• Proceedings of the Korea Information Processing Society Conference
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• 2003.11c
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• pp.1695-1698
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• 2003

기존 쇼핑몰의 컨텐츠는 확장 및 통합이 고려되지 않은 기반 기술로 구성되어 있어서, 비교 구매 등록시, 별도의 제품 메타 데이터, 상품 목록 리스트를 생성해야 한다. 이렇게 작성된 메타 데이터 역시 의미 (Semantics)를 지니고 있지 않기 때문에, 단순한 텍스트 검색 이상을 제안하기 힘들고, 이로 인해 구매자는 불필요한 검색 결과 속에서 많은 시간을 낭비해야 하는 실정이다. 또한, 각자 나름의 정보 체계를 지닌 비교 구매 사이트들 간의 정보 공유가 되지 않기 때문에 보다 많은 제품을 비교 하고 싶어 하는 구매자와 요구를 수용하지 못하고 있다. 본 논문에서는 시멘틱 웹 기반 기술인 daml+oil을 사용해서 개별적인 쇼핑몰의 도메인 온톨로지를 구성하여 개념 정의 및 구조를 명시하고, 이 기반위에 DAML 마크업 인스턴스 데이터를 작성하여, DAML JessKB을 통해 시멘틱적 요소를 추출하고. 추론엔진인 JESS에 fact로 넘겨 시멘틱 추론을 수행하도록 하였다. 그 결과 별도의 메타 데이터 생성 없이 분산된 쇼핑몰간의 데이터를 통합할 수 있고, 컴퓨터가 개념들 간의 의미를 이해할 수 있게 됨으로써 추론을 통한 검색 서비스를 제공하는 시스템을 설계 구현하였다.

• Korean journal of communication and information
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• v.70
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• pp.9-34
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• 2015

While dramatic shifts in the media environment underscore the emerging importance of structural approaches in media studies. political economists in Korea have failed to meet such demands. It is particularly noteworthy that their most serious weakness lies in economic theories. This paper aims to examine major problems in political economic approaches in Korea and suggest some research agenda and directions for the future. Above all, political economists need to scrutinize and elaborate both microscopic and macroscopic frameworks. On the microscopic level, they may learn tremendous implications from the "audience-commodity" thesis and recent debates on "information goods" among Korean economists. For the more macroscopic part, it is urgently needed to delve into mid-level issues that may illuminate specific ways the media capital operates: trends in the accumulation of capital, the influence of technological innovation, changes in the labor process, and the relations among production, circulation and consumption sectors.

• Journal of Korea Technology Innovation Society
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• v.14 no.spc
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• pp.1256-1284
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• 2011

Although a existing consumer market have been studied in depth in the new technology product market, the market research on the overall level of value chain to consist of consumers, distributors, and manufacturers is weak. Therefore, in this paper consumers' purchase of new technology products were simulated and analyzed by a consumer selection model and a multi-agent model, which consist of consumers, distributors and manufacturers. Our research was focused on customer preference study in new technology product market by using conjoint analysis and discrete choice model. And changes in consumer behavior based on adoption of new technologies and offering of incentives were analyzed by ABM (Agent-based Model). In conclusion, the market share of technology products was risen when provision of incentives corresponding to inventory level and demand for new technology products occurred at the same time.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.401-406
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• 1999

