• Title/Summary/Keyword: 소셜 데이터 분석

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A Study of 'Emotion Trigger' by Text Mining Techniques (텍스트 마이닝을 이용한 감정 유발 요인 'Emotion Trigger'에 관한 연구)

  • An, Juyoung;Bae, Junghwan;Han, Namgi;Song, Min
    • Journal of Intelligence and Information Systems
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    • v.21 no.2
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    • pp.69-92
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    • 2015
  • The explosion of social media data has led to apply text-mining techniques to analyze big social media data in a more rigorous manner. Even if social media text analysis algorithms were improved, previous approaches to social media text analysis have some limitations. In the field of sentiment analysis of social media written in Korean, there are two typical approaches. One is the linguistic approach using machine learning, which is the most common approach. Some studies have been conducted by adding grammatical factors to feature sets for training classification model. The other approach adopts the semantic analysis method to sentiment analysis, but this approach is mainly applied to English texts. To overcome these limitations, this study applies the Word2Vec algorithm which is an extension of the neural network algorithms to deal with more extensive semantic features that were underestimated in existing sentiment analysis. The result from adopting the Word2Vec algorithm is compared to the result from co-occurrence analysis to identify the difference between two approaches. The results show that the distribution related word extracted by Word2Vec algorithm in that the words represent some emotion about the keyword used are three times more than extracted by co-occurrence analysis. The reason of the difference between two results comes from Word2Vec's semantic features vectorization. Therefore, it is possible to say that Word2Vec algorithm is able to catch the hidden related words which have not been found in traditional analysis. In addition, Part Of Speech (POS) tagging for Korean is used to detect adjective as "emotional word" in Korean. In addition, the emotion words extracted from the text are converted into word vector by the Word2Vec algorithm to find related words. Among these related words, noun words are selected because each word of them would have causal relationship with "emotional word" in the sentence. The process of extracting these trigger factor of emotional word is named "Emotion Trigger" in this study. As a case study, the datasets used in the study are collected by searching using three keywords: professor, prosecutor, and doctor in that these keywords contain rich public emotion and opinion. Advanced data collecting was conducted to select secondary keywords for data gathering. The secondary keywords for each keyword used to gather the data to be used in actual analysis are followed: Professor (sexual assault, misappropriation of research money, recruitment irregularities, polifessor), Doctor (Shin hae-chul sky hospital, drinking and plastic surgery, rebate) Prosecutor (lewd behavior, sponsor). The size of the text data is about to 100,000(Professor: 25720, Doctor: 35110, Prosecutor: 43225) and the data are gathered from news, blog, and twitter to reflect various level of public emotion into text data analysis. As a visualization method, Gephi (http://gephi.github.io) was used and every program used in text processing and analysis are java coding. The contributions of this study are as follows: First, different approaches for sentiment analysis are integrated to overcome the limitations of existing approaches. Secondly, finding Emotion Trigger can detect the hidden connections to public emotion which existing method cannot detect. Finally, the approach used in this study could be generalized regardless of types of text data. The limitation of this study is that it is hard to say the word extracted by Emotion Trigger processing has significantly causal relationship with emotional word in a sentence. The future study will be conducted to clarify the causal relationship between emotional words and the words extracted by Emotion Trigger by comparing with the relationships manually tagged. Furthermore, the text data used in Emotion Trigger are twitter, so the data have a number of distinct features which we did not deal with in this study. These features will be considered in further study.

