• Title/Summary/Keyword: 시각적 태 선호도

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The Form Generation Application System Establishment (형태발상 지원 시스템 구축에 관한 연구)

  • 김태호;홍정표;양종열;이건표;오기태
    • Archives of design research
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    • v.13 no.3
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    • pp.39-48
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    • 2000
  • Under the ambiguous situation that design aim is not defined, this study would help designers with 1. overcoming the limitation of form generation ability by establishing visual application system, 2. accepting users'opinions by generating images dynamically, analysing and giving information on the preferred ones on the web on real time, 3. identifying tendency of preference so that they can generate preferred colors and images in future by updating image combination and dropping low-preferred ones. This system would play a role as an idea or form generation application in the product design development process.

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Get It Closer: Effect of the Approach-Avoidance Experience on Attitude through a Touchscreen Device (터치스크린을 통한 접근-회피 경험이 태도에 미치는 영향)

  • Jung, Yujin;Kang, Hyunmin;Yun, Munseon;Han, Kwanghee
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.17-28
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    • 2019
  • The touchscreen device is now commonly found in the form of mobile phones, tablet PCs, and other devices. Varied physical and visual experiences can be experienced through touchscreens. This study intended to explore how the physical and visual experiences provided by the touchscreen would affect people through their existing associations of behavior-attitude. Previous studies have found that certain behaviors affect attitudes. In particular, the approach-avoidance behavior has been noted to influence both social and personal attitudes. It was thus deemed necessary to ascertain the approach-avoidance effect exerted by touchscreens on the attitudes of users as the technology is widely used today. Experiment 1 provided an approach-avoidance experience via a touchscreen and demonstrated that touchscreen-based approach-avoidance dragging behavior on the touchscreen can affect a user's preference and purchase intent. It was found that a product that had been approached showed both higher preference and higher purchase intent than a product that had been avoided. Experiment 2 investigated whether a similar effect would occur when only the visual experience of approach-avoidance was provided. The outcome proved that products that had been visually approached had higher scores than products that had been avoided, both in terms of preference and purchase intent. The movement of the arm on the touchscreen (Experiment 1) and the visual perception of the approach-avoidance experience (Experiment 2) were both shown to influence participants' attitudes toward products. The results of this study suggest that the behavior and perception of users may be an important factor in designing touchscreen interfaces for online shopping.

An Essay on Human Resource Management and Personnel Economics - A Behavioral Scientist's Viewpoint - (인적자원관리와 인사경제학의 비교 - 행동과학자의 시각에서 -)

  • Baek, Gwang-Gi
    • Korean Business Review
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    • v.23 no.2
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    • pp.1-29
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    • 2010
  • Traditional human resource management explains human characteristics with motivation, attitude, perception, value, etc., based upon behavioral science approach. And system approach is adopted in analyzing the interaction between people and the environment. However, personnel economics excludes social and psychological variables in the human choice models, and assumes very unrealistic and simple rational decision making process. For environmental variables, personnel economists considers only income and price. Traditional human resource management research model successfully explains the phenomenon for each specific situation, but lacks universality. On the other hand, personnel economics model is strict and analytical, but tends to distort the understanding of the results because of the unrealistic assumptions. These two academic fields may get benefits by introducing the other's research methodologies, theories, and ideas.

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Improvement of Navigation System for Visually Impaired using Smart Watch Vibration and Safety Route First Algorithm (스마트워치의 진동과 안전 경로 우선 알고리즘을 이용한 시각 장애인 길 안내 시스템의 개선)

  • Kitae, Hwang;Seo, Young-Shin;Seul-Ah, Lim;Han-Byeol, Lee;In-Hwan, Jung;Jae-Moon, Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.1
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    • pp.117-122
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    • 2023
  • This paper introduces the improved and expanded contents of the previous research that implemented a system that guides the visually impaired using the vibration of a smart watch. In the previous study, we proposed an algorithm that recommends the most safe route based on calculating negative and positive values for the topography of the route and the features installed on the route. In addition, by designing several vibration patterns, a system that guides the user through vibration was proposed and implemented. In this paper, the user's personal preferences are reflected in the algorithm that recommends the safe route first. In addition, an automatic feedback function was added to the algorithm so that the user's satisfaction evaluation on the recommended route was immediately reflected. A history simulation function was added so that the past route could be reviewed, and the compass of a smart watch was used to help visually impaired people find directions at junctions.

