• 제목/요약/키워드: 스포츠패션

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해양 레포츠 의류 선택기준, 구매 만족도와 체형, 연령 간의 상관관계 (Correlation between Selection Criteria, Purchase Satisfaction of Marine Leports Wear and Body Type, Age)

  • 차수정;박희석;박재홍
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2021년도 제63차 동계학술대회논문집 29권1호
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    • pp.105-106
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    • 2021
  • 본 연구에서는 전남 서남 지역에서 해양 레저스포츠를 즐기는 피험자를 대상으로 해양 레저스포츠 의류의 구매실태, 착용실태, 구매 만족도, 선택기준, 개선사항 등을 조사하여 연령, 체형 등과의 상관관계와 변인 간의 상관관계를 분석해보고자 하였다. 해양 레저스포츠 참여동기와 선택기준 간의 상관관계에서 체력증진을 위해 참여하는 경우 착용감을 기준으로 선택하고 여가나 취미생활을 위해서 참여할 경우에는 디자인, 색상을 기준으로 선택하였다. 선택기준과 구매 만족도와의 관계에서는 활동성이나 다른 용도 활용성을 기준으로 선택한 경우에 가격면에서 만족하지 못하였다. 체형에 따른 선택기준은 큰 삼각형과 사각체형은 가격, 유행을 기준으로, 역삼각형, 큰 삼각형, 사각 체형은 신축성을 기준으로 의류를 선택하였다. 추후 연구에서는 해양 레저스포츠 종목별 선호도에 대한 연구도 이루어져야 할 것으로 생각된다.

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댄스스포츠 참여자 특성에 따른 댄스스포츠복 구매실태조사 (A Survey of Dance Sports Wear Purchasing by the Characteristics of Dance Sports Participants)

  • 배주형;한승희
    • 패션비즈니스
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    • 제13권5호
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    • pp.1-12
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    • 2009
  • This study looked into the characteristics of participants in dance sports, which is being positioned to be one of everyday athletic activities among people, and investigated the actual purchasing of dance sports wear with the subjects of its participants as a preceding study for the development of dance sports wear to consider their characteristics. The questionnaire method was used, and descriptive and crosstabulation analysis was conducted with a spss 12.0. The findings are as follows. 1. As the results that examine general characteristics of dance sports participants, the number of those in their 20's was the largest, while the number of women was larger than that of men. Regarding the practicing period, those of one year or longer up to 4 years occupied the largest proportion, and the rate of Latin American dance participants was larger than that of modern dance ones. 2. As to the actual purchasing of dance sports wear, the purchase motivations were found to be in the 'contest participation' for teenagers and those in their 20's, while those in their 40's or over purchased their wear for the purposes of 'following the fashion' or 'club gatherings.' As for the sources of information at the time of purchase, teenagers relied on internet and those of 20's or over got the information through the persons nearby. As their ages got higher, the ready-made sports wear was preferred, while as their practicing periods got longer modern dance participants purchased the sports wear of higher prices. Participants in their 30's and those practicing 7 years or longer possessed a comparatively larger number of dance sports wear and they considered importantly of designs and fit at the time of purchase. Therefore, the development of dance sports wear designs should be made to accord with the participants' age groups so that they might be sensitive to the fashion and clearly represent their personality for the junior group and durable enough to last long for the senior group.

현대 스포츠패션에 나타난 에스닉 이미지 연구 (A Study of Ethnic Images Found in Modern Sports Fashion)

  • 김은경;채금석
    • 한국의류학회지
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    • 제30권7호
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    • pp.1054-1065
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    • 2006
  • This study aims to provide basic data conducive to developing popular and international products by analyzing the mechanism, factors and design of ethnic sports fashion incorporating ethnicity and sports sense that may satisfy the physical and psychological needs of modern humans who tend to seek 'well- being'. The methodology includes literature reviews and positivist study, and visual materials include domestic and foreign fashion magazines, newspapers, fashion journals, ad photos, collection photos, and internet that cover colors, materials, detailed sports fashion design that are considered to have an ethnic image. Its scope is limited to the period from 2000 through 2005 S/S. The results of study are as follows: First, sports fashions through incorporation of sports emotion and fashion, mixes and matches existing formal wear, casual wear, or leisure wear with sportswear, or introduces and utilizes materials, details, accessories, or image from sportswear. Second, 1) from the changes by year in sports fashion, ethnic images were strongly expressed by the influence of naturalism in the early 1990s, and functional sports fashion has been fused with ethnic image with functionalism becoming stronger and wellbeing trend expanding from the mid 1990s through 2000s. 2) The cause of ethnic image in sports fashion included hybrid, multi-culturalism, and naturalism. Third, the ethnic images revealed in the sports fashion designs of Prada, Louis Vuitton, Gucci, and Y3 are simple and unique based on functionality and activism.

