• Journal of Fashion Business
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• v.14 no.4
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• pp.23-40
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• 2010

The purpose of this study is to explore the aesthetic characteristics of outerization phenomenon of contemporary fashion. Outerization, transforming underwear as outerwear, is one of the most dominant and widespread fashion trends in the dawning of new millenium. Fashion always exists for living body and tributes to express idealized beauty of human body and aesthetics of the era. If so, exploring the formative expressions and aesthetic characteristics of outerization would be an meaningful guideline to deduce changed relationship between fashion and body of the 21st century. The methodology of this study is to research of fashion collections such as Paris, Milan and New York which were held the first decade of new millenium, from 2000 Spring/Summer to 2009 Spring/Summer. The styles expressing outerization were selected and assorted based on the main formative expression. Then the aesthetic characteristics were classified. The way of expression of outerization is categorized into 4 parts ; Transition, Exposure, Transparency, and Deconstruction. Aesthetic Characters of outerization is classified 4 assortments as well ; Eroticism, Fun with parody and kitch, cyber culture, Gender politics, and Power fetish. Eroticism is the most clearly identified one. Coming out of underwear imply naked body itself, so it has erotic appeal. Fun is the second character. A pleasant sensation from the outerization of undergarments maximizes a disposition of play from parody, kitch, and cyber culture. The third is Gender Politics and it introspects how the society consumes woman body in history and modern times. Power Fetish, the last one, speaks for the female body with changed vision for femininity underneath the sphere of influence of feminism and post modernism, then emphasizes the subjectivity and independence of woman. From the research above, this study will help to understand the overwhelming outerization phenomenon and contribute to expansion of the horizon of the study of fashion aesthetics. It will serve fashion creative source through various outerization cases as well.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.154-168
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• 2012

This study examined size combination suitability of the underwear sets in home shopping and discussed the degree of consumer satisfaction as well as purchase criteria and evaluation after purchase of women's underwear. The survey was conducted from 1st to 15th September 2010 on a total of 300 women aged between 20 to 50, living in Seoul and Gyeonggi-do region who had bought women's underwear through home shopping. The completed data, 245 out of 300, was used for the final analysis. The analysis conducted in the study with SPSS statistics package includes frequency analysis, reliability analysis, factor analysis, chi-square analysis, $t$-test, ANOVA and Duncan's Multiple Range test. Evaluation items on purchase criteria and evaluation after purchase were processed with factor analysis. The results of the present study showed that product differentiation strategies are required based on age in order to improve consumer satisfaction and repurchase intention in home shopping underwear. Moreover, most of underwear products sold in sets in home shopping are provided based on the brassiere size. As a result, women who do not fit into the home shopping underwear size combination may be less satisfied. When consumers choose their own brassier and briefs size or combinations of various brassier and briefs sizes, it would increase consumer satisfaction.

• Journal of the Korean Society of Costume
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• v.65 no.5
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• pp.51-61
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• 2015

This study examines the types and forms of underwear worn during the Joseon Dynasty period, and the purpose of this study is to apply the Joseon underwear design elements into designs of modern clothes, and make clothes that have practical use. In addition, it examines natural dyeing in the production of works, using a dye that contains tannin to increase color fastness. This study, first, looked into the types of female underwear during the late-Joseon Dynasty period through literature research and literature study. Second, the study chose artificial silk material (rayon), which was applied with dye containing tannin, and then with indigo (Jjok) and a different dye. Also, the study tested color fastness by washing the material, and rubbing fastness was tested if the material was either dyed with indigo. if it was dyed first with dye stuff containing tannin, and then with indigo dyeing color. Third, using the underwear types in the Joseon Dynasty period, the study developed and produced a dress, a skirt and pants that could be worn in modern life on a daily basis by applying Mujigi-chima (underwearskirt), Dan-sokgot (slip), Salchang-gojaengi (loosedrawers) and Sok-baji (bloomers) forms. Dresses applying underwear skirt using naturally-dyed artificial silk, dresses applying Salchang-gojaengi, dresses applying Dan-sokgot, skirt without a crotch designed in the form of pant swith an open crotch, and pant skirt with a crotch-applying pants with an open crotch were produced. In the future, hopefully, various studies of collaborations of Korean traditional clothing, and natural dyeing will continue to kee) the tradition alive.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.281-286
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• 2021

This study aims to compare chest mobility, diaphragm contraction, and lung capacity when wearing a bra and per breast size. The subjects of this study included 10 adult women who were attending Chungnam B University: 5 women who wear underwear size 75A (group A) and 5 who wear underwear size 85B (group B). The chest mobility using a tape measure, the diaphragm contraction using ultrasound, and the lung capacity was measured using a Pony FX before and after bra wear. The chest mobility and diaphragm contraction were significantly reduced when bras were worn in group A and B. Lung capacity was significantly decreased only in group A. There was no significant difference between the groups. This study suggests that women's bras can have a negative effect on diaphragm movement, chest mobility, and lung capacity.

