• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.6
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• pp.177-193
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• 2022

In the near future, it is expected that the use of autonomous mobility-on-demand services will increase. Considering its complicated service components, including vehicle convenience, driving and matching speed, and platform convenience, the priorities of them will need to be determined for a successful establishment. In this context, this study examined the importance rank of each service component through an online survey of potential users of autonomous mobility-on-demand services. As a result of the AHP (Analytic Hierarchy Process) with respect to the upper-level components, driving and matching speed component is selected as most important, followed by platform convenience and vehicle convenience. Mean rank analysis with respect to lower-level components showed that the in-vehicle congestion level of vehicle convenience, waiting time of driving and matching speed, and pre-booking availability of platform convenience each ranked first. Additional analysis regarding each group was conducted to establish a group-specific strategy. As a result, it would be better to focus on a vehicle than a mobile platform when designing services for the region with a high proportion of the older. Moreover, it is recommended to speed up the driving and matching speeds more than the current public transport, alleviate in-vehicle congestion, and enable the users to book the schedule in advance.