• Journal of Digital Convergence
• /
• v.15 no.8
• /
• pp.85-93
• /
• 2017

Kolao Holdings has a dominant market share in Lao Automotive market, wherever Japanese automotive makers have the biggest market share in other Southeast Asian countries. The company that was founded by a Korean in Laos has firstly listed on the Korean Stock Market among companies which Koreans founded abroad. Applying the model of Exploration and Exploitation by March(1991), this study is aiming at finding out what the management strategy leaded to Kolao's success in Laos. In addition, this study figured out the company's process innovation and cultural innovation. In result, it is summarized that the exploitation activities contributed to the entry to Lao market, the exploration activities to expanding market to neighboring countries, the process innovation to creation profits, and cultural innovation to sustainable growth.

• International Commerce and Information Review
• /
• v.10 no.4
• /
• pp.457-491
• /
• 2008

As stage equipment export markets along with special lighting service lack the attraction for already globally established businesses, such markets can be viewed as an advantageous opportunity for SMEs as in general. In reality, global businesses tend to focus on large construction projects and this indicates relatively less substantial markets such as stage equipment and special lighting service export are more suitable for SME businesses. However, possible problems may be recognized as following; doubtful capabilities by such businesses to join in the vast and competitive global market and pursue manufacturing and service based export. This point is also supported by the fact that such in general SME businesses have substantially less experience in exporting products and services abroad. Realizing the distinctive features of the Korean economy, it is unarguable that every sector and area of global market must be regarded and monitored closely. Hence, it can be argued that there is an imminent need for establishment of supportive institution to assist export process of combination of stage equipments and special lighting service. This study emphasizes the need to improve export process of stage equipments, special lighting services as well as other related products and services which have been focused in domestic market only until now. Further, it also analyzed the potential prospect of such direction reconciling current crisis our manufacturing industry is facing. Even though it maybe regarded as one of the niche market for export of Korea in the short term view, stage equipment and special lighting service industry may rapidly grow as the global cultural industries have grown along with the increase of national income earnings overall. Due to such advantageous features, it can be expected that such industries will show strong growth in the near future. After analyzing the fact that Korea's plants (eg. powerplants) export sector is at its boom, there is a need to transform stage equipment and special lighting service export market into a primary market from a secondary(niche) market for SMEs. This study is viewed from the Korean economic and export sector aspect in the aim of seeking a solution to conquest our realistic limit in our export sector by developing a suitable export model. There have been cases of very few attempts to expand abroad by SMEs who have failed miserably due to their failure to adapt to foreign culture, practice and languages as well as substantial lack in experience in export marketing. Despite this, neglecting our manufacturing industry as it is which is showing its limit and problems is out of option therefore, it is imminent that we come up with an effective measure to address this problem and service export can be suggested as one of them. This study reveals manufacturing-service export model of stage equipment and special lighting service and its related areas is recognized as a field with a very strong future and furthermore, it is expected to bring synergy effects in manufacturing and services sector as well. Further, the operation strategy contains combination, composition and fusion(convergence) of manufacturing and service sectors which could derive various of export products which displays greater success probability or this export model. The outcome of this research is expected to become a useful source for enterprises related to such industry which are seeking a possible global expansion. Furthermore, it is also expected to become a catalyst which fastens the process of global expansion and not only that, we are firmly assured that this study will become an opportunity to improve our current policies and institutions related to this area's export market.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.6 no.1
• /
• pp.83-107
• /
• 2011

Recently Korea products or companies are conducting to advance to China by rapid economic development of China. In these circumstances, a study on important factors which have effects on acceptance of high-tech product by Chinese consumer will provide important strategic implications to Korea companies that plan to advance to China. But a study on the acceptance factors of high-tech product of existing Chinese consumer is insufficient. In addition, the basic research about acceptance and diffusion of advanced technology and services in China market is still insufficient. Therefore, this study suggested acceptance model of high-tech product by Chinese consumer so the empirical study was conducted. As a result, it shows that system quality has positive effect on usefulness and ease of use. Playfulness has positive effect on usefulness and acceptance intention. In addition, ease of use has positive effect on usefulness and acceptance intention. Usefulness had positive effect on acceptance intention. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

• Journal of Distribution Science
• /
• v.7 no.2
• /
• pp.5-28
• /
• 2009

As a result of this study only a few Korean firms have a certain management methods designed to predict the possibility of risk occurrence and establishment of systematic countermeasure. Besides, the Korean firms do not have enough data on the risk of Chinese Market. The risk management department inside the firm does not function efficiently, and when it comes to investigation of risk, it heavily depends on that of local branches. Accordingly, in order to accurately recognize and manage, the firms need to not only specialize risk management department but also outsource by using a consulting firm.

• Electronics and Telecommunications Trends
• /
• v.30 no.6
• /
• pp.99-108
• /
• 2015

콘텐츠 유통시장의 변화 움직임을 수요, 공급, 기술의 세 가지 측면에서 살펴보고 방송 선진국인 미국의 온라인 비디오사업자 '빅 3'의 비즈니스 모델을 비교 설명한다. 이어서 본론에서는 Netflix의 경영전략을 콘텐츠 확보전략과 해외시장 경영전략으로 나누어 조사해 본다. 그 결과 오리지널 콘텐츠 확보능력과 해외시장의 가입자 증가가 Netflix의 주요 핵심역량인 것으로 나타났다. 이를 통해 알아낸 사실은 다음과 같다. 첫째 Netflix의 성장 추진동력은 그들이 제공하는 서비스, 콘텐츠, 마케팅이며, 기술적으로는 인터넷망의 발전과 디바이스의 진보에 힘입은 바 크며 둘째, Netflix의 성장을 저해하는 요소는 시장포화, 서비스를 개선하는 경쟁사업자의 증가이며, 셋째 사람들은 재미있는 콘텐츠를 찾아 끊임없이 움직일 것이므로 Netflix를 포함한 온라인 콘텐츠 유통시장에서는 격심한 경쟁이 예상됨을 알 수 있다.