Claude Régy's Poetic Directing : The Aesthetics of Silence (끌로드 레지의 시적연출 : 침묵의 미학)

  • Ha, Hyung-Ju
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.127-139
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    • 2021
  • This study is intended to review the poetic directing created by the aesthetics of silence of Claude Régy, a French director who carries out playwriting in silence, departing from conventions through the concept of "potentiality" proposed by Giorgio Agamben, an italian philosopher. Claude Régy stated, "What's fundamentally important is not to say what you want to say." Thus he tries to create the stage of "silence" rendered in overly slow, excessively segmented dialogues while selecting restrained minimal means. Agamben makes Bartleby who "prefers not to" as a cardinal model of his perfect potentiality, asserting that the nature of potentiality is revealed in the pause of actuality. As in Agamben's philosophy, Claude Régy's directing is also the "pause" of words and actions. This silence is not a return to actuality but a creation of the moment at which "the invisible" become visible. The silence of words or the silence of an empty stage with dim lighting is viewed by Agamben as potentiality that has "underlying passivity" and is "hospitable to non-existnece". In this light, this study is to create another direction for the theater arts of our time and the 21st century and to extend the horizon of new directional modes. It aldo reviews the concept of Agamben's "potentiality" that provides critical viewpoints to "the artist without content", works directed by Claude Régy who has created his own distinctive styles of direction with the aesthetics of "slowness" and "silence", L'intérieur by Maurice Maeterlinck and Quel'un va venir By Jon Fosse.

Research on the Influence of Chocolate Packaging Design on Consumers' Purchase Conditions (초콜릿 패키지 디자인이 소비자 구매 조건에 미치는 영향에 관한 연구)

  • Zhang, Xiao;Jang, Chung-Gun
    • Journal of the Korea Convergence Society
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    • v.12 no.11
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    • pp.247-256
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    • 2021
  • With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

Trend of sound quality development in vehicles (자동차 음질 개발 동향)

  • Kang, Koo-Tae
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2010.05a
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    • pp.327-327
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    • 2010
  • 자동차에서 실내음질은 구매결정 요소들 중의 하나로 그 중요성이 점차 증가하고 있다. 따라서 다양한 운전조건에서 운전자가 기대하는 실내음질의 기대 수준을 충족시켜야 한다. 소비자는 운전경험과 습관에 따라 기대하는 음질에 차이가 있고 소리에 대한 표현방식도 모호하기 때문에 이러한 주관적 특성을 하나의 통일된 표현으로 정의 하기가 어렵다. 그러나 지난 이십여 년 동안의 음질개발과 차량 실내소음 주관평가의 통계처리로 통일된 표현을 할 수 있었다. 나아가 심리음향학 및 신호처리기술의 발달과 꾸준한 음질연구결과로 소리특성을 객관적으로 나타내는 소리의 시각화가 가능하였으며, 운전자가 인식하는 주관평가와의 상관관계를 높여 차량의 대표적인 음질인자로 정량화하여 음질목표를 설정할 수 있었다. 실내소음의 구성은 엔진 투과음, 흡배기 소음, 바람 소음, 도로 기인 소음 등으로 다양하므로 소음원에 따라 음의 균형을 맞추어 조화로운 음질개발을 하는 것이 중요했다. 또한 차량 판매되는 지역에 따라 선호음이 상이하여 지역별 실내음질의 차별화가 필요했다. 궁극적으로는 운전자의 감성품질을 만족할 수 있도록 음을 제어하여 브랜드 사운드를 개발하고 있다. 이러한 실내음질을 달성하기 위한 방법으로 소음원과 전달경로에 대해 기여도를 분석하고, 경로를 구성하는 시스템 별로 세분화하여 시스템 목표를 설정하였다. 시스템 개발에 중요한 인자로 차량의 동강성 및 흡차음 성능을 들 수 있다. 특히 디젤차량의 비중이 큰 유럽업체의 차량의 동강성 및 흡차음 개발 능력은 높게 평가되고 있다. 이에 유럽의 부품전문회사가 가지고 있는 해석과 시험적인 개발 방법을 통하여 전달계 특성을 만족하기 위한 시스템의 동강성 및 흡차음 특성을 개발하고 있다. 차량음질 튜닝의 중요한 기법 중 하나로 흡배기 개발을 추진하고 있다. 친환경자동차인 하이브리드차량, 전기차량 및 연료전지차량의 경우 전기구동부품에서 발생하는 각종 이음 발생을 최소화 했다. 보행자를 보호하고 운전의 즐거움을 향상하기 위한 가상사운드 개발을 진행하고 있다. 회사 수익성 향상을 위한 원가절감 및 구조 경량화에 따른 음질악화와 연비 향상 및 배기가스 규제 강화로 고성능 고출력 엔진탑재에 따른 음질악화 요인을 극복해야 했다. 운전자의 청감은 차량의 운전성에 따라서도 크게 영향을 받게 되므로 엔진제어와 변속기제어를 통해 음질과 운전성이 조화를 이룰 수 있도록 개발하고 있다. 향후, 소음원에 따른 시스템 최적화 개발, 운전성과 음질 연계 개발과 친환경차량의 가상사운드 개발 등이 자동차 음질 개발의 중요한 이슈로 생각한다.

