• 한국복식학회:학술대회논문집
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• 한국복식학회 2004년도 The 21st International Costume Congress
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• pp.356-357
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• 2004

• 대한방사선협회지
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• 제29권1호
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• pp.245-246
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• 2003

• 복식문화학회:학술대회논문집
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• 복식문화학회 1997년도 제9회 학술발표회 및 정기총회
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• pp.10-11
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• 1997

• 복식문화학회:학술대회논문집
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• 복식문화학회 1997년도 제9회 학술발표회 및 정기총회
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• pp.9-9
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• 1997

• 대한가정학회:학술대회논문집
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• 대한가정학회 2003년도 제56차 정기총회 및 추계학술대회
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• pp.115-115
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• 2003

• 복식문화학회:학술대회논문집
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• 복식문화학회 2002년도 정기총회 및 춘계학술발표대회
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• pp.51-52
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• 2002

• 벤딩인더스트리
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• 제7권2호통권20호
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• pp.78-79
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• 2007

• 패션비즈니스
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• 제15권1호
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• pp.115-128
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• 2011

The purposes of this study were to identify the effects of women's attitudes, selection, and wearing experience on purchasing intention of underwears made of smart fibers. Most women wore brassieres when going out and preferred moulded cup brassieres, but neglected wearing corsets. Age and marital status of women affected on women's attitudes toward underwear. Younger women in 20's preferred underwears made of smart fibers such as high hygroscopic and older women in 40's preferred conservative underwear. Most women had experienced stretchy underwear and wearing experiences of smart fiber underwears were positively related to purchasing intention. Underwear wearing experiences affected positively on purchasing intention of smart fiber underwears but some functions such as design and comfort affected negatively.

• 복식문화연구
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• 제9권5호
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• pp.783-797
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• 2001

This study examines the cultural meanings of underclothes advertisements through the analysis of advertisement messages appeared in women's magazines of Korea which are , and published between 1965 and 1999 mainly targeting the women at the age of 20s through 40s. The method of study is mainly qualitative with subsidiary citations from the results of content analysis. The advertisement messages identified in underclothes advertisements are 1) body care, 2) gender role, 3) commercialization of eroticism, 4) feminism, 5) men's social status and masculinity, 6) social issues of concern and ideologies of the time. Advertisements produce a new meaning through a dynamic mixture of the advertisement's visual and verbal factors. Such a new meaning then can become a part of culture and therefore we can obtain insights of a society culture by analyzing the advertisement messages of underclothes advertisements. Advertisements bring definite changes to the culture through long-term and implicit influences on the constituents of the culture.

• 한국의류학회지
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• 제45권6호
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• pp.935-948
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• 2021

This study aimed to typify men's beliefs, perceptions, values, and attitudes, regarding foundation underwear, and examine the characteristics of each perception. Thirty-one statements on men's correctional underwear were selected, and Q classification was conducted with 20 men in their 30s and 40s as the P samples. Factors were extracted using principal component analysis and varimax rotation. Type 1 was the "fit improvement disadvantage cover type", which covered the target area, and improved the clothing fit. Type 2 was referred to as the "highlighting the advantages of chest correction" type, that was used to improve chest correction and exercise efficiency. "Positive wear for compensation of the abdomen", was listed as type 3, and was worn for abdominal correction. It was believed that type 3 could be used to correct body shape even if it was uncomfortable. Type 4, the "hip-up correction functional type", emphasized functionality based on its hip-up correction design.