• Information and Communications Magazine
• /
• v.32 no.2
• /
• pp.24-33
• /
• 2015

본고에서는 스포츠(Sports)와 엔터테인먼트(Entertainment)를 융합하여 스포츠를 통해 "재미와 감동"을 서비스하기 위한 융합산업을 제시한다. 기존의 스포츠 경기가 가지고 있는 고전적 요소에 엔터테인먼트의 재미 및 흥행코드를 가미해 운동효과와 사실적 체험을 통한 재미의 극대화로 소비 라이프를 증진시키는 스키 시뮬레이터 동향을 살펴본다. 또한, 겨울철에 대중적인 참여가 많은 스키의 기본적인 자세를 알아보고 움직임을 분석하여 스키 스포테인먼트 실감체험플랫폼 6DOF(Six Degrees of Freedom) 적용시킨 기구 설계와 함께 사용자가 실제 스키를 타고 가는 느낌을 주기 위한 6DOF의 기구 움직임을 시뮬레이션하기 위한 가상 스키 시뮬레이션 동작 및 데이터 형식 정의에 대해 언급한다. 마지막으로 실감 재현을 위한 환경 데이터 획득 등 스키 스포테인먼트 실감체험플랫폼 개발 현황을 살펴본다.

• Journal of the Korean Applied Science and Technology
• /
• v.36 no.3
• /
• pp.840-852
• /
• 2019

The influences of sporting shoe brands wants to exert on consumers in the sports shoe market has been tried in many forms, and its effectiveness has also been proven. A variety of marketing strategies are being proven by each brand that they consider to be worth using. However, marketing strategies using sports shoe collectors have never been empirically proven in their influence. This is because the collecting behaviors shown in the traditional sports shoe market is very low in comprehension. This study was initiated by critical thought that determined a new marketing strategy was needed in the sports shoe market, which is considered to be somewhat limited, and is aimed at setting and demonstrating the path to influence in establishing a marketing strategy using sports shoe collectors. To achieve the purposes of this study, 231 consumers who were exposed to stimuli for describing the products of a hypothetical sports shoe collectors were used. For data analysis, frequency analysis, reliability analysis, correlation analysis, and confirmative factors analysis and structural equation method using PASW 21.0 and AMOS 20.0 were used. Based on the results derived from this study, we have found a new path to a new marketing strategy based on the expertise held by sports shoe collectors in the sports shoe market, which we hope will serve as one of the new growth engines for the sluggish sports shoe market in Korea.

• Journal of Families and Better Life
• /
• v.12 no.1
• /
• pp.145-160
• /
• 1994

이 논문의 목적은 남편의 장시간노동이 사회적 문제로 부각되는 실정에서 남편이 직업노동과 관련해서 소비하는 시간이 어느정도나 되며 이것이 다른 생활시간배분에 어떤 영향을 주고 또 가정생활시간에 어떤 영향을 주는지를 분석해보는 것이다. 연구결과는 요약 하면 다음과 같다 1) 남편의 총직업노동시간의 실태를 보면 평일 11시간 43분 토요일이 8시 간 21분 일요일이 1시간 13분으로 나타났다 평일 직업노동시간을 5집단으로 나누어 다른 생 활시간에 미치는 영향을 살펴본 결과 전반적으로 직업노동시간이 긴 집단이 짧은 집단에 비 해서 다른 모든 생활시간- 생리적, 가사적, 사회문화적 시간-에 소비하는 시간이짧은 것으 로 나타났다 . 2) 남편의 장시간노동으로 인한 가정생활문제에 대한 지각에 있어서는 남편 은 주로 자신의 피로회복문제나 스포츠.여가시간 부족문제 생활의 여유가 없다는 문제 가 족단란시간 부족문제 자녀와의 접촉시간 부족문제 등을 심각하다고 지각하고 있었고 부인은 남편의 건강염려 남편의 자녀접촉시간 부족 가족단란시간 부족 남편과 취미 스포츠를 할 시 간 부족 부부간 대화시간 부족등이 문제가 된다고 지각하였다 3)남편의 장시간노동으로 인 한 가정생활문제에 대한 지각은 남편의 경우에는 연령 부인의 취업여부 막내자녀연령, 직업 노동시간, 직업노동시간에 대한 태도에 따라서 부인의 경우에는 연령, 부인의 취업여부, 막 내자녀연령, 남편의 직업노동시간에 대한 태도, 성역할태도 따라서 차이가 나타났다.

• Journal of the Korean Society of Costume
• /
• v.66 no.4
• /
• pp.18-31
• /
• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• 한국체육학회지인문사회과학편
• /
• v.51 no.3
• /
• pp.79-88
• /
• 2012

The purpose of this study was to find spectator's value cognition and expected-benefit factors on professional baseball sportstar. Purposeful Sampling method was used to select among fan club leaders and people who had watched baseball games over ten years 8 informants who watched more than 4 times in 6 baseball games in 2011 Lotte Card Professional Baseball League. Data collection relies on focus group interviews and in-depth interviews. Text analysis was attempted to adopt the A-R-C needs theory proposed by Thomson(2006) for spectator's value cognition and the metaphors for consuming by Holt(1995) for expected-benefit factors. The research summary is as follow: Spectator's value cognition on professional baseball sportstar were an object of entertainment-oriented value, a major figure for social relationship-oriented and an object of identical. Spectator's expected-benefit factors on professional baseball sports tar were confirmation of values and heroic orientation. Meanwhile, spectator who had entertainment-oriented value cognition on professional baseball sportstar expect heroic orientation, who recognize professional baseball sportstar a major figure for social relationship-oriented and an object of identical pursue confirmation of values.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.4
• /
• pp.43-49
• /
• 2019

