• 주택과사람들
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• s.143
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• pp.32-34
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• 2002

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.39-48
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• 2017

In order to verify the effectiveness of marketing in the basketball stadium, this study measured and analyzed the gaze frequency and interest when the pupil was expanded by using the eye-tracking technology among various neuro marketing techniques of marketing. To analyze the section where the pupil size get expanded, interval of pupil size was higher than 2.275% (2 sigma data) and higher than 0.135% high (3 sigma data). Overall the valid data was analyzed by inflection points according to gaze frequency. We also analyzed the correlation between overall valid data and the ranges where the pupil size was significantly increased. The result showed that the correlation between overall valid data and pupil size 2 sigma data showed the highest correlation with 0.805. The pupil size 2 sigma data and pupil size 3 sigma data showed a correlation with 0.781, overall the valid data and pupil size 2 sigma data showed a correlation with 0.683. Therefore, it is concluded that, the section where the pupil size was expanded and the section at which gaze frequency is higher in the eye-tracking data were similar. However, the correlation between data of pupil size is determined to be significantly expanded and overall the valid data is decreased.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.45-57
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• 2014

This study examines subjects' eye movement pattern and surveys their attitudes to the exposed advertisements on the Facebook. Different from the F-shaped pattern of the typical Web pages, users' eye movements on the Facebook have shown a rough H-shape. Even though a large number of users have shown F-shaped pattern on the ordinary Web pages in order to skip the contents of a Web, subjects' eye-movement pattern on the Facebook has H -shaped pattern due to the unique User Interface (UI) of the Facebook. With the right side and vertical arrangement of ads on the Facebook, users skip the page with having a large H-shaped pattern. In addition, this study set four AOIs(Area of Interest) that are advertising sections comprised on the Facebook Web page and measured fixation length within the AOIs then surveyed subjects' attitudes about the exposed ads. Through the experiment and survey, this study offers the optimum advertising position that can attract Facebook users' attention. As the result of experiment and survey, the second ad has the subjects' highest attitude to advertising and fourth ad is the next effectiveness and first and third ad followed. This study highlights the key implications to provide better user experiences(UX) and marketing strategies to users who are the consumers of companies and organizations which have a plan to put their advertising on the Facebook.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.581-593
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• 2020

The purpose of this study was to examine the eye-fixation times on different parts of a student avatar and the virtual presence with two scenarios in the virtual reality-based teaching simulation. This study was to identify user attention while he or she is interacting with a student avatar. By examining where a user is gazing during a conversation with the avatar, we have a better understanding of non-verbal communication. For this study, forty-five college students (21 females and 24 males) participated in the experiment. They had a conversation with a student avatar in a virtual reality-based teaching simulation. The participants had verbal interactions with the student avatar with two scenarios. While they were having a conversation with the virtual character in the teaching simulation, their eye-movements were collected through a head-mounted display with an eye-tracking function embedded. The results revealed that there were significant differences in eye-fixation times. Participants gazed a longer time on facial expression than any other area. The fixation time on the facial expression was more prolonged than on gestures (F=3.75, p<.05). However, the virtual presence was not significantly different in two scenario levels. This result suggested that users focus on the face more than the gesture when they emotionally interact with the virtual character.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.659-666
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• 2021

This study aimed to investigate the effect of changes in pressure levels and gaze directions on deep neck flexor muscle thickness. Twenty-seven subjects participated in this study. Ultrasound imaging of the longus colli (LC) and sternocleidomastoid (SCM) were measured in four gaze directions (0°, 20°, 40°, 60°) and five pressure levels (20 mmHg, 22 mmHg, 24 mmHg, 26 mmHg, 28 mmHg) during cranial-cervical flexor (CCF) exercises. Repeated ANOVA was performed for analysis of muscle thickness difference according to gaze direction and pressure levels in LC and SCM. Results: LC showed a significant difference between 0° and 20°, 0° and 40°, and 0° and 60° at pressures of 20 mmHg and 22 mmHg (p<.05). SCM displayed a significant difference between 0° and 20°, 20° and 40°, and 40° and 60° at 28 mmHg (p<.05). In this study, it was found that setting the gaze direction to 20° for the CCF exercise can increase the activation of LC and lower the activity of SCM to obtain the effect of exercise. Based on the results of this study, it is hoped that the beneficial effects of the CCF exercise can be increased by setting an optimal gaze direction in a clinical environment.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.6
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• pp.175-182
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• 2020

The non-contact eye tracking is a nonintrusive human-computer interface providing hands-free communications for people with severe disabilities. Recently. it is expected to do an important role in non-contact systems due to the recent coronavirus COVID-19, etc. This paper proposes a novel approach for an eye mouse using an eye tracking method based on a context-aware based AdaBoost multi-region classifier and ASSL algorithm. The conventional AdaBoost algorithm, however, cannot provide sufficiently reliable performance in face tracking for eye cursor pointing estimation, because it cannot take advantage of the spatial context relations among facial features. Therefore, we propose the eye-region context based AdaBoost multiple classifier for the efficient non-contact gaze tracking and mouse implementation. The proposed method detects, tracks, and aggregates various eye features to evaluate the gaze and adjusts active and semi-supervised learning based on the on-screen cursor. The proposed system has been successfully employed in eye location, and it can also be used to detect and track eye features. This system controls the computer cursor along the user's gaze and it was postprocessing by applying Gaussian modeling to prevent shaking during the real-time tracking using Kalman filter. In this system, target objects were randomly generated and the eye tracking performance was analyzed according to the Fits law in real time. It is expected that the utilization of non-contact interfaces.

