• Title/Summary/Keyword: 소셜 마이닝

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Comparison and Analysis of Domestic and Foreign Sports Brands Using Text Mining and Opinion Mining Analysis (텍스트 마이닝과 오피니언 마이닝 분석을 활용한 국내외 스포츠용품 브랜드 비교·분석 연구)

  • Kim, Jae-Hwan;Lee, Jae-Moon
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.217-234
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    • 2018
  • In this study, big data analysis was conducted for domestic and international sports goods brands. Text Mining, TF-IDF, Opinion Mining, interestity graph were conducted through the social matrix program Textom and the fashion data analysis platform MISP. In order to examine the recent recognition of sports brands, the period of study is limited to 1 year from January 1, 2017 to December 31, 2017. As a result of analysis, first, we could confirm the products representing each brand. Second, I could confirm the marketing that represents each brand. Third, the common words extracted from each brand were identified. Fourth, the emotions of positive and negative of each brand were confirmed.

Mass Media and Social Media Agenda Analysis Using Text Mining : focused on '5-day Rotation Mask Distribution System' (텍스트 마이닝을 활용한 매스 미디어와 소셜 미디어 의제 분석 : '마스크 5부제'를 중심으로)

  • Lee, Sae-Mi;Ryu, Seung-Eui;Ahn, Soonjae
    • The Journal of the Korea Contents Association
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    • v.20 no.6
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    • pp.460-469
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    • 2020
  • This study analyzes online news articles and cafe articles on the '5-day Rotation Mask Distribution System', which is emerging as a recent issue due to the COVID-19 incident, to identify the mass media and social media agendas containing media and public reactions. This study figured out the difference between mass media and social media. For analysis, we collected 2,096 full text articles from Naver and 1,840 posts from Naver Cafe, and conducted word frequency analysis, word cloud, and LDA topic modeling analysis through data preprocessing and refinement. As a result of analysis, social media showed real-life topics such as 'family members' purchase', 'the postponement of school opening', ' mask usage', and 'mask purchase', reflecting the characteristics of personal media. Social media was found to play a role of exchanging personal opinions, emotions, and information rather than delivering information. With the application of the research method applied to this study, social issues can be publicized through various media analysis and used as a reference in the process of establishing a policy agenda that evolves into a government agenda.

Emotional analysis system for social media using sentiment dictionary with newly-created words

  • Shin, Pan-Seop
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.4
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    • pp.133-140
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    • 2020
  • Emotional analysis is an application of opinion mining that analyzes opinions and tendencies of people appearing in unstructured text. Recently, emotional analysis of social media has attracted attention, but social media contains newly-created words and slang, so it is not easy to analyze with existing emotional analysis. In this study, I design a new emotional analysis system to solve these problems. The proposed system is possible to analyze various emotions as well as positive and negative in social media including newly-created words and slang. First, I collect newly-created words and slang related to emotions that appear in social media. Then, expand the existing emotional model and use it to quantify the degree of sentiment in emotional words. Also, a new sentiment dictionary is constructed by reflecting the degree of sentiment. Finally, I design an emotional analysis system that applies an sentiment dictionary that includes newly-created words and an extended emotional model.

Social Media Bigdata Analysis Based on Information Security Keyword Using Text Mining (텍스트마이닝을 활용한 정보보호 키워드 기반 소셜미디어 빅데이터 분석)

  • Chung, JinMyeong;Park, YoungHo
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.5
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    • pp.37-48
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    • 2022
  • With development of Digital Technology, social issues are communicated through digital-based platform such as SNS and form public opinion. This study attempted to analyze big data from Twitter, a world-renowned social network service, and find out the public opinion. After collecting Twitter data based on 14 keywords for 1 year in 2021, analyzed the term-frequency and relationship among keyword documents with pearson correlation coefficient using Data-mining Technology. Furthermore, the 6 main topics that on the center of information security field in 2021 were derived through topic modeling using the LDA(Latent Dirichlet Allocation) technique. These results are expected to be used as basic data especially finding key agenda when establishing strategies for the next step related industries or establishing government policies.

