• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.243-244
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• 2011

친환경, 녹색성장, 그린마케팅 등이 현대사회의 중요한 이슈가 되고 있는 가운데 환경보존 활동들이 활발하게 이루어지고 있다. 스포츠와 여가학 관련 학문에서도 환경에 대한 인식이 강조되고 있기 때문에 레크리에이션 전문화 수준에 따라서 환경의식에 어떠한 영향을 미치고 있는가를 규명하고자 한다. 전문화의 하위요인과 환경의식은 정적인 상관관계가 있으며, 전문화 수준이 높아질수록 환경의식도 높아지고 있다. 레크리에이션 전문화의 하위요인 중 정서적 요인이 환경의식에 정적 영향을 미치고 있으며, 정서적 전문화의 하위요인 중 매력 요인이 환경의식에 정적인 영향을 미치고 있다.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.513-528
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• 2022

The purpose of this study is to analyze Korean game-related issues and policies to increase the effectiveness of related policies in the future and to increase the consistency of social norms of the policies. this study analyzes related issues by analyzing changes in Korean newspaper articles using spline function and text mining methods, and analyzes the contents of newspaper articles at the time of amplification of issues to present major issues and development directions. As a result of the analysis, game-related issues appeared in various topic, and there are not only support from the government and local governments but also coexisted with game-related regulations (taxation, gambling regulations, game addiction disease, and prevention of fee expansion). Despite regulations, the government presents preemptive responses to problems caused by the application of metabuses and NFTs to games, fostering game-related experts, start-up support, and supporting manpower departure as policy implications.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.04a
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• pp.1067-1070
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• 2015

최근 들어 웨어러블 정보기기 및 기술은 세계적인 IT회사와 스포츠 및 아웃도어회사의 지속적인 투자와 관심으로 급격한 시장파급효과를 나타내며, 사회적 이슈들을 창출하고 있다. 특히, 애플 및 삼성전자의 웨어러블 왓치를 비롯하여, 코오롱과 아디다스, 나이키 등의 전형적인 의류스포츠 회사의 IT융합에 대한 투자와 관심은 새로운 웨어러블 정보화에 대한 사회적 기대감을 한층 더 끌어올리고 있는 실정이다. 그럼에도 불구하고, 아직 웨어러블 컴퓨팅과 정보화의 현실은 배터리, 휴대성, 중복성, 인터페이스 등의 다양한 웨어러블 기술의 한계생과 더불어, 미숙한 시장 환경과 부정확한 고객의 니즈가 웨어러블 정보시스템의 미래를 불투명하게 하고 있다. 본 연구는 이러한 웨어러블 정보시스템과 사용자 요구사항의 불확실성과 기술의 지속적 변화에 대처하기 위해서, 다양한 솔루션을 담을 수 있는 웨어러블 융합플랫폼과 의류와 IT가 연동 가능한 융합인터페이스 구성을 제안하고자 한다. 본 웨어러블 융합플랫폼은 디지털의류와 IT기술의 인터페이싱(Interfacing), 기술이력축적, 편의성향상 및 개발자확대, 표준 사용자요구사항분석, 기기효율성강화, 경제적인 웨어러블정보시스템 구축 등의 효과를 극대화시키고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2018.11a
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• pp.49-52
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• 2018

KBS를 비롯한 지상파방송 3사는 실시간 UHD방송과 VOD 온라인 동영상 서비스가 결합된 세계 최초의 지상파 양방향 UHD 플랫폼인 Tiviva(이하 티비바) 서비스를 2017년 11월 오픈하였다. 티비바는 별도의 셋톱박스 없이 UHD TV에 직접수신 안테나와 인터넷을 연결하여 지상파 방송사의 실시간 방송 채널 외에 다양한 UHD VOD와 클립을 이용할 수 있고, 스포츠와 드라마, 종편(JTBC, MBN), 영화 등 50여 개의 IP채널을 추가로 볼 수 있는 서비스이다. 이후 2018년 1월에는 이용자 편리성과 자동추천 기능 등 UI/UX를 크게 개선한 티비바 2.0을 업데이트 하였고, 평창올림픽 기간에는 전 경기 실시간 스트리밍 및 올림픽특별관을 운영하였다. 2018년 6월 러시아 월드컵 기간에는 축구 경기 UHD HDR 방송 중계와 함께 티비바를 통한 HDR VOD를 최초로 서비스하여 스포츠 경기를 즐기는 또다른 즐거움을 선사하였다. 본 논문에서는 러시아 월드컵 HDR VOD 서비스를 준비하고 시행하기 위한 시스템 설계 및 진행과정, 기술 이슈 등에 대해서 기술하려고 한다.

