• Title/Summary/Keyword: 소셜 정보품질

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Improving the Performance of the User Creative Contents Retrieval Using Content Reputation and User Reputation (콘텐츠 명성 및 사용자 명성 평가를 이용한 UCC 검색 품질 개선)

  • Bae, Won-Sik;Cha, Jeong-Won
    • Journal of the Korea Society for Simulation
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    • v.19 no.1
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    • pp.83-90
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    • 2010
  • We describe a novel method for improving the performance of the UCC retrieval using content reputation and user reputation. The UCC retrieval is a part of the information retrieval. The goal of the information retrieval system finds documents what users want, so the goal of the UCC retrieval system tries to find UCCs themselves instead of documents. Unlike the document, the UCC has not enough textual information. Therefore, we try to use the content reputation and the user reputation based on non-textual information to gain improved retrieval performance. We evaluate content reputation using the information of the UCC itself and social activities between users related with UCCs. We evaluate user reputation using individual social activities between users or users and UCCs. We build a network with users and UCCs from social activities, and then we can get the user reputation from the network by graph algorithms. We collect the information of users and UCCs from YouTube and implement two systems using content reputation and user reputation. And then we compare two systems. From the experiment results, we can see that the system using content reputation outperforms than the system using user reputation. This result is expected to use the UCC retrieval in the feature.

Incorporating Social Relationship discovered from User's Behavior into Collaborative Filtering (사용자 행동 기반의 사회적 관계를 결합한 사용자 협업적 여과 방법)

  • Thay, Setha;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.1-20
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    • 2013
  • Nowadays, social network is a huge communication platform for providing people to connect with one another and to bring users together to share common interests, experiences, and their daily activities. Users spend hours per day in maintaining personal information and interacting with other people via posting, commenting, messaging, games, social events, and applications. Due to the growth of user's distributed information in social network, there is a great potential to utilize the social data to enhance the quality of recommender system. There are some researches focusing on social network analysis that investigate how social network can be used in recommendation domain. Among these researches, we are interested in taking advantages of the interaction between a user and others in social network that can be determined and known as social relationship. Furthermore, mostly user's decisions before purchasing some products depend on suggestion of people who have either the same preferences or closer relationship. For this reason, we believe that user's relationship in social network can provide an effective way to increase the quality in prediction user's interests of recommender system. Therefore, social relationship between users encountered from social network is a common factor to improve the way of predicting user's preferences in the conventional approach. Recommender system is dramatically increasing in popularity and currently being used by many e-commerce sites such as Amazon.com, Last.fm, eBay.com, etc. Collaborative filtering (CF) method is one of the essential and powerful techniques in recommender system for suggesting the appropriate items to user by learning user's preferences. CF method focuses on user data and generates automatic prediction about user's interests by gathering information from users who share similar background and preferences. Specifically, the intension of CF method is to find users who have similar preferences and to suggest target user items that were mostly preferred by those nearest neighbor users. There are two basic units that need to be considered by CF method, the user and the item. Each user needs to provide his rating value on items i.e. movies, products, books, etc to indicate their interests on those items. In addition, CF uses the user-rating matrix to find a group of users who have similar rating with target user. Then, it predicts unknown rating value for items that target user has not rated. Currently, CF has been successfully implemented in both information filtering and e-commerce applications. However, it remains some important challenges such as cold start, data sparsity, and scalability reflected on quality and accuracy of prediction. In order to overcome these challenges, many researchers have proposed various kinds of CF method such as hybrid CF, trust-based CF, social network-based CF, etc. In the purpose of improving the recommendation performance and prediction accuracy of standard CF, in this paper we propose a method which integrates traditional CF technique with social relationship between users discovered from user's behavior in social network i.e. Facebook. We identify user's relationship from behavior of user such as posts and comments interacted with friends in Facebook. We believe that social relationship implicitly inferred from user's behavior can be likely applied to compensate the limitation of conventional approach. Therefore, we extract posts and comments of each user by using Facebook Graph API and calculate feature score among each term to obtain feature vector for computing similarity of user. Then, we combine the result with similarity value computed using traditional CF technique. Finally, our system provides a list of recommended items according to neighbor users who have the biggest total similarity value to the target user. In order to verify and evaluate our proposed method we have performed an experiment on data collected from our Movies Rating System. Prediction accuracy evaluation is conducted to demonstrate how much our algorithm gives the correctness of recommendation to user in terms of MAE. Then, the evaluation of performance is made to show the effectiveness of our method in terms of precision, recall, and F1-measure. Evaluation on coverage is also included in our experiment to see the ability of generating recommendation. The experimental results show that our proposed method outperform and more accurate in suggesting items to users with better performance. The effectiveness of user's behavior in social network particularly shows the significant improvement by up to 6% on recommendation accuracy. Moreover, experiment of recommendation performance shows that incorporating social relationship observed from user's behavior into CF is beneficial and useful to generate recommendation with 7% improvement of performance compared with benchmark methods. Finally, we confirm that interaction between users in social network is able to enhance the accuracy and give better recommendation in conventional approach.

