• Korean journal of communication and information
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• v.18
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• pp.231-268
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• 2002

This is a study about the audience's aspect of decoding the photography and words comprising photojournalism. For this study, the way of audience's decoding five pictures depicting a foreign worker's death and the captions for each were analyzed. Ethnographic method was used to find distinctive features of the audiences in decoding the pictures. Picture images without any title and caption shown to audiences bring quite different decodings from those of picture images titled and captioned. This led to the following three conclusions. First, picture image added by caption transforms the way the audience decode. Second, the cultural background of an audience works as a major variable, which means how the audience decode the picture image depends on what sort of cultural background the audience has. Third, it is also learned that picture image not captioned would not be able to represent the reality faithfully. The author made an experimental trial in this thesis how the communication process works successfully in a reality that photojournalists tried to represent and the way the audience decode it for the successful communication in photojournalism.

• Archives of design research
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• v.19 no.5 s.67
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• pp.233-242
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• 2006

The purpose of this study is to investigate communication efficacy of advertisement text through audience responses. This study approached qualitatively to KT&G TV commercials. The research proceeded as follows: First, as background theory, studies on audience focusing advertisement criticism and the interpretation of advertising texts were reviewed. Secondly, the characteristics of the audiences of the advertisements, analyzed through in-depth individual interviews as well as group interviews, were incorporated into a broad theme and then divided into different dimensions. Finally, the audiences' decoding code and critic reponses in reading ambiguous advertising texts, and the interrelationship between strategic ambiguity were discussed under a unified model. The major findings of this study are as follows: In interpreting the ambiguous advertising texts, the audiences use various decoding codes such as language, visuals, technology and rhetoric, and various critic responses such as linguistic, macroscopic, schematic, non-verbal and socio-cultural factors, in quite comprehensive manner. Also, it was shown that audiences make use of different decoding strategies in terms of their recognition, reliability, emotional attitude, and behavior. It can therefore be concluded that the strategic ambiguity has its limit in explaining its effectiveness in the entire dimensions of recognition, emotional attitude, and behavior, in the sense that the strategic ambiguity is most effective in recognition while it invokes more negativity in the behavioral dimension. Finally, this empirical study, focusing on qualitative analyses, may have its limit as well; however, deeper statistic-qualitative studies in the future could compensate for it.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.493-507
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• 2016

This study aims to examine the representations of elders in reality shows focusing on gender disparity by employing a textual analysis and audience interviews. According to findings, as for elderly men, various images are presented while as for elderly women, traditional gender images are mainly reproduced. In the audience reception, the audiences' understanding of genres and their preexisting gender perceptions have important roles on their interpretations in the ways of producing gender discriminated meanings.

• Korean journal of communication and information
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• v.46
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• pp.37-74
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• 2009

This research is an attempt to investigate cultural identity at the international level. Asia is one of the weakest communities in the world due to discrepancies in terms of political, economic, social and cultural aspects. Additionally, Asia has never been independent in communication flows since imperialist history until the Korean wave emerged at the turn of this century. The Korean wave reflects complex power embedded in postcolonial world in addition to cultural commonality among Asian audiences. I have conducted audience researches on Korean drama fandom in Japan and China. I adopt Lacanian psychoanalysis in order to interpret identity issues of Asian media audiences. Particularly, Deleuze and Guattari's theories are useful to scrutinize group identity of Asian community. Additionally, I refer to theories of nationalism.

• Korean Journal of Communication Studies
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• v.18 no.4
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• pp.31-50
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• 2010

This study is designed to decode the persuasion strategies in the advertising targeted for children from a semiotic perspective. Semiotic approach to "decoding advertising text" allows us to classify advertising signs and sign systems in relation to the way they are transmitted and communicated. In this strategic process of advertising production, the producers use various "expressive techniques" and "persuasive appeals, premises, and ideology" shared by the members of the society. This study investigates Korean print media advertising for children with the following research questions: ① What types of expression techniques are employed in the print media advertising for children? ② What types of persuasive appeals(consumption values) are used in the print media advertising for children? ③ What are the persuasive premises(cultural premises) underlying those persuasive appeals? ④ What is the structure of ideology that governs those persuasive appeals and premises in the advertising for children? The study result reveals seven most frequently employed expressive techniques, ten major types of persuasive appeals and premises, and the structure of ideology governing the signs and signification systems in the advertising targeted for children.

