• Title/Summary/Keyword: 시장진출모델

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An analysis on the influence of the China government's software support policy on the revenue of software export (중국 소프트웨어 지원정책이 중국 소프트웨어 수출액에 미치는 영향 분석)

  • Choi, JeongHo;Zhang, YongAn
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.4
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    • pp.875-886
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    • 2016
  • In this study, we investigate an influence of the China government's software support policy on the revenue of software export. In the analysis in the areas of technology development, manpower development, quality control and marketing reinforcement from 2008 to 2014, it has been found that the amounts of the policy influence and annual revenue of software export increase simultaneously, proving that the China government's support policy has a close relationship with the software export revenue. However, the annual ratio of the software export revenue to the gross software production revenue has decreased over the period, which indicates that the growth of software industry in China has been mainly driven by domestic market.

A Study on the Export Potential of Bangladesh's Ready-Made Garments (중력모형을 이용한 방글라데시 의류 유망 수출시장 추정)

  • Hossain, Sumon;Oh, Keunyeob
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.87-108
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    • 2018
  • This article explores the international trade flow of Bangladesh's ready-made garments (RMG). We first suggest the brief history and an international structure of trade among countries by using the trade volume. Then we implemented a gravity model regression with the sample of 38 major partner countries in order to investigate the potential export market for the RMG industry. The fixed effect and random effect model for the panel data during the period of 1990 to 2011 are estimated. Our result shows that Bangladesh's RMG exports are affected positively by the size of economy, inflation, exchange rate, foreign direct investment(FDI) and trade openness. On the other hand, the distance between trading partners are related negatively with the trade volume. We used the estimated coefficients from the panel regression in order to predict RMG export potential of Bangladesh. This might show which country is the promising export market for Bangladesh RMG industry. We found that Bangladesh has the highest potential of RMG export with Japan and USA, which seem to have considerable room for export growth if trade barriers and constraints are removed. We added some policy implications for encouraging the RMG export of Bangladesh by using the results from the analysis.

Training Model Analysis of SW Programmers in BLE Fields through Industry-University Cooperation (산학협력을 통한 BLE분야 SW개발 인력양성 모델 분석)

  • Oh, Sun-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.4
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    • pp.203-208
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    • 2017
  • Recently, the youth unemployment becomes the significant social problems and various industry-university cooperation projects those reflect the job site oriented education are planned and fulfilled at the university in order to help graduates to get the job easily. These efforts, however, becomes job hunting failure or suffers lots of trials and errors without reflecting the correct circumstances of the job market properly. In this paper, we propose the business model for training the 4th grade students as a job site oriented software engineers in BLE fields through tight industry-university cooperation and fulfill the related project. After then, we search for the problems and failure factors of the business model through the correspondence strategy analysis for weaknesses and threat factors and propose the improved and successful business model.

Analysis on elements of policy changes in character industry (캐릭터산업의 정책변인연구)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.33
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    • pp.597-616
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    • 2013
  • Character industry is not only knowledge-based industry chiefly with copyrights but also motive power for creative economy to take a role functionally over the fields of industries because it has industrial characteristic as complement product to promote sale value in manufacturing industry and service industry and increase profit on sales. Since 2003, the national policy related to character has aimed to maximize effect among connected industries, extend its business abroad, enforce copyrights through the improvement of marketing system, develop industrial infrastructure through raising quality of character products. With the result of this policy, the successful cases of connected contents have been crystallized and domestic character industry has stepped up methodically since 2007. It is needed to reset the scales of character industry and industrial stats because there are more know-how of self industry promotion and more related characters through strategy of market departmentalization starting with cartoon, animation, games, novels, movies and musicals. Especially, The Korea government set our target for 'Global Top Five Character Power' since 2009 and has started to carry out to find global star characters, support to establish network among connected industries, diversify promotion channels, and develop licensing business. Particularly, since 2013, There have been prospered the indoor character theme park with time management just like character experimental marketing or Kids cafes using characters, the demand market of digital character focusing on SNS emoticon, and the performance market for character musical consistently. Moreover, The domestic and foreign illegal black markets on off-line have been enlarged, so we need another policy alternative. To prepare for the era of exploding character demand market and diversifying platform, it is needed to set up a solid strategy that is required the elements of policy changes in character industry to vitalize character industry and support new character design and connected contents. the following shows that the elements of policy changes related to the existing policy, the current position of market. Nowadays, the elements of policy changes in domestic character industry are that variety of consumers in the digital character market according to platform diversification, Convergence contents of character goods for the Korean waves, legalization of the illegal black contents market, and controling the tendency of consumers in departmentalized market. This can help find the policy issue entirely deferent with the existing character powers like US, Japan or Europe. In its final analysis, the alternatives are the promotion of models with contract copyrights of domestic and foreign connected contents, the diversification of profit models of platform economy, the additive development of target market related to enlarging the Korean waves, and the strategy of character market for the age-specific tendency according to developing character demand market.

