• 한국체육학회지인문사회과학편
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• v.51 no.2
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• pp.315-325
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• 2012

The purpose of this study was to investigate the effects of the service quality, customer satisfaction and revisit intention for all operating ski resorts in Korea. This study was conducted by separating the entire domestic ski areas by the three investigations. Through a field study, a total of 1963 skiers from 17 operating ski resorts was appropriately selected and responded to the survey questionnaire. It was analyzed by using spss 13.0 and amos 5.0. The results can be summarized as follows. Firstly, the service quality of all domestic ski resorts affected satisfaction of the customers. Secondly, the service quality of all domestic ski resorts affected revisit intention of customers. Thirdly, the customers' satisfaction on the domestic ski resorts affected revisit intention of the customers.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.583-591
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• 2017

The purpose of this study was empirically to reveal the structure relationship between ethical management of ski resort employee, organizational identification and customer orientation. For the research, survey of 200 people working in domestic ski resorts was conducted. The survey was composed of three variables(ethical management, organizational identification and customer orientation). The following results were obtained by confirmatory analysis, reliability analysis, correlation analysis and structural equation model analysis. First, ski resort employee's ethical management had a positive correlation with organizational identification. Second, ski resort employee's ethical management had a positive correlation with customer orientation. Third, ski resort employee's organizational identification had a positive correlation with customer orientation. This study suggested that the ethical management of ski resorts had positive effects on the attitudes and behaviors of the employees who regarded the organization as a common fate and provided high quality service considering the customer's position.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.615-624
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• 2014

The purpose of this study is to ascertain the effect of the reputation of ski resorts on multidimensional trust, customer satisfaction and spread by word-of-mouth. To attain this goal, 400 adult male and female subjects using 3 Ski Resorts located in Gangwon-do in Korea in 2013 were selected. For this, convenient sampling was used. The data was processed with the 382 final available samples excluding the 18 inappropriate questionnaires through frequency-, exploratory factor-, reliability-, correlation-, and simple/multiple regression-analyses by using the PASW 18.0. The result is as follows. First, the reputation of the ski resorts was found to have a positive effect regarding the trust of the resorts and their employees. Second, trust in ski resorts and their employees was found to have a positive effect on customer satisfaction. Third, trust in ski resorts and their employees was found to have a positive effect on the spread of word-of-mouth about the resorts. Fourth, customer satisfaction was found to have a positive effect on the diffusion by word-of-mouth.

• Journal of the Korean Geographical Society
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• v.45 no.4
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• pp.444-460
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• 2010

This study analyzed the changes in climate elements that affects the opening and closing dates of the ski resorts, and the snowmaking. Climatology data from the weather stations adjacent to the ski resorts in the central region of Korea were analysed to understand the snowmakig status. The fan type snowmaker has been used in the capital region (over 94% of the whole snowmaking), while the gun type snowmaker has been used in Yongpyong. There has been obviously an increased trend of the daily minimum temperature in November in Daegwallyeong and a little decreased trend in Icheon after 1980s. That caused the effect on the opening dates of the ski resort in the capital region of Korea during 2000s. Closing dates of ski resorts were earlier in the capital region (with $2{\sim}4^{\circ}C$ of daily maximum temperature in mid-February) than in Yongpyong. The obviously increasing rate of the snowmelting day in Icheon also hardened the management and maintenance of the ski resorts in the capital region of Korea.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.449-457
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• 2016

The purpose of this study was empirically to reveal the effects of emotional labor and job burnout of the ski resort workers on service level. For the study, a survey of 215 people working in domestic ski resorts was conducted. Emotional labor was composed of two sub-factors: surface acting and deep acting. Service level was composed of three sub-factors: tangibles, responsiveness, endeavor. The following results were obtained by confirmatory factor analysis, reliability analysis, correlation analysis, regression analysis. First, in emotional labor which ski resort worker perceived, surface acting had a positive effect on job burnout, while deep acting had a negative effect on it. Second, surface acting had a positive effect on tangibles and responsiveness of service level and deep acting had a positive effect on tangibles, responsiveness and endeavor of service level. Third, job burnout which ski resort worker perceived had a negative effect on tangibles, responsiveness and endeavor of service level. This study suggested that implications and limitations of the relationship between outcomes and emotional labor which people working at sport organizations such as a ski resort have experienced.

