• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.5
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• pp.2305-2312
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• 2012

Rapid evolutions in recent years related to IT (information technology) which has been exceedingly developed make it possible to utilize its application in broad fields as providing a convenient way to gather and to reuse information. As smart phones have been sporadic nowadays which boost increase of SNS in real-time making more dynamic, it is becoming more worthful as a marketing tool in the field of fashion area. In this study, we have explored some case studies in which they are actively using Facebook. We have selected 10 fashion brands to compare their activities in boards containing 'notice', 'like this', 'people talking about this' and 'event'. We also conduct the correlation analysis between the indicators above, using Spearman's rank correlation coefficient. As a consequence, we can confirm that 'notice' highly correlates with 'like this', but we cannot find any other correlations between the other factors. As a reasult, marketing in Facebook is more efficient communication way between the companies and customers than using other current mass media, it shows that SNS in fashion marketing could be an innovative solution to overcome current limitations caused probably by lack of communications.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.109-115
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• 2017

This thesis is a study about how leadership communicates and interacts with the public and affects structure of emotions. Leadership has been paid attention by various strata, and interest about leader is gradually getting higher throughout overall society. In this situation, drama that is a medium that approaches to the general public friendly and easily and affects emotionally the public suggests problems about overall contemporary society and culture and plays a role to solve the desire. Therefore, if we analyze leadership that appears on drama, we may grasp directional nature and meaning aboutwhich figure of the leader it shows. As a research method, we use Spear's servant leadership factors, who categorized factors necessary for leaders. A soap opera named Ukssinamjeonggi that pursues a common goal to solve affairs and problems in relationships among members in an organization is selected as the analytic subject. As a result of the analysis, listening, empathy, healing, awareness, and conceptualization which are factors of servant leadership turn out to be the factors that help subordinates demonstrate their potentials; conceptualization, persuasion, awareness, and foresight are usually shown by supervisors. Servant leadership was the most effective when a leader communicates with members through middle managers to grow the community.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.347-350
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• 2010

With the advent of new media era we are living in the world of motion picture image is not an exaggeration. With the development of the mass media with images and moments that passed the day feeling like part of it is communication. In this era a sensual and shapeable image more than the logical and realistic thinking may be passed. In the act of seeing a moving image, prior to linguistic and conceptual meaning, color and screen configuration delivery and formative element in the change they produce is first recognized. Particular kind of video animation having the narrative structure, this territory effect greatly. the film even more significant effect on the area and linking the image of the scene transitions in the scheme also features a simple means of natural communication functions are being expanded. These transitional effects provide visual pleasure from a simple transition traditional methods. And In terms of narrative functions performed to help a narrative flow of availability, visual representation should continue.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.89-98
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• 2019

It requires administrative supporting & Policies Aids on Maeul Community Media that confronted with reconstruction of community & interaction of residence. There are increased of community media research. This study examines the meanings of participants, the role of participants & volunteer, characteristic of community media, enlargement of residence, problems and activation of community media also conducted in-depth interviews of participants. According to the results of the analysis, the first it will be enforced administrative supporting & policies aids on Maeul Community Media. Secondly, suggests supporting of a municipal ordinance of Council. Thirdly, facilitate the education of program contents and management of community media. Finally, Supports of production costs.

• Journal of Korean Classical Literature and Education
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• no.39
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• pp.41-66
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• 2018

This paper investigates how narrative folk songs have been transmitted and enjoyed through literature data and field research, and discusses their educational significance. Narrative folk songs have changed from songs that were enjoyed by common women to songs enjoyed by upper class men according to the times. They have ranged from tragic songs lamenting hardships to comic songs that relieve oppression, depending on the performance situation. Moreover, narrative folk songs have been enjoyed through media transmission beyond traditional custom. Narrative folk songs have not been enjoyed in one fixed way, but rather in various ways depending on the situation, so they have functioned to enable common women, who are their main singers, to share emotions, communicate, and maintain their community. Therefore, in literature education, narrative folk songs can be used as very appropriate materials for learners to reflect on themselves, communicate with others and contribute to desirable community life. By experiencing the various ways of enjoying narrative folk songs, learners will be able to grow into subjects who actively solve their own problems and those of their communities.

