• Title/Summary/Keyword: 쇼핑만족도

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오픈마켓의 이용만족도의 선행요인과 결과;쇼핑동기, 이용빈도, 구전, 재구매 의도를 중심으로

  • Yu, Jae-Hyeon;Park, Cheol
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.559-564
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    • 2007
  • 최근 온라인 소매업을 선도하고 있는 업태는 오픈 마켓이다. 본 연구는 기존 문헌을 바탕으로 오픈 마켓 사이트에서의 쇼핑동기, 만족도, 이용빈도, 재이용의도, 구전간의 인과모델을 제시하고 실증하였다. 그 결과, 쇼핑동기는 만족도에 긍정적인 영향을 미쳤고, 만족도는 이용 빈도, 재이용의도와 구전의도에 유의한 영향을 미치는 것으로 나타났다. 이러한 실증결과를 바탕으로 오픈 마켓 활성화를 위한 마케팅적 시사점을 토의하고, 연구의 한계점과 향후 연구방향을 마지막에 제시하였다.

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The Effects of Internet Shopping Motivation on Information Searching Intention, Customer Satisfaction and Purchase Intention: focusing on Consumers in Beijing (인터넷쇼핑동기가 정보탐색의도, 만족도 및 구매의도에 미치는 영향: 중국 북경소비자를 중심으로)

  • Zhao, Na
    • International Area Studies Review
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    • v.16 no.1
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    • pp.221-239
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    • 2012
  • The purpose of this paper is to investigate the impact of internet shopping motivations on information searching intention, customer satisfaction and purchase intention. To achieve this goal, literature review and empirical studies were conducted in parallel. The results of this study are as follows: First, the motives of internet shopping of Chinese consumers were found to be in four dimensions, "seeking convenience," "seeking low-cost," "seeking variety" and "seeking pleasures", in order of large proportions, respectively. Second, Among these four internet shopping motivations "seeking convenience,""seeking variety" and "seeking pleasures" were found to have direct, significant and positive effects on information searching intention. But "seeking low-cost" has no positive effects on information searching intention. Third, information searching intention was found to have direct impact on customer satisfaction and purchase intention. Fourth, Customer satisfaction has an direct and positive effects on purchase intention.

Analysis of Duty-Free Shopping Attributes and Shopping Satisfaction of Chinese Tourists : Focusing on duty free shops in Busan (중국인 관광객의 면세점 선택속성과 쇼핑 만족도 분석 : 부산지역 면세점을 중심으로)

  • Hwang, Seong-Jun;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.137-145
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    • 2017
  • The purpose of this study is to suggest the measures to measure the shopping satisfaction and to increase the shopping satisfaction. We conducted surveys and conducted empirical analysis on Chinese tourists visiting duty free shops in Busan using direct survey method. The results of this study are as follows. First, factor analysis for subdividing the duty - free choice attribute was analyzed as store attribute, product attribute, and service attribute. Second, based on this analysis, the effect of each attribute on shopping satisfaction showed statistically significant positive results. Third, the analysis of the relative size of the effects of analytic attributes on satisfaction showed that store attributes were the highest. That is, the quality of duty-free shops, services, and products increases overall shopping satisfaction. Therefore, it can be said that the strategy implementation that improves the quality of the attributes affecting the satisfaction is expected to contribute to the improvement of the management performance, and suggests the management implications for the activation of the operation of the duty - free shop. Future studies will be more meaningful if more variety of shopping places are studied.

The Effect of Online Consumer's Shopping Values on Consumer Satisfaction and Loyalty (소비자 쇼핑가치가 온라인 고객만족도와 충성도에 미치는 영향)

  • Moon, Yun Ji
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.1
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    • pp.349-356
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    • 2016
  • This study analyzed the influence of online consumers' shopping values on customer satisfaction and loyalty. The shopping values in this paper include the utilitarian-, hedonic-, and social engagement-shopping values. The hypothesized research model was proposed based on five main constructs: three shopping values, customer satisfaction, and customer loyalty. This study tested the hypothesized model using the data from 182 consumers who purchased accommodation products over the last six months. The findings showed that consumers' shopping values have a significant impact on customer satisfaction. In addition, the customer satisfaction has a significant influence on customer loyalty. Online accommodation booking sites need to make efforts to recognize the consumers' different shopping values and social influences to use a website as a tool for managing customer relationships.

The Effects of online shopping mall Usage Motives in e-commerce on Repurchase Intention: Centered on international Chinese students (온라인 쇼핑몰의 이용동기가 재구매 의도에 미치는 영향에 관한 연구: 중국 유학생을 중심으로)

  • Fang, Luqi;Lee, Yoon-koo
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.207-223
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    • 2021
  • The purpose of this research is to study the influence of online shopping motives on repurchase intentions with Chinese students studying in South Korea. To this end, a questionnaire survey was conducted with 255 Chinese students studying abroad. The SPSS 23.0 analysis clarified the structural relationship between the online shopping mall's motivation and customer satisfaction, and repurchase intentions. First, in the motivation of online shopping, product perception, customer service and shopping experience have a positive impact on customer satisfaction. Second, in the motivation of use, product perception, customer service, and shopping experience have a positive impact on repurchase intentions. Third, satisfaction has a positive effect on repurchase intentions. The results show that the motivation of using online shopping for Chinese students in South Korea is an important factor affecting satisfaction and repurchase intentions. In future research, further research is needed according to the type of online shopping mall.

