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http://dx.doi.org/10.9728/dcs.2012.13.4.601

The Content-Provider's Strategy for Platform Vertical-Systematization Competition  

Choi, Hye-Kyung (한성대학교 문화기술(CT) & 콘텐츠학과)
Cho, Sae-Hong (한성대학교 멀티미디어공학과)
Publication Information
Journal of Digital Contents Society / v.13, no.4, 2012 , pp. 601-608 More about this Journal
Abstract
Platform carriers that were welcomed due to their open policy are now having Vertical-Systematization. As the Vertical-Systematization to strengthen platform's quality intensifies, the qualities of OS, network and manufacturing abilities may be weakened. As the environment changes, consumers move from attractive platform to attractive contents and the killer contents will become the key success factor. Hence, the platform carriers will aim to acquire killer contents to attract more users causing excessive competition for Killer Contents Sourcing. The following paper examines the problems that will stem from fierce competition among platforms, problems regarding the Contents Sourcing and solution for the content-providers.
Keywords
Platform; Killer Contents; Vertical-Systematization; Cloud; Contents Sourcing; Excessive Competition;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
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