• Journal of Distribution Science
• /
• v.8 no.3
• /
• pp.37-47
• /
• 2010

CRM refers to the operating activities that always maintain and promote good relationship with customers to ultimately maximize the company's profits by understanding the value of customers to meet their demands, establishing a strategy which may maximize the Life Time Value and successfully operating the business by integrating the customer management processes. In our country, many big businesses are introducing CRM initiatively to use it in marketing strategy however, most medium and small sized companies do not understand CRM clearly or they feel difficult to introduce it due to huge investment needed. This study is intended to present CRM promotion strategy and activities plan fit for the medium and small sized companies by analyzing the success factors of the leading companies those have already executed CRM by surveying the precedents to make the distributors out of the industries have close relation with consumers to overcome their weakness in scale and strengthen their competitiveness in such a rapidly changing and fiercely competing market. There are 5 stages to build CRM such as the recognition of the needs of CRM establishment, the establishment of CRM integrated database, the establishment of customer analysis and marketing strategy through data mining, the practical use of customer analysis through data mining and the implementation of response analysis and close loop process. Through the case study of leading companies, CRM is needed in types of businesses where the companies constantly contact their customers. To meet their needs, they assertively analyze their customer information. Through this, they develop their own CRM programs personalized for their customers to provide high quality service products. For customers helping them make profits, the VIP marketing strategy is conducted to keep the customers from breaking their relationships with the companies. Through continuous management, CRM should be executed. In other words, through customer segmentation, the profitability for the customers should be maximized. The maximization of the profitability for the customers is the key to CRM. These are the success factors of the CRM of the distributors in Korea. Firstly, the top management's will power for CS management is needed. Secondly, the culture across the company should be made to respect the customers. Thirdly, specialized customer management and CRM workers should be trained. Fourthly, CRM behaviors should be developed for the whole staff members. Fifthly, CRM should be carried out through systematic cooperation between related departments. To make use of the case study for CRM, the company should understand the customer and establish customer management programs to set the optimal CRM strategy and continuously pursue it according to a long-term plan. For this, according to collected information and customer data, customers should be segmented and the responsive customer system should be designed according to the differentiated strategy according to the class of the customers. In terms of the future CRM, integrated CRM is essential where the customer information gathers together in one place. As the degree of customers' expectation increases a lot, the effective way to meet the customers' expectation should be pursued. As the IT technology improved rapidly, RFID (Radio Frequency Identification) appears. On a real-time basis, information about products and customers is obtained massively in a very short time. A strategy for successful CRM promotion should be improving the organizations in charge of contacting customers, re-planning the customer management processes and establishing the integrated system with the marketing strategy to keep good relation with the customers according to a long-term plan and a proper method suitable to the market conditions and run a company-wide program. In addition, a CRM program should be continuously improved and complemented to meet the company's characteristics. Especially, a strategy for successful CRM for the medium and small sized distributors should be as follows. First, they should change their existing recognition in CRM and keep in-depth care for the customers. Second, they should benchmark the techniques of CRM from the leading companies and find out success points to use. Third, they should seek some methods best suited for their particular conditions by achieving the ideas combining their own strong points with marketing. Fourth, a CRM model should be developed that will promote relationship with individual customers just like the precedents of small sized businesses in Switzerland through small but noticeable events.

• Journal of the Korean Society of Marine Environment & Safety
• /
• v.27 no.7
• /
• pp.987-994
• /
• 2021

The Yellow sea, as described in article 123 of UNCLOS, is semi-enclosed sea surrounded by the Republic of Korea, the People's Republic of China and North Korea. In addition, the Yellow Sea is one of the 66 large marine ecosystems as it contains large amounts of marine resources. According to article 194 of UNCLOS, states should be aware of rights and duties with respect to the protection and preservation of the marine environment to be engaged with countries directly as regional entity or indirectly. Therefore, the legal blank is urgent in terms of trans-boundary environmental pollutant issues. The UNDP has conducted a project called Yellow Sea Large Marine Ecosystem (YSLME) which has reached the 2^nd phase. The project has some notable achievements, namely performing joint activities on analysis of diagnostic trans-boundary issues in collaboration with China and South Korea, developing a strategic action plan based on TDA, and establishing regional strategic action plan. However, on the other hand, the project could not reflect the full participation of North Korea as a state party. As a result, the project has a limitation on effective implementation of RSAP. Therefore, this study focuses on the suggestion of a legally-binding trilateral treaty as a blue print for the next, 3^rd phase of the project. By analyzing the best practice of the Wadden Sea Trilateral Treaty case, the study verifies the validity of legislative measures on establishing and managing a legally-binding trilateral YSLME Commission. By suggesting a three phase treaty, incorporating a joint declaration by establishing the commission, the signing of the treaty, and formulating an umbrella convention and implementation arrangement, the study expects to guarantee the consistency and sustainability of the trilateral treaty regardless of political issues pertaining to North Korea.

