• Journal of Digital Convergence
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• v.18 no.5
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• pp.411-416
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• 2020

This study is an empirical study to see if the existing media effects have an effect on the perception of the audience in the media such as newspapers, TV, movies, etc., and whether the viewing of YouTube, an internet-based new media without gatekeeper, can affect the perception of the audience. For this study, 76 university students were divided into two groups, one group was asked to watch YouTube videos about no-buy campaign of Japanese products, and the other group was asked to watch short films for four weeks each, and then the perception and attitude of the issue were measured and analyzed through a survey. The results of the analysis showed that the audience who watched YouTube videos thought that no-buy campaign was more important than the audience who did not watch YouTube videos, and that they would participate more actively in no-buy campaign. The results of this study can be meaningful in that it confirmed the effects of the agenda setting effect and the priming effect of YouTube. It is expected that the theory of the media effect of YouTube will be established as the study on the audience effect in various fields such as politics, economy, society, culture of YouTube continues.

• Journal of Korean Classical Literature and Education
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• no.32
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• pp.287-326
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• 2016

This study describes the acceptance of Hae-Dong-Yu-Yo(海東遺謠), which is a book the 19th century to 20th century, into the genre of poetry. In chapter 2, I searched for lists, constructions and arrangement of poems in Hae-Dong-Yu-Yo(海東遺謠). The book has not only 39 poems (gasa) in Korean, but also more than 20 poems (hansi) in Chinese. I also found two new poems by the editor of the book. This shows that the receiver fully accepts the poetry and that he has equal consideration for Korean songs as well as hansi ones. In chapter 3, I focused on the red and blue points inside letters. When we read only the red and blue points within the poetry, I realized that Hae-Dong-Yu-Yo(海東遺謠) created these for poetry's literary value, not for music or songs. This reveals how the editor of Hae-Dong-Yu-Yo(海東遺謠) received the older famous poems as his own. This shows us the degree of acceptance of Korean classical poetry and songs, and therefore leads us to believe that this can be of use to present learners as well.

• 기호학연구
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• no.54
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• pp.177-203
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• 2018

On this study, we analyzed the movie With gods's narrative structure. This movie makes most people who has seen it feel deeply moved. We think that people can get deep feeling from a film at last after people who has seen the movie accept a context, story, and a message of the movie gladly. We focused on a special system in this movie With gods that can make give an ordinary message and big touch to people. Also we focused on every episodes of every space in a movie, and someone who moved freely between the spaces. A repetitive form and repetitive contents in a narrative become a special code itself -repetitiveness- for people and make them do auto-communication. Specifically, an information, the movie's repetitiveness, out of people become a special code for them, and then that make people bring memory and new information by themselves. Watching movie, people can look back up on life with every trial in the movie. In short, a repetitiveness and an auto-communication are a special system in the movie, that can make deeply touched.

• Archives of design research
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• v.18 no.2 s.60
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• pp.111-122
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• 2005

Public Service Advertising(PSA) is the integrated marketing concept including strategy and technology in all its aspects that pursue the changes of community to seek an agreement of its members by the intentional and the target oriented way. PSA to the exclusion of commercial intention reflects the current social flow and subject since it is focused to the social issue. PSA plays an important role in creating the further cultural value, and also affects present cultural value to advertising message. In this aspect, this study is very valuable to design the plan for further effective management of advertisement and to analyze communication strategy of PSA. This study is to make dear the nature of PSA by the analysis of contents of visual image and linguistics' factors in actual produced and broadcasted TV advertising, called 'Protection of environment' In the results, PSA related the environment is working to linguistic-centered persuading message corresponding to visual factor, this intends to educate and instruct the consumers in 1980's. PSA, therefore, shows a non-description nature without story line and a hero(heroin) on it. In contrast, after 1990's, PSA was made up image-centered and maximized the effectiveness public campaign through the activating consumer's judgement and intervention. We are able to know that it contributes to considering and persuading the consumer to suggest the story format through the visual way to deliver the message. This study of relationship between visual image and linguistics is a common trend appeared in all media including today's advertising, and may be a remarkable result to present proper direction of PSA campaign.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.40-50
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• 2016

This study employs model of susceptibility to imported media to examine Korean drama exposure, evaluation and viewing intention among viewers living in foreign cultural background. Analyzing data collected from 176 female viewers in the U.S., it founds knowledge about Korea and general drama exposure give direct effect on the future viewing intention. Korean drama exposure directly affects drama evaluation and viewing intention. Korean network, however, has no significant effect on the dependent variables. Result of the present study shows that cultural capital of foreign viewers has effects on Korean drama consumption. Another result that behavior of general drama consumption has contributed to Korean drama consumption gives meaningful implication for the policy of Korean television export.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.384-399
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• 2021

This study aims to identify the characteristics and meanings that Korean musical enthusiasts take on as cultural intermediaries of musical content by analyzing the real-time conversations they have while watching musicals performed in online spaces. To this end, the 'Live TALK' chat during the 'ontact' (online contact) performance of the musical Marie Curie was observed in real-time and subsequently analyzed in terms of the characteristics of online cultural intermediaries: their owned capital, their mediating language, and their relationship with the consumers. As a result of the analysis, musical enthusiasts were found to possess a wealth of cultural capital based on practical experience and inquiry, and to be utilizing specific identifying expressions in their language use. In addition, they appeared to be interactive in their communication with the general audience, which could be seen in the flow of spontaneous conversations as well as questions and answers occurring in the live chat. This study is significant in confirming that musical enthusiasts are positioning themselves as new cultural intermediaries through their cultural practices: taking on the role of guides and mediators in the online space 'Live TALK.'

