• Title/Summary/Keyword: 스타트업기업

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The Mediating Effect of Social Capital on the Relationship between Entrepreneurial Orientation and Startup Performance: The Cases from the Philippines (필리핀 스타트업의 기업가적 지향성과 기업성과에 관한 연구: 사회적 자본의 매개 효과)

  • Jung, Ji Hoon;Kim, Ki Seok;Cho, Dai Yon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.81-94
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    • 2020
  • Based on innovative technologies and new start-up ideas, startups have been actively researched on the entrepreneurship needed to strengthen the organization's capabilities and generate results in the start-up process. This study studied the entrepreneurial orientation on the performance of startups in the Philippines and the financial and non-financial performance of enterprises. This study carried out not only the entrepreneurial orientation to the performance of Filipino startups but also the role of social capital as parameters in the performance of enterprises. The empirical research was completed for 93 Philippine startups and the suitability of the research model was evaluated with a PLS-based structural equation model. The results of the study first confirmed that the enterprise orientation of Philippine startups has a positive impact on both financial and non-financial performance of the enterprises. Second, the entrepreneurial orientation of Philippine startups has been shown to have a positive effect on both the structural, cognitive and relational dimensions of social capital. Third, it was found that the relevant dimensions of social capital mediated both the corporate orientation and the relationship between the financial and non-financial performance of the entity. Entrepreneurial orientation has been confirmed to be directly or indirectly affecting the performance of startups through social capital. These findings reaffirmed that entrepreneurial orientation is still a valid important factor in developing countries as well as in countries such as Korea and the United States. Based on this study, we have identified the need for research from a more integrated perspective, such as the concept of strategic orientation. Finally, practical implications were presented to reflect the findings analyzed.

A Study on Investment Determinants by Investment Size of Startup Accelerators (스타트업 액셀러레이터의 투자 규모별 투자결정요인에 대한 연구)

  • Heo, Joo-Yeun;Jeong, Seung-Hwa
    • Korean small business review
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    • v.43 no.1
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    • pp.187-219
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    • 2021
  • Startup accelerators, a new type of investment entity, have emerged as a way to solve the difficulties of early startups and existing investment methods with high risk. With the visible performances of these startup accelerators on the success of startups, medium and large accelerator companies have emerged, along with the increasing size of seed money they invest in. In addition, differences between small and medium&large accelerator companies are emerging. Therefore, startups need informations on what factors to prepare for attracting startup accelerators' investment. Accelerators also need determinant criteria to select startups as the amount of investment grows. However, the study on this subject is not currently being conducted. Therefore, we conducted the study through dividing the average amount of seed money into small and medium & large-sized investment groups and examined the differences in major investment determinants, investment purposes, and major accelerating programs. As the results of this study, small investment groups could be subdivided into 'consulting-oriented accelerators' and medium- and large-sized investment groups into 'investment-oriented accelerators'. In addition, major services and investment purposes and investment decision criteria vary depending on the size of the investment. I think these findings will be good standards for accelerator companies, startups in need of their help, and follow-up researchers.

Investment Process of Start-up: A Case Study of LetinAR (스타트업의 초기 투자유치 프로세스: (주)레티널 사례를 바탕으로)

  • KIM, HA YOUNG;BAE, TAE JUN;WON, CHI WOON
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.6
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    • pp.119-130
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    • 2019
  • Although a well-established line of research has addressed the funding decision, the activities of investee startups to receive funding have been overlooked because prior research has been conduced from investor's point of view. In addition, funding does not result from one off decisions but from decision process with many stages. Moreover, the emphasis placed on specific investment criteria varies by different stages during the process. Therefore, understanding the initial funding of startups requires to analyze the strategic behaviors of startups throughout the entire funding decision process from first meeting with investors to funding success. This study investigates the initial funding process of startups, and the analysis is based on a case study of LetinAR one of the successful startups founded by students in South Korea. This study investigates how early start-ups were able to receive funding from startup's point of view, and the analysis is based on a case study of LetinAR, an augmented reality(AR) startup using Pin mirror technology. By adding "legitimacy building" stage that had not been addressed previously, we divided funding process into four stages: 1) legitimacy building, 2) familiarization, 3) screening, and 4) bargaining phase. We did not only analyze major criteria, but also strategic activities of startup at each stage. This study makes a contribution by helping us understand complicated process of funding and the successful strategic behavior of investor backed startups.