A Study on the Perception of Artificial Intelligence Literacy and Artificial Intelligence Convergence Education Using Text Mining Analysis Techniques (텍스트 마이닝 분석기법을 활용한 인공지능 리터러시 및 인공지능 융합 교육에 관한 인식 연구)

  • Hyeok Yun;Jeongrang Kim
    • Journal of The Korean Association of Information Education
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    • v.26 no.6
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    • pp.553-566
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    • 2022
  • This study collects social data and academic research data from portal sites and RISS, and analyzes TF-IDF, N-Gram, semantic network analysis, and CONCOR analysis to analyze the social awareness and current aspects of 'AI Literacy' and 'AI Convergence Education'. Through this, we tried to understand the social awareness aspect and the current situation, and to suggest implications and directions. In the social data, the collection of 'AI Convergence Education' was more than twice that of 'AI Literacy', indicating that awareness of 'AI Literacy' was relatively low. In 'AI Literacy', the keyword 'human' in social data showed no cluster to which it belonged, indicating a lack of philosophical interest in and awareness of humanities and AI. In addition, the keyword 'Ministry of Education' showed high frequency, importance, and centrality of connection only in the social data of 'AI convergence education', confirming that 'AI convergence education' is closely related to government policy.

A Study on Social Contents-Recommendation method using Data Mining and Collective Intelligence (데이터 마이닝과 집단 지성 기법을 활용한 소셜 콘텐츠 추천 방법에 대한 연구)

  • Kang, Daehyun;Park, Hansaem;Lee, Jeungmin;Kwon, Kyunglag;Chung, In-Jeong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2014.11a
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    • pp.1050-1053
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    • 2014
  • 웹 기반 서비스의 발전과 스마트 기기의 보급으로 사용자들은 다양한 웹 서비스들을 이용할 수 있게 되었고, 소셜 웹과 같은 사람들 간의 관계를 형성함으로써 정보를 주고받는 서비스에 접근하여 자신만의 콘텐츠를 생성, 공유하기가 용이해졌다. 그러나 소셜 웹 사용자들이 증가하고 지식의 양이 늘어남에 따라, 방대한 양의 지식들 중 필요한 정보만을 효율적으로 창출해내고자 하는 연구 또한 시도되어 왔다. 그러나, 기존의 방법은 다수의 서비스 사용자들의 공통적인 관심사가 반영된 결과를 도출해내기에는 부족하다는 단점이 있었다. 그리하여, 본 논문에서는 집단 지성 알고리즘과 의사 결정 나무를 활용하여 소셜 웹을 이용하는 사용자들의 태그와 URL 정보를 토대로 트렌드를 분석, 콘텐츠를 추천하는 방법을 제안하고, 이를 통하여 다수 사용자들의 기호가 반영된 다양한 정보들을 소셜 웹 사용자들에게 제공해줄 수 있음을 보인다.

A Study on Learners' Needs Analysis Using Text Mining Techniques : Focusing on SNS (텍스트 마이닝 기법을 이용한 학습 수요자 요구에 관한 연구 : SNS를 중심으로)

  • Lee, Myung-Suk;Lee, Kyung-Mi;Lim, Youg-Kyu;Han, Kyung-Im;Park, Hye-Jung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.259-261
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    • 2016
  • 본 연구는 교양교육에 대한 학습 수요자의 요구와 현재 편성되어 있는 교양교육 교과목들에 대한 차이를 알아본다. 학습 수요자의 다양한 생각들을 SNS를 통해 데이터를 수집하고, 텍스트 마이닝 기법을 이용하여 유용한 정보를 발견하고 시각화 분석을 통해 학습자의 요구를 제시한다. 분석 결과로는 학습자는 교수자와 상호작용 잘되는 수업 방식, 학습자가 참여할 수 있는 수업, 자기주도 학습을 선호하였다. 또한 교양교육 교과목 개설로서는 취업에 필요한 외국어, 자격증 취득이 가능한 과목, 실생활에 적용할 수 있는 실용적인 과목들을 요구하여 실제 균형에 맞게 개설된 교과목과는 차이를 보임을 알 수 있었다.

