• Title/Summary/Keyword: 손실지각

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The Effect of Perceived Loss of Financial·Market·Social Capital Based on Recurrence Intention of Failed Small Business : Focusing on the Mediating Effect of Fear of Failure and the Moderating of Entrepreneurial Self-Efficacy (폐업 소상공인의 재무적자본·시장경쟁력·사회적자본 손실지각이 재기의도에 미치는 영향 : 실패두려움의 매개효과와 창업자기효능감의 조절효과를 중심으로)

  • Cho, Young-Ryong;Park, Ju-Young
    • Korean small business review
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    • v.43 no.4
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    • pp.59-93
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    • 2021
  • This study surveyed 413 small business owners who experienced closure to see how the loss perception experienced by small business owners affects their comeback through fear of failure. The analysis results are as follows. First, the larger the received loss of financial capital, market capital, and social capital, the greater the fear of failure. Second, the greater the fear of failure, the less willingness to re-start-up, but it did not affect the willingness to work. Third, perceived loss of financial capital, market capital, and social capital grew fear of failure, which negatively affected the willingness to re-start. However, as for the willingness to work, only the perception of loss to market competitiveness strengthened the willingness to work through fear of failure. This suggests that if you think you are out of business due to market competitiveness, you are more likely to choose to get a job than to start a business. Fourth, those with higher entrepreneurial self-efficiency had less effect of perceived loss on fair of failure than those with lower entrepreneurial loss. In other words, it can be seen that a person with high entrepreneurial self-efficiency is likely to start-up. It is noteworthy that despite the tendency to fail due to market competition and lack of understanding of risks, small business operators were most aware of the loss of social capital. This is presumed to have had the greatest impact on fear of failure because small business owners try to receive funding or business revitalization support through social networks such as acquaintances and relatives. Based on the above results, this study requires sufficient market research to secure a competitive advantage when preparing for start-ups through policy practice suggestions, and suggests ways to reduce financial loss through the establishment of sophisticated business plans.

Performance comparison evaluation of speech enhancement using various loss functions (다양한 손실 함수를 이용한 음성 향상 성능 비교 평가)

  • Hwang, Seo-Rim;Byun, Joon;Park, Young-Cheol
    • The Journal of the Acoustical Society of Korea
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    • v.40 no.2
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    • pp.176-182
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    • 2021
  • This paper evaluates and compares the performance of the Deep Nerual Network (DNN)-based speech enhancement models according to various loss functions. We used a complex network that can consider the phase information of speech as a baseline model. As the loss function, we consider two types of basic loss functions; the Mean Squared Error (MSE) and the Scale-Invariant Source-to-Noise Ratio (SI-SNR), and two types of perceptual-based loss functions, including the Perceptual Metric for Speech Quality Evaluation (PMSQE) and the Log Mel Spectra (LMS). The performance comparison was performed through objective evaluation and listening tests with outputs obtained using various combinations of the loss functions. Test results show that when a perceptual-based loss function was combined with MSE or SI-SNR, the overall performance is improved, and the perceptual-based loss functions, even exhibiting lower objective scores showed better performance in the listening test.

Audio Quality Enhancement using Perceptual Property at a Low-bitrate Compression (지각적 특성을 이용한 저 비트오율 압축 오디오 음질개선)

  • Cha Hyuk-Geun;Chae Byoung-Koog;Cha Hyung-Tai
    • Proceedings of the Acoustical Society of Korea Conference
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    • autumn
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    • pp.275-278
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    • 2004
  • 본 논문에서는 저 비트오율 압축 시 발생되는 신호 왜곡을 인간의 지각적 특성을 이용하여 음질을 개선하는 알고리즘을 제안한다. 저 비트오율 압축 과정에서 손실된 고주파 영역의 신호를 부가 정보를 사용하지 않고 손실되지 않은 영역의 정보를 사용하여 고주파 영역의 신호를 첨가함으로써 음질을 개선하였다. 비 손실 영역의 순음 및 비 순음 성분을 검출하여 손실영역에 해당 하모닉 성분을 청각 자극 에너지로 스케일 하여 새로운 신호를 첨가한다. 원 신호와 저 비트오율 압축으로 인해 왜곡된 신호, 그리고 본 논문의 알고리즘을 이용하여 개선된 신호를 신호 대 잡음 비를 측정하고 청감 테스트를 통해 음질 개선 효과를 확인하였다.

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A Study on the Risk Perception and Information Seeking for the Purchase of Clothing (의복구매시 위험지각과 정보탐색에 대한 연구)

  • Park, Hye-Sun
    • The Journal of Natural Sciences
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    • v.10 no.1
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    • pp.111-122
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    • 1998
  • This study was performed to investigate the type perceived risk of clothing consumers and the types of information seeking, the relationship between perceived risk and information seeking, and the defferences according to the demographic variables. The surveyed data from 376 college students were analized using Person's correlation, factor analysis, t-test, and ANOVA. The risk perception of clothing consumers was classified into five types: economic and performance risk, loss of time risk, social risk, and loss of fashionability risk. The information seeking was classified into four types: advertisement, observation in shops, information in memory, and opinions of neighbors. The type of risk perception and the types of information seeking were correlated positively and were different according to expenditure on clothing.

