• 정보처리학회지
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• 제11권4호
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• pp.24-36
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• 2004

현대인이 많은 시간을 보내는 자동차는 더 이상 고전적 의미의 단순한 교통수단이 아니라, 사무실과 가정에 이은 ‘제 3의 디지털 라이프 공간’으로 변모해가고 있다. 사람들은 유무선 통신망을 이용하여 차량 내에서 차량항법. 긴급구조 서비스뿐만 아니라 인터넷, 이메 일, 원격회의, 증권, 금옹, 쇼핑 등의 다양한 서비스를 이용하기를 희망하고 있다. (중략)

• 한국의류학회지
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• 제29권3_4호
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• pp.478-490
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• 2005

The purpose of this study identifies effect of apparel merchandise characteristics on experienced emotion for apparel shopping and effect of consumer's emotion on attitude toward the internet shop. The data were collected from a sample of 271 internet shopper of university students(male: 82, femaie: 189). They visited the on-line shop for apparel shopping and after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted($X^2$=128.30/d.f.=119/p=0.26, GFI=0.95 ; AGFI=0.93; RMR:0.05: NFI=0.94; PNFI=0.73). Second, apparel merchandise characteristics(price, information, assortment) of the internet shop lead a consumer's positive emotions for apparel shopping. Limited assortment variety of product induce negative emotions. Third, positive and negative emotions that consumer experienced for apparel shopping influence attitude toward the internet shop.

• 한국의류학회지
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• 제37권6호
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• pp.737-749
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• 2013

As more famous and luxurious fashion brands enter the online market, the changes in the online market include those in the composition of merchandise, price image, and consumer behavior. Focusing on these changes, this study examines the relation of consumer price attitude and impulse buying behavior towards internet apparel purchases. Data were obtained from 377 males and females in their 20s-40s who purchased apparel from an internet mall. Convenience sampling through the internet was performed. Collected data were analyzed by descriptive statistics, factor analysis, t-test, ANOVA, Duncan test, and regression analysis using SPSS for Windows 12.0. The results of this study are as follows. First, four dimensions of consumer price attitudes towards internet apparel purchases were found that included price-quality/prestige, sale, value for money, and low price orientation. Second, the influence of consumer price attitude on impulse buying is significant. As the price attitude of price-quality/prestige orientation and sale orientation increases, impulse buying orientation is stronger. Third, there are partially significant differences on the sub-dimensions of consumer price attitude and the influence of price attitude on impulse buying by gender and age. This study will be of help to internet companies by providing information in regards to a price attitude-based marketing strategy and an adequate response to customer impulse buying.

• 한국의류학회지
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• 제27권2호
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• pp.177-187
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• 2003

The purpose of this study was to investigate the effects of clothing involvement and internet usage on internet shopping attitude and internet purchase of clothing products. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure/interest, symbolism/expression, and perceived risk factors. The internet usage consisted of information and entertainment uses. The internet shopping attitude had convenience and security factors. The results showed that there were positive relationships between clothing involvement factors and internet shopping attitude factors. Regarding the relationship between internet usage and internet shopping attitude, there was a positive relationship between internet information use and internet attitude for convenience while there was a positive relationship between internet entertainment use and internet attitude for security. According to clothing involvement and internet usage, the respondents were segmented by four groups. The results showed that these segmented groups were different in regard to internet shopping attitude, internet purchase, and demographics. For example, symbolishm/internet information use group considered internet shopping more convenient and purchased clothing more frequently through internet than did other groups. The implications of the study were discussed.