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A Study on the User Perception in Fashion Design through Social Media Text-Mining (소셜미디어 텍스트마이닝을 통한 패션디자인 사용자 인식 조사)

  • An, Hyosun;Park, Minjung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.6
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    • pp.1060-1070
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    • 2017
  • This study seeks methods to analyze users' perception in fashion designs shown in social media using textmining analysis methods. The research methods selected 'men's stripe shirts' as subjects and collected texts related to the subject mainly from blogs. Texts from 13,648 posts from November 1st, 2015 to October 31st, 2016 were analyzed by applying the LDA algorithm and content analysis. As a result, the wearing status per season and subjects of men's stripe shirts were derived. Across the entire period, the main topics discussed by users to be pattern, customized suits, brands, coordination and purchase information. In terms of seasons, spring time showed the sharing of information on coordinating daily looks or boyfriend looks, and during the winter season the information shared were about shirts suitable for special occasions such as job interviews and stripe shirts that match suits. The study results showed that text-mining analysis is capable of analyzing the context and provide a user-centered index responding to demands newly mentioned by users along with the rapid changes in fashion design trends.

Technology Mining and Sentiment Analysis on Hydrogen Fuel Cell Using National R&D and Social Data (국가R&D와 소셜 데이터를 활용한 수소연료전지 기술마이닝과 감성분석)

  • Lee, Byeong-Hee;Choi, Jung-Woo;Kim, Tae-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2022.11a
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    • pp.341-343
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    • 2022
  • 온실가스 배출 문제가 세계적인 현안으로 부각되면서 수소를 에너지원으로 사용하는 수소경제가 주목받고 있다. 수소연료전지는 수소경제의 구성요소 중 하나로, 수소를 활용해 열과 전기를 생산하며 에너지 변환 효율이 높이는데 장점이 있다. 본 연구는 세계적인 온라인 커뮤니티인 레딧(Reddit)에서 수집한 수소연료전지와 관련된 소셜 데이터를 텍스트마이닝과 감성분석 기법으로 분석하였다. 분석 결과 9,211건의 댓글을 LDA(Latent Dirichlet Allocation)을 이용해 4개의 토픽 그룹으로 분류할 수 있었다. 이 중 수소연료전지와 관련이 높은 그룹을 선정해 STM(Structural Topic Model) 분석으로 10개 토픽을 추출하였고, 기후 환경, 수소 산업, 수소 차와 관련 있는 토픽 3개를 발견할 수 있었다. 이 연구 결과를 통해 수소연료전지의 세계적으로 실제적인 내용을 빠르고 효과적으로 파악하여 수소연료전지에 대한 예측하고, 우리나라의 수소연료전지 관련 국가R&D의 정책적 방향을 제시하고자 한다.

Collaboration Framework based on Social Semantic Web for Cloud Systems (클라우드 시스템에서 소셜 시멘틱 웹 기반 협력 프레임 워크)

  • Mateo, Romeo Mark A.;Yang, Hyun-Ho;Lee, Jae-Wan
    • Journal of Internet Computing and Services
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    • v.13 no.1
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    • pp.65-74
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    • 2012
  • Cloud services are used for improving business. Moreover, customer relationship management(CRM) approaches use social networking as tools to enhance services to customers. However, most cloud systems do not support the semantic structures, and because of this, vital information from social network sites is still hard to process and use for business strategy. This paper proposes a collaboration framework based on social semantic web for cloud system. The proposed framework consists of components to support social semantic web to provide an efficient collaboration system for cloud consumers and service providers. The knowledge acquisition module extracts rules from data gathered by social agents and these rules are used for collaboration and business strategy. This paper showed the implementations of processing of social network site data in the proposed semantic model and pattern extraction which was used for the virtual grouping of cloud service providers for efficient collaboration.