• Title/Summary/Keyword: 시장진출모델

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A Study on the Master Plan for Development of u-City Export Model (u-City 수출 모델 개발을 위한 마스터플랜 수립 방안에 관한 연구)

  • Kim, Yun-Hyung;Park, Kwang-Ho
    • The Journal of Society for e-Business Studies
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    • v.17 no.2
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    • pp.1-22
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    • 2012
  • In this paper, we propose a master planning framework for the development of u-City export model. The framework consists of a general plan, a construction plan, an operation plan and an evaluation plan for the successful penetration of u-City overseas market, respectively. In order to derive those planning elements, governmental policies and related literature for u-City export is thoroughly reviewed. The framework is applied to a project which develops an u-City export model. This study will contribute to the realization of such governmental policies for the revitalization of u-City export as well as the activation of u-City export by the private sector.

A Case Study on Joint Overseas Expansion of Home Shopping Firm and Consumer Goods SMEs (홈쇼핑 기업과 소비재 중소기업의 해외 동반진출에 관한 사례연구)

  • Yang, Heesoon;Jeong, So Won;Chung, Jae-Eun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.3
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    • pp.153-165
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    • 2018
  • There must be a balanced development of both conglomerates and small and mid-sized companies in order to secure constant economic growth and competitive edge of South Korea. Accordingly, high expectations are being placed on win-win growth and joint overseas expansion of conglomerates and small and mid-sized companies. This study seeks efficient ways to promote joint overseas expansion of major retailers and small and mid-sized companies considering the distinctiveness of home shopping by conducting interviews about joint overseas expansion of home shopping companies and small and mid-sized consumer goods companies in South Korea. To do this, interviews were conducted with three home shopping companies and three consumer goods SMEs operating in overseas markets. The results are as follows. Home shopping companies contribute to opening up overseas markets for small and mid-sized consumer goods companies, and allows them to make use of business and marketing competencies that they lack. Home shopping companies also produce visual materials or provide language translations, and help draw up documents for customs clearance in trading. They also form market development teams and provide information about the overseas markets. However, since the actual benefits from joint overseas expansion are minor for home shopping companies, there is a need for a strategy for win-win growth of both parties in the long run. To this end, it is necessary to provide substantial benefits to encourage joint overseas expansion. Ultimately, balanced development between home shopping companies and small- and medium-sized consumer goods companies should be promoted.

Study on Strategies for Overseas Expansion of Domestic Logistics Company Using by Imitation Strategy (Imitation Strategy를 이용한 국내 물류기업의 해외진출 전략에 관한 연구)

  • Kim, Hwa-Young;Lee, Sung-Woo
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.56-74
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    • 2010
  • The overseas expansion of global logistics company (GLC) is increasing rapidly under the influence of international specialization of manufacturing, and the necessity of global logistics service is increasing, and then the logistics market is growing year to year. The purposes of this study are to investigate the growing factors and strategies making global logistics company and to suggest the best strategies for overseas expansion of domestic logistics company (DLC) by using imitation strategy. The major results are as follows ; Firstly, DLC has to imitate liner shipping company or terminal operator which has competitiveness rather than other part of logistics. Secondly, DLC has to build up competition through investigation the global logistics companies which have globalization, specialization, monopolization and public elements. Thirdly, DLC has to use 'coming from behind strategy' for the exiting market, the 'pioneer importer strategy' for the new emerging market or niche. Lastly, DLC has to make a road map or process for expanding the logistics service area without collision exiting business models.

Perspective and Analysis on Revenue Model of Mobile Internet (무선인터넷 수익모델 분석과 발전방향)

  • 박종봉
    • The Journal of the Korea Contents Association
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    • v.1 no.1
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    • pp.1-7
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    • 2001
  • 무선인터넷 도입 2년을 맞고 있는 국내 이동통신업계 가입자 수의 폭발적인 증가, 다양한 서비스의 제공, 벤쳐들의 모바일 분야 진출러쉬, 해외진출 등 외형적으로 괄목할 만한 성장을 보이고 있다. 하지만 시장참여자들은 하나같이 소문난 잔치에 먹을 것이 없다는 입장이다. 무엇이 문제인가\ulcorner 가장 큰 이유는 무선인터넷의 외적인 성장에 비해 각 player들이 만족할 만한 수익을 거두지 못한 데서 기인한 것이다. 인기에 영합해 모방지형의 단면적인 현행의 비즈니스 모델로는 지속적인 수익창출에 한계가 있기 때문이다. 일찍이 이러한 상황을 맞이한 일본의 경우, 비즈니스모델의 복합화를 통해 수익기반을 확대하거나 아예 바꾸는 등의 노력으로 이러한 상황을 타개해 나가고 있다. 현행 국내 무선인터넷 업계의 문제점 진단과 수익구조 확대를 위한 방안을 제시하고자 한다.

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A Study of Establishment of Customized ITS Export Model Considering Development Stage by Country (국별 발전단계를 고려한 맞춤형 ITS 수출 모델 수립 연구)

  • Hong, Suk-Kee;Jo, Nam-Min;Lee, Seung-Jun;Lee, Choul-Ki
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.16 no.4
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    • pp.36-53
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    • 2017
  • The global intelligent transport systems (ITS) market is experiencing rapid growth, and domestic ITS companies' efforts to extend its business abroad are steadily increasing. However, due to the burden of costs associated with the overseas expansion and the lack of strategy for local market, domestic companies' contracts for global businesses are far short of the technology. Although the government is actively promoting Korean enterprises' participation to overseas business, it has obvious limits due to the lack of its specialized strategy. This study established a customized export model for the countries in which Korean companies want to enter, and developed a strategy to advance into the local market.