• Journal of Creative Information Culture
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• v.7 no.4
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• pp.197-206
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• 2021

This study is a case of convergence education using the AI model of entry in elementary schools. The subject is English, and the class was conducted based on the image learning model among the convergence activities with the art department drawing and the AI model of the entry. In order to effectively achieve the learning goals of speaking and writing in English education. The class was designed by combining art and SW. Students experienced communication using AI, improved confidence, and were able to improve creativity and communication skills by expressing not only listening and speaking but also expressing through various media such as pictures and photos. In addition, in order to find out the effectiveness of the class, a survey was conducted on students and the results were analyzed. As a result of the analysis, it was found that it had a positive effect on students' participation rate, degree of understanding AI after class, interest in AI, satisfaction with AI classes.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.605-616
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• 2022

Given that the current Idol fandom has been enormously affected by the development of digital technology such as the Internet, mobile or social media, this study explored how generational fandom culture has been shifted depending on the fandom's use of differential online platforms and services, i.e., online community vs. social network services. The survey results indicate that 3^rd generation fandom showed significantly greater intimacy, greater attachment/worship, greater similarity toward Idol stars as well as greater fandom loyalty and greater fandom identity than 1^st and 2^nd generation fandom. Similarly, compared to online community centered fandom, social network centered fandom showed greater intimacy, greater attachment/worship, greater similarity as well as greater fandom loyalty and identity than community-centered fandom.

• (The) Research of the performance art and culture
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• no.32
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• pp.399-426
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• 2016

Sanjo has a quintessential value not only because of its musical depth but also because of its style of music that best expresses Korean sentiment. However, new values are being established from different viewpoints as time passes so Sanjo's values need a modification in order to encompass a contemporary value that is required and accepted by modern society. In this context, while focusing on communication with the public, I contemplated the developmental direction of Sanjo in five perspectives; The Social realization of value, The Experimental and social transformation, The Social diffusion of creation, The Leap of fusion and harmony and finally The Socialization of contents. In the perspective of 'social realization of value', Sanjo refers to creative activity as a new 'duneum' which allows traditional and creative activity to deviate freely while still being under the Sanjo guideline. Either way, it has a periodical value because new forms with new rhythms are the only ways to communicate with the modern public. When these values can be understood by modern society can Sanjo be revived and be acknowledged as an infinite value. Secondly as an experiment and social transformation, there is a transformation of musical instruments in the 21th century. Our musical instruments should be transformed to effectively perform our music rather than to perform Western music. Third, social diffusion of creation should be the 'new Sanjo festival in 21th century' which can facilitate the communication with the public. Fourth, regarding leap of fusion and harmony, I suggest a performing culture consisting of 'Storytelling Sanjo' and 'Media Art' which will ceaselessly evolve Sanjo performance as a medium to communicate with the public. Finally, in regards to the socialization of contents, I emphasize that Sanjo should have contents of mass media as a way of means to help utilize mass media.

• Journal of the Korean Society of Earth Science Education
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• v.17 no.2
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• pp.86-101
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• 2024

The purpose of this study is to provide basic data on the importance of accurate scientific communication and the current status of popular astronomy based on science articles that occurred during the so-called Super Blue Moon astronomical phenomenon in August 2023. To this end, the subjects were divided into non-experts, quasi-experts, and experts based on the degree of knowledge of the astronomical universe to investigate the data interpretation ability of astronomical science information and to analyze the causes of errors in the interpretation process through in-depth interviews. We also investigated the favorability and reliability of research institutes that strive to provide scientific information and the media that strive to spread it and also investigated the changes in existing favorability and reliability when incorrect scientific information spreads, as in this case. Although there were differences in the interpretation of scientific information about the astronomical universe depending on the cognitive aspect, the influence of linguistic elements or literacy, which could be called communication, could not be ignored. In particular, it was confirmed that misconceptions inherent in the existing research subjects could be expressed, leading to errors in accurate information interpretation. In addition, after recognizing that errors were included in the spread of scientific information, the subjects' favorability toward research institutes and the media fell 12.30% and 17.58%, respectively, while reliability fell 19.40% for research institutes and 24.49% for media outlets. Regardless of the cause of the error, the importance of providing accurate scientific information is further emphasized, considering that the overall favorability and reliability of both research institutes and the media decline. In order for research institutes and media outlets to spread accurate scientific information about the astronomical universe based on the public's trust, it is necessary to establish a system that can accurately deliver error-free information generated by research institutes related to astronomical space to media or science communicators and to develop a system that quickly retrieves and corrects incorrect scientific information through continuous monitoring.

• Journal of Intelligence and Information Systems
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• v.19 no.4
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• pp.133-146
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• 2013

While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.