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A Study on Understanding of Middle-East Terrorism : Focusing on Islamic Fundamentalism (이슬람 원리주의를 통해 본 중동지역테러리즘의 이해)

  • Park, Gi-Beom;Kang, Min-Wan;Jun, Yong-Tae
    • Korean Security Journal
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    • no.12
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    • pp.149-175
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    • 2006
  • The purpose of this study is to understand and analyze the character of Islamic fundamentalism and Middle-Ease Terrorism. The aim of Islamic fundamentalism is reconstruction of Ummah(Muslim Unity), thee early society of Muhammad's age. Islamic movement insist to restore the spirit of Islam and purify the society of Islam from the United State and Western world. Now, Islamic fundamentalism movement as a new ideology, appeals to muslim in the world. The concept of modern national state from the Western countries do not accord with the traditional Islamic principles of reign and a spirit of nationalism. On the other hand, Islamic movement have no legitimacy in the system of modern state which govern the Arab world, regardless of the form of government. For this reasons, Islamic fundamentalist have an insecure position and their political activities. It is yet far from their purpose, to reconstruct the muslim unity, to realize the Islamic political principle close to their practical methods. Yet Islamic fundamental movement have not overcome the system of secular state. The Middle East terrorism supported by government might be eradicated by America's anti-terrorism policy. However, it will be serious and spread all over the world that the terrorist attack against the U. S. and western countries is acted by militant warriors of Islamic fundamentalism, uniting Arab and Islamic people's emotions against America and western countries. There are some reasons that we need to focus on the Arab and Islamic fundamentalism. We need to get out of misunderstanding and discrimination about Islamic religion and culture from America's and Western' standard Which are only their new world order. The discrimination of America and western nations against muslim could make other ideologies, opposite to the world peace. There are a lot of foreign workers from Islam countries in Korea. We need to give consideration and attention to them for the our globalization and world peace. It is time to consider what to do for the nation's profit(economical, political, strategic)with right understanding. We are not safe and free from the terrorism yet.

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Could a Product with Diverged Reviews Ratings Be Better?: The Change of Consumer Attitude Depending on the Converged vs. Diverged Review Ratings and Consumer's Regulatory Focus (평점이 수렴되지 않는 리뷰의 제품들이 더 좋을 수도 있을까?: 제품 리뷰평점의 분산과 소비자의 조절초점 성향에 따른 소비자 태도 변화)

  • Yi, Eunju;Park, Do-Hyung
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.273-293
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    • 2021
  • Due to the COVID-19 pandemic, the size of the e-commerce has been increased rapidly. This pandemic, which made contact-less communication culture in everyday life made the e-commerce market to be opened even to the consumers who would hesitate to purchase and pay by electronic device without any personal contacts and seeing or touching the real products. Consumers who have experienced the easy access and convenience of the online purchase would continue to take those advantages even after the pandemic. During this time of transformation, however, the size of information source for the consumers has become even shrunk into a flat screen and limited to visual only. To provide differentiated and competitive information on products, companies are adopting AR/VR and steaming technologies but the reviews from the honest users need to be recognized as important in that it is regarded as strong as the well refined product information provided by marketing professionals of the company and companies may obtain useful insight for product development, marketing and sales strategies. Then from the consumer's point of view, if the ratings of reviews are widely diverged how consumers would process the review information before purchase? Are non-converged ratings always unreliable and worthless? In this study, we analyzed how consumer's regulatory focus moderate the attitude to process the diverged information. This experiment was designed as a 2x2 factorial study to see how the variance of product review ratings (high vs. low) for cosmetics affects product attitudes by the consumers' regulatory focus (prevention focus vs. improvement focus). As a result of the study, it was found that prevention-focused consumers showed high product attitude when the review variance was low, whereas promotion-focused consumers showed high product attitude when the review variance was high. With such a study, this thesis can explain that even if a product with exactly the same average rating, the converged or diverged review can be interpreted differently by customer's regulatory focus. This paper has a theoretical contribution to elucidate the mechanism of consumer's information process when the information is not converged. In practice, as reviews and sales records of each product are accumulated, as an one of applied knowledge management types with big data, companies may develop and provide even reinforced customer experience by providing personalized and optimized products and review information.