• Information Systems Review
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• v.25 no.4
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• pp.67-87
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• 2023

Many online shopping sites now offer personalized recommendation systems to improve consumers' shopping experiences by lowering costs (time, cost, etc.), catering to consumers' tastes, and stimulating consumers' potential shopping needs. So far, domestic and foreign research on the personalized recommendation system has mainly focused on the field of computer science, which is advantageous for obtaining accurate personalized recommendation results for users but difficult to continuously track the users' psychological states or behavioral intentions. This study attempted to investigate the effect of the characteristics of the personalized recommendation system in the online shopping environment on consumer perception and purchase intention for consumers using the Stimulus-Organism-Response (S-O-R) model. The analysis results adopted all hypotheses on the effect of the quality of the personalized recommendation system and information quality on trust and perceived value. Through the empirical results of this study, the factors influencing consumers' use of personalized recommendation system can be identified. In order to increase more purchase, online shopping companies need to understand consumers' tastes and improve the quality of the personalized system by improving the recommendation algorithm thus to provide more information about products.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2003.06a
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• pp.7-11
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• 2003

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2004.06a
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• pp.43-43
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• 2004

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2001.11a
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• pp.21-21
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• 2001

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.560-561
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• 2018

The spread of smartphones is increasing the proportion of mobile shopping in the online shopping market. Most mobile shopping services are delivered through applications. However, personalization services are very important for user data collection and analysis. Therefore, in this paper, we implemented the product barcode recognition function and machine learning-based product image recognition function using smartphones camera to collect user data in mobile shopping environment. The implemented function and push notification services enabled the collection and analysis of user data and personalization services for online shopping platform applications.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.10b
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• pp.1489-1492
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• 2000

요즘 전자상거래의 활성화로 전 세계적으로 인터넷 쇼핑몰과 경매 사이트를 운영하는 곳이 많이 있다. 하지만 사용하던 물건을 팔고 새로운 상품을 구매하려고 한다면 일반적으로 중고 물건을 파는 사이트를 찾아서 그곳에서 물건을 팔고 다시 다른 인터넷 쇼핑몰에서 물건을 사야하는 번거러움이 있다. 그리고 쇼핑몰 사이트의 관리자 입장에서는 판매부진상품이나 이원상품 등을 관리하기 어렵다. 또 기존에 구축되어 있는 맡은 쇼핑몰과 경매사이트의 데이터베이스의 활용도를 보면 저장된 상품을 보여주고. 판매가 되면 삭제되는 역할에 국한된 경우가 많다. 본 논문에서는 전자상거래의 사용자가 인터넷을 보다 간편하게 이용하고 사용자가 등록한 중고물품, 쇼핑몰의 판매부진상품, 이월상품의 경매로 인한 구매자의 참여를 위해 쇼핑몰과 경매 사이트를 통합하여 운영하고, 지금까지의 공통적이고 일반적인 내용의 E-mail 마케팅을 데이터 베이스 통계분석에 의해 차별화 되고 집중적인 E-mail 마케팅으로 구현한다.

• Proceedings of the Korean Information Science Society Conference
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• 2007.10c
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• pp.336-340
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• 2007

인터넷 쇼핑몰에서는 다양한 제품이 존재하며 제조회사마다 제품 정보를 표현하는 방식이 다르며, 같은 제품이라도 쇼핑몰마다 제품정보를 표현하는 방식이 다르다. 이런 환경에서 효율적인 제품정보의 수집과 제품정보의 검색이 필요하다. 쇼핑몰의 입장에서 다양한 회사의 다양한 제품 정보 수집 시 정보 수집의 정확성과 효율을 높이고 고객에게는 좀 더 유연한 검색과의 제공을 위한 상품 정보 시스템을 설계한다. 이를 위해서 첫째로, 제품정보에 대한 온톨로지를 구축하고, 온톨로지를 바탕으로 제품 정보를 추출하고, 데이터베이스화한다. 둘째로, 제품 정보에 대한 온톨로지를 이용하여 추론 기능을 이용한 검색 서비스를 적용한다. 본 논문은 MP3 제품에 대해 제품정보 수집과 검색을 위한 온톨로지 구축과 온톨로지를 이용한 정보추출, 추론 기술에 대해서 기술한다.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Information Systems Review
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• v.5 no.1
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• pp.97-111
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• 2003

With the spread of electronic commerce on the Internet, comparison shopping sites with agent technique are getting popular for the best shopping. However, most consumers are still spending much time to search for the best price through the sites because each of them may show a different price even for the same goods or a site does not show any information about specific goods. Additionally, the search for the best price of the goods like books and CDs may cause the system to be overloaded and the response time to be long due to an on-line real-time search. In this paper, we have designed and implemented a meta-search system for comparison shopping sites with a local database and memory cache to resolve the above problems. The proposed system collects and maintains the price information of popular goods among the comparison shopping sites using several software agents. The experimental results show that our system is an efficient meta-comparison shopping engine and reduces the latency of the response time with little overhead.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.443-454
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• 2019

The purpose of this research is to verify the sellers' preference of online shopping platform and simple payment service among the Korean domestic online shopping platforms and analyze which factors they consider depending upon their preferred platform and service. The result of this study shows that the reputation, ease of payment, and ease to navigate of online shopping platform should be considered seriously in choosing the online shopping platform. Also, the usability, ease of payment and service fee of simple payment service are influencing factors to select simple payment service for sellers. Meanwhile, the result confirms that the degree of reputation, ease to navigate, service fee, and ease of payment differs on each selected online shopping platform. Also, the degree of usability and security in simple payment service is different between each chosen simple payment services.