Gender Differences of Mail-Catalog Shoppers in Shopper Tendencies, Patronage Motive Strength, and Patronage Behaviors (카탈로그 구매자들의 구매자 성향, 애고 동기, 애고 행동에 관한 성별 차이 연구)

  • Yoh, Eunah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1551-1562
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    • 2001
  • 본 논문에서는 카탈로그 구매자들이 의복쇼핑과 관련한 변인에 대하여 성별 차이를 보이는지를 연구하였다. 총 207명의 의류카탈로그 소비자들을 남성그룹 (N=97)과 여성그룹 (N=110)으로 나누어 카탈로그 의복쇼핑과 관련하여 구매자 성향, 애고 동기, 애고 행동을 비교하였다. 여성은 남성보다 유희적, 가격 중시, 편리성 중시 구매자 성 향을 높게 보였다. 여성 소비자들은 남성 에 비해 카탈로그 쇼핑에 대한 전반적인 만족도를 더 높게 나타내었고, 특히 편리성, 용이성, 유희성, 안전성, 경제성 면에서 더 높게 평가하였다. 남성이 여성보다 더 높은 만족도를 나타낸 유일한 항목은 카탈로그의 브랜드 구색이었다. 이처럼 카탈로그 의복쇼핑의 만족도에 관한 성별 차이에도 불구하고 실제로 카탈로그를 통한 의복쇼핑 행동에서는 성별의 차이가 발견되지 않았다. 결론을 바탕으로 의류 카탈로그 업체를 위한 마케팅 전략들이 제안되었다.

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A study on characteristics of consumer buying behavior -in special reference to internet shopping malls- (소비자의 구매특성에 관한 연구 -인터넷 쇼핑몰을 중심으로-)

  • Ha, Dae-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2879-2885
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    • 2009
  • Internet is a major source of data on consumer behavior and a medium in which marketers use their knowledge of consumer behavior to influence consumers. The focus of this research has been college students by assuming the constant of the special traits of internet shopping and the shopping tastes of the consumer, in order to closely examine the influences behind the degree of satisfaction of the internet shopping through the shopping value of internet shopping.

인터넷 쇼핑몰의 고객서비스와 고객만족도: 패션제품 구매상황을 중심으로

  • 박성희;황춘섭
    • Proceedings of the Korea Society of Costume Conference
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    • 2004.05a
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    • pp.67-67
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    • 2004
  • 본 연구에서는 인터넷 쇼핑몰의 고객서비스 유형중, 제품관련 서비스와 사이트관련 서비스의 요인들을 고찰해보고, 각 서비스 요인별 고객만족도의 인구통계적 특성에 따른 차이를 알아봄으로써, 인터넷 쇼핑몰의 활성화 및 고객만족도 향상에 필요한 정보를 얻고자 하였다. (중략)

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Continuance Use Intention of Voice Commerce Using the Value-attitude-behavior Model (가치-태도-행동 모델에 기반한 음성 쇼핑 지속이용의도에 관한 연구)

  • Kim, Hyo-Jung
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.491-502
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    • 2022
  • Voice technology allows consumers to make purchases through smart devices, and the interest in voice-driven conversational commerce has significantly expanded. In this study, we explored the continuance use intention of voice commerce, and the adoption of a value-attitude-behavior model. An online survey was conducted on 360 individuals who used an artificial intelligence assistant device in a voice commerce environment. We used Amos 23.0 and SPSS 25.0 for descriptive, confirmatory, and structural equation modeling analyses. These results indicated that functional value was the highest influencing variable on satisfaction of voice commerce, while social, emotional, and epistemic values significantly influenced it as well. Additionally, satisfaction of voice commerce significantly influenced the continuance use intention of voice commerce. These findings could help us understand the characteristics of voice commerce users and the diversity value in voice commerce environment.

The Effects of Decision Making Delay on Experienced Emotion for Internet Shopping and Internet Shopping Mall Satisfaction (인터넷 쇼핑 중 구매결정 연기가 쇼핑감정과 쇼핑몰 만족도에 미치는 영향)

  • Kim, Hanna
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.133-160
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    • 2008
  • The purpose of this study was to identify the effects of the delay reasons in consumer decision making on experienced emotion and shopping mall satisfaction under the Internet shopping environment. A survey was conducted for this study and 500 answer sheets were analyzed using structural equation modeling. The results are as follows: First, performance risk, financial risk, and social risk significantly have a positive effect on negative emotions for Internet shopping. Second, performance risk has a significant negative effect on positive emotions for Internet shopping. Third, social risk and procedural uncertainty significantly have a positive effect on positive emotions and this shows these reasons are related to pleasure and fun. Forth, needs uncertainty has a negative effect on negative emotions for Internet shopping. Finally, positive and negative emotions that consumer experienced for Internet shopping affect Internet shopping mall satisfaction.

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