• Korean Deer Journal
• /
• v.10 no.2
• /
• pp.20-20
• /
• 2005

음식점 식육 원산지표시 난기류 - 경관보전직불제 시범지역 39곳 328ha 선정 - 검역원$\cdot$식검, 책임운영기관서 해제 - 쇠고기 이력 추적시스템 소비자들 신뢰 - 농산물 외상거래 조심

• Culinary science and hospitality research
• /
• v.16 no.2
• /
• pp.270-290
• /
• 2010

This study investigates the safety of Hanwoo beef and consumer satisfaction through the questionnaire for 280 consumers of Hanwoo beef in Gyeongsangbuk-do. Among 280 copies, only 245 copies were adopted to analyze. The subjects consisted of 82(33.2%) males and 163(66.5%) females and their age 55(22.4%) of twenties, 52(21.2) of thirties, 86(35.1%) of forties and 52(21.2%) of over fifties. The frequency of purchasing Hanwoo beef was that as consumers were getting older, they tended to purchase more beef. The most popular place for purchasing Hanwoo beef was Hanwoo specialty stores(55.1%), but there was no statistical difference. The most favorite retail cuts for Hanwoo beef was Loin(44.5%), followed by ribs(26.1%). The consumers thought that selling imported beef turned into Hanwoo beef occurred 70.2%(sometimes), and 20.8%(yes), 6.1%(don't know) and 2.9%(never). For a method to prevent it, the traceability system(60.4%) was the highest, followed by country of origin labelling(16.3%). Taking the perfect score 5 points about the country of origin marks and traceability, trustworthiness which was presented the highest points was 3.31, recognition 3.29, experience 3.26 and practical effect 3.07. The average of two systems was 3.23. The average points of the safety and consumer trustworthiness of Hanwoo beef were 2.96 points and 3.13 respectively. The safety and the consumer trustworthiness showed statistically significant difference according to educational background, income, and jobs. From the results obtained in the current study, it is concluded that if the traceability system and country of origin labelling are managed well by the government, safety and consumer trustworthiness will be improved.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.39 no.5
• /
• pp.709-718
• /
• 2010

The study was performed through questionnaire to determine purchase characteristics and consumers' satisfaction for Hanwoo beef for 400 residents in Busan, Gyeongsangnam-do, Daegu and Gyeongsangbuk-do. The results obtained from 363 consumers excluding 37 improperly answered ones were statistically analyzed. The properly answered consumers were classified according to gender, 107 (29.5%) male, 256 (70.5%) female, and ages, 70 (19.3%) twenties, 97 (26.7%) thirties, 131 (36.1%) forties, and 65 (17.9%) over fifties. Consumers having older ages purchased Hanwoo beef more frequently (p<0.05), and Hanwoo specialty shop operated by farmers cooperative was the most popular purchasing sources. Consumers' favorite retail cuts for Hanwoo beef were in the order of loin (43.5%), ribs (22.9%), tender loin (10.5%), brisket (9.9%), round, fore (4.7%), others (3.3%), chuck (2.8%), strip loin, rump (2.5%). For the experiences of purchasing imported beef, 24.55% and 22.3% of consumers answered for 'sometimes' and 'yes', respectively, for the reason of 'low price' (73.3%). Consumers answered 'sometimes' (69.1%) for the question of disguisement of imported beef to Hanwoo beef, and thought traceability (61.7%) and country of origin (17.1%) would be the most effective methods to prevent disguisement. Percentages of responses were 61.1% and 75.5% for traceability and country of origin, respectively, under the assumption of consumer's trustworthiness of above 70%. Prerequisites for Hanwoo beef to succeed as a brand were in the order of taste (3.90 points), consumers' satisfaction (3.28 points), consumers' trustworthiness (3.20 points), safety (3.03 points). Consumers' satisfaction is influenced by the age, academic background and the occupation (p<0.05). Safety is expected to show the difference by the educational background (p<0.05) and the occupation (p<0.01), whereas consumers trustworthiness is influenced by the educational background and income (p<0.05). From the results obtained in the current study, it is concluded that traceability and country of origin is essential to gain consumers' satisfaction and trustworthiness, and that the most important factors for branding Hanwoo beef would be taste and safety.