퍼지-다속성 모델을 이용한 디지털 소재 기획 시스템 (A digital system for apparel fabrication based on a fuzzy/multi-attribute model)

  • 김주용;이지현
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2002년도 추계학술대회 논문집
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    • pp.157-159
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    • 2002
  • 패션트렌드와 소비자감성에 적합한 패션소재를 기획, 선정하는데 도움을 주는 컴퓨터 기반의 의사 결정시스템이 개발되었다. 패션소재로서의 유용성을 결정하는 속성을 두께, 무게, 밀도, 광택, 색상등으로 한정한 후 다속성 모델을 구축하였다. 각 속성들의 가중치는 의류 매장의 방문객 대상의 설문 조사에 의해 결정되었으며, 한 소재의 최조 가치는 퍼지 추론 시스템에 의해 계산되었다. 구축된 “퍼지-다속성” 모델을 이용하여 패션소재의 총 가치를 i) 품질로부터의 가치, ii) 품질을 기반으로 부가되는 가치, iii) 품질과는 무관하게 형성되는 브랜드 가치의 세가지 요소롤 분해하였다. 시중의 유명 스포츠 의류 브랜드 2종을 선정하여 위의 모델을 적용하였다. 위의 모델은 컴퓨터 시스템으로 개발되어, 특정 소재의 기본정보가 입력이 되면 그에 해당하는 감성정보로 변환되는 소재 평가 시스템과 역으로 원하는 감성 어휘를 입력하면 그에 해당하는 소재를 제안하는 소재 기획 시스템의 독립적인 두 요소로 구성된다.

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20세기 패션에 나타난 스포츠푹에 관한 연구 (Sports Look Expressed in 20th Century Fashion)

  • 하지수
    • 복식
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    • 제50권2호
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    • pp.15-28
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    • 2000
  • This paper focuses on the sports look expressed in 20th century fashion. It is Age of Sport just as rock'n roll became dominant cultural form of the 1960's and 1970's . In the 1990's the sportsware is fashion. Designers gazing into the future are inspired by the details and functionality of clothing for snow boarding , skiing , motorbike racing and fitness. No doubt fashion in 2000 will also be full of references to it. Since the late 1960's the sportswear that was originally a term for clothing worn for various sports activities in the 1890's has changed and is now considered as fashion for day as well as evening. This has occurred primarily in the U.S. due to the adoption of less formal lifestyles by Americans. while the sportwear is the term which stemmed from the need for functionality in sports, sports look is the style inspired by the formative elements, that is, the details, the shilhouette, and the colors of the sportswear. New technologies for sports, the powerful influence of youthful culture, and the celebritizations of the sports stars made the sports look much hipper and more popular. It can be categoried into three aesthetic values, I. e., the functional sports look,, purism and no useless ornament, the street sports look with fun, androgynous and unisex mode and the mix and match of different texture and colors, and the futuristic sports look with new high tech fabrics and avant-garde style.

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주5일 근무제 도입에 따른 의생활 변화에 관한 예측

  • 유혜경
    • 대한가정학회:학술대회논문집
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    • 대한가정학회 2002년도 제55차 정기총회 및 추계학술대회
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    • pp.64-70
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    • 2002
  • 이와 같은 변화를 종합하여 보자면, 패션의 전반적인 흐름인 캐주얼 웨어와 스포티룩의 확산과 아울러 이러한 흐름이 더욱 세분화된다는 것으로 요약할 수 있겠다. 즉 같은 캐주얼웨어 안에서도 travel wear, town casual, outdoor wear등으로 나누어 질 것이고 또한 스포츠 웨어도 일반적인 체육활동을 위한 의복뿐만 아니라, 특정한 스포츠에 가장 적합한 전문 스포츠웨어가 개발될 것으로 예측된다. 그와 아울러, 정장은 더욱 격식과 품위를 강조하는 쪽으로 진행될 것으로 예상된다. 이러한 변화는 우리 사회의 의생활이 다양화되고 세분화되며, 서구의 TPO(time, place, occasion) 개념에 충실한 상황으로 전개되는 것이라고 할 수 있다. 그러나, 이 모든 예측은 주5일 근무제의 도입에 따라 많은 국민들이 여가활동을 증가할 것이라는 가정을 기반으로 하고 있으며, 따라서 새로운 제도 아래서 오히려 근무나 공부시간을 늘어나는 등의 예상치 못한 변화가 일어나는 경우에는 이런 변화가 일어나기는 어려울 것이다.

