• Management & Information Systems Review
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• v.36 no.5
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• pp.99-120
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• 2017

Recent studies shows that international entrepreneurship orientation is recognized as a very important tool for improving corporate performance in international business activities. However, these relationships show various research results. Therefore, it can be a very interesting research topic to examine whether these relationships are linear or non-linear when selected as a target in developing country like China. The purpose of this study is to examine whether the effects of international entrepreneurship orientation on the export performance is non-liner type in China's manufacturing firms. And investigated the moderating role of degree of internationalization and market dynamism relative to the relationship between the international entrepreneurial-orientation and the export performance. A total of 478 questionnaires were used for the hypothesis test. The results of this study are summarized as follows: First, there is a J-shaped. relationship between international entrepreneurship orientation and export performance. Second, degree of Internationalization strengthened the reverse J-shaped relationship between international entrepreneurship orientation and export performance. Finally, degree of internationalization and market dynamics show that J-shaped relationship between international entrepreneurial orientation and export performance is strengthened. The results of the study's theoretical contribution and the managerial contribution is as followed. As a theoretical contribution, it is confirmed that international entrepreneurial orientation (J-shaped) and export performance form a non-linear relationship, and it is possible to make an empirical contribution that can newly approach the relationship between international entrepreneurial orientation and export performance. The managerial contribution suggests that China's exporting companies have a higher degree of Internationalization in their international business activities and that the higher the dynamics of the overseas markets, the more advanced the international entrepreneurial behavior should be required to improve the export performance.

• Korea Trade Review
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• v.42 no.2
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• pp.175-203
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• 2017

This study examined the casual relationships among SMEs' market orientation, brand orientation, firm capabilities-technology and marketing capabilities, competitive advantage and financial performance in export markets based on the resource-based view. The data were collected from 286 cases of exporting SMEs. The results of path analysis indicated that market orientation of exporting SMEs increased technology and marketing capabilities. Market orientation directly increased both competitive advantage and financial performance in export markets. Brand orientation influenced technological capability and had indirect effects on both competitive advantage and financial performance through the firm capabilities. Based on the results, managerial implications and future research directions for exporting SMEs were provided.

• Korean small business review
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• v.43 no.3
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• pp.91-117
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• 2021

The purpose of this study is to study the effect of internatioanl entrepreneurial orientation of small and medium-sized Chinese manufacturing companies on export performance. A total of 183 corporate data were used for empirical analysis for Chinese manufacturing export companies. In summary, first, international entrepreneurial orientation was shown to have a significant positive effect on export performance, second, international etrprenurial orientation was shown to have a significant positive effect on absorption capacity, and third, the stronger environmental dynamics and network capacity, the stronger international business orientation and export ability. The implications of this study are summarized as follows. It suggests that the more innovative, enterprising and risk-taking Chinese SMEs are, the better their export performance and the better their ability to absorb foreign knowledge. It also suggests that small business managers must continue to strengthen their network capabilities to improve export performance through international entrepreneurial orientation, and this relationship is further strengthened in a dynamic environment. It also suggests that the impact of firm's absorption capacity on export performance will weaken over time.

• Korea Trade Review
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• v.42 no.4
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• pp.21-47
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• 2017

This study examines the effects of technological capability and domestic marketing capability of SMEs on the export market orientation, focusing on the moderating effect of market turbulence. This empirical analysis, based on surveys collected from 206 small and medium-sized firms located in Gwangju and Jeonnam provinces, yielded the following conclusions. First, technological capability of SMEs has a positive impact on export market orientation. This result not only is consistent with preceding studies but also suggests that when technological capability of SMEs is utilized as their own unique asset to reduce liability of smallness or liability of foreignness, the tendency to export might be increased. Second, domestic marketing capability of SMEs has a positive impact on export market orientation. This result suggests that as the domestic marketing capability of SMEs is used as prior knowledge reducing uncertainty to enter the overseas markets, the tendency to export might be increased. Third, as a result of examining moderating effect of market turbulence, it shows that market turbulence moderates the relationship between domestic marketing capability and export market orientation toward a negative(-) direction. That is, since market turbulence might weaken the relationship between domestic marketing capability and export market orientation, SMEs which belong to the industry considering marketing capability important need to develop strategy with consideration for market turbulence. This study provides theoretical and practical implications in that it reveals factors positively affecting export market orientation and market turbulence can be utilized as a moderator.