Theoretical Study on Modeling Success Factors of Overseas Agricultural Startups (해외 농업스타트업 성공요인 모델링에 관한 이론적 고찰)

  • Jinhwan, Park;Sangsoon, Kim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.85-106
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    • 2023
  • This study reviewed and derived the success factors of overseas agricultural startups and studied their integrated research model. Agricultural startups and general startups have in common that poor resources and infrastructure exist from a resource-based perspective after startup, but a differentiated approach from general startups is required due to the nature of the primary industry of agriculture. In this study, we approach the company internal factors (human resources/vision/distribution network capacity/capital capacity/cultivated crops/physical resources/farming technology, etc.) and external factors (agricultural infrastructure/laws/regulations/relationship with surrounding society, etc.) We tried to build a research model that can be integrated by focusing on various existing research models, success factors, and entrepreneurship. Through this, it is intended to present an integrated model that is practically helpful to business performance to entrepreneurs, business-related persons, and researchers who need an integrated understanding of agricultural startups at home and abroad. made for purpose In this paper, a standard model was established through three types (existing agricultural startup, small and medium-sized business startup, multinational company, and comprehensive approach) according to size and characteristics for modeling agricultural startup success factors. Through this, a total of 9 success factors (agricultural management, external environment, manager/founder characteristics, corporate identity, business management, organizational culture, infrastructure, commercialization capability, and sustainable growth) were derived. The implication of this study is that the success factors of agricultural startups were comprehensively presented based on 'entrepreneurship' for various domestic and foreign agricultural startup cases. By confirming the systematic categorization, a standard model for future agricultural startup success factors was presented, and as a result, a foundation was presented for systematic research and practical effectiveness of related research in the future.

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Interrelation Between Start-up Characteristic and Venture Capital Investment Portfolio for Strategic Decision (투자유치 전략을 위한 스타트업의 특성과 벤처캐피탈 투자구성의 상호연관성 연구)

  • Ko, Young-Hee;Lee, Ho-Sung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.63-73
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    • 2016
  • In these days startup became one of the most hot issue in business world. The problem is many startup couldn't overcome the valley of death. For this reason many startup want to funded by venture capital. However startup's business is trade secret itself, so they have to make strategic approach to venture capital. The purpose of study is to find the way to make strategic decision for startup. By analyzing the relation between startup's characteristic and venture capital's investment portfolio. Four famous venture capital(Sequoia capital, Lightspeed venture, Firstround and Khosla venture) and their seed invested startup Dropbox, Airbnb, Snapchat, Uber and Instacart was selected for this study. As a result, each venture capital has their own invest category characteristic and their seed funding belong to their category. Moreover, between seed funded startup and 36,4% of 244 past invented company shown vertical relationship, beside 0.5% of past 244 invested company shown horizontal relationship. This result shown the importance of the relation between startup's characteristic and venture capital's portfolio. Startup have to check the venture capital's portfolio for the strategic approach for funding and venture capital have to make mutual positive portfolio for decreasing the risk.

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A Study on the Startup Growth Stage in Korea (스타트업 성장단계 구분에 대한 탐색적 연구)

  • Kim, Sunwoo;Kim, Kangmin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.127-135
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    • 2020
  • The purpose of this paper is to classify individual startups by growth stage based on data-based quantitative criteria. This is to provide a basis for systematic support for government startups based on accurate statistics on the startup growth process. This startups were the TIPS (Tech Incubator Program for Startup) support company, which used a relatively reliable startup. We found seed money to complete MVP (Minimum Viable Product) within 1.5 years after establishment, verified PMF (Product-Market Fit) within 1 year, attracted Series A investment within 2.5 years after establishment, and successfully commercialized it. It attracted Series B investment for stable growth within 1.5 years (Series B investment within 4 years from start-up). The results of the study, the division of government programs that support stage-based startup commercialization, that is, within three years and within seven years of establishment, is significant to date. Three directions are suggested for future research. First, develop indicators for monitoring startup growth stages. Second, it continuously updates the annual changes and tracks the growth stages of individual startups. Third, we discover the successful growth law of technology-based startups by applying in-depth case analysis of successful startups to the model.