• 패션비즈니스
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• 제15권1호
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• pp.129-144
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• 2011

The purpose of this study was to investigate the influence of purchasing behavior on brand attitude, shopping satisfaction, and recommendation of herbal cosmetics consumer. Through judgment sampling method, selected 304 survey questionnaires were used for final analysis from herbal cosmetics consumer. With the collected data, t-test, one-way ANOVA, and multiple regression analysis were performed by SPSS 14.0. The results of the analysis were summarized as follows. First, level of education no significant difference on purchasing behavior, but age, marital status, average income, and job type showed significant difference on purchasing behavior. Second, level of education and average income no significant difference on brand attitude, shopping satisfaction, and recommendation, but age, marital status, and job type showed significant difference on brand attitude, shopping satisfaction, and recommendation. Third, the reasonable purchase, conformity purchase, and conspicuous purchase impacts positively(+) influence, but impulse purchase impacts negatively(+) influence on brand attitude. Fourth, the rational purchase and conspicuous purchase impacts positively(+) influence on shopping satisfaction. Fifth, the conformity purchase and conspicuous purchase impacts positively(+) influence on recommendation.

• 한국의류학회지
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• 제27권7호
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• pp.746-757
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• 2003

The purpose of this study was to investigate the internet perceived risk segments in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. The subjects used for the study were 210 male and 338 female college students. The internet perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The clothing benefits sought had impression improvement, fashion, individuality, figure flaws compensation, and comfort factors. The results showed that consumers were segmented by four groups based on internet perceived risk factors : 1) privacy risk group, 2) size risk group. 3) low risk group, and 4) price/social psychological risk group. The four segmented groups differed in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. For example, in regard to clothing benefits sought, the price/social Psychological risk group sought fashion more than other groups. The low risk group considered figure flaws compensation benefit less important than other groups. Concerning internet shopping attitude, the low risk group had more favorable altitude toward trust, safety, diversity, exchange/return attributes of internet shopping than other groups. The privacy risk group had more favorable attitude toward convenience and price attributes of internet shopping. Regarding internet purchase intention, the low risk group had higher intention to purchase formal, casual, and sportswear. The size risk group had higher intention to purchase fashion accessories. Further group differences and implications of the results were discussed.

• 한국의류학회지
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• 제28권8호
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• pp.1037-1047
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• 2004

The purpose of the study is to investigate relationships between shopping orientations and receptive attitudes towards sales promotion activities by internet fashion companies. Futhermore, the study was to explore differences in shopping orientations and receptive attitudes towards sales promotion activities according to consumer groups who were classified by their frequency of buying fashion merchandise through the internet. A total of 954 questionnaires were administered to internet users, and 943 questionnaires were returned. Data was analyzed by SPSS 10.0, and factor analysis, Cronbach＇ $\alpha$ coefficient, ANOVA, Duncan＇s Multiple Range test and Multiple regression were used. The findings of the study were as follows: There were differences in shopping orientations and receptive attitudes towards sales promotion activities among consumer groups. Frequent shoppers had most and non-frequent shoppers had the least shopping enjoyment, fashion orientation, and receptive attitudes towards sales promotion activities than any other group. There were significant positive relationships between 3 factors of shopping orientations and 3 dimensions of receptive attitudes. All three factors of shopping orientations affected each three dimensions of receptive attitudes of internet fashion consumers towards sales promotion activities.

• 한국의류학회지
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• 제31권4호
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• pp.540-550
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• 2007

The study investigated the effect of shopping orientations of male and female consumers on the attitude toward sales clerk's service and shopping environments. The subjects of the study were male and female consumers who were residents in Seoul. Among the 400 distributed questionnaires, 364 questionnaires were used for data analysis. Statistical analyses used for the study were cluster analysis, t-test, ANOVA, Duncan's multiple range test, and $X^2-test$. The results showed that shopping orientations of male and female consumers had 6 factors: pleasure, economic, store loyal, planned, convenience, and impulsive. These 6 factors were classified into 5 groups by cluster analysis: pleasure/impulsive group, planned group, economic/ convenient group, planned/store loyal group, and low interest group. In regard to the differences among the five shopping orientation groups, the result showed that the groups were significantly different concerning the attitude toward sales clerk's service and shopping environments. In addition, male and female consumers were significantly different in shopping orientations, and the attitude toward sales clerk's service and shopping environment. For example, female consumers sought more pleasurable shopping while male consumers sought more store loyal shopping. Based on the findings of this study, the marketing strategies can be developed fur the specific segmented groups.