A Business Model for Application of the Modular Building in the Rental Market (건축 임대시장에서 모듈러 건축의 적용성 연구 - 수익성 분석을 중심으로 -)

  • Yoon, Jongsik;Shin, Dongwoo;Cha, Heesung;Kim, Kyungrai
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.6
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    • pp.3-11
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    • 2015
  • The current real estate market is in a state that is considerably shrink due to the recession and long-term reduction of trading. In response, the government recently announced an innovative way for the middle-class residential housing and it is taking the lead to activate the real estate market. Meanwhile, the domestic housing market is entering a transition period, including structural changes of household structure, changes from joeonse to rent increasingly. Also single-member households will rise steeply, so that makes the high demand of small houses. In addition, the domestic construction industry is interested in new technology called Modular building. The Modular construction is an off-site construction system that shorten construction period, eco-friendly building technology and mobility etc, which can be used in various field. Overall, there are two major issues of the current market, one is the change of the real estate market, and the other is the modular construction. This study will propose modular business model in the rental market through the analysis the profitability of the modular business scenarios and IRR analysis.

The American Route of the Reconciliation between Work and Family (미국 중산층 여성 일-가정양립 경로의 역사적 형성과정에 관한 연구)

  • Choi, Seong Eun;Yang, Jae-jin
    • 한국사회정책
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    • v.23 no.3
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    • pp.79-108
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    • 2016
  • This study is focused on the historical route in which reconciliation between work and family has been operating in the United States whose welfare standards are low, by using analytic narratives, from late 19th century to early 20th century. The first step saw an increase in the social advancement of unmarried women due to the increase in employment in the occupation of white-collar, as well as the increase of women in the Academy and in educational institutions. In the second step, the social advancement of married women was increased by the enforcement of the New Deal, consumption capitalism, and World War II. In the third step, the sphere of highly-educated women was expanded to a professional one through active measures aimed at gender equality, and the women's liberation movement of the 1960s took place. The United States' path model was completed in the fourth step. This study show that the most important factors have a significant influence to complete route of the American's Route were individual efforts of women (capacity building through the academic and the powerful women's movement) and the individual employment relationship in labor market. This study shows that individual efforts of women, especially in building capacity through the academic and the powerful women's movement, and the labor market, whose individual employment relationship is well-developed, have a significant influence on completing the route of the highly educated middle-class women in America.

Effects of Consumers' Shopping Motivation on the Consumer Trust and Purchase Intention: Comparison of Chinese and Vietnamese Consumers (소비자의 쇼핑 동기가 온라인 쇼핑에 대한 신뢰도와 구매의도에 미치는 영향: 중국과 베트남 소비자를 중심으로)

  • Won, Sung Bin;Sun, Zeng-Jun
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.71-80
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    • 2016
  • This study is based on the previous research which proved that "seeking convenience", "seeking low-cost" and "pleasures of shopping" are the major shopping motivation of online shopping. Research is conducted by using the trust as mediator, purchase intention as dependent variable. Also, differences between Chinese and Vietnamese consumers are applied in analysis of the model. The results were as follows: First, "seeking low-cost" and "pleasures of shopping" have positive effects on trust. Second, all shopping motivation have positive effect on purchase intention. Third, the trust has positive effect on purchase intention. Fourth, consumers' shopping motivation have significant difference in trust and purchase intention according to Chinese and Vietnamese consumers. The results of this study presented the strategic implications for operators at online shopping area.