Clustering Method based on Genre Interest for Cold-Start Problem in Movie Recommendation (영화 추천 시스템의 초기 사용자 문제를 위한 장르 선호 기반의 클러스터링 기법)

  • You, Tithrottanak;Rosli, Ahmad Nurzid;Ha, Inay;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.19 no.1
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    • pp.57-77
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    • 2013
  • Social media has become one of the most popular media in web and mobile application. In 2011, social networks and blogs are still the top destination of online users, according to a study from Nielsen Company. In their studies, nearly 4 in 5active users visit social network and blog. Social Networks and Blogs sites rule Americans' Internet time, accounting to 23 percent of time spent online. Facebook is the main social network that the U.S internet users spend time more than the other social network services such as Yahoo, Google, AOL Media Network, Twitter, Linked In and so on. In recent trend, most of the companies promote their products in the Facebook by creating the "Facebook Page" that refers to specific product. The "Like" option allows user to subscribed and received updates their interested on from the page. The film makers which produce a lot of films around the world also take part to market and promote their films by exploiting the advantages of using the "Facebook Page". In addition, a great number of streaming service providers allows users to subscribe their service to watch and enjoy movies and TV program. They can instantly watch movies and TV program over the internet to PCs, Macs and TVs. Netflix alone as the world's leading subscription service have more than 30 million streaming members in the United States, Latin America, the United Kingdom and the Nordics. As the matter of facts, a million of movies and TV program with different of genres are offered to the subscriber. In contrast, users need spend a lot time to find the right movies which are related to their interest genre. Recent years there are many researchers who have been propose a method to improve prediction the rating or preference that would give the most related items such as books, music or movies to the garget user or the group of users that have the same interest in the particular items. One of the most popular methods to build recommendation system is traditional Collaborative Filtering (CF). The method compute the similarity of the target user and other users, which then are cluster in the same interest on items according which items that users have been rated. The method then predicts other items from the same group of users to recommend to a group of users. Moreover, There are many items that need to study for suggesting to users such as books, music, movies, news, videos and so on. However, in this paper we only focus on movie as item to recommend to users. In addition, there are many challenges for CF task. Firstly, the "sparsity problem"; it occurs when user information preference is not enough. The recommendation accuracies result is lower compared to the neighbor who composed with a large amount of ratings. The second problem is "cold-start problem"; it occurs whenever new users or items are added into the system, which each has norating or a few rating. For instance, no personalized predictions can be made for a new user without any ratings on the record. In this research we propose a clustering method according to the users' genre interest extracted from social network service (SNS) and user's movies rating information system to solve the "cold-start problem." Our proposed method will clusters the target user together with the other users by combining the user genre interest and the rating information. It is important to realize a huge amount of interesting and useful user's information from Facebook Graph, we can extract information from the "Facebook Page" which "Like" by them. Moreover, we use the Internet Movie Database(IMDb) as the main dataset. The IMDbis online databases that consist of a large amount of information related to movies, TV programs and including actors. This dataset not only used to provide movie information in our Movie Rating Systems, but also as resources to provide movie genre information which extracted from the "Facebook Page". Formerly, the user must login with their Facebook account to login to the Movie Rating System, at the same time our system will collect the genre interest from the "Facebook Page". We conduct many experiments with other methods to see how our method performs and we also compare to the other methods. First, we compared our proposed method in the case of the normal recommendation to see how our system improves the recommendation result. Then we experiment method in case of cold-start problem. Our experiment show that our method is outperform than the other methods. In these two cases of our experimentation, we see that our proposed method produces better result in case both cases.

Performance Evaluation and Analysis of NVMe SSD (Non-volatile Memory Express 인터페이스 기반 저장장치의 성능 평가 및 분석)

  • Son, Yongseok;Yeom, Heon Young;Han, Hyuck
    • KIISE Transactions on Computing Practices
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    • v.23 no.7
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    • pp.428-433
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    • 2017
  • Recently, the demand for high performance non-volatile memory storage devices that can replace existing hard disks has been increasing in environments requiring high performance computing such as data-centers and social network services. The performance of such non-volatile memory can greatly depend on the interface between the host and the storage device. With the evolution of storage interfaces, the non-volatile memory express (NVMe) interface has emerged, which can replace serial attached SCSI and serial ATA (SAS/SATA) interfaces based on existing hard disks. The NVMe interface has a higher level of scalability and provides lower latency than traditional interfaces. In this paper, an evaluation and analysis are conducted of the performance of NVMe storage devices through various workloads. We also compare and evaluate the cost efficiency of NVMe SSD and SATA SSD.