• Journal of the Korean Society of Earth Science Education
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• v.16 no.2
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• pp.261-275
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• 2023

The purpose of this study was to analyze the conceptual understanding of carbon neutrality among secondary school science pre-service teachers, as well as to identify gaze patterns in visual materials. For this study, gaze tracking data of 20 pre-service secondary school science teachers were analyzed. Through this, the levels of conceptual understanding of carbon neutrality were categorized for the participants, and differences in gaze patterns were analyzed based on the degree of conceptual understanding of carbon neutrality. The research findings are as follows. First, as a result of performing modeling activities to predict carbon emissions and removals until 2100 using the concept of '2050 carbon neutrality,' 50% of the participants held a conception that carbon emissions would continue to increase. Additionally, 25% of the participants did not properly understand the causal relationship between net carbon dioxide emissions and cumulative concentrations. Second, the gaze movements of the participants regarding visual materials related to carbon neutrality were significantly influenced by the information presented in the text area, and in the case of graphs, the focus was mainly on the data area. Moreover, when visual data with the same function and category were arranged, participants showed the most interest in materials explaining concepts or visual data placed on the left side. This implies a preference for specific positions or orders. Participants with lower levels of conceptual understanding and inadequate grasp of causal relationships among elements exhibited notably reduced concentration and overall gaze flow. These findings suggest that conceptual understanding of carbon neutrality including climate change and natural disaster significantly influences interest in and engagement with visual materials.

• Journal of the Korean Society for information Management
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• v.41 no.1
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• pp.261-282
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• 2024

This study proposed and evaluated electroencephalography (EEG)-based and eye-tracking-based methods to determine relevance by utilizing users' implicit relevance feedback while navigating content in a digital library. For this, EEG/eye-tracking experiments were conducted on 32 participants using video, image, and text data. To assess the usefulness of the proposed methods, deep learning-based artificial intelligence (AI) techniques were used as a competitive benchmark. The evaluation results showed that EEG component-based methods (av_P600 and f_P3b components) demonstrated high classification accuracy in selecting relevant videos and images (faces/emotions). In contrast, AI-based methods, specifically object recognition and natural language processing, showed high classification accuracy for selecting images (objects) and texts (newspaper articles). Finally, guidelines for implementing a digital library interface based on EEG, eye-tracking, and artificial intelligence technologies have been proposed. Specifically, a system model based on implicit relevance feedback has been presented. Moreover, to enhance classification accuracy, methods suitable for each media type have been suggested, including EEG-based, eye-tracking-based, and AI-based approaches.

• Bulletin of the Korean Space Science Society
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• 2004.04a
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• pp.92-92
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• 2004

2003년 2월 11일부터 13일까지 3일간 아르헨티나 CASLEO 천문대의 2.15m 망원경을 이용하여 근접쌍성 TY Men과 V593 Cen을, 2003년 2월 26일부터 27일까지 2일간 보현산 천문대의 1.8m 망원경을 이용하여 근접쌍성 BX And를 에셀분광기로 분광관측하였다. IRAF의 분광처리 패키지를 사용하여 관측자료를 전처리 하였고, IRAF의 XCSAO의 CCF(Cross Correlation Function)와 Rucinski의 BF(Brodening Function)를 이용하여 세별의 단일 시선속도곡선을 각각 구하였다. (중략)

• Bulletin of the Korean Space Science Society
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• 2004.04a
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• pp.44-44
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• 2004

GPS를 이용하여 대기 수증기의 3차원 분포도를 구하기 위하여, 관측소와 GPS 위성 간 시선방향으로의 수증기에 의한 GPS 신호지연 정도를 결정할 필요가 있다. 이 때 정확성 향상을 위하여 반드시 고려해야하는 위상중심변화(phase center variations)와 조석하중에 의한 지각변위(ocean loading displacements) 등 수직방향 좌표 결정 오차를 유발하는 요인들을 소개한다. 타 연구를 통해 위상중심변화는 크게는 l0cm 이상의 오차를, 그리고 조석하중에 의한 지각변위는 한반도의 경우 최대 3-4cm 정도의 오차를 보임을 알았지만, 이들 오차가 시선방향 습윤지연 결정에 미치는 영향은 규명되지 않았다. (중략)