• Archives of design research
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• v.16 no.2
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• pp.189-196
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• 2003

The purpose of this study is to examine and understand decoding process of the Advertising - text to users a various aspects of semiotic approaches. Further more, through this study, show the sign- structures of the ad-text. For this purpose this study has chosen about the AD of publication of constant period that explore the variable characteristics, access the audience's meaning - structures. Through this analysis , grasp the point of internal and external linked structures. The results of this study can be summarized as follows; ㆍ The AD were applied using the transformational signifier of sign-system rather than the reflection of life's quality and products itself. Moreover to show itself meaning, the ad should do selection of transformation of thought than information-oriented. ㆍ The AD-text can be produced its productive efforts as well as decoding process of audience through various linked channel. Association, structured linking, audience's decoding, thematic structures are very important points in order to read the AD.

• Archives of design research
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• v.16 no.1
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• pp.297-304
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• 2003

The purpose of this study is to explore and understand correlation between an appearance of the web-graphics and rhetorical analysis. This paper was adopted semiotic approaches and four rhetorical tropes as follows metaphor, metonymy, synecdoche, irony. The web-graphics are parts of the web-contents that are increased continuously in the web-space these days. To investigate cgaracteristic of individual web-graphic this study selected semiotic framework and analysis meaning of the rhetorical tropes. The results of this study can be founded as follows: · Rhetorical graphics we produced linguistic features between human and signs for the fundamental characteristic of the signification. · Rhetorical graphics offer to the users the due of the decoding precesses through the narrative structures to symbolic schema. besides, these are operated limited framework of condensation and displacement. · The web-graphics participate human's recognition processes and rhetorical codes in order to investigate the sign-vehicle of the deep-structures.

• Proceedings of the CALSEC Conference
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• 1997.11a
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• pp.143-160
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• 1997

정보화 사회에서 개인의 프라이버시와 국가 차원의 보안의 균형있는 발전은 매우 중요한 과제이며, 1997년 3월 국제 경제개발 협력기구(OECD)는 암호기능을 적용하기 위한 정책인 ‘OECD 암호정책’을 수립하였으며, 이 지침의 특기할 점은 암호화된 데이터를 국가 등의 제 3자가 강제적으로 해독하는 것을 인정하였다는 것이다. 이러한 OECD 암호정책은 공공의 안전성 확보에 필요한 조치임과 동시에 개인 프라이버시 침해의 위험을 내포한 암호정책으로 세계를 상대로한 CALS/EC 산업에 이러한 기술이 표준화되어 적용될 가능성이 높기 때문에 향후 국내의 CALS/EC 보안 서비스 제공시 중요한 지침이 될 것이다. 본 논문에서는 CALS/EC 보안 서비스를 실현하기 위하여 연구 개발해야 할 보안 기술 중 암호문의 강제 해독 기술 및 인중 기술을 포함한 보안 프레임워크를 제안한다.

• Journal of the Korean Society for Library and Information Science
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• v.37 no.4
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• pp.199-221
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• 2003

This study briefly analysed the situation of rehabilitative education in Korean prisons; examined the purposes of the prison and prison library, and the relationship between the prison library and rehabilitative education; and explained the literacy, open teaming, self-directed study and higher education provided by the prison library.

• Journal of the Korean Geographical Society
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• v.29 no.4
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• pp.438-449
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• 1994

This paper focuses on recontextualizing geography curriculum, i.e. examining recent changing aspects in three geography curriculum locators-society, student and discipline of geography-and searching future directions of geography curriculum in light of such changes. For conciliation and reflection of changing aspects of each locators, this paper dealt with social issues and societal changes in terms of locator of society, increased concern to student and development of cognitive science in terms of students, and challenging views on science and the meaning of epistemological changes in geography in terms of discipline. As a result, three future directions in geography curriculum are searched : issue-based geography curriculum, thinking geography curriculum, geography curriculum toward equity and accessbility.