TRED : Twitter based Realtime Event-location Detector (트위터 기반의 실시간 이벤트 지역 탐지 시스템)

  • Yim, Junyeob;Hwang, Byung-Yeon
    • KIPS Transactions on Software and Data Engineering
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    • v.4 no.8
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    • pp.301-308
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    • 2015
  • SNS is a web-based online platform service supporting the formation of relations between users. SNS users have usually used a desktop or laptop for this purpose so far. However, the number of SNS users is greatly increasing and their access to the web is improving with the spread of smart phones. They share their daily lives with other users through SNSs. We can detect events if we analyze the contents that are left by SNS users, where the individual acts as a sensor. Such analyses have already been attempted by many researchers. In particular, Twitter is used in related spheres in various ways, because it has structural characteristics suitable for detecting events. However, there is a limitation concerning the detection of events and their locations. Thus, we developed a system that can detect the location immediately based on the district mentioned in Twitter. We tested whether the system can function in real time and evaluated its ability to detect events that occurred in reality. We also tried to improve its detection efficiency by removing noise.

Comparing the Usages of Vocabulary by Medias for Disaster Safety Terminology Construction (재난안전 용어사전 구축을 위한 미디어별 어휘 사용 양상 비교)

  • Lee, Jung-Eun;Kim, Tae-Young;Oh, Hyo-Jung
    • KIPS Transactions on Software and Data Engineering
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    • v.7 no.6
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    • pp.229-238
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    • 2018
  • The rapid response of disaster accidents can be archived through the organical involvement of various disaster and safety control agencies. To define the terminology of disaster safety is essential for communication between disaster safety agencies and well as announcement for the public. Also, to efficiently construct a word dictionary of disaster safety terminology, it's necessary to define the priority of the terms. In order to establish direction of word dictionary construction, this paper compares the usage of disaster safety terminology by media: word dictionary, new media, and social media, respectively. Based on the terminology resources collected from each media, we visualized the distribution of terminology according to frequency weights and analyzed co-occurrence patterns. We also classified the types of terminology into four categories and proposed the priority in the construction of disaster safety word dictionary.

Classification of ratings in online reviews (온라인 리뷰에서 평점의 분류)

  • Choi, Dongjun;Choi, Hosik;Park, Changyi
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.4
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    • pp.845-854
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    • 2016
  • Sentiment analysis or opinion mining is a technique of text mining employed to identify subjective information or opinions of an individual from documents in blogs, reviews, articles, or social networks. In the literature, only a problem of binary classification of ratings based on review texts in an online review. However, because there can be positive or negative reviews as well as neutral reviews, a multi-class classification will be more appropriate than the binary classification. To this end, we consider the multi-class classification of ratings based on review texts. In the preprocessing stage, we extract words related with ratings using chi-square statistic. Then the extracted words are used as input variables to multi-class classifiers such as support vector machines and proportional odds model to compare their predictive performances.

Research on Possibilies of Social Network Services through IPTV (IPTV를 통한 SNS 가능성에 관한 연구)

  • Kim, Hyun-Suk;Kim, So-Hyun
    • Journal of the HCI Society of Korea
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    • v.4 no.1
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    • pp.11-15
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    • 2009
  • Social Network Service has been extremely popular these days and providing diverse features and functions to users. Social networking and interest sharing in between users are key factors of SNS and this circles back to draw more users to the service. Web is the first media to provide SNS and mobile is the next. The service based on mobile environmental uniqueness such as Location-based-service(LBS) is the key success factors to convert users to web SNS to mobile SNS. TV has also been a possible SSN market to draw users to share interests and participation. However TV has been always community electronics in family members and personalization to provide SNS has been barrier to overcome. In this study, we explorer ideas of key factors of personalization in TV environment and conducted a field study to define characteristics of TV personalization in terms of depth, method, style and structure. Research finds out that there are significant differences in these categories.