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 1999.11a
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• pp.458-461
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• 1999

현재 대부분의 인터넷 강의는 고정된 틀 속에서 이루어지므로 각 학습 주체들의 다양한 요구를 모두 수용하지 못하고 있다. 따라서 본 논문에서는 인트라넷 환경에서 PHP 언어를 이용한 워 데이터베이스의 효율적인 연동 및 사용자 중심의 인터넷 강의시스템을 개발한다. 이를 위해 먼저 효과적인 교수방법의 구현을 위한 교수 지원 틀과 학습자가 보다 적극적으로 강의에 참여할 수 있는 학습자 지원 툴을 개발한다. 이때 HTML에 내장되어 동작하는 스크립트 언어인 PHP를 사용해 웹 데이터베이스의 효율적인 연동과 웹(Web) 문서의 동적인 작성이 가능토록 한다. 또한 교수자와 학습자 관련 라이브러리를 독립적으로 생성하여 관리자의 작업부분을 최소화해 사용자 중심적으로 운영할 수 있도록 한다. 본 시스템은 대부분의 데이터베이스의 정보와 연계가능하며 사용자의 요구에 따른 강의지원 툴의 추가 및 전환이 용이하다. 본 시스템을 학내 전산망에 연결하고 실제 강의에 적용해 시스템의 효율 성을 확인한다.

• The Southeast Asian review
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• v.23 no.1
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• pp.277-311
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• 2013

한류에 대한 기존 언론보도 및 연구 경향은 다음과 같이 요약된다. 중국 일본 및 서구에서의 한류 현상에 대한 편중된 관심과 한류 분석틀로서 문화근접성 이론에 대한 지나친 의존이다. 이러한 상황은 한류 현상에 대한 객관적인 인식과 경험적인 분석을 방해하고 있다. 이러한 문제의식에 기초한 본 연구는 동남아시아, 특히 싱가포르의 한류 현상에 대한 분석을 통해 보다 객관적이고 다각화된 한류 연구를 모색한다. 지리적으로 동남아시아에 위치하고 있지만 문화적으로 동북아시아적 요소를 포괄하고 있는 싱가포르는 아시아 내 초국적 대중문화 교통을 연구하는 데 있어 전략적으로 중요한 공간이다. 본 논문은 싱가포르의 한국 대중문화 수용자들에 대한 포커스그룹 인터뷰, 문헌조사와 참여관찰을 통해 한류 형성의 이유 및 한류 팬덤이라는 문화적 실천이 갖는 의미를 탐구한다. 수용자에 대한 분석은 그가 배치된 싱가포르 미디어 구조에 대한 역사적, 기술적, 정치경제적 맥락화를 통해 보다 체계화된다. 본 연구를 통해 동남아시아에서 발견되고 있는 "외래문화 수용의 진부화"(banalization of foreign cultural reception)라는 상황이 동남아시아 내 한류 전개에 중요한 영향을 끼쳤으며, 동남아시아 미디어산업의 저개발 상황이 한국 대중문화 수용에 우호적 조건으로 작용했음을 확인할 수 있었다. 마지막으로, 연구자는 동아시아 내 문화교통의 연속성 (continuum of cultural traffic within East Asia) 안에 한류 연구를 배치할 것을 제시한다.

• Korean Journal of Labor Studies
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• v.14 no.2
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• pp.23-58
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• 2008

본 연구는 한국노동연구원에서 실시한 "일과 가족 양립 지원제도 운영실태조사" 원자료를 활용하여 우리나라 기업의 유연근로제도에 대한 수용성 정도를 실증분석한 것이다. 유연근로제도를 포함한 가족친화 경영의 기업수용성은 출산과 양육친화단계에서는 높지만, 가족친화적 경영수준으로는 확장되지 않고 있음을 발견할 수 있었다. 기존의 연구와 달리 기업 특성을 성(gender)과 시장(market) 가치에 따라 구분하여 유연근로제도의 수용성이 어떤 영역에서 높게 나타나는지를 분석한 결과 여성친화적-고시장성 기업일수록 보다 높은 수용성을 가지는 것으로 나타났다. 또한 다변량분석을 활용하여 유연근로제도에 대한 기업의 수용성 결정요인을 도출하였는데 여기에서는 비정규직 활용과 유연근로제도가 대체관계에 있는 것으로 분석되었다. 따라서 현재 우리나라 노동시장에서 큰 이슈가 되고 있는 비정규직의 무분별한 활용과 증가를 억제할 수 있는 대안 중의 하나로 유연근로제도를 활성화하는 방안을 제안할 수 있으며, 이는 기업의 효율적인 인력운영과 함께 일자리의 질도 제고시킬 수 있어 기업과 근로자가 모두 윈윈(win-win)하는 전략이 될 수 있음을 시사한다고 하겠다.

• Korean journal of communication and information
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• v.46
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• pp.280-322
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• 2009

The purpose of this study is put on the evaluation of public support for media with the case of Special Act on Supporting Local Press whose main purpose can be said to help local press in crisis intending the improvement of news quality. However, it was controversial whether public support on specific media under the governmental leadership, which is related to the disputes on its abrogation with the change of the regime. Therefore, this study tries to evaluate its achievement focused on its effect on the diversity of public opinion especially with the eyes of audience. In-depth interviews were executed to find out whether it had helped local press to improve public interest for the last three years of public support. The interviewees, the readers as well as monitors of local press, answered that there had been some improvement in news quality and diversity of local press in general. However, they thought that fund support for news gathering cost was problematic and would be negative in the long-term perspective. In conclusion, the interviewees regarded Special Act on Supporting Local Press as necessary one to help local press in crisis but pointed out also that the act might not enough to change local press because the situation they were facing is so complex. Hence, this study argues that the evaluation of Special Act on supporting Local Press should be approached Abstracts 683 not on the basis of political logics but of the public interest and democracy.