Boeing 717 개발 동향 - 보잉사는 과연 Regional Jet 시장으로 진출할까?

  • Jo, Ok Chan
    • Aerospace Industry
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    • v.60
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    • pp.18-23
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    • 1998
  • 1998년 1월초 보잉사는 옛 맥도널더글라스사에서 개발해온 소형여객기 MD-95-30을 새로이 보잉 717-200으로 개칭하고 개발·생산을 계속한다고 발표했다. 동 717 모델의 명칭은 40여년전인 1956년 8월 31일에 처녀 비행한 미공군의 KC-135A Stratotanker 공중급유기에 주어진 이름으로 MD-95는 717의 기종명을 가진 두번째 항공기가 되었다.

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The BOP Business Model of International Development Cooperation in ASEAN Market (국제개발협력을 통한 BOP 비즈니스모델 연구: 아세안시장을 중심으로)

  • Chung, Yongkyun;Ha, Hong-youl
    • International Area Studies Review
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    • v.21 no.1
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    • pp.247-279
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    • 2017
  • Korean firms are faced with the necessity of creating new markets in 21st century. Korean economy has witnessed the accelerated growth rate of trade volume during the period from the latter part of 20th century to the early part of 21st century. In recent times, Korean export volumes have been stagnated. For the second take off, Korea has to create a new ASEAN BOP market. In order to penetrate into the ASEAN BOP Market, it is necessary for exporting firms to have a partnership with ASEAN countries via ODA. In particular, Public-Private Partnership(PPP) might be seen as an effective tool to access the BOP market in ASEAN region. The international development cooperation based on PPP will establish the humanitarian values as well as economic values through the combined effort of government and business enterprises. This study suggests four kinds of business model to have a mutual cooperation between Korean firms and ASEAN markets.

A Study on the Overseas Expansion Strategy of u-City based on BIM/GIS (BIM/GIS 기반 u-City 해외진출 전략 연구)

  • Na, Joon Yeop;Lee, Woo Sik;Hong, Chang Hee;Hwang, Jung Rae
    • Spatial Information Research
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    • v.20 no.6
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    • pp.119-127
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    • 2012
  • u-City is next generation city which can innovate functions of city. It can realize increase of convenience, improvement of life quality and safety guarantee by convergence of information technologies and ubiquitous service with urban space. Market of u-City is in range of rapid growth and u-City can make enormous synergy effects by accompanying construction technologies with spatial information, sensor technologies, communications network and related equipments. In this study, we analyzed the domestic/abroad status, researches and element technologies involved in u-City. And, we suggested overseas expansion strategy of u-City such as selection and analysis of target nations, packaging method of u-City service models and application of BIM/GIS connection technologies in terms of u-City construction and operation.

A Study on Recreational Boating Industry and its Competitiveness (해양레저산업 동향 및 산업경쟁력 확보 방안에 관한 연구)

  • Kang, Nam-Seon;Kim, Nam-Hoon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.06a
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    • pp.8-9
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    • 2013
  • 본 연구는 세계 해양레저시장 20% 달성을 목표로 하고 있는 해양레저장비산업의 비전 및 핵심과제 달성을 위하여 해양레저선진국의 산업현황 및 해양레저시장의 동향 및 현황을 분석하고 산업의 경쟁력 확보를 위한 방안을 다음과 같이 제시하였다. 첫째, 국내 보급형 레저선박을 개발하여 증가하고 있는 국내 수요에 대응하여야 하며, 둘째, 국내 우수의 IT 기술을 활용한 IT기반 해양레저장비를 개발하여 국외 시장 진출 및 조선기자재 산업으로의 파급이 필요하다. 셋째, 해외시장 개척을 위한 고급형 모델 및 슈퍼요트와 관련된 기술을 개발하여 고부가가치 수요시장을 공략하여야 하고 넷째, 국내 실정에 맞는 마리나 모델을 개발하여 이미지 개선 및 국내 외 경쟁력 확보가 필요하다. 마지막으로 해양레저산업은 수요창출을 위한 공조체제가 반드시 필요하므로 해양레저문화의 발전이 반드시 병행되어야 한다. 해양레저산업은 경제동향 및 트렌드에 민감한 시장으로 관련된 기술개발과 시장을 둘러싼 국가 간 경쟁의 적극적인 대응마련과 단계적 전략 마련에 대한 지속적인 연구가 필요하다.

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Study on International Bases for Improving International Competitiveness of Korean ICT Industries (국내 SW기업의 해외진출을 지원하기 위한 해외거점 정책 연구)

  • Nam, Youngho;Kim, Inkyu;Yoon, Ilseon
    • Journal of Information Technology and Architecture
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    • v.11 no.1
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    • pp.53-62
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    • 2014
  • The research tries to find appropriate nations and cities of the international supporting centers according to Korean firms' requests. It also tries to find out proper designs of governance structure and strategic and operational control system of the center. Two methods are used to find out Korean firms' requests. One is the expert interviews and the other is the questionnaire survey. The email survey is sent to 120 firms of IT service, package software, telecom facilities and broadcasting equipment industries. Their opinions in addition to interview results are used as a basis of selecting potential regions for new centers and types of their services. According to survey results, southeast asia is the most preferred region and Indonesia, Vietnam, Thailand, Malaysia and Singapore are selected as potential nations for a location of the center in southeast asia. However, the survey result is not fully agreed with the interviewees' opinions. The interviewees tell that there are not much demand in nations with low purchasing power and low IT industry level. That is, Indonesia and Vietnam are not proper places for the centers.