The Study on the Balance of Ambidextrous Strategy of Exploration and Exploitation for Startup Performance (조직의 탐색과 활용에 대한 양손잡이 전략의 균형이 스타트업 성과에 미치는 영향)

  • Choi, Sung Chul;Lee, Woo Jin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.131-144
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    • 2021
  • The organizational ambidexterity is an organizational strategy designed to pursue exploration activities to seize new opportunities and exploitation activities to efficiently use resources. Most of these ambidextrous structures have been studied for large corporations with slack resources, and there are still not many studies on the necessity of an ambidextrous structure for startups with relatively low-level resources. However, recently, the startup ecosystem is being advanced globally, and the amount of VC investment is rapidly increasing. This is a time when a lot of venture fund is invested in startups and a startup-friendly environment for rapid growth is created. This is the time to discuss the necessity and applicability of an ambidextrous organizational structure for startups. Therefore, this study conducted a hypothesis test whether the importance and necessity of balance that startups solving market problems with new ideas and utilizing accumulated resources have. To conduct this study, we analyzed 140 startups data gathered from the survey and the moderation effect was also analyzed. As a result of the study, it was verified that the balance of startup exploration and exploitation had a significant effect on startup performance, and the moderating effect of environmental dynamics was found to have a significant effect on the relationship with non-financial performance. Therefore, for startups with insufficient resources, it was concluded that the surplus resources generated in the process of a firm's growth should be effectively utilized and the balance between exploration and exploitation should be balanced from the initial stage of searching for a new business. In other words, it was confirmed that it is important for continuous growth and survival to seek the structure of an ambidextrous organization in order to internalize a mechanism that enables startups to pursue both effectiveness and efficiency in the long term. This study suggests a strategic direction for the growth of startups from the perspective of organizational structure. We expect that this meaningful results on the relationship between the ambidextrous capabilities of startups and performance contribute to the growth of startups in the rapidly growing startup venture environment.

중소벤처기업의 혁신역량이 글로벌 경영성과에 미치는 영향 분석

  • 정영근;강지훈;안기돈
    • 한국벤처창업학회:학술대회논문집
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    • 2024.04a
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    • pp.67-73
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    • 2024
  • 유니콘기업을 목표로 하고 있는 국내 스타트업들이 아직까지 국내 투자유치와 코스닥시장 IPO를 목표로 삼고 있고, 해외 판로개척, 해외투자 유치 및 M&A를 통한 글로벌 진출이 활성화 되어 있지 않기 때문에 현재까지의 제2벤처붐은 절반의 성공이라 볼 수 있다. 현 정부에서도 스타트업의 글로벌 진출을 중요한 정책 아젠다로 보고 있는 바, 중소벤처기업들의 글로벌 진출 및 사업화 성공 요인을 분석하기 위한 연구가 필요한 시점이라 할 수 있다. 본 논문은 중소벤처기업의 글로벌 경영성과에 미치는 요인들을 살펴보기 위해 국제경영이론 중, 글로벌진출 성공요인과 관련된 자원기반관점과 동적역량관점의 선행연구를 검토해보고, 기업의 혁신역량과 개방형 혁신활동이 기업의 글로벌 성과에 미치는 영향을 실증분석을 통해 살펴보고자 한다. 아직까지 스타트업 또는 벤처기업들을 대상으로 글로벌 진출 성공요인을 도출한 연구가 부족하다는 측면에서 본 연구는 기존 연구들과 차별성이 있음을 밝힌다.

