• NEWSLETTER 전기공업
• /
• no.98-24 s.217
• /
• pp.2-13
• /
• 1998

본 자료는 지난 '98.11.27 한국전기공업진흥회 회의실에서 개최된 수출촉진대책회의시 한국전기연구소 신영준 선임부장이 발표한 자료를 게재한 것임.

• NEWSLETTER 전기공업
• /
• no.95-14 s.135
• /
• pp.47-50
• /
• 1995

• International Commerce and Information Review
• /
• v.1 no.1
• /
• pp.203-225
• /
• 1999

인터넷 및 전자상거래의 확산과 함께 국내에서도 인터넷을 이용한 수출에 대한 관심이 증대되고 있다. 본 연구에서는 인터넷 전자상거래에 관한 문헌연구와 다수의 수출기업들을 대상으로 이들의 인터넷 전자상거래의 도입 및 활용실태에 관한 실증분석을 통해 인터넷을 이용한 수출을 촉진하기 위한 방안에 대해 검토한다.

• International Commerce and Information Review
• /
• v.15 no.3
• /
• pp.135-153
• /
• 2013

This study aims to investigate the overall relationship between the deterring and facilitating factors in export activities of the small and medium export companies. Nine export deterring factors are analyzed by multinational dimensional scaling(MDS) method to identify key dimensions underlying those factors. Perceptual mapping shows that some factors such as brand image, operating capital and e-trade infra are found similar in its degree of difficulties in export activities. Regression analysis shows that government export promotion measures might play an effective export facilitating factors to ease the export deterring factors like market information and manufacturing skill. Whereas difficulties arising from e-trade infra, operating capital, and brand image might be eliminated by internal competency of company, difficulties from distribution channel might be lessened by overseas orientation of chief executive of company.

• 정보화사회
• /
• s.121
• /
• pp.24-28
• /
• 1998

이제부터 기술을 통한 집중화.전문화를 이루어 기술경쟁력을 강화하도록 촉진할 필요가 있다.

• 전기산업
• /
• v.8 no.6
• /
• pp.75-85
• /
• 1997

• NEWSLETTER 전기공업
• /
• no.95-20 s.141
• /
• pp.2-11
• /
• 1995

• Proceedings of the Korean Society for Agricultural Machinery Conference
• /
• 2003.02a
• /
• pp.3-25
• /
• 2003

업계의 뉴스에 의하면 농기계 시장의 하락세가 지속적으로 이어지고 있다고 한다. 자료에 따르면 지난 2000년 1조원이던 농기계 시장이 2002년에는 5,500억원으로 45%가 감소해 10년 전 수준으로 하락했다. 이와 같이 농기계의 내수시장이 점점 감소되는 현실에서 농기계산업의 나아갈 방향은 해외수출 외에 뚜렷한 대안이 없을 것 같다. 이러한 현실에서 농기계 시장의 수요잠재력이 무한한 중국의 농기계 시장에 대하여 우리나라 농기계 산업이 어떠한 수출 전략을 추진해 왔으며, 앞으로 어떠한 수출 촉진 방안과 정책을 수립해야 할 것인가에 대하여 검토해 봄으로 농기계 업계에 농기계의 해외수출에 대한 희망을 제시해 주고자 한다. (중략)

• International Commerce and Information Review
• /
• v.16 no.4
• /
• pp.103-123
• /
• 2014

Export performance has been a core topic in export marketing research. This study aims to investigate the relationship between adaptation/standardization strategies and export performance obtained after implementing each of these strategies to marketing mix variables. It is expected that the study results will help companies better understand an efficient marketing mix and applicability of adaptation/standardization approaches in their export ventures. New Zealand exporting firms which actively seek for export markets in Korea are selected for empirical analysis of this study. Adaptation and standardization are concepts that signify the level of intensity in each strategy; both have advantages and weaknesses. In the case of adaptation approach, it is shown that the difference in export performance between satisfactory and non satisfactory export ventures is statistically significant in marketing mix variables such as price, place and promotion. However, product variables affect statistical significance on export performance between satisfactory and non satisfactory export ventures in standardization approach. This study implies that when a company exports its product overseas, standardization effort is more important for product variables whereas much effort needed in adapting marketing variables such as price, place, and promotion to get satisfactory export performance.

• Korea Trade Review
• /
• v.42 no.3
• /
• pp.1-24
• /
• 2017

This study investigates any possible influences of the fourth industrial revolution on international trade in Korea and suggests strategies to promote export of Korea in order to secure one of the biggest international trade countries. The fourth industrial revolution is the fourth major industrial era since the third industrial revolution in the 18th century which used electronics and information technology to automate production. This can be characterized as a range of emerging technologies that are fusing the physical, digital and biological worlds, and impacting all disciplines, economies and industries. Since this revolution is expected to have effects on international trade as well as whole industrial society, it examines how it may affect international trade of Korea in terms of the subject, the object, markets and forms of international trade. After that, it provides the strategies to promote Korean export in order to overcome the risks around the low economic growth of the recent years and the depressed domestic economy.