• Title/Summary/Keyword: 시선 집중도

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A Study on the Gaze Flow of Internet Portal Sites Utilizing Eye Tracking (아이트래킹을 활용한 인터넷 포털사이트의 시선 흐름에 관한 연구)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo;Lee, Sang-Ho;Kim, Chee-Yong
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.177-183
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    • 2022
  • This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.

The effect of preference color of children's hospital lobby on the visual attention (어린이병원 로비공간에서 선호 색채가 시지각 주의집중에 미친 영향)

  • Cho, Eun Kil;Son, Kwang Ho
    • Korea Science and Art Forum
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    • v.23
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    • pp.347-358
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    • 2016
  • The design of children's hospitals is highly dependent on color schemes. As a space shared together by both adults and children, the design of children's hospitals require color coordination that takes account of the users' characteristics. However, because the majority of prior research on color perception has focused overly on the emotional aspects, there is a necessity for more rational and scientific analyses to identify the characteristics of the visual perception of colors. Adopting this perspective in analyzing the characteristics of the visual perception of colors, this study aims to move beyond the abstract to focus on more objective methods, such as eye-tracking experiments, to examine the characteristics of hospital visitors' visual attention with respect to colors. Visual perception tracking experiment was conducted on the 2 chosen experimental images with a target group made up of adults and children, the following results were found. Firstly, spaces created with the preference colors of the different groups were found to develop a characteristic of developing higher attention. Secondly, observing the common tendencies for attention for adults and children, the highest region for visual concentration was formed towards the middle, as attention progresses to lower stages visually focused area changes in the order of upper-middle, left and right, and lower regions and edge regions show characteristics of not triggering attention Thirdly, it is understood that children's level of attention drops a lot faster than adults when identifying space therefore it is suspected that children need more elaborate color coordination than adults.

A Study on the Characteristics of Consumer Visual-Perceptional Information Acquisition in Commercial Facilities in Regard to its Construction of Space from Real-Time Eye Gaze Tracking (상업시설 공간구성의 실시간 시선추적에 나타난 소비자 시지각 정보획득 특성 연구)

  • Park, Sunmyung
    • Science of Emotion and Sensibility
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    • v.21 no.2
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    • pp.3-14
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    • 2018
  • For satisfying consumer needs, commercial facilities require a variety of sale-related space expressions and eye-catching product arrangements; space composition can also be a direct marketing strategy. The human eye is the sensory organ that acquires the largest amount of information, and an analysis of visual information helps in understanding visual relations between . However, the existing studies are mostly focused on analysis of still frames in experimental images, and there is a lack of studies analyzing gaze information based on mobile images of commercial spaces. Therefore, this study analyzed emotional responses through gaze information of space users in reality using a video of a movement route through a commercial facility. The analysis targeted straight sections of the moving route; based on the data acquired, sectional characteristics of five gaze intensity ranges were examined. As a result, section A, the starting point of the route, had a low gaze intensity, while section B had the highest gaze intensity. This indicates that, starting in section B, the subjects explored the space in a stable way and needed time to adapt to the experimental video. In relation to space characteristics of the gaze-concentrated area, display formats of the right stores in 4 of 6 sections received greater attention. The gaze of consumers was mostly focused on props, and big gaze information was revealed in showcase display formats of the stores. In conclusion, this analysis method can provide highly useful direct design data about merchandise display and merchandise component arrangement based on consumer visual preference.

The Interactive Significance of Red in Film Color : Concentration and Diffusion (영화에서 빨강의 상호작용적 의미)

  • Kim, jong-guk
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.51-52
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    • 2017
  • 영화색채는 서사를 비롯한 영화의 다른 요소들과 동등한 기능을 하며, 표현의 독자성에 따른 텍스트적 의미를 갖는다. 일반적으로, 빨강은 시선을 집중시키는 기능을 하며, 그로부터 유발된 의미는 확산된다. 텍스트와 콘텍스트의 관계에서 집중의 기능과 확산의 의미를 제시할 수 있다. 집중과 확산의 개념은 독자적 색채, 색채와 다른 영화적 요소들의 관계, 색채들 간의 상호작용 등에 따라 구체화된다. 이를 확인하기 위해, 이 연구는 대중성을 담보한 일련의 한국영화를 선정하여, 영화색채가 어떻게 상호작용하며, 특히 빨강의 집중 기능과 확산의 의미가 무엇인지를 분석한다.

