• Journal of Korea Technology Innovation Society
• /
• v.14 no.spc
• /
• pp.1256-1284
• /
• 2011

Although a existing consumer market have been studied in depth in the new technology product market, the market research on the overall level of value chain to consist of consumers, distributors, and manufacturers is weak. Therefore, in this paper consumers' purchase of new technology products were simulated and analyzed by a consumer selection model and a multi-agent model, which consist of consumers, distributors and manufacturers. Our research was focused on customer preference study in new technology product market by using conjoint analysis and discrete choice model. And changes in consumer behavior based on adoption of new technologies and offering of incentives were analyzed by ABM (Agent-based Model). In conclusion, the market share of technology products was risen when provision of incentives corresponding to inventory level and demand for new technology products occurred at the same time.

• International Area Studies Review
• /
• v.13 no.1
• /
• pp.123-143
• /
• 2009

This paper investigates the determinants of total factor productivity(TFP) growth in Korean logistics industry such as market share, ownership structure, age of firm, firm size and debt ratio. Using financial data on individual firms in Korean logistics industry, we first estimate firm-level TFP growth rate and then, regress the estimated TFP growth rate on individual firms market power and structural characteristics. Our empirical results show that logistics firms market share is negatively correlated with their TFP growth rate. Also, we find that older or larger firms are more likely to have higher TFP growth rate.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2008.10a
• /
• pp.122-122
• /
• 2008

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2003.05a
• /
• pp.542-547
• /
• 2003

최근 다국적 제약사의 유통업체 진출 및 시장점유율 증가로 인하여 국내 의약품 유통체계가 변화하게 되었다. 본 논문은 현재 한국 의약품 산업의 유통 현황을 공급 사슬 측면에서 조사 평가하고 문제점을 분석하여 국내 도매 유통업체가 고유한 경쟁력을 보유하기 위하여 필요한 요소 및 능력을 연구하고자 한다. 이러한 연구를 기반으로 의약품 유통시장을 선진화하는데 필요한 유통 체계를 분석하여 공급 사슬 관점에서 새로운 모형을 제시하고자 한다.

• Environmental and Resource Economics Review
• /
• v.24 no.2
• /
• pp.311-342
• /
• 2015

We evaluate two main rationales of massive policy intervention of Lee Administration in the Korean transportation fuel market: high market share of domestic refineries, perceived by the Administration as the result of high market concentration, and asymmetry in price adjustment, perceived as the result of collusion. Domestic refineries, huge in capacity and located at seaports, maintain international competitiveness in price. Considering market openness offering preferential treatment to importers, they set domestic prices competitively on the basis of MOPS prices. Yet, the price competitiveness of domestic refineries is so high that they are able to sustain high market share. We confirm that the Korean before-tax consumer prices of gasoline and diesel are lower than Japan's and the weighted averages of 27 EU countries by as much as 159KRW and 21KRW per liter in the case of gasoline and 170KRW and 63KRW in the case of diesel. Price asymmetry is caused by diverse economic and managerial reasons and, as FTC (2005) states, price asymmetry does not immediately imply exercise of market power or collusion. We analyzed price asymmetry in Korea, Japan and 14 EU countries, and found asymmetry in Korea and 11 EU countries in the case of gasoline and in Korea and 8 EU countries in the case of diesel.

• Environmental and Resource Economics Review
• /
• v.29 no.3
• /
• pp.313-333
• /
• 2020

This paper shows that when the exchange rate changes, there are conflicting effects on improving the quality and increasing market share of eco-friendly vehicles. In a vertically differentiated duopoly model consisting of high quality clean cars and low quality internal combustion engine cars, I set up a two-stage noncooperative game under perfect information that the quality levels and the prices of the cars are competitively determined. The vehicles are assumed to be produced in countries that use distinct currencies. When the exchange rate of the country that produces low quality cars rises, the producer prefers to intensify competition due to the relatively lowed cost, and the incentive for quality improvement arises from the intension of attempting to reduce the degree of differentiation of quality level. At this time, the clean car manufacturing firm tries to avoid competition due to weakened competitiveness, and increases the quality level to expand quality differentiation. However, in this case, the market share of eco-friendly vehicles shrinks. On the other hand, if the exchange rate changes in the opposite direction, the market share of eco-friendly vehicles is expected to increase, but the quality of both cars are deteriorated, causing a conflict effect.