A Empirical Research for Subcontractor Selection Model in the International Construction Project (해외건설 전문건설기업 선정모델 개선을 위한 실증 연구)

  • Lee, Changjun;Seok, Hochan;Lee, Sangjun;Jang, Woosik;Han, Seung-Heon
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.2
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    • pp.118-126
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    • 2016
  • International construction market have quantitatively increased and have reached up to 700 Bil. US$ through active effort of construction firms and government. In spite of this increase, substantiality issue has been constantly disputed due to qualitative problems such as lack of capability and technical shortage. To overcome these problems, many methods in performing quantitative growth and qualitative substantiality of overseas construction are being researched which showed that selection of subcontractors in general contractor is regarded as a very important success factor. However, it is difficult to make a reasonable decision for selecting the subcontractors due to the lack of evaluation standards and reliability. This study proposes an improved evaluation system through adjustment of the evaluation indicators using correlations analysis and multiple regression analysis with pre-qualification and performance evaluation of 121 firms in 6 countries.

Growth of Cosmetic OEM·ODM Companies and Industrial Roles (화장품 OEM·ODM 기업의 성장과 산업적 역할)

  • Lim, Byeong Yeon;Park, Jae Hong;An, Yong Chan;Kim, Min Joo
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.46 no.2
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    • pp.167-177
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    • 2020
  • In this study, we analyzed the growth factors and industrial role of cosmetics OEM·ODM enterprises that have played an important role in Korea's growth as the fourth-largest cosmetics exporter in the world. Since the OEM industry was first introduced to Korea by Kolmar Korea in 1990, the industry has grown to account for 12.619 trillion won as of 2016 and 69.9% of sales of local products. Also, the industry not only supported brand enterprises to enter the global market but also directly supplied products to global enterprises, contributing to economic growth and rising national prestige. Growth factors in Korea's cosmetics OEM·ODM industry can be found in the development of differentiated business models, such as continuous technology development, active response to the industrial environment, and settling a system with technology and creative ideas. For sustained growth and development of Korean cosmetics industry, OEM·ODM needs to be settled as Korea's own industry and co-exist with brand enterprises in complementary relations.

Cooperation Strategy in the Business Ecosystem and Its Healthiness: Case of Win - Win Growth of Samsung Electronics and Partnering Companies (기업생태계 상생전략과 기업건강성효과: 삼성전자와 협력업체의 상생경영사례를 중심으로)

  • Sung, Changyong;Kim, Ki-Chan;In, Sungyong
    • The Journal of Small Business Innovation
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    • v.19 no.4
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    • pp.19-39
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    • 2016
  • With increasing adoption of smart products and complexity, companies have shifted their strategies from stand alone and competitive strategies to business ecosystem oriented and cooperative strategies. The win-win growth of business refers to corporate efforts undertaken by companies to pursue the healthiness of business between conglomerates and partnering companies such as suppliers for mutual prosperity and a long-term corporate soundness based on their business ecosystem and cooperative strategies. This study is designed to validate a theoretical proposition that the win-win growth strategy of Samsung Electronics and cooperative efforts among companies can create a healthy business ecosystem, based on results of case studies and surveys. In this study, a level of global market access of small and mid-sized companies is adopted as the key achievement index. The foreign market entry is considered as one of vulnerabilities in the ecosystem of small and mid-sized enterprises (SMEs). For SMEs, the global market access based on the research and development (R&D) has become the critical component in the process of transforming them into global small giants. The results of case studies and surveys are analyzed mainly based on a model of a virtuous cycle of Creativity, Opportunity, Productivity, and Proactivity (the COPP model) that features the characteristics of the healthiness of a business ecosystem. In the COPP model, a virtuous circle of profits made by the first three factors and Proactivity, which is the manifestation of entrepreneurship that proactively invests and reacts to the changing business environment of the future, enhances the healthiness of a given business ecosystem. With the application of the COPP model, this study finds major achievements of the win-win growth of Samsung Electronics as follows. First, Opportunity plays a role as a parameter in the relations of Creativity, Productivity, and creating profits. Namely, as companies export more (with more Opportunity), they are more likely to link their R&D efforts to Productivity and profitability. However, companies that do not export tend to fail to link their R&D investment to profitability. Second, this study finds that companies with huge investment on R&D for the future, which is the result of Proactivity, tend to hold a large number of patents (Creativity). And companies with significant numbers of patents tend to be large exporters as well (Opportunity), and companies with a large amount of exports tend to record high profitability (Productivity and profitability), and thus forms the virtuous cycle of the COPP model. In addition, to access global markets for sustainable growth, SMEs need to build and strengthen their competitiveness. This study concludes that companies with a high level of proactivity to invest for the future can create a virtuous circle of Creativity, Opportunity, Productivity, and Proactivity, thereby providing a strategic implication that SMEs should invest time and resources in forming such a virtuous cycle which is a sure way for the SMEs to grow into global small giants.

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