생활이 풍족해질수록 사람들은 음식이나 음료를 통하여 미각을 즐기는 경향이 강해지고 있다. 미각이 발달한 사람들은 다른 감각이 발달한 사람들보다 소비 욕구가 왕성하여 상품정보에 밝은 편이고 신제품에 대한 호기심도 많아 주요고객으로 환영받을 수 있는 가능성이 매우 높다. 이러한 점을 고려할 때 미각은 소비성향의 척도가 될 수 있으며, 이것이 상품개발에 중요한 지표가 될 가능성이 있다. 그러나 맛에 민감하다거나 둔감하다고 표현되는 개인의 미각물질에 대한 감도는 개인마다 일정치 않다. 이것은 미각물질에 따라 개인의 상대적인 역치의 고조나 미각 강도의 대소가 다르거나 감도가 다른 미각물질에 대한 수용구조에 개인차가 있기 때문이다. 이처럼 개인차가 있는 미각을 표준화된 방법으로 측정하는 것은 그리 쉬운 일이 아니다. 미각강도 측정을 위한 Time-Intensity curve는 1958년 음식물의 특성에 대해 관심을 가졌던 Nielson에 의해 개발되었는데 최근에 Takagi와 Asakura가 Time-Intensity curve분석과 기록을 위해 microcomputer를 이용한 방법을 개발하였다. 그들의 방범은 Time-Intensity curve를 모니터에 보여주고 data를 floppy discs에 기록하여 software로 분석하는 것이다. 본 연구는 이것을 좀더 편리하고 단순하게 만들기 위해 감각의 강도를 전기적 저항의 interface를 통하여 computer에 입력하는 대신에 mouse를 이용하여 입력하는 방법을 개발하였다. 새로이 개발된 Time-Intensity curve를 이용하여 커피성분 중 설탕과 프림의 농도에 변화를 주어 맛의 좋고 싫음의 미각강도를 측정하는 실험을 하였다. 그 결과 상품개발의 중요한 지표가 되는 미각의 강도를 측정할 수 있었고 이것은 향후 commercial한 상품의 개발에 유용한 지표가 될 것이라고 본다.시사한다. 본 연구에서는 한국 연구 조직에서 일하는 외국인 연구자들의 동기 및 성과에 영향을 미치는 많은 요인들을 확인할 수 있었다. 상관관계, 분산분석, 회귀분석 등을 통해 활용 성과에 미치는 영향 요인들을 도출하였다. 설문 분석을 통하여 동기 및 성과 사이에는 강한 상관관계가 존재하는 것을 확인할 수 있었으며 이는 전통적인 동기 이론들과 부합한다. 대부분의 변수가 동기 및 성과에 동시에 영향을 미치는 것으로 조사되었으며 그중에서도 조직 협력 문화, 외국인 연구자의 의사소통 및 협력성, 외국인 연구자의 연구 능력 관련 변수들 및 연구 프로젝트의 기술수명주기, 외국인 연구자의 기존 기술지식의 흡수 등이 가장 중요한 변수로 나타났다. 이는 우리가 주로 중국 및 러시아 과학자들을 활용하여 상업화하는 외국인 연구인력 활용 패턴과도 일치하는 결과이다. 즉 우호적인 조직문화를 가지고 있는 연구 조직에서, 이미 과학기술 지식을 많이 가지고 있고 연구 능력도 높은 외국인 과학기술자를, 한국에서 기술이 태동 또는 성장하고 있는 연구 분야에서 활용하는 것이 가장 성과가 좋다는 사실을 확인시켜 주고 있다. 국내에서 최초로 수행된 본 연구는 외국인 연구 인력의 활용 성과가 매우 높으며, 우리의 과학기술혁신시스템을 보완하는 유효한 수단으로써 외국인 연구 인력이 중요한 대안이 될 수 있음을 발견하였다. 외국인 연구 인력을 잘 활용하기 위하여 문제점 및 개선방안을 활용 환경, 연구 인력이 중요한 대안이 될 수 있음을 발견하였다. 외국인 연구 인력을 잘 활용하기 위하여 문제점 및 개선 방안을 활용 환경, 연구 인력관리. 인력 교류사업, 외국인 과학자 지원 창구 등으로 나누어서 정리하였다. 연구시설, 주거시설 등의 하드웨어적 환경에 대한 개선도 중요하지만 연구 인력의 관리 능력 제고, 인력 교류 사업의 개선, 정보 제공 등 소프트웨어적인 활용 능력을 제고하는데 정책적인 관심을 기

• Management & Information Systems Review
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• v.31 no.3
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• pp.47-73
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• 2012