• 한국체육학회지인문사회과학편
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• v.56 no.2
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• pp.303-320
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• 2017

This paper seeks to better understand the focal issues and persons related to Rio Olympic soccer games through social data science and analytics. This study collected its data from online news articles and comments specific to KOR during the Olympic football games. In order to investigate the public interests for each game and target persons, this study performed the co-occurrence words analysis. Then after, the study applied the NodeXL software to perform its visualization of the results. Through this application and process, the study found several major issues during the Rio Olympic men's football game including the following: the match between KOR and PIJ, KOR player Heungmin Son, commentator Young-Pyo Lee, sportscaster Woo-Jong Jo. The study also showed the general public opinion expressed positive words towards the South Korean national football team during the Rio Olympics, though there existed negative words as well. Furthermore the study revealed positive attitude towards the commentators and casters. In conclusion, the way to increase the public's interest in big sporting events can be achieved by providing the following: contents that include various professional sports analysis, a capable domain expert with thorough preparation, a commentator and/or caster with artistic sense as well as well-spoken, explanatory power and so on. Multidisciplinary research combined with sports science, social science, information technology and media can contribute to a wide range of theoretical studies and practical developments within the sports industry.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.6
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• pp.26-39
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• 2016

This research paper explores the process of developing skateboarding spaces in urban parks. Skateboarding is one of the most popular sport activities representative of urban parks. This research paper will analyze the process of introducing skateboarding activities into park spaces and their acceptance by the general public as well as derive meaningful general implications for park space development planning. The research method is a discourse analysis of newspaper articles regarding skateboarding issued between the 1960s and 2010s. These articles are the main resources to show the creation of a skateboarding culture, generation of skate park spaces, and the extinction of these spaces during the research period. The result of this research is as follows. There are reasons that allowed for the creation of skate park spaces in urban parks. First of all, positive associations that people have regarding skateboarding have influenced the park's users and operators' decisions that a park is proper space for skateboarding activities, and the agreement to remodel the park space. Secondly, skate parks became a space for multiple-uses that can be shared with other emerging sports, which resulted in a building boom of skateboarding spaces in urban parks. Thirdly, urban parks and their new culture of active sports became a marketing tool used by local governments to attract new inhabitants to their new towns. On the contrary, there are three main reasons for the deterioration of skate parks. First of all, within parks in which skateboarding activities collided with other park usage, the skate parks disappeared. Secondly, skate parks built specifically for competitive skateboarding events and without consideration of casual skaters disappeared, as these facilities were not sustainable for use in the long term. Thirdly, the golden age of skate park skateboarding did not last long, as skateboarding trends shifted from trick performance to street skating, where skate parks are no longer needed. For this reasons, the exclusive use of park space for skateboarding activities has faded from public interest. The findings of this research suggest how sport activities should be introduced to urban parks. At first, each park's management needs to identify a sport suitable for long-term development, and not only plan for temporal events or follow fleeting trends. Secondly, the park's management systems should reflect a type of sport activity that would not only be popular at the beginning of the spaces development, but also take into consideration how these activities will change over time. Lastly, in cases where there are conflicts between sport activities and other activities in urban parks, attempts should be made to suggest feasible solutions other than the liquidation of sport spaces. This study explains the development process of sport spaces offered in urban parks, by thorough research of the process of acceptance of skateboarding activities in current urban park systems. This conclusion also indicates further areas for research with the purpose of understanding general best practices in urban parks sport space planning.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.245-253
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• 2019