• Korean Journal of Human Ecology
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• v.7 no.1
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• pp.139-146
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• 1998

The actual clothing conditions of male collegian were surveyed to analyse clothing contents and the rate of wearing underwear. Then, clothing microclimate, physiological responses, and subjective sensations were investigated through wearing trials on human body in climatic chamber based on the results from the survey. The results were follows: 1. Male collegian wore T-shirts, jeans, and socks in summer, and total clothing weight per body surface area was $561g/m^2$. The number of clothes for upper body were 1 layer, but the number of clothes for lower body were 2 layers. Subjective sensations have no significant difference with wearing underwear. 2. Most physiological responses including temperature inside clothing, mean skin temperature, skin temperature of chest, abdomen, thigh, and lower leg, and sweat rate, were higher in with-underwear than in without-underwear. But pulse rates were not significantly different between with-and without-underwear.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.203-212
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• 1998

During the Baroque Ages, the underclothes of both sexs developed a new significance. They ceased altogether to be merely utilitarian in function, and were exploited, to a striking degree, to indicate class distinction and sex attraction. Up to this period, as e have seen, the underclothes of men and women had very much the same significance, but from now on there is a division. The male garments are designed mainly to express social rank, the female mainly to attract. The man's shirt is an integral part of the visible costume of the find gentleman. After 1660, The fashion portrayed by the men, exhibiting the shirt extruding between the bottom of the waistcoat and the top of the breeches is still more remarkable and significant. The period is important in that it was the last time that the male attempted to give his under clothing an erotic suggestion. It was their experience that silk and linen garments next to the skin were less liable than wool to harbour lice. Until the era of physical cleanliness opened a century later, woollen undergarments were rarely worn. the nineteenth century accepted cleanliness as a sign of class distinction.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.237-247
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• 1997

The purpose of this study was 1) to explain integrated clothing brand loyalty by investigating the dimensions, 2) to investigate relationships between brand loyalty and clothing importance, aesthetic aspects of clothing, modesty, status symbol of clothing and authoritarian personality, 3) to identify the effects of demographic variables on clothing brand loyalty. The subjects were 104 female living in Kyong-Ju, Korea. The data were collected using self -administered questionnaires and analyzed by factor analysis, frequency, correlation, step- wise multiple regression and ANOVA. The results showed that 1) four dimensions of clothing brand loyalty were identified through the factor analysis: continued brand loyalty, habitual brand loyalty, symbolic brand loyalty and committed brand loyalty, 2) the status symbol of clothing, aesthetic aspects of clothing, and authoritarian personality were positively related to brand loyalty. Among these, the status symbol of clothing was the most significant variable, 3) brand loyalty was not varied by demographic variables.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.743-751
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• 2011

For the reduction of menstrual pain, treatment and taking medicine will be able to reduce the temporary ache but the grievous pain will be able to occur with the side effect in medicine, if menstrual pain without side effect for health of the woman which is comfortable mind is possible, it will be able to minimize. Consequently for this study that wearing the underwear which irradiates a space energy reduce menstrual pain, the fundamental data which relaxes the various complex condition will be able to provide and effectiveness of space energy will be able to reduce menstrual pain. Research result, when the underwear which irradiates a space energy wore, the menstrual pain was decreased, the underwear satisfaction increased.

• Journal of the Korean Society of Costume
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• v.52 no.1
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• pp.159-173
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• 2002

The subject of the paper is for the study about the implication and the changes of design and functions in the underwear by the change of the times from late 19c until present time. Researching on documents and magazine's articles, and interviewing with women older than 60s is used for the period of previous 1960s. researching on documents, advertising, newspaper, and interviewing with the persons concerned is used for the period of after 1960s. Analysis showed periodical change in underwear is divided into that the changes of the time is divided into 1890-1950 start to Westernization in underwear, 1957-1969 Ready made in underwear. 1950-1969 Variety in underwear, 1980-1989 Fashioning, functioning in underwear, 1990-present Withdrawing from fundamental notion in underwear. The time of 1890-l950 showed the biggest change in an external form in underwear. In 1950-1969, notions of beauty in underwear ultimately swatch from Oriental sense to Western sense, In 70s, underwear achieved the early stage of fashioning. In 80s, Underwear became one of fashion item. In 90s, underwear achieved higher quality and variety. The basic notion of underwear was destroyed by exposing underwear.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1013-1022
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• 2008

As in our $20^{th}$ century, the dramatic advance of the science and medical technologies has led the advance of living standards. Even though the elderly people are increasing, the underwear for elderly women is not so various. As getting older, women's body shape is changing. But the most of underwear in the market are designed for the twenties whose body shape and proportion is generally stable. Besides, as the color and material of underwear are designed for young women, the elderly women have a poor choice of the underwear. The results of this study are listed in the following: (a) analyzing the current status of the underwear market for elderly women (b) searching what elderly take inconvenience in underwear, and (c) wearing test for search what elderly take inconvenience in brassier.