• Land and Housing Review
• /
• v.7 no.1
• /
• pp.19-29
• /
• 2016

This study proposes the big data policy and case studies in Korea and the application of land and housing of spatial big data to excavate the future business and to propose the spatial big data based application for the government policy in advance. As a result, at first, the policy and cases of big data in Korea were evaluated. Centered on the Government 3.0 Committee, the information from each department of government is being established with the big-data-based system, and the Ministry of Land, Infrastructure, and Transport is establishing the spatial big data system from 2013 to support application of big data through the platform of national spatial information and job creation. Second, based on the information system established and administrated by LH, the status of national territory information and the application of land and housing were evaluated. First of all, the information system is categorized mainly into the support of public ministration, statistical view, real estate information, on-line petition, and national policy support, and as a basic direction of major application, the national territory information (DB), demand of application (scope of work), and profit creation (business model) were regarded. After the settings of such basic direction, as a result of evaluating an approach in terms of work scope and work procedure, the four application fields were extracted: selection of candidate land for regional development business, administration and operation of rental house, settings of priority for land preservation, and settings of priority for urban generation. Third, to implement the application system of spatial big data in the four fields extracted, the required data and application and analytic procedures for each application field were proposed, and to implement the application solution of spatial big data, the improvement and future direction of evaluation required from LH were proposed.

• Land and Housing Review
• /
• v.5 no.2
• /
• pp.57-68
• /
• 2014

As social needs are increasing to minimize the occurrence of external effect due to urban development and to diffuse the benefits of development to surrounding areas, diverse cooperative planning methods are increasingly being discussed. In the long term, laws and systems need to be refined to support cooperative planning, but prior to such development, elements, procedures, and methodologies wherein cooperative planning in U.S.A cases could be implemented were examined to derive the alternative to and implications of cooperative planning that can apply not only to single administrative districts but also to complex boundary new towns being developed by various local governments. This paper surveyed and analyzed the cases of Wisconsin State of the U.S.A, thereby deriving the following implications. First, joint planning areas should be established within the boundary area of various local governments to establish cooperative planning areas in special areas such as complex boundary new towns, and to this end, urban planning means should be prepared. Together with such efforts, to boost the flexibility of cooperative planning, life sphere unit-based planning unit should be established, and a well-organized operation system to activate communities should be prepared. Also, revenues, generated through regional growth, should be distributed to individual local governments through joint tax according to the agreed-upon ratios, and as such, measures to share services and operate joint tax in small-size regions should be secured. Together with such efforts, to establish cooperative governance, measures to manage conflicts through the participation by stakeholders and arbitrators should be prepared from the planning stage, and measures for implementing cooperative planning at the level of basic urban planning should be prepared.

• The Journal of Fisheries Business Administration
• /
• v.37 no.1 s.70
• /
• pp.121-142
• /
• 2006

EU는 당면과제인 과잉 어획능력을 해소하기 위해 공동어업정책하 어업구조정책의 하나로 '다년도지도프로그램(Multi Annual Guidance Programmes: MAGPs)'을 시행해 왔다. 지난 1983년부터 2002년까지 시행된 MAGP는 EU의 어업구조정책의 핵심 요소이다. 이러한MAGP는 최초 EU의 공공원조계획을 위한 체제의 하나로 입안되었으며, 그 목적은 어선 톤수와 마력수에 대한 각 회원국 어선의 능력을 동결하고자 하는 것이었다. 회원국들은 $4{\sim}5$년 주기로 각 국의 어선개발에 대한 정밀한 계획을 세워야하며, 어선의 용량(총톤수와 엔진출력)과 어획노력에 관한 목표들을 달성하도록 되어 있다. 이러한 감소 목표들은 독립된 과학적 조사결과에 따라 EU 위원회에 제안되고, 공동체 선박등록부에 의거 각국의 프로그램에 대한 적정 실현여부를 감시받고 있다. 또한 각 회원국들은 매년 4월 1일까지 EU위원회에 당해 MAGP의 실현에 대한 진도보고서를 제출하는 식으로 운영되어 왔다. 현재까지 4개의 MAGP가 시행되었다. 제1세대 MAGP(1983-1986년)는 회원국들에 강제적인 것은 아닌 관계로 별다른 성과가 없었으나, 공동체 어선들간의 어획능력 증가 경쟁에 대한 제어의 표현으로 의미가 있었다. 제2세대 MAGP(1987-1991년)에서는 처음으로 진출입 제어를 위한 매우 제한된 법규정이 만들어졌으며, 제3세대 MAGP(1992-1996년)에서는 공동체 어선 감소의 실제목표를 수여하는 첫 번째 계획이었다. 그리고 이 계획은 약 15%정도의 매 우 실질적인 어획능력 감소를 이루었다. 가장 최근에 끝난 4세대 MAGP(1997-2002)는 공동어업정책의 개혁 시간을 주기 위하여 1년 연장되었으며, 이 시스템은 만약 어선의 어획구성상 감소되는 어족자원의 비율이 낮으면 그 자원을 보호하고자 하는 것이었으나, 그 성과는 매우 낮았다. 이 4세대 계획의 또 다른 중요한 혁신은 회원국이 그들의 어선의 활동규제와 크기를 결합시키거나, 또는 전적으로 표본어선의 수익성 분석을 통해 어획능력을 제거하고자 하는 것이다. 그러나 이 역시 관리와 통제의 곤란으로 별 다른 성과를 거두지 못한 것으로 평가받고 있다. 그러나 많은 어려움과 제도상 불완전함에도 불구하고 MAGP는 일정한 효과를 거둔 것으로 보고되고 있다. 즉 어획능력은 지난 20년동안 전체적으로 25% 가량 감소하였으며, 특히 오래되고 비효율적인 어선에 대한 감척으로 어획능력 감소에 기여한 것으로 평가되고 있다. 이들 프로그램은 특히 보조금을 통해 어선의 제3국 영구이전과 낡고 비효율적인 어선의 신조를 가속화시킨 것으로 보고되고 있다.

• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.179-190
• /
• 2015

Local governments are commercializing natural environment, one of tourist commodities, to ensure that the proceeds from sale of tourist commodities are returned to local residents(Han Yeong-joo, Lee Moo-yong, 2001). In Songdo beach, Busan, cable car dismantled in 1980s due to the run-down state of the facility is poised for restoration in 26 years and can be said to be of great value as tourist commodity of the region and necessitates the demand forecast. To overcome limitations of demand forecast in existing studies, the analysis was made based on feasibility rate(Gruber index, self-confidence index), the realizable predictive value, for the willingness-to-visit rate when forecasting the demand of visitors. The results of demand forecast suggested that number of visitors would range from approximately 550,684 persons to 1,514,416 persons when the target region for demand forecast was confined to Busan Metropolitan City, and was in the range between 1,013,740 persons and 2,854,340 persons when the target region was expanded to cover Busan, Ulsan, and Gyeongnam. Based on the results of this study, estimation of visitors and demand forecast for Songdo offshore cable car restoration which reflect characteristics of Songdo beach of Busan would provide important basis for proceeding with tourism industry development project.

• The Journal of Society for e-Business Studies
• /
• v.20 no.4
• /
• pp.193-208
• /
• 2015

In knowledge based society, information technology (IT) has been playing a key role in economic growth. In recent years, it is surprisingly notable that the source of value creation moved from hardware to software in IT industry. Especially, among many kinds of software products, the economic potential of open source was realized by many government agencies. Open source means software codes made by voluntary and open participation of worldwide IT developers, and many policies to promote open source activities were implemented for the purpose of fast growth in IT industry. But in many cases, especially in Korea, the policies promoting open source industry and its ecosystem were not considered successful. Therefore, this study provides the practical reasons for the low performance of Korean open source industry and suggests the pragmatic requisites for effective open source policy. For this purpose, this study applies soft system model (SSM) which is frequently used in academy and industry as a methodology for problem-solving and we link the problems with corresponding policy solutions based on SSM. Given concerns which Korean open source faces now, this study suggests needs for the three different kinds of government policies promoting multiple dimensions of industry: research and development (R&D)-side, supply-side, and computing environment-side. The implications suggested by this research will contribute to implement the practical policy solutions to boost open source industry in Korea.

• The Journal of Society for e-Business Studies
• /
• v.20 no.1
• /
• pp.117-135
• /
• 2015

Mobile wallet that can keep coupons and membership cards for mobile is one of rapidly growing services due to its usability and financial benefit. However, in spite of its rapid growth, the increase of users who do not use continuously it is an important consideration to service providers for making a profit. This study aims to test the effects of factors affecting the continuous use intention of mobile wallet based on VAM (Value-based Adoption Model) which can analyse them in both benefit and sacrifice aspects, so as to suggest considerations to increase the use period of mobile wallet for service providers. The research findings supported the hypotheses regarding to the effects of usefulness, value-expression, perceived security and enjoyment in the benefit aspect and technicality in the sacrifice aspect on perceived value. In addition, the causal path from perceived value to continuous use intention was significant. The study results are expected to be used in marketing or service improvement for short-term users by taking account of emotional factors as well as functional factors.