• Proceedings of the Korean System Dynamics Society
• /
• 2002.11a
• /
• pp.33-56
• /
• 2002

오늘날 급격한 경영환경의 변화와 공급 주도에서 수요 중심으로의 시장환경 변화, 그리고 고객 욕구의 다양화, 복잡화로 인하여 치열해진 경쟁상황 속에서 많은 기업이 그들의 생존전략으로 고객만족경영에 주력하고 있다. 특히, 이동통신서비스 산업은 다른 산업에 비해 상표전환비율이 높고 이미 시장이 포화되어 경쟁이 치열하기 때문에 이동통신 사업자의 고객 만족도 제고를 통한 기존 고객유지 및 신규 고객 확보 노력은 기업 생존의 필수적인 전략이라 할 수 있다. 그러나 고객만족에 영향을 미치는 요소나 변수는 너무나 다양하고 복잡하여 어느 특정 변수 하나만을 독립적으로 분리할 수 없으며 더군다나 고객만족의 결과가 단기에 나타나는지 아니면 장기에 걸쳐 나타나는지 또는 직접적인지 아니면 간접적인지에 따라 고객만족이 지니는 의미와 기업 전략에 미치는 영향은 판이하게 달라질 것이지만 이에 대한 해답을 줄 수 있는 연구는 아직 미흡한 실정이다. 이에 따라 본 연구는 이동통신 시장에서의 고객만족과 상표전환 및 기업성과간의 동태적 특성을 복잡한 문제를 이해하는데 용이한 시스템 다이내믹스 방법론에 근거한 인과 모델을 이용하여 분석하여 보았으며 정부의 시장점유율 제한규제의 효과와 이에 따른 시장 변화를 현 이동통신 3사간의 경쟁 모형을 시뮬레이션하여 살펴보았다.

• The Journal of Information Technology
• /
• v.7 no.4
• /
• pp.71-87
• /
• 2004

The present paper attempts to describe Area Marketing and develop an empirical model for Alcoholic Company. The focus is given on the several area in Korea. With both empirical case studies ad literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific area Area Market Research was adopted for several Area as an environment analysis and the action plan about sales promotion that each area was developed. After It was implemented for 5 years(1999-2003). The Jiro made a results as follow: The first is sales volume. It was risen Market Share 55.3%(2004.11) more than 38%(1998). The second is Relationship with retailer(wholesaler) and CRM(customer relationship management effects: Loyal customer was increased). The last one is Brand Power which was extended than before.

• KDI Journal of Economic Policy
• /
• v.9 no.4
• /
• pp.89-118
• /
• 1987

본고(本稿)는 산업별(産業別) 시장개방압력(市場開放壓力)과 대응(對應)의 양태(樣態)를 실증정치경제학적(實證政治經濟學的) 접근(接近)을 통해 분석함으로써 한미무역마찰(韓美貿易摩擦)에 대한 정책시사점을 도출하는 데 목적이 있다. 이론적 분석에 있어서는 우선 시장개방(市場開放)을 "국제공공재(國際公共財)"로 정의하고 이에 대한 수요와 공급구조를 정형화함으로써 이론적(理論的) 분석(分析)틀을 제시하였다. 시장개방수요(市場開放需要)는 상대국 시장에서의 기대이득(期待利得), 무임승차자(無賃乘車者)인 제(第)3국(國)에 비한 국제경쟁력 수준, 대정부(對政府) 로비의 강도(强度) 등의 정(正)의 함수(函數), 반면 시장개방의 공급은 시장개방에 따른 기대손실(期待損失)의 부(負)의 함수(函數), 시장개방에 대한 대정부(對政府) 반대(反對)로비 강도(强度)의 정(正)의 함수(函數)로 가설화하였다. 자료분석 결과는 대체로 이론모형(理論模型)의 시사점을 지지하는 것으로 나타났다. 한국의 국내보호율(國內保護率)이 높을수록, 미국내(美國內) 산업집중률(産業集中率), 기술집약도(技術集約度)가 높을수록 미국의 개방압력은 높은 것으로 나타났으며, 개방 후 미국의 시장점유율은 대부분 증가하고 있는 것으로 나타났다. 특히 분석결과는 시장개방의 수요결정요인(需要決定要因)이 상대적으로 공급결정요인(供給決定要因)을 압도하는 경향을 보여주었다. 본(本) 연구(硏究)의 주요 정책시사점으로서, 개방압력을 완화시키기 위해서는 시장개방에 따른 기대이득(期待利得)을 낮추고, 개방에 대한 반대를 약화시키기 위해서는 국내기업의 "렌트" 추구(追求) 유인을 사전에 제거할 필요성이 부각되었다.

• Current Research on Agriculture and Life Sciences
• /
• v.32 no.4
• /
• pp.225-230
• /
• 2014

This study investigates the effect of organic certification of apples on consumer preference in China as a way to support the expanded export of Korean apples to China. A choice experiment was designed to analyze the apple consumption in China. A total of 298 Chinese consumers answered the survey, and multinomial logit models were used to analyze the results. Organic certification was identified as an important determinant of consumer preference for apples in China, affecting both the evaluation and choice of country of origin. The results also indicated that Korean organic certification significantly increased the probability of Chinese consumers choosing Korean apples. Thus, organic certification by the Korean government should be strengthened to promote apple exports to China, plus the results of this study may provide useful information to promote agricultural product exports and improve the organic certification system.