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Influence of Corporate Venture Capital on Established Firms' Aquisition of Startups (스타트업 인수 시 기업벤처캐피탈(CVC)이 모기업에 미치는 영향)

  • Kim, MyungGun;Kim, YoungJun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.2
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    • pp.1-13
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    • 2019
  • As a way to find new and innovative technologies, many companies have invested in and acquired skilled startups. Because startups are usually small in size and have a small history of past business experience, there are many risks involved in acquiring them as they have limited technical skills and business feasibility verification methods. Thus, venture capital plays an important role in discovering and investing competitive startups. While Independent Venture Capital generally values financial returns, Corporate Venture Capital, which plays investment roles in the firm, values business synergies with the parent company from a strategic perspective. In an industry sector where development of technology is rapid and whether new technology is held determines a company's competitiveness, existing companies incorporate startups with innovative technologies into their investment portfolios, collaborate together, and take over for comprehensive cooperation. In addition, new investments and acquisitions are carried out through the management of portfolio companies to obtain and utilize industry information. In this paper, major U.S. companies listed in the U.S. verified their investment activities through corporate venture capital and their impact on parent companies and startups through regression, while the parent company's acquisition performance was analyzed through an event study based on a stock price analysis. The criteria for startup were defined as companies with less than 12 years of experience, and the analysis showed that the parent companies with corporate venture capital with a larger number of investments actively take over startups. In addition, increasing corporate venture capital's financial investment activities shows a negative impact on the parent companies' acquisition activities, and the acquisition performance increased when the parent companies took over startups in its portfolio.

제품선택속성이 제품 선호도와 구매의도 및 구전의도에 미치는영향: 스타트업 제품을 중심으로

  • 박서현;양영석;김명숙
    • 한국벤처창업학회:학술대회논문집
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    • 2023.11a
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    • pp.173-178
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    • 2023
  • 스타트업이 초기 시장진출의 진입장벽을 극복하고, 신제품의 시장 진출 이후에 경쟁력을 잃어 실패하고 마는 데스밸리(DeathValley)를 극복해내기 위해서는 시장 진입 및 시장에서의 지속가능한 성장을 위한 다양한 마케팅 역량이 중요하다고 할 수 있으며, 스타트업이 실패하는 주된 원인에 대한 조사 결과 시장이 원하지 않는 제품을 개발하는 것이 주된 이유로 조사됨에 따라 고객의 요구에 부합하도록 상품을 만다는 것에 대한 중요성이 더욱 대두되고 있다. 다만 상대적으로 대기업이나 중소기업에 비해 자본력과 지속성에 약점을 갖고 있는 스타트업에 있어서는 마케팅에 어려움을 겪고 있고 있다. 본 연구는 이러한 문제를 해결하기 위해 스타트업 제품선택속성이 제품 선호도에 어떠한 영향을 주고 구매의도 및 구전의도까지 연결이 되는지를 확인하여 스타트업이 제품 개발 시 소비자의 수요에 부합한 제품을 개발하고, 효과적인 마케팅 전략을 도출할 수 있도록 기초자료를 제시하는데 목적을 두었다. 본 연구의 주요 내용은 첫째, 선행연구를 통해 제품 구입 시 영향을 미치는 선택 속성을 가격, 디자인, 편의성, 기능으로 구성하여 각각의 제품 선택 속성이 제품 선호도에 미치는 영향에 대한 연구를 진행했으며, 둘째, 선호도가 구매의도에 미치는 영향과 선호도가 구전의도에 미치는 영향에 대한 연구를 진행했다. 본 연구결과를 통해 제품 선택 속성과 제품 선호도, 구매의도 및 구매의도 간의 연관성을 파악할 수 있으며, 이에 따라 제품 선호도, 구매의도 및 구전의도에 영향을 미치는 제품 선택 속성에 대한 중요성을 제시할 수 있다. 아울러, 본 연구결과는 스타트업이 소비자의 구매행동을 이해 및 예측한 제품을 개발하고 이를 반영한 마케팅 전략을 수립함에 있어 적용할 수 있는 기초자료를 제공하고, 이를 통해 문제 해결 실행 대안을 제시하는 것에 그 의미가 있다.

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