• Journal of Korean Society of Forest Science
• /
• v.83 no.1
• /
• pp.38-49
• /
• 1994

To investigate the effects of national forest management on the regional community, the inter-relationship between the local communities and neighbouring forest owned by the state was surveyed in the three locations, namely pyungchang-gun, Bonghwa-gun, and Kwangyang-gun, which have a large area of national forest. The effect of national forest management on the local community was different depending upon the relationship between the local community and the national forest, the resource base and infrastructure and facilities installed within the national forest. The major contribution of the national forest to regional society is the provision of land resources, forest products, employment opportunities, and social functions of forest. The supply of land resource from the national forest has been increasing steadily due to the increase in demand for public facilities. About one quarter of household income in the forest villages surveyed came out of the sales of forest products, mainly non-timber products. Due to the low level of forest operations for timber production, there are very limited opportunities of employment provided by the national forest. And the use of forest roads by local residents was also to a limited extent. Therefore, it is suggested that the national frosts should be managed such that help to revive the economy of local communities which are disadvantaged in the national investment priority due to the low economic returns.

• 한국공간정보시스템학회:학술대회논문집
• /
• 2005.11a
• /
• pp.141-146
• /
• 2005

최근 들어 텔레매틱스 분야에서 자동차의 위치 및 상태를 감시하고 관리하기 위해 무선 센서 네트워크의 활용이 크게 확장되고 있다. 기존에는 위치, 속도, 온도와 같은 이 기종 플랫폼간의 센서 데이타 수집 및 운용을 위해 독립적인 어플리케이션을 사용하고 있으며, 그러한 데이타 교환과 통합을 위하여 많은 비용이 소요되었다. OGC(OpenGIS Consortium)에서는 이러한 문제를 해결하고자 Sensor Collection Service 구현 명세를 제안하였다. Sensor Collection Service 구현 명세는 센서 데이타에 대한 질의를 처리하기 위한 표준 인터페이스를 정의하고 있으며, 질의 결과로는 센서에 대한 정보 및 센서데이타를 반환하도록 정의하고 있다. 본 논문에서는 Sensor Collection Service 표준 인터페이스를 이용하여 센서로부터 획득된 위치 및 속도, 온도 등의 다양한 데이타에 웹을 통하여 접근할 수 있도록 센서 데이타 서비스 시스템을 설계 잊 구현하였다. 따라서 사용자들은 센서 데이타 서비스 시스템을 통하여 센서의 종류와 위치에 관계없이 웹 상에서 위치 및 속도, 온도 등과 같은 다양한 센서 데이타를 획득할 수 있으며 시스템간 데이타의 교환 및 통합이 가능하다. 또한, 사용자가 쉴게 검색 및 분석할 수 있도록 Sensor Collection Service 표준 인터페이스 질의를 통하여 획득된 데이타를 센서의 위치와 측정 시간에 기반하여 보여주고 있다. 본 시스템은 다양한 센서 데이타의 획득과 타 시스템과의 데이타 교환이 용이하므로 텔레매틱스, 위치 추적 시스템, 상태 감시 시스템 등 다양한 분야에 효과적인 도구로 활용될 수 있다.이루어졌다 가능한 창조 모델로 이용될 수 있을 것으로 생각된다.}94,\;29.4{\pm}30.3,\;45.1{\pm}44$로 Mel 10군과 Mel 30군이 유의적인 감소를 보였으나(p<0.05) 이들 두 군 간의 차이는 나타나지 않았다. 이상의 결과로, 랫트에서 복강수술 후 melatonin 10mg/kg투여가 복강 내 유착 방지에 효과적이라고 생각된다.-1}{\cdot}yr^{-1}$로서 두 생태계에 축적되었다.여한 3,5,7군에서 PUFA 함량이 증가한 반면, SFA 함량은 감소하여 P/S 비율, n-3P/n-6P 비율은 증가하는 경향이었으며 이는 간장의 인지질, 콜레스테롤 에스테르, 총 지질의 지방산조성에서도 같은 경향을 볼 수 있었다.X>$(C_{18:2})$와 n-3계 linolenic acid$(C_{18:3})$가 대부분을 차지하였다. 야생 돌복숭아 과육 중의 지방산 조성은 포화지방산이 16.74%, 단불포화지방산 17.51% 및 다불포화지방산이 65.73%의 함유 비율을 보였는데, 이 중 다불포화지방산인 n-6계 linoleic acid$(C_{18:2})$와 n-3계 linolenic acid$(C_{18:3})$가 지질 구성 총 지방산의 대부분을 차지하는 함유 비율을 나타내었다.했다. 하강하는 약 4일간의 기상변화가 자발성 기흉 발생에 영향을 미친다고 추론할 수 있었다. 향후 본 연구에서 추론된 기상변화와 기흉 발생과의 인과관계를 확인하고 좀 더 구체화하기 위한 연구가 필요할 것이다.게 이루어질 수 있을 것으로 기대된다.는 초과수익률이 상승하지만, 이후로는 감소하므로,