• International Area Studies Review
• /
• v.21 no.1
• /
• pp.163-179
• /
• 2017

Iran has been focused on FDI by global automobile companies after the economic sanction on Iran was removed except primary sanction. In this paper, some strategies for Korean Automobile Industry to branch out into Iran are suggested. For the purpose, Iran's automobile industry and characteristics are examined. The market situation is analyzed qualitatively and quantitatively. In passenger cars sector, Korean automobile companies would be better to wait and see the development of US-Iran relationships while exporting CKD sets of cars to Iran. It can be a good strategy, however, to put parts companies into Iran first because of Iran Government could be displeasing with exporting CKD only. FDI, licensing, and joint venture are all available for the parts companies. Motor companies can clear the regulation of auto-parts localization proportion by the method. The parts companies will be able to do key roles as supply chains after OEM branch out into Iran. It is also advisable to upgrade outpost in Iran into frontline for exporting cars to MENA area. In such a case it will be a prerequisite to develop a role-division model with facilities in East Europe. It could be called Parts first-then cars strategy. In commercial cars sector, it can be suggested to leverage natural gas as a link to branch out into Iran. Iran government wishes to develop natural gas resources. The strategy can be summarized that automobile companies carry out producing CNG buses in Iran while energy companies are drilling and producing natural gas.

• 한국IT서비스학회:학술대회논문집
• /
• 2003.11a
• /
• pp.78-87
• /
• 2003

본 논문에서는 사례분석을 통하여 온-오프라인 하이브리드(hybrid) 비즈니스 모델의 성과와 상보성 효과(complementary effect)의 상관관계를 탐색하였다. 기존 선행 연구가 상보성 효과를 인식하는 수준인 반면 본 연구에서는 하이브리드 비즈니스 모델 별로 성과에 긍정적인 영향을 미치는 차별화 된 상보성 유형들을 파악하였다. 비즈니스 모델 유형은 Mahadevan(2000)의 가치 기준 분류인 시장 형성자, 포탈, 제품/서비스 공급자를 기준으로 하였으며 상보성 효과와의 상관관계 분석 결과 비즈니스 모델 별 상보성 효과의 차별화가 있음이 파악되었다. 본 연구의 특징은 인터넷 비즈니스 모델과 상보성의 특성 분석을 통하여 연구의 초점을 하이브리드 비즈니스 모델로 확대하였다는데 있으며 따라서 제시된 프레임웍은 오프라인 기업이 온라인 진출 시 효과적인 하이브리드 비즈니스 모델을 수립하는데 있어 유용한 시사점을 줄 수 있다.

• Journal of the Korean Academic Society of Industrial Cluster
• /
• v.4 no.1
• /
• pp.1-13
• /
• 2010

The T-DMB which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes a case for the establishment of the T-DMB system in order to provide the paid services in Vietnam. It is expected that the expansion of the T-DMB into Vietnam will make a great contribution to the diffusion of the T-DMB toward the world.

• Journal of Navigation and Port Research
• /
• v.38 no.2
• /
• pp.163-170
• /
• 2014

Domestic offshore business is oriented toward building drill-ships, FPSOs(Floating Production Storage and Off loading). But the equipments needed for offshore platforms are not so developed in Korea because the equipments can not be verified in Korean territory where the offshore platforms are not stationed. This study aims at finding some methods on entering into OSI for the maintenance and disassembly of fixed offshore platforms. Slack model is adopted to find out how slack assets could play a role in penetrating foreign markets. Firstly, entry into the South East Asian market is recommended. Secondly, forming a consortium is suggested by which taking part in offshore market can be easier. Finally, strategic plans for obtaining the technology for ship building equipments are needed as well as government support.

• JOURNAL OF ELECTRICAL WORLD
• /
• s.409
• /
• pp.58-62
• /
• 2011

신재생에너지 사업역량 강화! 현대중공업(회장 민계식)이 그동안 조선업종과 전기전자시스템 분야에서 축적한 경험과 기술을 토대로, 지속적인 성장이 예측되고 있는 풍력분야에 역량을 집중하고 있다. 글로벌 시장 진입을 향한 이 같은 도전은 지난해 3월 풍력업체 최초로 군산풍력발전기공장을 군산산업단지 내에 완공하면서 새로운 전기가 마련되었고, 해외진출을 본격화하기 위한 대량생산체제 구축, 기종 다변화 및 신규모델 개발 등 힘찬 비상의 담금질에 연일 가속도가 붙고 있다. 현대중공업은 오는 2012년까지 군산 공장을 800MW 규모까지 확장시켜 풍력시장 수요에 신속히 대응하는 한편, 세계 풍력발전기 시장의 중심축 역할을 견고히 소화해 내겠다는 포석을 이미 마쳤다. 미래에너지로 주목받고 있는 풍력 및 태양광발전에 꾸준히 투자해온 현대중공업이 그린비지니스 사업 분야 특히, 풍력발전에 집중하는 행보에 관심이 집중되고 있다.