• Title/Summary/Keyword: 스포츠관광

Search Result 79, Processing Time 0.024 seconds

An Understanding of Keyword Networks on Research Trends on Jeju Tourism and Sports Tourism (제주관광과 스포츠관광에 관한 연구의 키워드 네트워크에 대한 이해)

  • Joonhyeong Joseph Kim;Sung-Hun Choi
    • Asia-Pacific Journal of Business
    • /
    • v.15 no.1
    • /
    • pp.305-318
    • /
    • 2024
  • Purpose - The purpose of this study was to conduct a preliminary study to identify key trends on research articles indexed in KCI in relation to tourism in Jeju and sports tourism. Design/methodology/approach - Information regarding research articles focused on Jeju tourism and sports tourism indexed in KCI (145 and 120 articles respectively) were collected and finally abstract written in Korean of 100 and 91 articles on sports tourism and Jeju tourism respectively were chosen for the further analysis after removing redundant articles. R program was used to analyze keyword frequencies, co-occurring terms, and degree/betweeness centrality measures and visualize the keyword network results. Findings - Event, marketing, content, program, implication, service, stadium, and tourism destination have been identified as keywords with highest frequencies among research on sport tourism, whereas tourism destination, image, brand, content, data, Chinese, satisfaction, eco-tourism service, place of arrival were highly appearing terms among research on Jeju tourism. Research implications or Originality - This study highlighted that Jeju has been interlinked with a range of terms such as programs influencing Jeju tourism, natural environment, tourism-related resources (e.g., museums, dramas, etc.), whereas sports has been closely related to sports event and vaiours types of sports (e.g., bicycle, staking, and scuber), but not to Jeju-do.

Development Strategies for the Marine Sports Industry in Jeollanam-do (전라남도 해양스포츠산업 개발전략)

  • Ki–Hyun Lim
    • Journal of the Korean Applied Science and Technology
    • /
    • v.40 no.4
    • /
    • pp.843-855
    • /
    • 2023
  • The purpose of this study is to present a development strategy that can enhance local brands by fostering the marine sports industry as a strategic industry that can lead the local economy in Jeollanam-do. As a research method, the literature survey analyzed policy data and previous studies related to marine sports, and the answers in in in-depth interviews were categorized into semantic units and analyzed. In conclusion, Jeollanam-do needs to build representative marine sports facilities by properly utilizing natural conditions, and Jeollanam-do, which has low competitiveness, needs to develop marine sports equipment and connect with tourism resources such as marine, culture, and history.

The effect of marina landscape design to images (해양관광매력물로서 마리나 경관디자인이 이미지에 미치는 영향)

  • Yhang, Wii-Joo;Gu, Bon-A
    • Journal of Navigation and Port Research
    • /
    • v.35 no.5
    • /
    • pp.423-428
    • /
    • 2011
  • The more the need for coastal leisure and sports and the expansion of marina, the more the need for the studies about marina. But little research has been done from the point of coastal tourism. The purpose of this study is to recognize marina as a kind of tourist attraction and analyze the effect of marina landscape design to images. The findings of results suggested that perceived images were significant to the functionality of landscape design, however, emotional images were partly significant to the symbolicity of landscape design. This study will contribute to establish the landscape regulations about marina in the central and local government.

In Terms of Place Marketing, Make Sports Theme Park (장소마케팅 관점에서의 스포츠 테마파크 조성)

  • Choi, Mun-Yong
    • Proceedings of the KAIS Fall Conference
    • /
    • 2011.05b
    • /
    • pp.1000-1002
    • /
    • 2011
  • 세계 182개국 6천만 태권도인들의 성지이자 대한민국의 자랑스러운 문화관광 유산이 될 태권도공원이 전라북도 무주군에 조성되고 있다. 맨체스터는 18세기 영국 산업혁명의 요충지였으나 후기산업사회로 넘어오면서 오래된 중공업 도시 이미지를 도시이미지가 후퇴하였다. 맨체스터는 이를 쇄신하기 위하여 장소마케팅 전략을 성공적으로 수행하였다. 대표적으로 맨체스터 유나이티드와 맨체스터 씨티를 보유한 세계 스포츠 축구팬들의 메카로 자리잡은 것이다. 태권도 공원은 특색있는 3개의 구역(체험공간, 수련공간, 상징공간)으로 나누어지고 있음을 알 수 있다.

  • PDF

A study on the motivation to purchase Overseas golf tour package (해외 골프상품의 구매동기에 관한 연구)

  • Ahn, kyung-ok
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2010.05a
    • /
    • pp.647-648
    • /
    • 2010
  • 골프는 경제 발전과 함께 생활수준의 향상, 여가시간의 증대로 인하여 특권계층이나 부유층만의 전유물이 아닌 일반 스포츠로서 대중화 시대를 맞이하고 있다. 그러나 국내에서 골프가 대중화되기 에는 여러가지 제약이 따른다. 이런 제약으로 인해 골퍼들은 해외골프를 즐기게 된다. 골프관광객들은 여행만을 목적으로 한 관광객들보다 여행 빈도도 높게 나타나고 있다. 국내외 많은 골퍼들이 해외 골프리조트로 여행하는 빈도가 급속히 증가하고 있는 상황에서 해외골프관광객들의 여행상품을 선택하는데 중요하게 인식하고 있는 구매동기에 대한 연구가 필요하다.

