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http://dx.doi.org/10.12815/kits.2022.21.6.177

Analysis on the Importance Rank of Service Components of Autonomous Mobility-on-Demand Service by Potential User Groups  

Sungju Seo ( Dept. of Urban Planning and Engineering, Yonsei University)
Jinhee Kim ( Dept. of Urban Planning and Engineering, Yonsei University)
Jaehyung Lee ( Dept. of Urban Planning and Engineering, Yonsei University)
Byungsoo Yang ( Dept. of Urban Planning and Engineering, Yonsei University)
Publication Information
The Journal of The Korea Institute of Intelligent Transport Systems / v.21, no.6, 2022 , pp. 177-193 More about this Journal
Abstract
In the near future, it is expected that the use of autonomous mobility-on-demand services will increase. Considering its complicated service components, including vehicle convenience, driving and matching speed, and platform convenience, the priorities of them will need to be determined for a successful establishment. In this context, this study examined the importance rank of each service component through an online survey of potential users of autonomous mobility-on-demand services. As a result of the AHP (Analytic Hierarchy Process) with respect to the upper-level components, driving and matching speed component is selected as most important, followed by platform convenience and vehicle convenience. Mean rank analysis with respect to lower-level components showed that the in-vehicle congestion level of vehicle convenience, waiting time of driving and matching speed, and pre-booking availability of platform convenience each ranked first. Additional analysis regarding each group was conducted to establish a group-specific strategy. As a result, it would be better to focus on a vehicle than a mobile platform when designing services for the region with a high proportion of the older. Moreover, it is recommended to speed up the driving and matching speeds more than the current public transport, alleviate in-vehicle congestion, and enable the users to book the schedule in advance.
Keywords
Autonomous Mobility-on-Demand Service; Service Components; Importance; Analytic Hierarchy Process; Mean Rank Analysis;
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Times Cited By KSCI : 5  (Citation Analysis)
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