The Effects of Social Media on Traveler's Autobiographical Memory and Intention to Revisit Travel Destination (소셜 미디어가 관광객의 자서전적 기억과 관광지 재방문 의도에 미치는 영향)

  • Hyunae Lee;Namho Chung;Chulmo Koo
    • Information Systems Review
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    • v.18 no.3
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    • pp.51-71
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    • 2016
  • Tourism products are intangible goods. Given this nature, tourist experience should be recorded and visualized through media, such as pictures, videos, and souvenir. Online platforms played the role of media given the growth of information and communication technology. Tourists post their travels for real-time documentation of their experiences, but they also tend to reminisce about past experiences that they posted on social media. Social media is not only a channel of self-presentation or a means of communication with other people, but it also serves as an archive of electronic records to bring back memories. Given this finding, we investigated the impact of social media on the autobiographical memory (recollection and vividness) of tourists and their intention to revisit a certain destination. The results showed social media interface and the impact of display quality on the recollection and vivid memory. The predictor of memory recollection of tourists is intention to revisit a destination. Social media is considered an archive of travel memory that indulges people to reminisce. Theoretical and practical implications were provided based on these results.

Service Quality Evaluation based on Social Media Analytics: Focused on Airline Industry (소셜미디어 어낼리틱스 기반 서비스품질 평가: 항공산업을 중심으로)

  • Myoung-Ki Han;Byounggu Choi
    • Information Systems Review
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    • v.24 no.1
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    • pp.157-181
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    • 2022
  • As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.

The Effect Relationship between SNS Tourism Information Service Quality and Information Sharing Intention (SNS 관광정보 서비스품질과 정보공유의도 간 영향관계)

  • Kwak, Dae-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.2
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    • pp.229-236
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    • 2016
  • The objectives of this study are to suggest useful directions for promotion of SNS tourism information service to the service providers through investigating the effect relationship between SNS tourism information service quality and the information sharing intention. To achieve the objectives, as a conceptual framework of the study, the literature on SNS tourism information service quality and information sharing intention were reviewed, and the empirical studies on the perception of the service users about the services was conducted. The findings showed that the 'easy acquisition' and 'interactivity' factors of SNS tourism information service quality have an effect on the information sharing intention. Accordingly, the service providers are required to enhance the service quality related to the information acquisition and interaction between users.

QualityRank : Measuring Authority of Answer in Q&A Community using Social Network Analysis (QualityRank : 소셜 네트워크 분석을 통한 Q&A 커뮤니티에서 답변의 신뢰 수준 측정)

  • Kim, Deok-Ju;Park, Gun-Woo;Lee, Sang-Hoon
    • Journal of KIISE:Databases
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    • v.37 no.6
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    • pp.343-350
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    • 2010
  • We can get answers we want to know via questioning in Knowledge Search Service (KSS) based on Q&A Community. However, it is getting more difficult to find credible documents in enormous documents, since many anonymous users regardless of credibility are participate in answering on the question. In previous works in KSS, researchers evaluated the quality of documents based on textual information, e.g. recommendation count, click count and non-textual information, e.g. answer length, attached data, conjunction count. Then, the evaluation results are used for enhancing search performance. However, the non-textual information has a problem that it is difficult to get enough information by users in the early stage of Q&A. The textual information also has a limitation for evaluating quality because of judgement by partial factors such as answer length, conjunction counts. In this paper, we propose the QualityRank algorithm to improve the problem by textual and non-textual information. This algorithm ranks the relevant and credible answers by considering textual/non-textual information and user centrality based on Social Network Analysis(SNA). Based on experimental validation we can confirm that the results by our algorithm is improved than those of textual/non-textual in terms of ranking performance.