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Analyzing the Work of VTS Operators Using Eye-Tracking (시선추적을 활용한 선박교통관제사 업무 분석)

  • Sangwon Park;Youngsoo Park;Dae-won Kim;Hiroaki Seta;Sang-won Lee
    • Journal of Navigation and Port Research
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    • v.48 no.3
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    • pp.239-248
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    • 2024
  • VTS operators monitor movements of vessels within their jurisdiction and provide necessary information to ensure safe navigation. This involves communication with vessels within the VTS area. Contents of these communications are manually recorded in logbooks. However, manual logging faces limitations due to its inability to document details comprehensively and the challenge of constant recording amidst various duties. This study aimed to quantitatively analyze the workload associated with manual logkeeping by examining eye movements of VTS operators. Eye-tracking devices were used to measure gaze patterns of VTS operator at the Busan Port. Results indicated that approximately 65% of the VTS operators' gaze was directed towards the operation consoles, which were focal points for marine traffic information. In contrast, only about 9% of their gaze was directed towards logbooks. These findings suggest that while VTS operators predominantly focus on areas related to information gathering and dissemination, logbooks, being information-recording zones, receive minimal attention. For effective traffic management, the primary focus should be on information processing and provision rather than manual documentation.

Mutual Gaze Correction for Videoconferencing using View Morphing (모핑을 이용한 화상회의의 시선 맞춤 보정 방법)

  • Baek, Eu-Tteum;Ho, Yo-Sung
    • Smart Media Journal
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    • v.4 no.1
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    • pp.9-15
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    • 2015
  • Nonverbal communications such as eye gazing, posture, and gestures send forceful messages. In regard to nonverbal communication, eye gazing is one of the most strong forms that an individual can use. However, lack of mutual gazing occurs when we use video conferencing system. The displacement between locations of the eyes and a camera gets in the way of eye contact. The lack of eye gazing can give unapproachable and unpleasant feeling. In this paper, we propose an eye gazing correction for video conferencing. We use two cameras installed at the top and the bottom of the television. The captured two images are rendered with 2D warping at virtual position. We implement view morphing to the detected face, and synthesize the face and the warped image. The result shows that eye gazing is corrected and correctly preserved and the image was synthesized seamlessly.

Engagement estimation framework for accurate lecture concentration identification (정확한 수업 집중도 파악 위한 engagement 추정 프레임워크 제안)

  • Cho, Suhyun;Park, Sangjin;Song, Byung Cheol
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2020.11a
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    • pp.315-316
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    • 2020
  • 급격하게 증가하는 온라인 수업 환경에서 원격으로 학생들의 집중도를 파악하는 것은 중요하다. 집중도를 측정할 수 있는 시스템이 필요하지만 아직까지 실시간으로 정확하게 수업 집중도를 파악할 수 있는 알고리즘이 제안되고 있지 않고 있다. 따라서, 우리는 이러한 문제를 해결하기 위해 최근 발전하는 딥러닝 네트워크와 이에 기반한 시선 추적 알고리즘을 동시에 활용한 수업 집중도 추정 프레임워크를 제안한다. 결과적으로, 이를 통해 학생들의 집중도를 실시간으로 정확하게 측정하여 온라인 수업 환경 개선에 기여한다.

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Analysis of the Visual Attention to the 'Arrows' and the Affordance of Eye-movement of the 'Arrows' that Appear during the Course of Learning Science Textbooks of Pre-service Teachers: Focusing on the 'Weather and Our Life' Unit (예비교사의 과학교과서 학습 과정 중에 나타나는 '화살표'에 대한 시각적 주의 및 '화살표'의 시선 행동 유도성 분석: '날씨와 우리 생활' 단원을 중심으로)

  • Lim, Sung-man
    • Journal of the Korean Society of Earth Science Education
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    • v.13 no.3
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    • pp.211-225
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    • 2020
  • The purpose of this study was to investigate and analyze pre-service teachers' eye-movement in science textbooks in the learning process, whether they perceived "arrow" presented in textbooks, and changes in eye-movement by arrows. For the study, an eye-tracker, a eye-movement tracking device, was used, and 10 pre-service teachers attending a teacher training college were selected and conducted. The science textbook unit used in the research was the "Weather and Our Life" unit, one of the areas of earth science. As a result of the study, first, it was investigated that pre-service teachers devote more time to texts rather than illustrations in the learning process of science textbooks. Second, it was analyzed that pre-service teachers did not pay attention to the "arrow" presented in science textbooks. Third, it was confirmed that in order for "affordance of the eye-movement by arrow" to occur, sufficient concentration on "arrow" should be made. These findings suggest the importance of the learner's visual attention to learning elements in science textbooks such as "arrow". In addition, it suggests the importance of developing a textbook editing design that can induce visual attention to learning elements in textbooks through eye-movement research data for effective learning.