• 한국체육학회지인문사회과학편
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• v.54 no.2
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• pp.285-297
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• 2015

This study aimed to research customer reward program factors of ski resorts in Korea through surveying the expert panel side and the customer side. This study conducted survey for 28 practicians that have been working for the department of customer reception of 6 different ski resorts all over the country and 7 faculties quited well-known in the academic circles. Delphi technique has been used to conduct survey customer reward program factors of the supplier side till the 3rd survey as the final. Based on this survey, an interview and a questionnaire survey have been used to conduct survey customer reward program factors that have been aware by the 50 customers, who have visited the ski resorts in 2014, and compared those two surveys above. In order to process the data, descriptive statistic analysis and Kendall W test have been utilized PASWWIN Ver. 18.0. The results were as follows: discount factor 8 articles, promotion factor 10 articles, package factor 5 articles, and convenience factor 6 articles have been produced as a good result.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.461-467
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• 2018

The purpose of this study was to identify the analysis of the difference between accident type and injury type on ski resort. In order to achieve this purpose, a total of 522 persons recorded in the safety accident logs of two ski resorts located in Gyeonggi - do in 2016-2017 winter season by the purposeful sampling method. Frequency analysis, chi-square test were executed using SPSS Statistics 21.0 Version. As the results, the following conclusion was derived. First, injury part differ statistically and significantly according to both socio-demographic variables(lesson experience). Second, injury type differ statistically and significantly according to both socio-demographic variables(event, lesson experience, event${\times}$age, lesson experience${\times}$gender). Lastly, both injury part and injury type differ statistically and significantly according to Slope course.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.254-266
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• 2016

The purpose of this study was to examine the relationships between leisure flow, leisure benefits, life satisfaction and revisit intension of college student customer in ski resort. To achieve the goal of this study, a total of 229 surveys collected from college students who visited the ski resort were utilized for analyzing. Frequency, reliability, confirmatory factor analysis, and structural equation modeling analysis were conducted using SPSS 22.0 and LISREL 8.72. Main findings were as follows; First, leisure flow had a positive effect on the leisure benefits. Second, leisure flow did not have influence on the life satisfaction. Third, leisure flow had positive effect on the revisit intention. Fourth, leisure benefits had a positive effect on the life satisfaction. Fifth, leisure benefits had a positive effect on the revisit intention. Lastly, life satisfaction did not have influence on the revisit intention.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.587-597
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• 2016

This study is to investigate the influence of leisure experience type and self-efficacy, on subjective well-being in ski resort. The study is to examine the moderating role of leasure experience type (ski related experience and non ski related experience) between self-efficacy and subjective well-being. Further, the relationship between subjective well-being and recommendation intention was investigated. As a result, self-efficacy significantly influenced on subjective well-being (satisfaction of leisure, positive affect). Respondents who are high self-efficacy group have higher subjective well-being (satisfaction of leisure, positive affect) than one who are low self-efficacy group in the ski related leasure experience scenarios. In the non ski related leasure experience scenarios, however, respondents who are low self-efficacy group have higher subjective well-being (satisfaction of leisure, positive affect). Besides, subjective well-being (satisfaction of leisure, positive affect) plays a mediating role between self-efficacy and recommendation intention.

• 주택과사람들
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• s.199
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• pp.100-103
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• 2006

겨울을 겨울답게 보내고자 한다면 세계 유명 스키장이 있는 곳으로 떠나자. 국내 스키장에서는 느낄 수 없는 설질과 끝없는 슬로프, 그리고 여유로움을 만날 수 있다. 스키를 즐길 후에 맛보는 온천에서는 노곤함도 아찔한 유혹이다.