• 디지털융복합연구
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• 제13권10호
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• pp.209-218
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• 2015

본 연구는 융합시대의 시장상인대학 교육이 교육성과에 미치는 영향이 있는지에 대하여 살펴보고자 하였다. 이를 위하여 **시에 위치한 시장상인대학 수료생을 대상으로 설문지를 300부를 배포하여 설문조사에 성실하게 응답한 수료들의 설문지 274부를 채택하여 본 연구에 사용하였다. 본 연구의 대상자들의 연령으로는 50대가 121명으로 가장 많았고 60대 이상이 91명으로 많이 나왔다. 이는 소상공인의 종사하는 사람의 연령이 시니어가 많은 것으로 나왔다. 종속변수인 교육성과는 교육으로 매출을 올랐고, 자기개발에 82.4%가 도움이 되었으며, 이 교육을 통해 창업성공에 자신감이 증가하였고 상인대학 교육이 전체적으로 만족한 결과로 나왔다. 이 연구를 위하여 기존에 대한 시장상인대학 선행연구와 국, 내외 기존문헌을 토대로 연구하였다. 시장상인대학 교육의 특성요인으로서 교육서비스, 변화의도, 도전정신, 고객커뮤니케이션의 결정요인을 도출하고 이들 요인과, 매개변수로 경영자금의 관계에 대한 연구모형과 가설을 설정하여 이를 실증적으로 분석, 검증하는 연구를 목적으로 두었다.

• 유통과학연구
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• 제11권1호
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• pp.55-63
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• 2013

Purpose - As the members of the baby boomer generation have retired in earnest, the start-up market has received more attention than ever before. According to recent statistical data, an increasing number of entrepreneurs are in their fifties. There has been a continuous increase in promotional materials on small business issues published by start-ups. This means that senior start-ups have increased in number. A number of support systems have been established for youth start-ups, but there are few government support policies in place for the senior start-up market. Thus, this study suggests a number of constructive alternatives from the perspective of government policy and marketing strategy for entrepreneurs, in order to generate competitiveness in the start-up process, through examining the current state of the senior start-up and by diagnosing extant problems. Research design, data, methodology - This study gives a number of options regarding the government's support policies and the securing of competitiveness in order to vitalize senior business start-ups. As for the government's support policies, funding support policy, publicizing business start-up policies, and operating systematic mentoring policies before retirement have all been covered. In particular, in order for senior business start-ups to become competitive, development through mutual relations with diverse policies is urgently needed. The aging population is becoming an issue in Korea, so businesses for the aged, and the creation of jobs for these people, will become a social issue. Senior business start-ups are playing an important role in expanding enterprise productivity, in addition to enhancing national competitiveness. Expanding senior business start-ups is important, because they also serve to expand the national infrastructure. Productivity increase through continuous expansion is thus recommended. Results - In order to expand the competitiveness of business start-ups, marketing-related observations and learning in regard to customers are necessary for the baby boomer generation, and competitiveness for seniors is urgently needed. Conclusions - Studies on the business start-up policies for the domestic baby boomer generation are almost non-existent, and systematic studies on small businesses are necessary. Only the government is providing statistical studies for small businesses, and such research remains at a general level for entrepreneurs. Therefore, a support system that can actually assist entrepreneurs is essential. Continuous business start-up studies with respect to the baby boomers should be vitalized, to invigorate studies on competition. In order to supplement and strengthen foundational support, senior business start-ups must develop various competitive capabilities with a focus on the customer. The government and the various stakeholder agencies and organizations involved with start-up businesses must find ways to offer support to founders. Such support should include access to knowledge and legal and consultancy services in order to incubate the rapid increase in start-ups founded by seniors. Government support projects should be expanded to meet this end.