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프로야구구단의 라이선싱 패션제품 소비에 대한 질적 연구 (Qualitative Research on Consumption of Professional Baseball Club's Licensed Fashion Product)

  • 손성이;이윤정
    • 복식
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    • 제66권4호
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    • pp.18-31
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    • 2016
  • This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

에르고노믹 패션 디자인연구 - 바디컨셔스 액티브 스포츠웨어를 중심으로 - (A Study on Ergonomic Fashion Design - Focused on Body Conscious Active Sportswear -)

  • 김현주;나현신
    • 한국의류산업학회지
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    • 제16권3호
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    • pp.434-445
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    • 2014
  • The meaning of this research is to make recognition for necessity of ergonomic fashion design research. And the purpose is to provide the guidelines for ergonomic fashion product development. For this, literature research and analysis of empirical illustration of product design indicating ergonomics characteristic are implemented. Among the body-conscious active sportswear, cycle wear, swim suit, and skin scuba wet suit were selected and analyzed. Then they were explained according to the ergonomics characteristics arranged previously. Lastly, the features of ergonomic fashion design were arranged by composition elements of the clothing such as pattern, sewing, material and detail. The characteristics of ergonomic design derived from literature and advanced researches are efficiency, usability, functionality and safety. Through research and analysis, the characteristics of ergonomic fashion design are as followings. In pattern, it is related to the 3D structure division pattern, the reduction pattern design, the closing & opening part design for easy detachment, the receipt and the changeable design. In sewing, it is related to the use of latest sewing techniques and the finish using silicon or rubber band. In material, it is related to the use of high performance fabrics and the proper arrangement of these. In detail, it is related to the convenient detail, the storage detail, the adjustable detail, and the body protection detail.

LED LIGHTING을 활용한 스포츠 재킷 개발에 관한 연구 (A Study on the Development of Sports Jackets Using LED LIGHTING)

  • 박진희;김주용
    • 패션비즈니스
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    • 제23권1호
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    • pp.103-115
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    • 2019
  • In this study, we provided examples of light emitting diodes (LEDS) in everyday sportswear and confirmed their usefulness to provide functionality, aesthetics, and entertainment. One type of sports jacket and one set of sportswear were designed and manufactured using LEDs and made available to the general public for use in daily life to provide functionality, aesthetics, and entertainment. To generate digital images, a textural design of a circuit image was developed and applied, and the LEDs were placed on the developed textile in an attempt to merge the LEDs with the design. The product was equipped with a tilt sensor and produced a randomly lighted jacket with LEDs that adjusted according to movement. The LEDs turned on in the desired location by lifting the arm during night sports activities. The tricolor of NEO PIXEL LEDs lit randomly and its rhythmical design could be maximized when moving or exercising outdoors, and also for entertainment. The role of creating interest for lively and unexpected pleasures and the aesthetic beauty of LED lights were also obtained. There was no inconvenience or restriction of movement by LEDs or internal structures using the hot-melting technique, and the removable attachment of the device made it easier to wash.

스포츠 무릎보호대의 착용 실태 및 구매 행동에 관한 연구 (A Study on the Wearing Status and Purchase Behavior of Sports Knee Braces)

  • 오희경;오경화
    • 한국의류학회지
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    • 제45권2호
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    • pp.253-270
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    • 2021
  • This survey provides research into developing knee braces to protect the knee against damage, reduce knee pain, and strengthen the knee. A total of 235 surveys were conducted from December 2019 to January 2020. The subjects were adults in their 20s and over who lived in the Seoul metropolitan area and had experience of using knee braces. In terms of age differences, subjects over 60 years of age purchased knee braces mostly to secure a reduction of pain (ROP), whereas subjects in their 20s and 30s purchased knee braces for physical shock protection (PSP). Subjects in their 40s and 50s purchased knee braces for improvement of muscle movement (IMM). There was no significant difference in shape, material, and locking method based on the reason for wearing the knee brace. These results show that it is conceivable and maybe preferable to produce different knee braces-with a variety of shapes, materials, and locking materials-according to the reason behind wearing a knee brace. Knee braces are worn currently without any differentiation despite the findings of this study. In particular, we argue the need for functional and differentiated development of knee braces specifically for PSP, ROP, and IMM.