between cognitive performance and nutritional variables. However, levels of hyperactivity were related positively to diversity of food intake and weight percentage for age, and negatively to animal and processed food preferences. These results indicate a possible role of nutrition on psychological development.

• Proceedings of the KSCN Conference
• /
• 2003.05a
• /
• pp.113-113
• /
• 2003

대학생은 신체 발달이 완성되는 시기로 올바른 식생활을 통한 영양관리가 중요하나, 에너지, 칼슘, 철분의 섭취 부족 등이 보고되고 있으며, 인스턴트 음식이나 패스트푸드를 선호하고 잦은 외식, 폭식, 결식등 식생활이 불량하다고 알려져 있다. 본 연구에서는 칼슘 섭취의 지표가 될 수 있는 유제품 섭취 행동을 중심으로 이와 관련된 사회 심리적 요인을 파악하여 영양교육의 기초 자료를 제공하고자 하였다. (중략)

• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2004.05a
• /
• pp.173-174
• /
• 2004

도시에서 일반적으로 우려하는 불규칙한 식사와 업무상 스트레스에 노출되고, 육체적노동 감소로 인하여 오는 비만 등을 건강위험인자로 보는데 비하여 농촌주민은 건강과 식생활환경이 도시와 상이한 차이를 보여 준다. 농업노동이 과도한 육체 노동을 포함하고 있으며, 농촌사회의 고령화와 함께 가정운영 책임을 혼자 맡은 외짝가족은 더 많은 어려움에 처해 있을 것으로 생각된다. (중략)

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.10
• /
• pp.4604-4611
• /
• 2012

The purpose of the research is to investigate the factors affecting the life quality of oral health according to the knowledge and behavior related with oral health. Total 272 people who work in Gyeong-Nam province participated in this survey. The research shows that major 4 factors are subjective whole body health, ages, dietary pattern and dry mouse. The subjective whole body health and dietary pattern have an positive effect on the life quality of oral health, whereas ages and dry mouse an negative effect on this. As a result, the health and the life quality of oral health should be improved by investigating the factors affecting oral health and thus developing the program enhancing the oral health to prevent oral disease.

• Culinary science and hospitality research
• /
• v.16 no.4
• /
• pp.124-138
• /
• 2010

This study aims to investigate the effect of hotel and restaurant employees' eating habits on their dining-out behavior. 309 workers from die hotel and restaurant companies participated in the survey, and SPSS 14.0 was used to perform frequency analyses, factor analyses, f-tests, ANOVA and multiple regression analyses. An exploratory factor analysis revealed three eating habits; unhealthy, healthy and ideal eating habits with 62.250% of the cumulative variance explained. The factor analysis included the priority on menu items, atmosphere and location of a restaurant with 60.658% of the total variance explained The results of the t-tests gave partial supports for the hypothesized gender difference in eating habits and for the hypothesis that eating habits would differ according to marital status. The result of ANOVA gave a partial support for die hypothesized age difference in eating habits. The result of the multiple regression analysis showed that all eating habits, unhealthy($\beta$=0.326, p<0.000), healthy($\beta$=0.290, p<0.000) and ideal($\beta$=0.305, p<0.000), had a significant effect on the priority on menu items. Eating habits explained 13.1% of die total variance in the importance of restaurant atmosphere and location. The influence of unhealthy eating habits was not statistically significant ($\beta$=0.002, p<0.965) while the influence of healthy($\beta$=0.309, p<0.000) and ideal eating habits($\beta$=0.189, p<0.000) was statistically significant Consequently, there was a partial support for the hypothesis that eating habits would influence die priority of restaurant atmosphere and location as a factor when dining out.