• Title/Summary/Keyword: 시청환경

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Corelation of Television Drama's Rating and Image Production Techniques - Mainly on the Home Dramas - (TV 드라마의 시청률과 영상제작기법의 상관성 - 홈드라마를 중심으로 -)

  • Park, Dug-Chun
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.66-73
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    • 2008
  • Under the changing circumstances of broadcasting, this study aims at the corelation of television drama's rating and television image production techniques, analyzing TV image production techniques and TV rating of drama, the highest rating genre. For this research, 6 dramas were selected as samples except the dramas about history and violence on the basis of the TNS media korea's top 100 of the year 2007. This study analyzed camerawork, shot size, shot duration and scene duration with the contents of replay and manuscript viewing of broadcasting companys' homepages. As the result of the analysis of corelation, TV rating is inverse proportionate to multiple camerawork and shot average duration with a very close relationship, showing no relationship with other variables. The result of this study shows that multiple cameraworks and long durated shots should be avoided for higher TV rating.

Quality and Ratings in the Performances of TV News Programs (지상파뉴스의 품질과 시청률의 상관관계에 대한 연구)

  • Kim, Eujong;Oh, Hyun-kyung
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.249-258
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    • 2019
  • Changes in media technolgy affect the competitive status of broadcasting networks as news media. The competitive media environment has pushed broadcasting network news programs to find new ways for leveling their qualitative performance up and rating. This study focuses on the empirical relationship between the two key value, news quality in terms of fairness and in-depthness and news ratings. This study is based on the analysis of broadcasting network news texts and individual news item raitngs. Empirical relationship between news quality factors and ratings was proved positive. But the relationship between the length of news item and rating was proved negative.

An Efficient Channel Navigation Scheme based on Patterns of Watching TV Programs (방송프로그램 시청 패턴에 기반한 효율적인 채널 네비게이션 기법)

  • Park, Woo-Ram;Park, Tae-Keun
    • Journal of Korea Multimedia Society
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    • v.13 no.9
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    • pp.1357-1364
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    • 2010
  • With the emergence of digital TV broadcasting, various TV channels are provided to a TV audience. But it is getting hard for the audience to find his or her preferred TV programs due to the huge number of TV channels. In order to mitigate the difficulty, channel navigation schemes have been proposed. The schemes predict preferred TV channel from viewer's previous watching histories, and provide the predicted channels when the viewer wants to change TV channel. As channel navigation schemes, there are Most Recently Selected (MRS) scheme providing the most recently watched channel, and Most Frequently Selected (MFS) scheme providing the most frequently selected channel. However, MFS and MRS scheme could be inappropriate to current TV system broadcasting various TV programs in a channel because they are based on the viewer's patterns of watching TV channels. Therefore, this paper proposes an efficient channel navigation scheme, Program Most Frequently Selected (PMFS), based on patterns of watching TV programs instead of TV channels. Simulation results show that the proposed scheme PMFS reduces the seek distance compared to the previous channel navigation schemes, MFS and MRS.

A Research on the Uses of and Satisfactions from 360° 3D Video Using VR Devices (VR 디바이스를 이용한 360° 3D 동영상 이용과 충족 연구 : 시청자와 시청예정자의 차이를 중심으로)

  • Moon, Yoon-Taek;Kim, Donna
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.205-214
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    • 2018
  • As the paradigm of the Fourth Industrial Revolution is expanding, VR devices and their contents industry are drawing more and more attention as the digital devices of the next generation. Of the realms of VR contents, $360^{\circ}$ 3D videos are receiving the most attention in the field of media, and they are being utilized by Google as educational contents. As such, this research analyzes actual condition of use and motivation of using corresponding contents through survey of $360^{\circ}$ 3D video users. Results show that the most utilized platform is Youtube, and the genres which the respondents have used or are willing to use turned out to be Games and Movies.

Customized Digital TV System for Individuals/Communities based on Data Stream Mining (데이터 스트림 마이닝 기법을 적용한 개인/커뮤니티 맞춤형 Digital TV 시스템)

  • Shin, Se-Jung;Lee, Won-Suk
    • The KIPS Transactions:PartD
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    • v.17D no.6
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    • pp.453-462
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    • 2010
  • The switch from analog to digital broadcast television is extended rapidly. The DTV can offer multiple programming choices, interactive capabilities and so on. Moreover, with the spread of Internet, the information exchange between the communities is increasing, too. These facts lead to the new TV service environment which can offer customized TV programs to personal/community users. This paper proposes a 'Customized Digital TV System for Individuals/Communities based on Data Stream Mining' which can analyze user's pattern of TV watching behavior. Due to the characteristics of TV program data stream and EPG(electronic program guide), the data stream mining methods are employed in the proposed system. When a user is watching DTV, the proposed system can control the surrounding circumstances as using the user behavior profiles. Furthermore, the channel recommendation system on the smart phone environment is proposed to utilize the profiles widely.

Impact of the Varying Estimation Period on Subjective Video Quality Evaluation for IPTV Service (IPTV에서 평가주기 변화가 주관적 영상 화질 평가에 미치는 영향 분석)

  • Ha, Sang-Yong;Kim, Chin-Chol;Jung, Woon-Young;Choi, Jae-young;Roh, Byeong-Hee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.4B
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    • pp.314-321
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    • 2011
  • There have been considerable standardization works to measure subjective video quality. However, these standardization methods are based on the situation where they have original or reference video sequences, and measure the video quality by looking the sequence during short time duration, e.g. 10 seconds. Since people's TV watching time durations in IPTV services are very long (e.g. more than 30 minutes), the quality measurements by the standards are not practical. In this paper, we analyze the effect of video quality rating period to MOS (Mean Opinion Score), and suggest a proper rating duration of subjective video quality for IPTV services.

A Study on the Uses and Gratifications on the U.S. TV Dramas: Focusing on Comparison to the Korean Counterparts (대학생들의 미국 텔레비전 드라마에 대한 시청동기 및 만족도 연구: 한국 텔레비전 드라마와의 비교를 중심으로)

  • Im, Yang-June
    • Korean journal of communication and information
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    • v.41
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    • pp.303-336
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    • 2008
  • The purpose of this study is to examine the uses and gratifications of the U. S. TV dramas favored by the Korean college students. The uses and gratifications of the U. S. TV dramas are also compared with the Korean TV dramas. In addition, this study analyzes how the motives and satisfactions of students on the U. S. dramas influence on watching patterns of the Korean TV dramas. The results of the factor analysis show that student's motives on watching the U. S. TV dramas are composed of four factors, such as 'Entertainment/Relaxation', 'Getting Information', 'Environment/Companionship', and 'Sexual curiosity'. In contrast, the motives of watching Korean TV dramas are composed of six factors, which are added 'Korean Drama Characteristics' and 'Habitual Time-Spending' to four factors of the U. S. dramas. After dividing the student groups with the heavy and the light watchers, this research shows that three out of five for the U. S. dramas are significantly different, whereas two out of six factors for the Korean counterparts. Finally, the uses and gratifications of the U. S. dramas favored by the Korean college students influence little on the watching patterns of the Korean TV dramas.

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