• Journal of Korean Society of Transportation
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• v.32 no.3
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• pp.187-197
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• 2014

The objective of this study is to analyze the travel behaviors of customers accessing to three different types of shopping facilities - traditional markets(TM), hyper markets(HM), and super supermarkets(SSM) - and also to find out the most desirable location for each type of shopping facilities that encourage sustainable transportation and smart urban growth. It also demonstrates what mode has the highest percentage of modal split and what is the access distance for public transport mode by each shopping facilities (SSM: 84.5% walking and 667m, TM: 20.1% bus and 1.6km, HM : 46.2% private car and 4.2km). Among TM, HM, and SSM, statistically significant differences are found in terms of mode choices and other associated travel behaviors. The research findings are expected to contribute to finding future urban planning and transportation solutions that promote walking and public transit uses for shopping trips and thus help support green transportation and sustainable urban growth.

• Land and Housing Review
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• v.2 no.2
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• pp.125-135
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• 2011

Automobile-oriented urban transport system, continued from the past in Korea, is giving rise to inefficiency and social costs in transport sector. With revitalizing usage of bicycle, human-powered transport mode, it is possible to enhance sustainable green growth, improvement of the city-competitiveness, and the quality of life. In this study, the possibility of bicycle usage promotion in Korean cities is examined at 7 points of views. As a result, though the bicycle usage is low now, we figured that there are many positive signs to increase bicycle usage in Korea. Also, we draw a diverse key policies for building green urban transport system that bicycle have a most important role on transport system. So policies to promote bicycle usage are reviewed to analyze on bicycle-oriented 5 cities, in which have high bicycle mode share. By this review, this study could draw 41 key effective policies to 3 aspects (bicycle infrastructure, safety and promotion, and policy sustainability). In addition to, importance of 21 key effective policies about bicycle infrastructure is suggested as considering city's characteristics.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.5
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• pp.1-14
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• 2022

In this study, in order to analyze the preference for UAM of public transportation users following the introduction of urban air transportation(UAM), A preference consciousness(SP) survey was conducted on 840 users of Incheon public transportation using the Incheon International Airport-Incheon Gil Hospital route, which is the urban air traffic(UAM) demonstration route section. In addition, the means selection model was estimated based on the results of conducting a preference consciousness (SP) survey. As a result of analyzing the time value for travel using the established means selection model, it was found to be 56,428 won/hour, As a result of verifying the elasticity of travel cost (won), in-vehicle time (minutes), and out-of-vehicle time (minutes) in the model, the effect on the urban air traffic (UAM) share in this model was found that travel cost (won), in-vehicle time (minutes), and out-of-vehicle time (minutes) were in order, and the effect was greater when the travel cost (won) decreased than when it increased.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.3
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• pp.25-37
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• 2014

Recently, our local governments are conducting the introduction of tram system because it is recognized as an effective public transit that can solve a traffic jam in downtown, decreasing public transit share and environmental issues in world wide cities. We developed the Active Priority Control Strategy to efficiently operate a tram in our existing traffic signal system. This study organized the tram system for operating the Active Priority Signal Control, developed the algorithm that calculates a tram-stop dwell time in order to pass the downstream intersection without a stop. The dwell time is determined by arrival time at tram-stop, downstream signal time, and the location of a opposite tram, it can be reduced by choosing the optimal one among Signal Priority Controls. Using the VISSIM and VISVAP model, we conducted a simulation test for the city of Chang-won that it is expected to install a tram system. It showed that a developed signal control strategy is effective to prevent a tram's stop in intersections, to reduce a tram's travel time.

• Journal of the Korean Geographical Society
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• v.44 no.2
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• pp.176-186
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• 2009

Transportation policy to facilitate the public mode use is of the foremost importance to the local governments of Metropolitan Seoul, regarding the economic and environmental consequences of the increasing use of car. Understanding the travel behaviour is essential to the establishment of proper policy to guide more people to the use of public modes instead of private. The paper reports a result of sequential analysis of individual travel behaviour in Metropolitan Seoul, using a multi-dimensional motif search technique applied to Smart Card data that integrates individuals' different public mode uses. Groups of travel patterns with similar sequential information identified distinctive travel behaviour between Seoul north and south and between metro and bus uses. Travel patterns are more bounded within north Seoul and south Seoul respectively than crossing Han River between north and south. Within north and south, travel patterns visiting northern CBD and southern CBD, respectively, as well as their local neighbour in north and south, often use metro and metro-local bus combination, while travel patterns visiting only the north and south locals without CBDs more use only the local bus line and even only the areal bus line.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.113-122
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• 2008

This study extended Park et al.(2007c), which analyzed the efficiency of a hierarchical transit network, showed the result of a real data, and analyzed its applicability. Operating cost was estimated using a model which was established in this study, and minimum transit demand was derived from the operating cost. The minimum transit demand value is just a sample calculation, thus it varies by many inside and outside factors of the model. Looking at the inside of the model, operating cost and travel speed are major factors, and the possibility of introducing urban subway becomes high when the operating cost of the transit system is low and its travel speed is high. As far as the outside factors are concerned, according to the analysis on the network structure, transit demand, and transit mode share, the minimum transit demand value which was derived in this study will be the maximum value among the possible values. In the feasibility study, the benefit is likely to be overestimated and the cost is likely to be underestimated than those of this study. It could be concluded that the methodology of a feasibility study is appropriate in the field standard. This study analyzed the efficiency of introduction of urban subway using analytical approach, thus has many shortcomings and limitations. However the practical approach, like feasibility study, has some limitations as well. This study could be a basis on establishing an analysis framework that is more accurate and reasonable by comparing analytical approach and practical approach.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.26 no.1D
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• pp.41-47
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• 2006

