• Smart Media Journal
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• v.12 no.8
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• pp.37-44
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• 2023

This study investigated the influence of travel-related content on the popular short-form platform TikTok in China on users' intentions to visit travel destinations and purchase travel products. Conducted in July 2023, amidst the rising consumption of short-form content through mobile devices due to the COVID-19 pandemic, the research surveyed 337 participants using an online survey platform in China. The findings revealed that the entertainment factor within TikTok's content did not significantly impact the perception of travel destinations, whereas informativeness and trustworthiness had positive effects. Moreover, expertise and interactivity also had positive effects. The study demonstrated that the image of travel destinations formed through short-form content on TikTok positively and significantly influenced visitors' intentions. These results provide valuable insights for crafting effective strategies in the tourism industry and marketing efforts.

• Journal of Korea Multimedia Society
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• v.15 no.5
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• pp.677-691
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• 2012

Location Based Services using GPS receiver with network enabled smart phone provides various services and many business models. Currently, many context awareness models on smart phone applications are under developing. But most of the services are based on current user position and Point of Interest(POI)s, which are very static. In this paper, we proposed and implemented multimedia tourist guide system using smart phone, which are very dynamic and provides tour guide's voice and audio service on the spot. Also we provides tour experience sharing method which can easily share the videos and pictures for each users.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.437-443
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• 2023

We investigates MICE participants's evaluation on the application of smart tourism technology by comparing their importance and performance. Date were collected from MICE participants who had attended in hybrid MICE in recent five years, The three dimensions of smart tourism technology were event management, extension of contents, and community. We found that event management and community affected on overall satisfaction of MICE participants. The result of paired t-test revealed that there were significant differences in audience interaction, webinar, virtual showcase, communication by social hub, virtual marketplace, and matchmaking The importance-performance matrix also indicated that matchmaking, virtual marketplace, audience interaction, communication by social hub, and webinar were major weakness and should be improved in the future.

• Smart Media Journal
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• v.4 no.4
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• pp.93-100
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• 2015

Markets of e-book and app book in Korea see novel as genre literature and webtoon account for 80 percents in sales so that market share is too based towards some specific fields. In readiblily and easy-to-buy convenience, different from paper books mostly sold off-line, app books are more advantageous but it works as a weak point to take long to publicly spread them before they are generally accepted. Meanwhile, the sales of the e-book market in Korea has been steeply risen. Further, the market is not only restricted to genre literature but also has come into the stage that various experimental challenges are issued in the field of publication contents. This study is aimed at developing the sightseeing app book as a future web-mobile platform with planning and develping the first app book dealing with localized contents based on Busan tour contents, making up for its defect that it offers only current simple information and then suggesting a strategy that the travelers' app book should be available for constant utilization connected to purchase by charged download.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.423-428
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• 2022

This paper deals with whether it is possible to find a way to solve the conflict between villagers and tourists by newly defining the difference between free village and public tourist destinations in Korea, reinforce the insufficient guidance and notification services with realistic media, and implement additional killing contents and attractions. Location-based service enables real-time docent service and emergency response and smart glass thread.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.145-147
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• 2017

본 논문에서는 4차 산업 혁명의 주요 기술 중 하나인 '연결 및 표시 기술'에서 사람의 눈으로 보는 표시 기술 중 하나인 증강현실(AR)과 가상현실(VR)를 융합한 MR기술을 활용한 앱 어플리케이션에서 제공하는 콘텐츠를 이용자들이 쉽게 접근해서 사용할 수 있도록 제안한다. 증강현실을 나타내는 방법 중 하나인 Marker를 이용한 기술을 통해서 관광 콘텐츠를 제공할 수 있도록 프로토타입을 구현하였다. 사용자가 앱 어플리케이션을 통해 Marker를 인식하게 되면, 거기서 관광 관련 콘텐츠를 스마트폰 화면에 띄어서 제공되는 콘텐츠를 자유롭게 이용 할 수 있는 효율성을 제공할 수 있다.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.419-426
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• 2018

Ecotourism refers to tourism that senses and observes superior natural resources, cultural resources and history around. Today, as the current leisure patterns of the people change, a healing trip to find nature is being activated. In this paper, we propose a platform design and construction for providing ecotourism information. In the proposed platform, first, the image file of the eco-tourism objects taken every day from the image capture device is collected, converted into a video, uploaded to the server, then, when the tourist arrives at the eco-tourism object, It is designed to be able to watch.

• The Journal of the Convergence on Culture Technology
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• v.2 no.4
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• pp.41-44
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• 2016

Though expandeding rapidly in recent years in smart content market, it has been limited utiliztion of smart contents due to limitations of duration and characteristics in the host country. In the past two Olympics, it tried but is lack of leverage. In this study, we suggest the utilization of smart contents of Pyeong Chang Olympic Winter Games held in South Korea in 2018. It is expected to be a unique opportunity enabled the advent of smart content worldwide coupled with Tokyo, Beijing Olympics.

• Journal of Digital Contents Society
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• v.18 no.8
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• pp.1543-1550
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• 2017

Previous research on smartphone has been focused on personal performance, accessibility, and information gaps in information system quality. In order to analyze the relationship between the use of smartphone information and personal characteristics, this study conducted a survey of 300 tourists at Jeju Airport, by using three variables of self-efficacy, 'impulsiveness and demographic variables (age, sex, education level, etc.) of smartphone use with personal characteristics. In conclusion, self-efficacy and impulsiveness seem to be positively related to the use of smartphone because it seems to be a living environment in which the desired information can be acquired within a desired time. In addition, there seems to be a difference between a mobile native environment in which online and offline boundaries are always connected and an environment in which 40 to 50 digital literacies are connected. This can be interpreted as a result of additional analysis.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.21 no.1
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• pp.195-200
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• 2021

With the development of transportation and mobiles demand for tourism travel is increasing and related industries are also developing significantly. The combination of augmented reality and tourism contents one of the areas of digital media technology, is also actively being studied, and artificial intelligence is already combined with the tourism industry in various directions, enriching tourists' travel experiences. In this paper, we propose a system that scans miniature models produced by reducing tourist areas, finds the relevant tourist sites based on models learned using deep learning in advance, and provides relevant information and 3D models as AR services. Because model learning and object detection are carried out using YOLOv3 neural networks, one of various deep learning neural networks, object detection can be performed at a fast rate to provide real-time service.