  • PDF

A Study on the Improvement of Legal System for the Revitalization of Korea's Marine Tourism (우리나라 해양관광산업 육성을 위한 정책 개선방향에 관한 고찰)

  • Park, Su-Jin;Hong, Jang-Won
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.18 no.2
    • /
    • pp.131-138
    • /
    • 2012
  • The tourism industry is considered as the world largest industry and it is assessed as the most effective way to create employment. In particular, the marine tourism industry such as marine leisure sports, cruise can create high added value so that its significance has been more emphasized. Korea has natural tourist attractions such as more than 3,000 islands, about 12,000km lengths coastline, wide wetlands and beautiful seascape. In addition, the establishment of the five-day workweek and the development of means of transportation make the policy demand of the public for marine tourism increase continuously. However, Korea currently lacks policy and system for revitalizing marine tourism industry as the new growth engine and has not made good use of its retained tourist resource. Accordingly, this study explores the current situation and challenges of Korean marine tourism industry and further analyses the limits of the national legal systems for marine tourism. Lastly, it suggests policy recommendation for promoting marine tourism industry.

A Discourse Analysis of Attempts to Strengthen Global Image through the 2011 World Athletics Championships (스포츠 관광을 통한 대구의 세계화 - 2011 대구세계육상선수권대회의 문화지리학적 분석 -)

  • Ethan, Yorgason
    • Journal of the Korean association of regional geographers
    • /
    • v.19 no.3
    • /
    • pp.454-475
    • /
    • 2013
  • In 2011, Daegu hosted the International Association of Athletics Federation Championships and attempted to use this event strengthen its global profile. Organizers hoped Daegu 2011 would strengthen knowledge about Daegu internationally and help the city overcome recent economic stagnation by bolstering tourism and investment on the global scale. Written from the perspective of a foreigner living in Korea, this interpretive article uses mixed-method cultural geographic analysis to evaluate the momentum Daegu 2011 produced in these directions. The article draws on a tripartite "territorialisation" approach to mega-event tourism's production of space, focusing on representational efforts during the approach to the championships and the event itself. Promotional materials receive particular attention. Interviews with international tourists during 2011 strengthen conclusions drawn from analysis of promotional materials. After reviewing relevant conceptual literature, Daegu's history, and the background of Daegu 2011, the article devotes three subsections to analysis. The first uses critical discourse analysis of a key promotional video to argue that Daegu's self-promotions betrayed insecurity about the city's place within the global tourism market. A second analysis subbsection finds that additional promotional materials did not fully overcome that problem. These materials also produced an overload of Daegu images and aspirations. The third subsection further develops these arguments, pointing to a partial mismatch between images emphasized by promotions and experiences available in the tourism landscape. This subsection also argues that while Daegu 2011 undoubtedly produced positive effects for the city, key challenges remain if Daegu will be placed on the map of globally acknowledged cities.

  • PDF

A Study on the Experience Choice, Experience Effect and Experience Satisfaction on Marine Leisure Sports (해양레저스포츠 체험선택과 체험효과, 체험만족에 관한 연구)

  • Jung, Moon-Hyun
    • Journal of Digital Convergence
    • /
    • v.12 no.10
    • /
    • pp.605-613
    • /
    • 2014
  • The purpose of this study is studying the relationship among experience choice, experience effect and experience satisfaction of marine leisure sports for the vitalization of marine leisure tourism. After preparing a questionnaire, investigation and analysis were done by visiting Boryeong area. The result of the study is as following. First, it was found that the major cause of choice in marine leisure sports has positive impact on choice satisfaction. Second, it was found that the major cause of choice has positive impact on experience effect. Third, it was found that the choice satisfaction in marine leisure sports has positive impact on experience effect. Fourth, it wa s found that the marine leisure sports visitors like motor boat, banana boat and yacht experience. Fifth, it is suggested that an equipment rental desk, safety facilities and marine leisure experience facility included in a marine leisure experience center to be built.

A study on the activation program of regional marine tourism (지역 해양 관광활성화를 위한 방안에 관한 연구)

  • Nam, Taek-Kun;Kim, Jin-Man;Kim, Dae-Hee;Yim, Jeong-Bin
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2010.04a
    • /
    • pp.163-164
    • /
    • 2010
  • In this paper, the plan to invigorate regional marine tourism is discussed. The southwest area of Jeonnam province is famous for its beautiful islands and seashore line which has richness and variety of marine life. A solution of tourists increment by leisure sports utilizing islands and coastline will be proposed MTB tournament held at islands that has historic backgrounds and scenic beauty and its effect on influx of tourist were tracked first. Next application of mud flats boot around seaside and connection with experience program of seaside village were also examined. These activities will contribute to development of marine tourism and increase of income for regional people.

  • PDF

Cultural Tourism Product Development Research of Muju Taekwondo Institute (무주 태권도원 문화관광상품 개발 연구)

  • Jang, Hye-Yeong;Park, Hyun-Jin;Choe, Seung-Heuy
    • Journal of Digital Convergence
    • /
    • v.14 no.2
    • /
    • pp.351-357
    • /
    • 2016
  • Cultural tourism product that has its theme of Taekwondo which is the representative traditional martial arts of Korea possessing over 50 million people doing Taekwondo worldwide has high marketability and usefulness. By this, the researcher is trying to implement design development expecting transition to new perception on the cultural product by qualitative growth of productivity quality, popularization of crafted products, comsumer oriented product development by deciding cultural product production fit for Taekwondo concept based on the participation of tourism activity of Taekwondo institute by visitors and tourists of Taekwondo institute. Firstly, storybook containing spirit and story of Taekwondo, secondly general rack for pencils or candles, thirdly mini memo in universal price which is practical and sophisticated. With the perception of necessity and possibility to use Taekwondo-related cultural tourist product, by aggressively using the product as the souvenir of Muju Taekwondo institute to promote Taekwondo, we hope that the product will help to create value, which differs from existing cultural tourist products.