The construction of traffic facilities has generated a variety of problems in the equality and efficiency when it would be planed and evaluated. One of the reasons for these phenomena isn't the definition of an objective standard about benefit items. Thus, results of evaluation couldn't give a demonstration of confidence. But, the traffic facility construction and its operation costs are securely appeared. Therefor, it will be demonstrated to decide the benefit items in this study. Before deciding the items, user's satisfaction evaluation and economic analysis would be carried. We find out subway user's satisfaction higher than load traffic mode user in satisfaction evaluation, while subway's economic feasibility is lower than load facility, as a result of B/C analysis. In this inconsistent results, we found out that the benefit value is a little lower because of indefinite standard of it's items as comparing Busan Metropolitan City's population with subway's modal split ratio. Accordingly, we enumerate some benefit items in the case of feasibility evaluation as constructing traffic facility. And each of evaluation items' weight is estimated by using ANP. We found out that the weight value of accessibility has the highest one, that of punctuality has second, that of travel time has third, and benefit items according to improvement of user's traffic condition have much more important than those which were considered in the existence economic analysis.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.667-675
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• 2021

The purpose of this study is as follows: First, to analyze the spatial structure of Jeju by analyzing the rate of parking demand and supply; Second, to determine the parking service imbalance between regions; and third, to elucidate the causes of this spatial structural parking service imbalance and provide effective measures. Due to the rapid population and tourism growth, Jeju is suffering from traffic congestion and serious parking problems. For this, the ways to efficiently utilize the existing parking spaces were identified through spatial structure analysis based on the parking demand and supply in the Jeju area. As short-term policy, the following changes were proposed: switching to small-scale eup or myeon blocks of parking space, use of shared parking system, and repairing side streets in residential areas. As mid-to-long-term policy, it is linked to other means of transportation as follows: parking demand management policy through modal share by reorganizing public transportation routes or expanding traffic facilities; securing park-and-ride lots; and different parking pricing for different time periods. To implement these policies, each area of the public sector, private sector, and private-public partnership should develop the bond of sympathy by areas and participants.

• Asia Marketing Journal
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• v.12 no.4
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• pp.55-78
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• 2011

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study for its effects on sales and profit should be conducted. This study has two basic research questions concerning the effects of allianced discount program ; 1)the possibility of sales increase 2) the profitability of the discount driven sales. In F&B industry, sales increase mainly comes from increased guest count. Especially in family restaurants, to increase the number of guests we need to enlarge the size of visitor group (number of visitors for one group) because customers visit by group in a special occasion. And because they pay the bill by group(table), the increase of sales per table is a key measure for sales improvement. The past researches for price & discount sensitivity and reference discount rate explain that price sensitive consumers have narrow reference discount zone and make rational purchase decision. Differently from all time discount scheme of regular sales promotions, the alliance card discount program only provides the right to get discount like discount coupon. And because it is usually once a month opportunity given by the past month usage level, customers tend to perceive alliance card discount as a rare chance to get. So that we can expect customers try to maximize the discount effect when they use the limited discount opportunity. Considering group visiting practice and low visit frequency of family restaurants, the way to maximize discount effect should be the increase the size of visit group. And their sensitivity to discount and rational consumption behavior defer the additional spending for ordering high price menu, even though they get considerable amount of savings from the discount. From the analysis of sales data paid by alliance discount cards for four months, we found the below. 1) The relation between discount rate and number of guest per table is positive : 25% discount results one additional guest 2) The relation between discount rate and the spending per guest is negative. 3) However, total profit amount per table is increased when discount rate is increased. 4) Reward point accumulation & redemption did not show any significant relationship with the increase of number of guests. These results suggest that the allianced discount program substantially contributes to sales increase and profit improvement by increasing the number of guests per table. Though the spending per guest is decreased by discount rate increase, the total amount of profit per table is improved. It seems the incremental profit by increased guest count offsets the profit decrease. Additional intriguing finding is the point reward system does not have any significant impact on the increase of number of guest, even if the point accumulation & redemption of loyalty program are usually regarded as another saving offers by customers. In sum, because it is proved that allianced discount program with credit cards and loyalty cards is effective to both sales drive and profit increase, the alliance card program could be recommended as strategically buyable program.

• Journal of the Korean Geographical Society
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• v.42 no.1 s.118
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• pp.133-155
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• 2007

The sustainable urban development has emerged as a new paradigm of urban studies in recent years. A review of the literature of land use and transport policies in relation to sustainable development reveals a consensus that the main objectives of sustainable strategy should decrease the numbers and length of journeys, and change the land use pattern towards mixed use and high density. However, there is a lack of empirical research as to what types of policies might influence effectively the reduction in the energy consumption and emission of $CO_2$. in order to sustain urban development. This paper tries to construct the conceptual structure of the PSS(planning support system), which is designed to the simulation of the probable effects of policies and planning of different kinds in cities, and evaluate the sustainablilty level according to construct the structure of the PSS(planning support system), which is designed to the simulation of the probable effects of policies and planning of different kinds in cities, and evaluate the sustainablilty level according to the alternative scenarios. The PSS is composed of three components (input-modeling-output). The core of PSS is integrating land use-transport-environment modeling. The advantages of integrating land use-transport-environment modeling are well known, but there are very few such integrated modeling packages in practice. So this paper tries to apply TRANUS software, which is an integrated land use and transport model. The TRANUS system was calibrated to city of Yongin for the base year. The purpose of the application of TRANUS to Yongin is to examine the operability of TRANUS system in Korea. From the outputs and results of operating the system, TRANUS may be effectively used to evaluate the effects of alternative sustainable urban development policies, since sustainablilty indicators can be extracted from several aspects such as land use consumption, total trips, distance and cost, energy consumption, ratio of transport split.