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The Relationships among Adolescents' Attitudes toward Risk Behaviors, Perceived Benefits and Costs, and their Risk Behaviors (청소년의 위험행동에 대한 태도, 지각된 이득 및 손실과 위험행동간의 관계)

  • Lee Jin-Min
    • Journal of the Korean Home Economics Association
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    • v.43 no.7 s.209
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    • pp.147-158
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    • 2005
  • This study investigated the relations of adolescents' attitudes toward risk behaviors, perceived benefits and costs, and their risk behaviors. The subjects were 955 high school freshmen in the Daegu$\cdot$Kyungpook area. The major findings were as follows. (1) Adolescents' attitudes toward risk behaviors were positively associated with the perceived benefits of adolescent risk behaviors, but these were negatively associated with the perceived costs of adolescent risk behaviors. (2) Compared to boys, girls had more positive attitudes toward adolescent drinking. In addition, girls perceived more benefits but less costs of adolescent risk behaviors than did boys. (3) There were no gender differences in the relationships between dependent variables and adolescent risk behaviors.

Factors Influencing Acceptance Resistance of Personal Health Record Apps: Focusing on the Privacy Calculus Model (개인건강기록 앱 수용저항에 영향을 미치는 요인: 프라이버시 계산모형을 중심으로)

  • Sang Ho Kim;Eunkyung Kang;Sung-Byung Yang
    • Information Systems Review
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    • v.25 no.1
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    • pp.165-187
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    • 2023
  • The continuous increase in life expectancy and high interest in health has brought about significant changes in the use of health information by the public according to the development of information technology represented by the Internet and smartphones. As the medical market expands to the mobile health environment, many health-related apps have been created and distributed, but the acceptance rate is slow as it has become challenging to provide services due to various regulations. In this study, perceived value, perceived risk factors (psychological risk, risk of time-loss, legal risk), and perceived benefits (usefulness, interaction, autonomy) were derived and verified as factors that affect the acceptance resistance of personal health record apps based on the privacy calculation model. In addition, by analyzing the moderating effect of trust in the manufacturer, how the perceived risk and perceived benefit affect the perceived value was verified. A survey was conducted on Korean college students who recognized the personal health record apps but did not use them, and 127 samples were analyzed using structural equations. As a result of hypothesis verification, perceived value has a negative effect on acceptance resistance, perceived risk (risk of time-loss) has a negative effect on perceived value, and perceived benefits (usefulness, interaction, autonomy) were found to have a positive effect on perceived value. Trust in manufacturers has weakened the impact of perceived risks (legal risk) on perceived values. This study is expected to play an important role in maintaining a competitive advantage in the personal health record app market environment by identifying and proposing detailed criteria for reducing the acceptance resistance of personal health record apps.

The Development of Public Campaign Message for Prevention of Hearing Loss (청력손실 예방을 위한 공공 캠페인 메시지 개발에 관한 연구: 20대 대학생을 중심으로)

  • Seon, Hye-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.235-236
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    • 2019
  • 이 연구는 청력손실 예방 공익광고 메시지가 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 수용자의 청력손실 예방의도에 미치는 영향을 검증한다. 개별 참여자들의 개인적 특성으로 지각된 위험과 미래지향 시간관을 메시지 효과에 영향을 미칠 수 있는 변인으로 설정했다. 이를 통해 청력손실 예방에 대한 이해와 관심을 증진시키기 위한 캠페인을 진행할 때 메시지 전략측면과 실행의 효과면에서 메시지 내용의 표현방법과 효율적 전달방법에 대한 함의를 제시한다.

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Analyzing Impact Factors of User Resistance to Accepting Paid Mobile Application (유료 모바일 애플리케이션 수용 저항 요인에 관한 분석)

  • Song, Seong-Beom;Kang, Ju-Young;Lee, Sang-Gun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.361-375
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    • 2013
  • While the mobile application market is growing fast, the revenues of the majority apps are declining. Moreover, paid mobile application prices and purchases have been slow because of intensifying competition. However, the conventional studies focused only on the acceptance factor of mobile applications, so they cannot explain the phenomenon such as acceptance resistance for paid mobile applications. Therefore, our study tries to analyze the factors for the acceptance resistance of users for paid mobile applications. The research model in this paper, which is based on S-O-R model, verified through surveys how social influence and app characteristics affect user perception and how user perception affects to app resistance. The results of our study showed that paid mobile applications happened to be destroyed in front of the chasm because of the perceived loss. Consequently, the results implicate that the developers should lower the initial price and actively react to the negative reviews in order to lower the perceived loss. Moreover, the results verified that a sense of self-efficacy can lower application acceptance resistance by including personal properties to our research model as control variables.