SNS allowed users to serve not only as the content and message producer but as the consumer, with development into various types of SNS platforms. Instead of a traditional media structure of media-to-many and unspecified users, it also made it possible to achieve one-to-one or one-to-many interactions, regardless of time and space, through SNS platforms. Moreover, according to development of digital communication technology, IT, media contents and communication network have been mutually connected, though they were once separate. The changes in communication environments have caused rapid disorganization and reorganization in popular culture led by specific expert groups. Such trend has a greater influence on marketing strategies of enterprises. In other words, it will lead them to mostly introduce new information technologies, based on consumer market, and to strategically participate in SNS for promotion and marketing for their products and brands. Likewise, SNS has currently appeared as the main media affecting consumers' behaviors. In consideration of the importance of SNS features, which can stimulate responses of other users, analysis of main features affecting SNS user acceptance decision is required, as well as its utilization strategies. Accordingly, this study conducted division of SNS features into openness, quickness, interactiveness and economical efficiency to derive strategies for increasing the usage frequency of SNS and ultimately maximizing the expectation effect, in addition to an empirical analysis of effects of SNS features on usefulness, easiness and pleasure perceived in SNS, and SNS user intention.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.29-42
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• 2020

This study, we will identify and analyze the current status and trends of successful field trips and field experience learning in Korea to improve the future operation of the center so that the purpose of enhancing the regional economic ripple effect in Gyeongsangbuk-do and regaining its reputation as a school trip mecca and No. 1 location can be found. This study conducted qualitative research through FGI (Focus Group Interview) on accommodation managers, tourism-related stakeholders, tourism officials stakeholders, and tourism professors in order to explore new concepts of field trips and field experience learning in 23 cities and counties in Gyeongsangbuk-do, and ways to develop and promote tour programs based on the importance of experience. Through the FGI (Focus Group Interview) analysis results, problems related to improvement of accommodation, food and beverage, safety and service, cooperation among local tourism officials, enhancement of satisfaction with student group visitors linked to unique tourism resources and promotion, diagnosis and introduction of acceptance posture, and management of local residents, local tourism officials and public officials in Gyeongsangbuk-do needed to present the direction and opportunity of tourism policies in Gyeongsangbuk-do.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.531-537
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• 2014

As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.2
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• pp.455-462
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• 2009

The present study focused on the status of functional use and demands for cellular phone in the aged. Through a survey of 206 aged people, we asked the present use of UI(User Interface) and problems in use of functions of cellular phone. The survey consist of questions about use of internet and mobil products, receptiveness of various mobil contents and machines, and marketable evaluation. The results showed that great part of elder people used only cellular phone as telephone. However, it appeared that relatively younger people in the participants In survey used more and more various functions of cellular phone such as digital camera. Moreover, according to the situations of health, economy, culture of participants, they demanded more various functions and UI in cellular phone.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.209-219
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• 2013

Smart phone environment have an effect on consumer life style, as well as advances in technology. In this paradigm shift on digital convergence make change to commodities, services, and distribution channels for consumers. HomePlus wholesale that is representative distribution company in Korea launched the new distribution channel model that combined off-line store with online store and mobile shopping system called 'smart mobile virtual store'. That is highly praised by abroad media and festivals. This study is an exploratory study on consumer-centric smart mobile virtual store of HomePlus. There are value and chance for developing the new digital distribution model, in this study, because the case study and evaluation of consumers is important in this momentous time.

• Journal of Industrial Convergence
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• v.16 no.1
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• pp.1-14
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• 2018

Online retail business has provided internet-based companies with the opportunities to be connected with online customers from all over the world. However, many online customers do not complete their transactions online even if they have already choose what they want because they perceive online payment service is risky or perceive difficulty of paying online. A large body of researchers have examined the important variables that influence online payment, however, these studies can hardly predict the future development tendency after five or ten years since the environment of online market changes so fast more than ever. Therefore, the purpose of this study is to examine the importance of factors affecting online payment and to provide long term dynamic decision making model for third-party payment companies and online service providers. To serve the purpose, this study used system dynamics approach to develop a model of online payment adoption and to simulate various development paths for ten years. The analysis results show that the number of online payment customers increase continuously in ten years, and service quality, system quality, and effort expectancy are key factors for customers to pay online.