The purpose of this study is to estimate the expenditure determinants of the leisure goods consumption market. In order to achieve the research purpose, 6597 samples of household trend survey data were used. Tobit model was applied to estimate expenditure determinants. As a result of analysis, expenditure determinants for sporting goods were influenced by marital status, education level, age, number of households, housing ownership and income level. The variables influencing spending on leisure items such as mountain climbing, fishing and hunting items were influenced by gender, marital status, education level, age, number of households, housing ownership and income level. The analysis results can be used as policy data for the establishment of leisure culture. The National Statistical Office's household trend survey is a yearly survey through a nationwide survey, but despite the fact that it is reliable data, it is not possible to apply various variables such as psychological characteristics to estimate consumer expenditure determinants more concretely. Has a limit of.

• Journal of the Korean Applied Science and Technology
• /
• v.37 no.5
• /
• pp.1208-1221
• /
• 2020

The purpose of this study was to provide basic data for predicting the sports consumption market that Generation Z will lead by applying data mining based decision tree analysis to explore Generation Z sports consumption style. Therefore, the survey was conducted by selecting males and females aged 19 or older as a sample among Generation Z, and data of 429 people were used for the final analysis. For data processing, frequency analysis, exploratory factor analysis, retest and reliability analysis, and decision tree analysis were performed using the SPSS statistics (ver. 21.0) program. The main results of this study are as follows. First, if the rational efficiency index is high and the aesthetic consumption index is low, the probability of being classified as a group of female was 96.8%. On the other hand, if the rational efficiency and perception of price index were low, the probability of being classified as a male group was 100%. Second, if the brand orientation, perception of price, and rational efficiency index were high, the probability of being classified as a capital area group was 97.3%. Contrary to the results presented above, the probability of being classified as a other area group was 82.1% when the brand orientation, commemoration rites, and status symbol index were low. Third, the status symbol and trend oriented index were high, and if the functionality index was low, the probability of being classified into daily life and fashion groups was 77.6%. On the contrary, if the status symbol index is low, the retention of membership and enjoy consumption index is high, the probability of being classified into exercise and competition groups was 81.0%.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.706-716
• /
• 2016

This study aims at finding impact of cultural and sports characteristics on urban growth. For the empirical analysis, this study uses unique urban resources associated with four categories (Social, Traffic, Cultural and Sports, and Spatial characteristics) among 228 cities and towns using a semi-log multiple regression analysis. The result shows that various local resources have significant impacts on urban growth in terms of population, industry, and fiscal self-reliance ratio. Impressively, cultural and sports resources are relatively beneficial for the urban growth. For the population and industrial growth, expanding public sports facilities and professional sports facilities can be more efficient. For solid local finance, typically focusing on professional sports facilities that have far-reaching ripple effects are useful. The conclusion for this study shows that urban growth policy should prioritize the cultural and sports resources because it can be more effective way to enhance not only for urban growth but also for quality of citizens' life.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2018.11a
• /
• pp.139-140
• /
• 2018

본 논문에서는 스포츠 현장이나 문화공연 무대의 현장감을 전달하기 위해 개발된 $12K{\times}2K$ UWV 중계시스템에 추가적인 VR 전송시스템을 구현하여, 기존의 UWV 시스템으로 $12K{\times}2K$ 고화질 영상을 서비스함과 동시에 개인 단말 사용자도 UWV 콘텐츠를 360VR 형태로 소비할 수 있도록 한 UWV 기반 360VR 전송시스템을 제안한다. 제안한 시스템의 스트리밍 플랫폼으로 유튜브를 사용하였으므로, PC 나 휴대폰과 같은 개인형 단말에서 유튜브 플랫폼을 통해 UWV 콘텐츠를 360VR 형태로 소비할 수 있음을 확인할 수 있었다.

• Korean Journal of Applied Biomechanics
• /
• v.18 no.2
• /
• pp.59-64
• /
• 2008

D. W. KANG, J. S. CHOI, and G. R. TACK, A Study on Real-Time Sports Activity Classification & Monitoring Using a Tri-axial Accelerometer. Korean Jouranl of Sport Biomechanics, Vol. 18, No. 2, pp. 59-64, 2008. This study was conducted to study the real-time sports activity classification and monitoring using single waist mounted tri-axial accelerometer. This monitoring system detects events of sports activities such as walking, running, cycling, transitions between movements, resting and emergency event of falls. Accelerometer module was developed small and easily attachable on waist using wireless communication system which does not constrain sports activities. The sensor signal was transferred to PC and each movement pattern was classified using the developed algorithm in real-time environment. To evaluate proposed algorithm, experiment was performed with several sports activities such as walking, running, cycling movement for 100sec each and falls, transition movements(sit to stand, lie to stand, stand to sit, lie to sit, stand to lie and sit to lie) for 20 times each with 5 healthy subjects. The results showed that successful detection rate of the system for all activities was 95.4%. In this study, through sports activity monitoring. it was possible to classify accurate sports activities and to notify emergency event such as falls. For further study, the accurate energy consumption algorithm for each sports activity is under development.