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K-Defense Cloud Computing System Design through Cloud Modeling and Analysis of Social Network Service Application (소셜 네트워크 서비스 어플리케이션의 클라우드 모델링 및 분석을 통한 국방 클라우드 컴퓨탱 시스템 설계)

  • Lee, Sung-Tae;Ryou, Hwang-Bin
    • Convergence Security Journal
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    • v.13 no.1
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    • pp.37-43
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    • 2013
  • In 2010, the Ministry of National Defense decided to build a MegaCenter including the cloud computing technology by 2014, as part of the '2012 Information Service Plan', which is now underway. The Cloud computing system environment should be designed applying cloud computing technology and policy for an efficient infrastructure that many IT resources are available in the data center as a concentrated form. That is, the system should be designed in such a way that clouding services will be efficiently provided to meet the needs of users and there will not be unnecessary waste of resources. However, in order to build an optimal system, it should be possible to predict the service performance and the resource availability at the initial phase of system design. In this paper, using the CloudAnalyst simulator to predict availability of the K-defence cloud computing system service, conducts cloud modeling and analysis of the 'Facebook', one of the most famous social network service applications with most users in the world. An Optimal K-Defense cloud computing design model is proposed through simulation results.

An Analysis of Online Black Market: Using Data Mining and Social Network Analysis (온라인 해킹 불법 시장 분석: 데이터 마이닝과 소셜 네트워크 분석 활용)

  • Kim, Minsu;Kim, Hee-Woong
    • The Journal of Information Systems
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    • v.29 no.2
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    • pp.221-242
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    • 2020
  • Purpose This study collects data of the recently activated online black market and analyzes it to present a specific method for preparing for a hacking attack. This study aims to make safe from the cyber attacks, including hacking, from the perspective of individuals and businesses by closely analyzing hacking methods and tools in a situation where they are easily shared. Design/methodology/approach To prepare for the hacking attack through the online black market, this study uses the routine activity theory to identify the opportunity factors of the hacking attack. Based on this, text mining and social network techniques are applied to reveal the most dangerous areas of security. It finds out suitable targets in routine activity theory through text mining techniques and motivated offenders through social network analysis. Lastly, the absence of guardians and the parts required by guardians are extracted using both analysis techniques simultaneously. Findings As a result of text mining, there was a large supply of hacking gift cards, and the demand to attack sites such as Amazon and Netflix was very high. In addition, interest in accounts and combos was in high demand and supply. As a result of social network analysis, users who actively share hacking information and tools can be identified. When these two analyzes were synthesized, it was found that specialized managers are required in the areas of proxy, maker and many managers are required for the buyer network, and skilled managers are required for the seller network.

A Study on Interest Factors of Game-based Metaverse : focused on the topic analysis of user community (게임 기반 메타버스의 사용자 흥미 요인 연구 : <동물의 숲> 사용자 커뮤니티의 토픽 분석을 중심으로)

  • Ahn, Jin-Kyoung;Kwak, Chanhee
    • Journal of Convergence for Information Technology
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    • v.11 no.10
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    • pp.1-9
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    • 2021
  • Although interest in the metaverse increases due to the pandemic, the understanding of the metaverse interest factor, which is an essential element for the sustainability of any metaverse platform, is lacking. This study aims to reveal the interest factors of metaverse services by analyzing user community discourse. We collected user community discourses from and applied LDA to extract topics. Further, we categorize the factors into growth and verifiable indicators, various levels of interaction, self-expression and freedom, and connection with the real world. The content planning direction of the game-based metaverse of utilization was derived. This study is meaningful in that it analyzes the interest factors of the metaverse based on the empirical evidence of user discourse data.