• Title/Summary/Keyword: 수직계열화

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The Diachronic Analysis on the Vertical Integration in the Domestic Digital Music Market (국내 음원 시장의 수직계열화 현상에 대한 통시적 분석)

  • Kim, Hee-Kyung
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.267-278
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    • 2018
  • The purpose of this study is to analyze how the vertical integration, which is the main characteristic of the domestic digital music market, appears in each period and how these phenomena affect the digital music market. As a result, we could find out that the domestic digital music market is a vertically integrated market centered on ISPs. There were a variety of subjects that led the digital music market from the early digital music in 2000s to the latest streaming market. However, ISP was the only subject that vertically integrated all aspects of content, distribution, and consumption through its subsidiaries and affiliated companies. A variety of combined services, supplementary services, and fare plans provided by using its platform and network have become mainstream services in the domestic digital market and have fixed the current transaction type in domestic market.

Vertical Integration and Production System Analysis of Korean Popular Music Industry in Creative Economy Era 2000-2013 (창조경제시대의 한국대중음악산업 수직계열화와 생산시스템 분석 2000-2013)

  • Kim, Ki-Deog;Choe, Sok-Ho
    • The Journal of the Korea Contents Association
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    • v.14 no.6
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    • pp.44-53
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    • 2014
  • This study seeks to analyze vertical integration structure of Korean popular music market focused on corporation concentration and production system by applying production of culture perspective of Peterson, Subject of analysis is Melon weekly music chart(2000-2013), which is No.1 digital music distributor. The result showed vertical integration structure of Korean popular music industry was different from America. Vertical integration of American major was based on open system to be responsible for promotion and distribution by M&A of independent label but entrusted them-with total production to cope-with uncertainty of music market. On the other hand, Korean system was in charge of pure distribution only as digital service provider and it showed modified vertical structure because traditional value chain was destroyed by changing digital music environment. Especially found seriousness of oligopoly by distribution company of conglomerate affiliation. and this is harm against building healthy industry ecosystem in creative economy era and it needs improvement through study of advanced case, open system.

The study for the differentiation of transmission and vertical integration of Internet Service Provider over the issue of network neutrality (망 중립성 이슈에서 ISP 사업자의 전송 차등화와 수직계열화에 대한 연구)

  • Lee, Jae-Ho;Byun, Dong-Sik;Kim, Hee-Kyung
    • Korean journal of communication and information
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    • v.62
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    • pp.200-222
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    • 2013
  • A recent argument of network neutrality is converted by the differentiation of transmission and cost adjustment. However, It is raised that this phenomenon caused strategy for vertical integration operator to exclude a competitive operator. This study analyzed a number of instances about differentiation of transmission of ISP and problems of ISP that vertical integration in IX markets. The result of research, differentiation of transmission increased service differentiation about application programs used a best effort network like OTT or Smart TV. But this study was analyzed that a related law was vague for solving this issue. Besides, ISPs that is vertical integrated and commercial operated in an IX market discriminated competitive services, and this phenomenon can be proceeded plainly and orginated in an issue of a related law.

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The context of concentration and polarization of Korean film industry (한국 영화산업의 집중성과 불균형의 맥락들)

  • KIM, Meehyun
    • Review of Culture and Economy
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    • v.21 no.1
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    • pp.3-20
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    • 2018
  • This study investigates a comprehensive context between the vertical integration and concentration of Korean film market. The concentration of distribution and screening markets are result of industrial strategy to defend demand uncertainty and to pursue economies of scale. Major distributors are increasingly inclined to defend industrial risk by concentrating resources on blockbusters and bargaining power of the multiplex is getting strengthened by distribution competition to secure as many screens as possible. Vertically integrated multiplexes operate discriminatory preferential treatment to their affiliates, however, there is a difference in degree of discrimination between vertically integrated groups. Furthermore, it is difficult to exclude each other from the distribution competition in which the largest screen number has to be secured. It is difficult for multiplex only to pursue the interests of affiliates and make negative choices in screening performance. As the number of screening screens increases, the seat occupancy also increases. As a result, the polarization of the distribution and screening markets, including the screen monopoly, is a phenomenon that occurs commercial films centered markets and the unfair behavior of the vertically affiliated multiplex has a limited effect on the movie market.

The Content-Provider's Strategy for Platform Vertical-Systematization Competition (플랫폼 수직계열화 경쟁에 따른 콘텐츠 Provider의 전략)

  • Choi, Hye-Kyung;Cho, Sae-Hong
    • Journal of Digital Contents Society
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    • v.13 no.4
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    • pp.601-608
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    • 2012
  • Platform carriers that were welcomed due to their open policy are now having Vertical-Systematization. As the Vertical-Systematization to strengthen platform's quality intensifies, the qualities of OS, network and manufacturing abilities may be weakened. As the environment changes, consumers move from attractive platform to attractive contents and the killer contents will become the key success factor. Hence, the platform carriers will aim to acquire killer contents to attract more users causing excessive competition for Killer Contents Sourcing. The following paper examines the problems that will stem from fierce competition among platforms, problems regarding the Contents Sourcing and solution for the content-providers.

A Critical Study of Local Cultural Policy by Village Mural (마을벽화로 본 지역문화정책 비판적 고찰)

  • Jeong, Yoonsoo
    • 지역과문화
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    • v.7 no.3
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    • pp.81-108
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    • 2020
  • This study aims to critically consider the local cultural policies of the government and local governments by village mural. Village murals, which began to be painted in the late 1990s, have been a nationwide cultural phenomenon for decades. In particular, it was consistently used as an important element of various local cultural policies implemented by the government and local governments. The government and local governments have been working on the project for two purposes: 'improving the residential environment' and 'activating tourism' but it has largely focused on 'activating tourism'. This study grasped the concrete status of major village murals across the country through field surveys, one of the case study methods. Also, through the analysis of official documents, the government and local governments operating in the village mural project were analyzed for the policy basis and administrative management plan. As a result of on-site surveys, most of the village murals across the country had problems such as uniform subject matter, low level representation, and poor follow-up management. This is partly based on the experiences and abilities of organizations and artists who participated in the village mural project, but fundamentally, it is due to the projects of the government and local governments that focused on short-term visual tourism rather than long-term improvement of the residential environment. It was confirmed that the projects of the government and local governments were carried out through vertical integration and that there were problems in the actual work, such as requiring specific topics, subject matter, designs and colors. As a result, the village murals 'objectify' the residents and 'romanticized' the place, resulting in a unified visual representation. Therefore, this study suggests that the administration and accounting should be strictly managed, but in actual work, the vertical integration structure should be eased by simplifying various documents and procedures, as well as rich cultural understanding of the target place, selection of various topics, and original subject matter and expressions.