• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.161-174
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• 2005

The purpose of this study was to examine the history and significance of t-shirts used in school that have a dress code to examine the meaning of the various messages that appears on t-shirts and also to examine how these t-shirts are used as form of communication. Many people that have strong social or political views or opinions use t-shirts with message as a means of communicating their opinion and views. Due to the low cost and ease in manufacturing these types of t-shirts, it is possible to express various slogans, messages and drawings. Based on our observations, there were various messages on t-shirts such as, 'no war', 'peace', 'no drugs', 'anti-smocking', 'protect the environment' and 'race or sex discrimination' among others. In this study, t-shirts were grouped based on their messages. T-shirts were put in to the following groups anti- war t-shirts, political t-shirts, t-shirts with messages about social issues and t-shirts with messages about fashion. Both international and domestic t-shirts were examined.

• The Research Journal of the Costume Culture
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• v.24 no.5
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• pp.588-599
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• 2016

The primary aim of this study was to analyze the fashion trend of wearing T-shirts with slogans at home and abroad and to consider the social influence of these shirts on fashion. The research method was based on the documentary method and the existing literature, and the study range was limited to the period from the middle of the 20th century to the present. Slogan T-shirts played important roles because they make the wearers highly visible wherever they go. T-shirts with slogans not only intentionally expressed the wearers' views on multiple social issues but they also made those issues more visible, thereby encouraging society to deal with them. The T-shirts also helped to form a social consensus regarding the issues. For this reason we referred to slogan T-shirts as 'the social fashion' in this research. Regarding the results, the research found that T-shirts with slogans were a social fashion that conveyed real political slogans and thus influenced people's political beliefs. Second, they politicized the issues in public interests with the public perspective. Third, the purpose of slogan T-shirts was to help people express their personality publicly and thereby bond with other people who held similar sympathies. Furthermore, the T-shirts conveyed multiple meanings in each message.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.465-479
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• 2016

Some groups do ethical activities (such as ethical slogan t-shirt campaigns) only to complete the requirements for ethical duty; consequently, some people question the effectiveness of those products. The attributes of ethical slogan t-shirts should be considered seriously to reduce skepticism when planning a campaign. Researchers can also suggest a new purpose for ethical t-shirts using an ethical message. In study 1, we conduct a conjoint analysis that suggests realistic multi-attribute choice decisions. The suggested multi-attributes wear design aesthetic (high/low), price (high/low), where we donate (close/far), and the size of firm (big/small). In addition, participations were divided into two groups according to eco-friendly attitudes to confirm differences in choices between two groups. Study 1 showed that price is the most important attribute, but design aesthetic also remains important. In addition, a group that has a high eco-friendly attitude thought "where we donate" was more important than other groups. In study 2, a pre-post approach investigated wearers' attitude changes. We also divided participants into two groups and one group wear high level design aesthetic t-shirts (and vice-versa) to measure the attitude change difference. As a result of study 2, the wearers partially changed their eco-friendly attitudes. The group that wore high design aesthetic t-shirts showed a greater difference than other groups. Through this study, we conclude that customers seriously considered the design aesthetic. Finally, wearing ethical slogan t-shirts can change the attitudes of wearers.