• International Commerce and Information Review
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• v.15 no.3
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• pp.3-24
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• 2013

This study has examined the relationship between entrepreneurial orientation(EO), dynamic capability(DC) and export performance of international new ventures(INVs). Also, the moderating effect of external environment factors(the hostility at domestic markets and the industrial dynamics) were analysed. Empirical analysis was performed on 101 INVs. It was conducted using the PLS(Partial Least Square). The result of empirical analysis showed that there is a positive relationship between EO, DC and export performance. The result of moderating effect showed that two external environment factors have positive moderating effect on the relationship between EO and DC. However, there was not moderating effect of external environment factors on the relationship between DC and export performance.

• Korea Trade Review
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• v.42 no.2
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• pp.251-276
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• 2017

The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

• International Commerce and Information Review
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• v.17 no.1
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• pp.89-114
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• 2015

We investigate the structural relationships between quality of service from Trade Promotion Agency(TPA), environmental uncertainty, and firms' uses of the service, export market orientation and export performance, using data from Korean export firms, Seoul Metropolitan export firms and local export firms. In particular, this article attempts to analyze how firms' uses of service from TPA may be influenced by their export market orientation, environmental uncertainty, and the service quality. The results from the study show that in Seoul Metropolitan export firms, TPA's service quality, environmental uncertainty, and their export market orientation have positive effects on their uses of service from TPA, which leads to increase in their export performance. The study also finds a solid evidence that, in Seoul Metropolitan export firms, environmental uncertainty has a positive effect on their export market orientation, which enhances their export performance. The study, however, finds that in local export firms, environmental uncertainty and export market orientation do not significantly affect their uses of service from TPA and export performance, respectively.

• Korea Trade Review
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• v.42 no.2
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• pp.117-143
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• 2017

This study investigates how entrepreneurial orientation and absorptive capacity influence strategic capabilities (technology, marketing, and market-linking capabilities), as well as how strategic capabilities affect performance in Korean export venture firms. To analyze this empirically, we hypothesized the relationship between entrepreneurial orientation, absorptive capacity, strategic capabilities, and firm performance based on an existing resource-based review and empirical literatures. We collected data using questionnaires and used a partial least squares (PLS) structural equation model for hypothesis testing. The following results were obtained from the empirical analysis. First, entrepreneurial orientation has a significant positive impact on absorptive capacity. Second, entrepreneurial orientation has a significant positive effect on technology, marketing, and market-linking capabilities. Third, absorptive capacity has a significant positive influence on technology, marketing, and market-linking capabilities. Fourth, technology and marketing capabilities have a significant positive effect on firm performance. However, market-linking capabilities have no significant influence on firm performance.

• Journal of Distribution Research
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• v.10 no.3
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• pp.37-58
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• 2005

This study develops and tests a model of benevolence of an importer towards a foreign exporter. The model posits that an importer's benevolence increases business performance of the relationship. The model also posits that the importer's allocentrism, international orientation, and nationalism affect the relationship between benevolence and performance. The survey results with a sample of importers support most of the hypotheses, except for the moderating effect of nationalism Managerial implications are discussed.

• International Area Studies Review
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• v.18 no.3
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• pp.89-110
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• 2014

This study build an integrated model of a relationship between the supply chain orientation(SCO), the performance of a supply chain management(SCM) and an export performance in a domestic manufacturing SMEs. Twelves hypotheses including the mediating effect of the structural SCO and the customer-focused performance of SCM were analyzed on the 212 SMEs. In the result of the analysis, the strategic SCO has a positive effect on the both of the SCO and the operational performance of the SCM. The structural SCO has a positive effect on the performance of the SCM. Also, the operational performance of the SCM has a positive effect on the export performance of SMEs. In the mediating effect, the structural SCO has a fully mediating effect between the strategic SCO and the customer-focused performance of SCM. In addition, it has a partial mediating effect on the relationship of the strategic SCO and the operational performance of the SCM. The operational performance of the SCM has a fully mediating effect between the structural SCO and the customer-focused performance of SCM.