• 한국가정과교육학회지
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• 제23권2호
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• pp.1-16
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• 2011

최근 토탈패션화의 경향으로 헤어에 관한 소비자의 관심이 증가함 따라 다양한 헤어상품의 출현이 이루어 졌다. 그러나 무분별한 헤어제품소비는 청소년의 건강과 소비행동에 영향을 마칠 수 있으므로 본 연구에서는 청소년들의 헤어관심도/만족도와 헤어제품에 대한 구매태도가 헤어제품 구매 행동에 미치는 영향을 살펴봄으로써 청소년들의 헤어제품 소비행동에 대한 구체적인 실태를 파악하고자 하였다. 서울 및 수도권에 위치한 중 고등학교 남녀 450명의 학생을 대상으로 2010년 7월 5일부터 7월 30일까지 실시하였다. 총 450부의 설문지를 회수하였고 그 중 응답이 불성실한 설문지를 제외한 412부를 실제 분석에 투입하였다. 결과는 SPSS 12.0 통계를 이용하여 분석하였다. 그 연구 결과, 첫째, 인구통계적 변인에 따른 헤어관심도와 만족도, 헤어제품에 대한 쇼핑성향 및 지식의 차이를 파악한 결과 남학생들은 여학생들에 비해 헤어에 관한 만족도가 높은 반면 여학생은 이상화된 신체상의 기준이 더 높아 만족도가 낮았다. 또한 중학생보다는 고등학생이, 헤어제품에 대한 교육을 받아본 청소년이 합리적인 구매를 하며, 상표에 대한 믿음을 가지고 헤어제품을 구매하는 것으로 나타났다. 둘째, 청소년의 헤어만족도와 헤어관심도 및 헤어제품에 대한 구매태도가 헤어제품 구매 행동에 미치는 영향을 분석한 결과 합리적, 상표충성적 쇼핑성향이 높을수록 구매 시 품질을 더 중시여기고, 과시적, 혁신적 쇼핑성향이 높을수록 제품디자인과 유행성에 관한 영향력이 높게 나타났다. 또한 합리적이며 상표충성적 쇼핑성향이 높을수록 구매 시 친환경성에 대해 중요하게 생각하는 것으로 나타났다. 가격 역시 합리적 쇼핑성향이 높을수록 영향력이 높게 나타났다. 셋째, 청소년의 세정제품 구매 장소에 대해 조사한 결과 헤어제품과 같은 저관여제품의 경우 개인적 정보요인과 경험적 요인이 구매에 큰 영향을 준다는 것을 알 수 있다. 또한 대부분의 청소년은 세정제를 사본 경험이 있으며 정발제나 염모제를 구입한 경우도 60%가 넘고 양모제를 구입한 비율이 36%나 되어 기능성 헤어제품의 올바른 사용법과 부작용에 대한 교육이 필요하다고 생각한다. 따라서 청소년을 대상으로 한 헤어관리에 대한 올바른 교육 프로그램을 개발하여 실질적으로 학교 대에서 가정과교육을 통하여 이루어질 수 있도록 하는 노력이 필요하다.

• 복식문화연구
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• 제15권3호
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• pp.472-482
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• 2007

This study is designed to examine differences in the well known relationship between risk perception and purchase intention when shopping fashion products Online. In addition, the role of attitude in the process was investigated. 155 Korean college students and 165 U.S. college students participated in the study. Structural equation modeling with risk factors(product delivery, transaction, service) as antecedents, purchase intention as the consequence, and attitude as the mediating variable were analyzed. Results indicated that, for Korean respondents, product delivery risk and transaction risk had significant indirect effect on purchase intention through attitude. Service risk had significant direct effect. For U.S. respondents, product delivery risk had both direct and indirect effect on purchase intention whereas transaction risk had only indirect effect. Service risk did not have significant influence on purchase intention.