Beach lifeguards in Korea are unprepared to perform the rescue and safety management for individuals with disabilities. There is no lifeguard training that offers information regarding the rescue of individuals with disabilities. The purpose of the study was to conduct literature review and determine significant issues related to beach lifeguard and provide suggestions for lifeguard training programs and water safety for individuals with disabilities. Databases (i.e., CINAHL Plus with Full Text, ERIC, MEDLINE, SPORTDiscus with Full Text) were used to search research articles and organizational documents. To find relevant documents, search terms such as water safety, lifeguard, drown prevention were used. Data were content analyzed to identify key issues. Based on the literature review, five critical issues regarding rescue of individuals with disabilities, drown prevention, and water safety were drawn and discussed in the article.

• Cross-Cultural Studies
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• v.43
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• pp.289-326
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• 2016

The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.75-77
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• 2022

본 논문에서는 복합 개체 센싱(다축 멀티 센서)이 적용되고 수중 다이빙 시 몸통, 핀 부분의 동작 정보를 수집하여 수중 활동 시 발차기, 몸통 회전, 몸통 위치, 이동 속도 등의 움직임 정보를 수집 할 수 있도록 구성하여 다이빙 시 발생되는 다양한 동작 정보를 실시간 수집 할 수 있는 웨어러블 시스템 개발을 제안한다. 다이빙 Suit, 몸에 탈부착이 가능하도록 구성하여 개인의 수중 다이빙 상황을 실시간 정보 수집을 통하여 객관적으로 다이빙 자세, 공기소모와 의 관계 분석, 다이빙 습관 교정, 속도 조절 등 자가 진단 체계화 정보 구축하고, 다이빙 포함 다양한 해양 스포츠의 훈련 이슈는 수중에서 발생되는 문제를 객관화된 정보 없이 강사, 훈련생의 느낌으로만 교정 한다는 의미에서 보다 객관화된 센싱 정보와 복합적으로 수집 분석된 정보를 학습된 정보의 비교분석에 의하여 수중 다이빙의 문제점을 교정 할 수 있다.

• Journal of Distribution Science
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• v.10 no.3
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• pp.43-50
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• 2012

This study sets out to examine how a brand image that matches the advertising model has a positive impact on brand attitude and price fairness perceptions. We reviewed the constructs on the basis of previous studies and each of the concepts has been redefined. One such concept, "image congruence," refers to the harmony, fitness, and matching quality of images. For example, how well celebrity advertising model is matches the brand image shows image congruence. Results are summarized as follows: First, the congruence of brand image and sports advertising model has no significant impact on brand attitude certainty and persistence. Second, the individual's brand attitude certainty and brand attitude persistence has a positive impact on the perceptions of price fairness. Third, the congruence of brand image and sports advertising model has a positive impact on the perceptions of price fairness. The first and the third results suggest that the positive impact on the price fairness perceptions is temporary but it has insignificant effects on the formation of brand attitude causing ongoing purchases. In other words, in order to influence consumers' long-term confidence on the brand, improving the quality of products or services has to precede promotional strategies such as advertising. When an advertising model is inappropriate for the brand image, consumers perceive product price changes as a negative issue in the short term. However, in the long term, attitude formation such as consumers' repurchase intentions and word of mouth will be not affected. The second result suggests that an already existing positive brand attitude can contribute more positively to change the perceptions of price fairness. In particular, attitude persistence has greater influence than attitude certainty on the price fairness. It suggests that persistence issues such as the trading period and the frequency of transactions must be managed and controlled because they are more important than the certainty issues such as strength of belief or trust. For example, when a commercial model for expensive sporting goods matches up with the brand image, consumer feels less pressure on the price changes. However, it does not determine the consumer's repeated purchases or sustainable transactions and it also has no absolute impact on the brand trust. In other words, consumer brand attitude should be recognized and approached as a routine strategy in view of the result that it is of great value as a causal variable in the process of consumer decision-making.