• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.89-93
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• 2020

산업이 발전함에 따라 타인의 아이디어에 대한 가치가 점점 높게 인정되고 있다. 아이디어는 지식재산권으로 보호가 될 수 있으며, 특히 발명에 대한 아이디어는 특허로 보호된다. 특허법상 요건에 맞는 발명은 특허권으로 보호될 수 있고, 특허권으로 보호되는 발명은 특허권자만이 실시할 수 있는 독점적인 지위가 인정된다. 기업들은 새롭게 개발한 기술을 특허권으로 보호하기 위해 많은 노력을 기울이고 있는데, 이러한 특허가 기업의 매출에 영향을 미치는지를 분석하기 위해 다양한 연구들이 계속되고 있다. 본 연구의 목적 역시 중소기업이 개발한 새로운 기술에 대한 특허취득활동이 기업의 매출과 같은 경영성과와 기업이 속한 기술분야에서 시장점유율에 유의미한 영향을 미치는지를 조사하고, 시장점유율 상승이 기업의 매출증진에 매개효과를 일으킬 것인지, 기업이 속한 산업분류가 특허취득활동의 경영성과 등에 미치는 영향에 조절효과를 일으킬 것인지에 대해 분석 하는데 있다. 본 연구에서는 중소기업의 특허취득활동이 시장점유율과 경영성과에 미치는 영향을 분석하였다. 아울러 특허취득활동이 시장점유율과 경영성과에 미치는 영향력이 산업분류에 의해 조절되는지 여부과 시장점유율이 경영성과에 미치는 매개효과를 조사하였다.

• International Area Studies Review
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• v.12 no.3
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• pp.517-545
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• 2008

This study, tried to describe the corporations and competitiveness of IT industries in Korea and China as well as the general trend in trade using import-export structure. Further, based on trade intensity index, revealed comparative advantage index, Grubel-Lloyd index, constant market share, the trade structure between Korea and China was analyzed for the equipment in the fields of communication, information, broadcasting and their parts. The results are; first, since 2004, China has been catching up with Korea in the number of their companies listed in the global top 500 conglomerates. Second, the trade intensity index increased in 2007 4.57% up from 2002, showing increasingly closer connection between the two countries in the area of communications equipment. Third, according to revealed comparative advantage index, Korea's info-communications equipment seems to comparatively lag behind, but in terms of import-export structure is in the black. Fourth, in recent years, Korean equipment's market share in the Chinese market has been dropped due to the weakening competitiveness and the changing commodity supplies.

• Journal of the Korean Data and Information Science Society
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• v.20 no.5
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• pp.879-886
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• 2009

The purpose of this article is to present the application of Least Squares Support Vector Machine in analyzing the existing structure of brand. We estimate the parameters of the Market Share Attraction Model using a non-parametric technique for function estimation called Least Squares Support Vector Machine, which allows us to perform even nonlinear regression by constructing a linear regression function in a high dimensional feature space. Estimation by Least Squares Support Vector Machine technique makes it a good candidate for solving the Market Share Attraction Model. To illustrate the performance of the proposed method, we use the car sales data in South Korea's car market.

• Agrochemical news magazine
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• v.21 no.9 s.162
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• pp.46-48
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• 2000

• Journal of Distribution Research
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• v.14 no.1
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• pp.45-65
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• 2009

As a number of people using the internet for their shopping steadily rises, it is increasingly important for retailers to understand why consumers decide to buy products via online or offline. The main purpose of this study is to develop and test a model that enhance our understanding of how consumers respond future online and offline channels for their purchasing. Rather than merely adopting statistical models like most other studies in this field, the present study develops a model that combines double-cohort method with multinomial logit model. It is desirable if one can adopt an overall encompassing criterion in the study of consumer behaviors form diverse sales channels. This study uses the concept of cohort or aging to enable this comparison. It enables us to analyze how consumers respond to online and offline channels as people aged by measuring their shopping behavior for an online and offline retailers and their subsequent purchase intentions. Based on some empirical findings, this study concludes with policy implications and some necessary fields of future studies desirable.