Study on Chinese Repurchase Intention of Group-buying Social Commerce:The Moderating Role of Shopping Habit (공동구매형 소셜커머스에 대한 중국 소비자의 재구매 의도에 관한 연구:쇼핑습관을 조절변수로)

  • Cheng, Shuang;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.169-181
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    • 2017
  • This is a study to examine the factors that affect group-buying social commerce users' repurchase intention. In order to verify research hypotheses, this paper collected data from 396 users who currently use the group-buying social commerce in China. We used the AMOS 22.0 analysis. The results show that value, trust and satisfaction are the strong predictors of repurchase intention. And Information quality, System quality and Service quality are the significant antecedents of value, trust and satisfaction. Finally, perceived value exerts stronger effect on repurchase intention for high-shopping habit customers, where as trust and satisfaction have higher influence on repurchase intention for low-shopping habit customers. Implications and limitations are discussed.

Design of Fourth Generation Knowledge Management System based on Social Network Service (소셜 네트워크 서비스 기반의 4세대 지식관리시스템 설계 방안)

  • Ahn, Gilseung;Kwon, Minsung;Kang, Changwook;Hur, Sun
    • Journal of KIISE
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    • v.43 no.5
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    • pp.579-589
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    • 2016
  • Currently, corporations have introduced the knowledge management system that utilizes knowledge effectively for practical purpose and development of core ability. However, existing knowledge systems have failed to share the knowledge content due to lack of elements that encourage the members to participate in the system. In this study, we designed a novel knowledge management system that employs the structure of social network service (SNS). More precisely, screen layout according to function and several algorithms to improve user friendliness and produce integrated knowledge content are recommended. The proposed SNS-based knowledge management system encourages the enterprise members to participate in the system to produce and share valuable knowledge contents.

A Study on Exploring Factors Influencing Continuance Intention in the SNS (SNS에서 지속적인 사용 의도에 영향을 미치는 요인 연구)

  • Lee, Moon-Bong
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.5
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    • pp.151-161
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    • 2011
  • Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. Based on the IS Post-Acceptance model and Success Model, this study examines factors influencing the continuance intention in the SNS. Questionnaires are collected from 275 students who are using the SNS. The results are following: first, the perceived usefulness and satisfaction have positive effect on the continuance intention. Second, the perceived usefulness, confirmation, system quality and information quality have positive effect on the satisfaction. Third, the confirmation has positive effect on the perceived usefulness. Fourth, the system quality and information quality have positive effect on the confirmation. Fifth, the satisfaction is the strongest predictor of the continuance intention and the perceived usefulness is the strongest predictor of the satisfaction.

Investigating the Efficient Method for Constructing Audio Surrogates of Digital Video Data (비디오의 오디오 정보 요약 기법에 관한 연구)

  • Kim, Hyun-Hee
    • Journal of the Korean Society for information Management
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    • v.26 no.3
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    • pp.169-188
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    • 2009
  • The study proposed the algorithm for automatically summarizing the audio information from a video and then conducted an experiment for the evaluation of the audio extraction that was constructed based on the proposed algorithm. The research results showed that first, the recall and precision rates of the proposed method for audio summarization were higher than those of the mechanical method by which audio extraction was constructed based on the sentence location. Second, the proposed method outperformed the mechanical method in summary making tasks, although in the gist recognition task(multiple choice), there is no statistically difference between the proposed and mechanical methods. In addition, the study conducted the participants' satisfaction survey regarding the use of audio extraction for video browsing and also discussed the practical implications of the proposed method in Internet and digital library environments.