• International Commerce and Information Review
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• v.16 no.4
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• pp.439-455
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• 2014

Korea-Japan trade has been trade deficit for a long time and therefore this matter must be a settled urgently for continuous economic growth of Korea. For reasons mentioned above, this study pays attention to Japan materials industry which has induced trade deficit in the Korea-Japan trade and this study analyzed competitiveness of Japan materials industry in the Korea market. This study special regard will be paid to the Compound and Chemical Products in Japan materials industry. For attaining the purpose of study, we collected related statistical data and Market Share Index, Trade Specialization Index and Market Comparative Advantage Index used in study methodology From this analysis, we found that most of Japan material products have competitiveness in Korea market and chemical products used in photography & photo sensitized materials, paint & printing ink products particularly have very strong competitiveness in Korea Market.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.939-940
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• 2009

글로벌 무한경쟁에서 고객들의 품질평가 결과가 반영된 고객만족지수가 높은 제품들이 시장에서 호평을 받고 판매가 확대되는지 자동차와 IT분야의 휴대폰을 대상으로 분석하였다. 실증분석결과로써 장기수명 내구재인 자동차는 높은 상관성을 유지하였으나 짧은수명 내구재인 휴대폰 분야는 높은 고객 만족지수를 획득하였어도 높은 시장점유율로 연결되지는 않았다. 본연구결과는 시장조사 및 상품기획의 마케팅분야와 내구품질 즉 신뢰성분야에서 유용한 시사점을 제공하는데 의의가 있다.

• 정보화사회
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• s.123
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• pp.18-23
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• 1998

전세계를 하나의 네트워크로 연결하는 인터넷은 최근 기간통신산업에도 영향을 미쳐서 인터넷을 통한 전화, 팩스 등의 부가서비스가 AT&T, MCI, BT 등 기존의 기간통신 사업자들에게 커다란 영향을 줄 정도로 시장점유율을 높여갈 것으로 예상되고 있다.

• Korean journal of communication and information
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• v.51
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• pp.117-135
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• 2010

The regulation of media concentration which is provided in the German Interstate Treaty on Broadcasting (RStV) is part of the rules forming the "positive broadcasting order" required by German Constitutional Law. This control ensures that the diversity of viewpoints can be articulated to the public. Broadcasting must operate independently from the state and from particular social groups if it is to be a genuine service to the public. One risk of economic competition in the media is a tendency towards the concentration of business enterprises. Moreover, economic competition is no guarantee for journalistic diversity. The aim of balanced diversity in the broadcasting sector can only be pursued by creating conditions under which different voices obtain the chance to be heard in an equitable manner. Within the framework of the meaning of section 26, it shall be assumed that there is a predominant impact on public opinion if the programs attributable to one company reach an annual audience share of 30 percent. The same shall apply if the company reaches an audience share of 25 percent and holds a dominant position in a related media-market or an overall assessment of its activities in television. The restriction of audience shares has limits such as that the audience shares of news programs and education and entertainment programs are pooled. Therefore, there is a vagueness about the productivity of different program branches.

• Asia Marketing Journal
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• v.11 no.2
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• pp.149-172
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• 2009

Prior research has investigated different effects of brand performance information such as premium price information and market share information on brand equity components - quality perception and brand preference. It was shown that the differential effects of brand performance information could depend on product-related variables like product category concept and quality variation in the product category. In this study, we conducted an experiment to find out how personal characteristics such as self-construal, price perception and brand commitment could influence the effects of different types of brand performance information. The results show that individuals who have independent self-construal, favorable price perception and emotional commitment with the brand develop more favorable evaluation of the premium price performance information resulting in more positive evaluations of the brand. However, individuals who have interdependent self-construal, unfavorable price perception and cognitive commitment with the brand develop more favorable evaluation of the market share performance information resulting in more positive evaluations of the brand. We discuss the theoretical and practical implications of this study and its limitations, along with future research interests.